Content Highlights. 3 August 2014

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Content Highlights 3 August 2014 The World s First Derby Sheffield FC vs.

UCL Final; Director of Borussia Dortmund Youth Academy) will lead a fan team of

former English national players Chris Waddle and Carlton Palmer).

2 Content Highlights 3 August 2014 The World s First Derby Sheffield FC vs. Hallam FC is the world s first match between two official football clubs and has been played every year since Alongside the derby, there is a music festival at the stadium in Sheffield/ Dronfield: Rhythm & Boots. Borussia Dortmund come to Sheffield German football legend Lars Ricken (Hero of 1997 UCL Final; Director of Borussia Dortmund Youth Academy) will lead a fan team of Borussia Dortmund to play the All-Stars of Sheffield FC (feat. former English national players Chris Waddle and Carlton Palmer). Also Sheffield FC will play a pre-season friendly match against the Austrian club PSV Salzburg. PUMA & The World s First The global football and lifestyle brand PUMA and Sheffield FC have joined forces to form a new partnership from July 1 st In addition to the supply of kit and equipment for the club, PUMA Football supports the club s charitable foundation with various projects to help protect the true spirit of football.

3 Time Table 2/3 August 2014 Saturday 2 August, 10am/ Sheffield City Tour of Football History with Borussia Dortmund Fans (Sights: Olive Grove first ground of Sheffield FC; Hallam FC stadium oldest football ground in the world; Hillsborough stadium of Sheffield Wednesday FC) Saturday 2 August, 3pm / Sheffield FC vs. PSV Salzburg + After party at Coach & Horses pub, Sheffield FC stadium Sunday 3 August, 1pm/ Fans & Legends Match: Sheffield FC vs. Borussia Dortmund Sunday 3 August, 3.30 pm/ The World s First Derby: Sheffield FC vs. Hallam FC Sunday 3 August, 12pm-11pm/ Dronfest Music Festival: Rhythm & Boots featuring 16 Live Music Bands from Sheffield and Yorkshire

5 Appendix Contents History of (Sheffield) Football The World s First Derby (History; Event in 2013) Borussia Dortmund & Sheffield FC PUMA Press Release Mission: Back to the Roots - Home of Football Logistics (Transport & Hotel) Contact & Links

Football made in Sheffield Since 1857 Founded in 1857 by William Prest and Nathaniel Creswick, Sheffield FC is officially recognised as The World s First and Oldest Football Club.

6 Football made in Sheffield Since 1857 Founded in 1857 by William Prest and Nathaniel Creswick, Sheffield FC is officially recognised as The World s First and Oldest Football Club. The forgotten pioneers dedicated their lives to the invention of club football and developed the first set of commonly adopted rules and with that the first corner kick, cross bar, throw-in, free-kick and fouls. Just as important as the invention of the rules was those men s deep understanding of the game and its true values: Integrity, Respect and Community, as they developed the club to always be and remain Non-Professional, since In the following years, the Sheffield FC pioneers enforced the foundation of other football clubs within and outside the city of Sheffield, amongst others they helped to establish the second oldest team in the world, Hallam FC, with whom they live in friendship and share a respectful rivalry on the pitch, playing the game like gentlemen and honorable amateurs.

The World s First Derby Played since 1860 Since 1860, on Boxing

celebrate the first derby and inter-city football match ever

Back then it was Sheffield FC against its local rival Hallam FC,

This Gentlemen s Game is considered the oldest still-contested

the oldest organised team-sport derbies in the world, besides

7 The World s First Derby Played since 1860 Since 1860, on Boxing Day December 26 th, the two oldest football clubs in the world celebrate the first derby and inter-city football match ever played. Back then it was Sheffield FC against its local rival Hallam FC, the Countrymen. vs. This Gentlemen s Game is considered the oldest still-contested derby of any football code in the world, and is probably one of the oldest organised team-sport derbies in the world, besides those found in cricket. The match was originally first played on the oldest football ground in the world, the pitch of Hallam FC at Sandygate Lane in the city of Sheffield.

