What Is Social Media?

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2 What Is Social Media?

3 Social Media Media used by people and organizations to exchange ideas and information with other people & organizations.

4 Without Boundaries Social media connects people and organizations regardless of geography, and demographics.

5 Driven By Technology Internet and web-based applications deliver communications immediately, globally, and cheaply.

6 Top 15 Social Media Sites

7 It s all about Facebook

8 900 million users.

9 Visited 1.6 billion times a day.

10 Accounts for 1 of every 5 internet page visits.

11 Average time spent on Facebook: 20 minutes

12 Every 20 Minutes 1 million Links Shared 2 million Event Invites 2 million Events Accepted 3 million Photos Uploaded 3 million Messages Sent 10 million Comments Made

13 What Makes Social Media So Powerful?

14 Community It s human nature for people with the same interests and values to share those experiences. Facebook gives everyone a voice.

15 Facebook is a place where people can exchange ideas, express opinions, share information. Conversation

16 Engagement Facebook users are more involved, visible, and active in things that interest them. They are advocates for what they love.

17 How Can AKC Clubs Use Facebook?

18 AKC Research Research Company Survey Monkey Time Frame Aug. 28 Sep. 5 Clubs Contacted 5,100 Responses 536

19 Club Usage Of Facebook AKC clubs using Facebook 53% Facebook drives show attendance 45% Facebook increases membership 33%

20 Club Usage of Facebook Used Facebook to promote a cause 36% If yes, raised awareness for legislation 31% If yes, raised money for canine health 11%

21 Club Usage Of Facebook Monthly meetings 54% Club events 95% Show results 47% Rescues available 22% Meet the breeds 29%

22 Club Usage of Facebook Does Your Club Like Other Clubs? Any club 50% Parent Club 32% All-Breed Club 19% Specialty Club 24% Training Clubs 29%

23 Where Do We Go From Here?

24 If Your Club Doesn t Have A Facebook Page Create One!!! Easy To Do: Facebook: Create A Page Facebook: Help Center AKC Links Tutorials

25 5 Guidelines & Best Practices 1. Club type should drive content

26 What Can Facebook Do? Club Type Parent Specialty Emphasize Attract Breeders, Owners, Potential Owners, judges for breed education. Geog. located breed owners, future owners, local breeders, rescue adoptions.

27 What Can Facebook Do? Club Type All Breed Obedience Agility Emphasize Fundraising, volunteerism, purebred education, attract show exhibitors. Pet owners wanting training, classes for competition, promoting events. Training for pet owners, classes for more advances levels, events held regionally.

28 5 Guidelines & Best Practices 1. Club type should drive content 2. Make your page memorable

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32 5 Guidelines & Best Practices 1. Club type should drive content 2. Make your page memorable 3. Keep the conversation going

33 Respond to visitors who are making comments. Create conversation using surveys, polls, asking for opinions. Get liked and like them back.

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35 5 Guidelines & Best Practices 1. Club type should drive content 2. Make your page memorable 3. Keep the conversation going 4. Share life experiences

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37 5 Guidelines & Best Practices 1. Club type should drive content 2. Make your page memorable 3. Keep the conversation going 4. Share life experiences 5. Keep it updated and relevant

38 Timely updates on all club activities Link to: Local businesses & organizations: Show vendors Club event sponsors If its being talked about, its on You Tube RSS: Automated news and updates

39 Webpage v. Facebook

40 5 Guidelines & Best Practices 1. Club type should drive content 2. Make your page memorable 3. Keep the conversation going 4. Share life experiences 5. Keep it updated and relevant

41 Benefits To Your Club 1. Increase attendance 2. Attracts new members 3. Assists fund raising 4. Strengthens community ties 5. Unites your club with other clubs

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