A Booklet of Designs

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1 A Booklet of Designs 25 cts Will Bradley's Art Service for Advertisers 131 East ijrd Street New York

2 JOHN HENRY NASH

for as many colors as desired. They may also be had in the form of mats, curved multigraph plates, and lantern slides.

DELIVERY: All prices include delivery by Parcel Post or express according to our judgement.

3 D 63 2 colors $2. 50; I color $1 35 GENERAL INFORMATION The designs in this catalog are furnished in plate form blocked and ready for printing, in any size, any proportion and for as many colors as desired. They may also be had in the form of mats, curved multigraph plates, and lantern slides. The prices for same will be found in our current price list except in the case of our stock electrotype sizes where the prices are listed under each cut. DELIVERY: All prices include delivery by Parcel Post or express according to our judgement. All cuts are sold on "cash with order'' TERMS:- basis and to avoid confusion and delay, this rule should be closely observed. Remittance may be made by cash, mail or express money-orders, draft or check ( to include exchange ). The prices given are strictly net and not subject to discount. Out of town mail orders are filled and shipped promptly so as to reach their destination at the earliest possible moment.

4 Will Bradley's Art Service for Advenisers M % t.85 M 108 $1.25 L 205 $.73 Above prices are for electrotypes, size as shown

5 131 East 23rd Street New York L235 $1.00 L26 $1.00 L210 $.85 LI14 $.65 M76 $1.25 L57 $1.00 M54 $.75 L 39 $.75 L 139 $.85 L50 $1.00 L17 $.75 EL 108 $1.25 L315 $1.00 Above prices are for electrotypes, size as shown.

6 Will Bradley 's Art Service for Advertisers l0 $1.00 L202 $1.00 L 1.64 $1.00 Above prices are for electrotypes, size as shown.

7 131 East 23rd Street Neu York M 100 $.75 M88 $1.35 M 87 $.75 L65 $1.00 L291 $135 M 38 $.85 For special sizes see current price list.

8 Will Bradley 's Art Service for Advertisers L73 JI.OO M 59 $.75 M M66 $1.25 M68 J.85 L6I $1.00 Above prices are for electrotypes, size as shown.

9 131 East 23rd Street New York L269 $1.25 M79 J1.00 M80 $1.00 L75 $1.00 L 8 $.75 L 14 $.75 L6 $1.00 L 16 $.75 L 145 $.75 M77 $1.25 LSI $1.00 M78 For special sizes see current price list.

10 Will Bradley 's Art Service for Advertisers L 158 $.75 L 136 $.75 L 124 $.75 L 143 $.75 L 162 $.75 L 128 $.75 LI3I $.75 LI37 $.75 L147 $.75 L 142 $.75 L 156 $.75 L 149 $.75 L127 $.75 L28 $.75 L79 $1.00 Above prices are for electrotypes, size as shown.

11 131 East 23rd Street New York M65 $1.00 L143 $.75 M L For special sizes see current price list.

12 Will Bradley 's Art Sen ice for Advertisers L 141 $.75 LI5I $.75 LI44 $1.00 L 37 $.75 L 138 J.75 MI8 }Q L42 J.75 L4 $.75 L86 $.75 L3I J.75 Alx>ve prices are for electrotypes, size as shown.

13 131 East 23rd Street New York L23 $ $1.00 L25 $1.00 L63 $1.00 L70 $1.00 L68 $1.00 L209 $.75 M8! $.75 LI75 $.60 L77 $1.00 LI70 $75 For special sizes see current price list. LI72 $. 75

14 Will Bradley 's Art Service for Advertisers M 70 $.75 L 19 $.75 L 1 1 $.75 M 34 $.75 L 153 $.75 M 63 $.75 L 9 $.75 L 34 $.75 L54 $1.00 M72 $.75 L44 $1.00 $.75 L45 $1.00 M 7! $.75 Above prices are for electrotypes, size as shown.

15 131 East 23rd Street New York L64 $.85 FL9 $.75 L74 JI.OO L91 $.75 L15 J.75 LI8 {.75 L4I {.75 L107 $.85 LI77 $.85 L32 I.75 For special sizes see current price list.

16 Will Bradlev's Art Sen ice for Advertisers M 40 $.85 L21 $1.00 L22 $1.00 L 176 $.60 L 13 $.75 L72 $1.00 L 188 $.75 L216 $.75 L 194 $. 75 M 39 $.85 L 76 $1JOO L 165 $.85 L 168 $.75 Atx>ve prices are for electrotypes, size as shown.

17 1 3 1 East 23rd Street New York L324 $.60 L323 t.60 L 126 I.75 L48 $1.00 LI33 $1.00 For special sizes see current price list. L46 I.OO

18 Will Bradley 's Art Service for Advertisers L7I $1.00 L 2% $.85 L80 $1.00 L40 $.75 L 2 $.75 L11I $.60 L1IO $.60 M 10 $.75 L66 $1.00 L56 $1.00 L27 $1.00 LI82 $1.00 M82 J.60 L 199 $,85 Above prices are for electrotypes, size as shown.