8 The World s First Derby 2013 Content Sheffield FC vs. Hallam FC, played since 1860: feat. Chris Waddle and Reverend & the Makers > Click here to play: The World s First Derby

9 The World s First Derby 2013 Media Review Highlights: ESPN Brazil + Discovery Channel (Latin America, more than 20 mio. contacts); Sportbild, Sport1 (Germany); TV/ Print in Russia, Finland, Japan, Thailand, Italy; BBC 5 Live & Radio (International/ UK); The Star (UK); ITV (UK); Blogs e.g. IBWM, ZeroBelow, The 89 th Min.;

Sheffield FC & Borussia Dortmund 2013 Visit of Borussia Dortmund delegation to Sheffield in October 2013 It s important for us to show that we are always interested football s traditions and

10 Sheffield FC & Borussia Dortmund 2013 Visit of Borussia Dortmund delegation to Sheffield in October 2013 It s important for us to show that we are always interested football s traditions and history. We know where we come from Jürgen Klopp, Head Coach/ Manager we are both thinking about how we can cement our friendship and support Sheffield FC Carsten Cramer, Commercial Director

11 Sheffield FC & Borussia Dortmund 2013 Visit of Club Chairman Richard Tims in December 2013 for BVB s anniversary, making him the first representative of another club to speak infront of the yellow wall in Dortmund.

12 Sheffield FC & Borussia Dortmund 2014 Joint campaign ahead of the event: A Football Match for Fans & Legends #theworldsfirst #reallove

13 Sheffield FC & PUMA Press Release Sheffield FC celebrate new kit and technical partnership deal Sheffield FC the world s first football club is celebrating a new kit and technical partnership deal. Global Sports brand PUMA and Sheffield FC have joined forces to form a new partnership from the start of the 2014/15 season. The new deal will see PUMA supply kits for all the Sheffield FC teams as well as track suits and leisure wear. It s another major boost for the Dronfield-based club who appointed the highly experienced Mick Wadsworth as team manager during the close season. In addition to the supply of kit and equipment, PUMA will back Sheffield s charitable foundation with various projects to help protect the grassroots of football. The partnership with PUMA has developed in the wake of Club s flourishing relationship with PUMA sponsored Borussia Dortmund. Late last year Sheffield FC chairman Richard Tims visited the German super club for its anniversary celebrations where he became the first representative of another club to address the so-called yellow wall of fans. Mr Tims said: This new deal is a result of a developing relationship with PUMA over the past year and a half. We are proud to work with PUMA, and that they have recognised our fantastic history and heritage but at the same time for the fact that our brand as the world s first football club is building across the globe.

14 Mission From Past to Future Brand USP Since 1857 Mission Protect the Heritage of Football PAST PRESENT FUTURE Programs THE LEGACY back to the roots THE CLUB THE DREAM Vision back to the roots

Mission Home of Football The mission of the Sheffield Football Club Foundation is to move the club s stadium and home ground back to Olive Grove in the heart of

first commonly adopted set of rules for the beautiful game.

15 Mission Home of Football The mission of the Sheffield Football Club Foundation is to move the club s stadium and home ground back to Olive Grove in the heart of Sheffield City, where the The World s First Football Club was founded on October 24th 1857 and where the pioneers Nathaniel Creswick and William Prest developed the first commonly adopted set of rules for the beautiful game. All projects, campaigns and events aim to grow the awareness, the profile and the global network of Sheffield FC to gain support and raise funds to re-build the spiritual home and cradle of football as a historic place of pilgrimage for fans all over the world

Stories from the Home of Football 1857-2014 In addition to the Derby, we welcome you to produce a

stories and contents: Sheffield FC The World s First Football Club Sheffield Football s First City Legacy of

and fans on the pitch and the club s pub Coach & Horses Interview with Geoffrey Norton, great nephew of

ground in the world Visit the Museum of Sheffield United and the legendary Stadium Bramall Lane Visit the holy

Hillsborough Insights from the Rulebook, written in 1859 by Nathaniel Creswick and William Prest Impression of

16 Stories from the Home of Football In addition to the Derby, we welcome you to produce a comprehensive profile of the city of Sheffield as the spiritual birthplace of football featuring additional stories and contents: Sheffield FC The World s First Football Club Sheffield Football s First City Legacy of 1857 Pioneers of Football Interview with Richard Tims, Chairman of Sheffield FC Interview with players, coach and fans on the pitch and the club s pub Coach & Horses Interview with Geoffrey Norton, great nephew of Nathaniel Creswick, one of the two founders of the club Access to historical images Visit the oldest football ground in the world Visit the Museum of Sheffield United and the legendary Stadium Bramall Lane Visit the holy ground of Olive Grove, where the first football match was played Visit Sheffield Wednesday and the Hillsborough Insights from the Rulebook, written in 1859 by Nathaniel Creswick and William Prest Impression of the Diary of Nathaniel Creswick, presented by his ancestor Geoffrey Norton Trip to the graves of N. Creswick and W. Prest, founders of Sheffield FC

Home of Football Directions For Internationals: Flight to Manchester Airport (MAN) Train to Sheffield/ Dronfield Station (www.trainlines.co.

17 Home of Football Directions For Internationals: Flight to Manchester Airport (MAN) Train to Sheffield/ Dronfield Station ( 10 minutes walk to Stadium from Dronfield Station For Locals: From Centre to Stadium Bus Number 43, 43a or 44 Duration: 25 minutes approx. All buses depart Arundel Gate and Flat Street in City Centre Adress Home of Football Sheffield Road Dronfield, S18 2GD United Kingdom Click here to view

Home of Football Accomodations Bed & Breakfast For your stay in football's first city we offer you

Situated in the heart of Sheffield s bustling City Centre, we are close to the crucible Theatre, City

With super-tram stop to Sheffield Arena located just across the pub makes this place a pre-concert

We offer Free-Wifi and fan-friendly pints for 2.50.

18 Home of Football Accomodations Bed & Breakfast For your stay in football's first city we offer you original English style hotel rooms with our partner Best Western Cutlers Hotel. Situated in the heart of Sheffield s bustling City Centre, we are close to the crucible Theatre, City Hall, O2 Academy, Sheffield train station. With super-tram stop to Sheffield Arena located just across the pub makes this place a pre-concert destination. Showing Live Sports on the large plasma TV make it popular with sport fans. We offer Free-Wifi and fan-friendly pints for Special Media Rate: 55 for Bed & Breakfast per night/ per person Booking: For your reservation use the booking code "1857" reception@cutlershotel.co.uk Phone: +44 (0) George St, Sheffield, South Yorkshire S1 2PF

Home of Football Accomodations Hilton Sheffield Hotel Victoria Quays, Furnival Road, Sheffield S4

Sheffield S2 4SU Tel: +44 (0)11 4252 5480 Room Rate (Double/ B&B)*: 65 The Beauchief 161 Abbeydale

on advanced bookings. Pictures: www3.hilton.

19 Home of Football Accomodations Hilton Sheffield Hotel Victoria Quays, Furnival Road, Sheffield S4 7YB Tel: +44 (0) Room Rate (Double/ B&B)*: 99 Copthorne Hotel Sheffield Bramall Lane, Sheffield S2 4SU Tel: +44 (0) Room Rate (Double/ B&B)*: 65 The Beauchief 161 Abbeydale Road South, Sheffield S7 2QW Tel: +44 (0) Room Rate (Double/ B&B)*: 70 * Prices based on advanced bookings. Pictures: www3.hilton.com/en/hotels/united-kingdom/hilton-sheffield-hotel-szdshhn/index.html;

20 Links & Contact More information Press page for download of derby ad material (flyers, posters, images) and fact sheets Derby Festival 2013 Video (3 min.): // Video (1.30 min.): Images: Website/ Social Media Contact Robert Zitzmann Sheffield Football Club Foundation (Germany)

21 Sheffield Football Club Foundation Home of Football Coach & Horses Ground Sheffield Road Dronfield, S18 2GD United Kingdom contact:

Introduction. The World s First Derby. vs.

Introduction. The World s First Derby. vs. Introduction The World s First Derby Since 1860, on Boxing Day December 26 th, the two oldest football clubs in the world celebrate the first derby and inter-city football match ever played. Back then