19 131 East 23rd Street New York LSI.85 L 266 $.85 L211 $.85 L265 $.65 LI 13 JI.OO M33 J.75 For special sizes see current price list. L256 *.85

20 Will Bradley 's Art Service for Advertisers LI40 $1.25 LI2I $.85 L157 $.75 Alxne prices are for electrotypes, size as shown.

$131 East 23rd Street Ne\v York M$ 00 LI 34 $.75 LI55 $.75 L59 $1.

21 131 East 23rd Street Ne\v York M 36 $.75 L2I7 $1.00 L75 $1.00 LI 34 $.75 LI55 $.75 L59 $1.00 L78 $1.00 L24 $1-00 L69 $100 LI80 $.75 L49 $1.00 L 150 $.75 For special sizes see current price list.

22 Will Bradley's Art Service for Advertisers L20I $1.00 L196 $1.00 L214 $.75 BWl L19J $1.00 L 187 $.85 L 193 $.85 L 186 $.85 L 195 $.75 L 184 $.60 L36 $.75 L173 $ J5 L 198 $1.00 Above prices are for electrotypes, size as shown. L2I2 $.75

23 1 3 1 East 23rd Street New York L 179 $1.00 L200 $.75 L 169 $.75 LtOI $1.00 L208 $.71 LI66 $.75 For special sizes see current price list.

24 Will Bradley 's Art Service for Advertisers M85 $1.00 L243 $1.35 Above prices are for electrotypes, size as shown. L53 $1.00

25 131 East 23rd Street New York M 1-46 $1.35 DL68 $1.35 M 144 $1.35

26 Will Bradley's Art Service for Advertisers LAUGH and the World Laughs with You Plates can be furnished in any size required

27 131 East 23rd Street New York DclKicc Devgiu (at Oapccriad Page Hetdinp Prognim Labels and Trade Ticklers Plates can be furnished in any size required

28 Will Bradley 's Art Service for Advertisers Plates can be furnished in any size required

131 East 23rd Street New York The Highest Class Salesmanship of CiJon at any Ugtx (ice

The tide to the ajreniwment puced 'n4- cled aboe The Udteu ir> three ihort lil>e>

A method ud for for Appcofoce u> idvemtemenl. a ride live, a circular or > folder.

29 131 East 23rd Street New York The Highest Class Salesmanship of CiJon at any Ugtx (ice Akfeck lentf m ihu poutran iihio the border. The tide to the ajreniwment puced 'n4- cled aboe The Udteu ir> three ihort lil>e> brio*. A coolxnatiao which h datuctioo. lhi>ce and harvooy. A method ud for for Appcofoce u> idvemtemenl. a ride live, a circular or > folder. REFINEMENT OF DESIGN AND DELICATE HANDLING MAKE OF THIS BORDER. AN APPROPRIATE F1AME FOrV ANNOUNCEMENTS AND TITLE PACES Plates can be furnished in any size required

30 Will Bradley 's Art Service for Advertisers Plates can be furnished in any size required

31 131 East 23rd Street New York Plates can be furnished in any size required

32 Will Bradley 's Art Service for Advertisers Decorations for Booklet Cover tables Box Tope and the one hundred and one Plates can be furnished in any size required

131 East 23rd Street New York Label Containers and Trade

o* ou ccmm. TW Trwie Tickki* km iuumenble.

33 131 East 23rd Street New York Label Containers and Trade Ticklers "tlw*e ferifm wouu be wtij effective u border* to und tfpe for cow wdauiom or bbcu. For cut be engraved with wlid cc&nr* or with lettering in white o* ou ccmm. TW Trwie Tickki* km iuumenble.mc% e*pdj]y wkea lied up to tuck ilagmm M A TVw BH*""- "0 TIM' M4 -Catddn the Bye". Plates can be furnished in any size required

34 Will Bradley's Art Service for Advertisers F4) CC25 Plates can be furnished in any size required

131 East 23rd Street New York Any of the

35 131 East 23rd Street New York Any of the borders may be made up with rules, the same as this center panel. in which form they can be supplied only at the C rate. These borders may be had in any size and any proportion Plates can be furnished in an}' size required

36 Will Bradley 's Art Service for Advertisers B65 B68 B69 W&SWT*& B 72 B73 Plates can be furnished in any size required

37 131 East Twenty third Street New York Program P I $1.25 lor special sixes see current price list. M 53 $.85

38 Will Bradley 's Ait Service for Advertisers P 51 $1 5U 0. P 38 $1.35 Alx)ve prices are for electrot ypes, size as shoxvn

$\ventv-third$ $\' 55 tot$ special sizes

39 1:31 East T \ventv-third Street New York \' 55 tot special sizes see current price list. P 56 $1.50

40 Will Bradley 's Art Service for Advertisers M 171 $1.25 H 25 $1 L 259 $1.25 P tf R I O K T Y r Y p K A R R A N c; K M K N i IS ESSEN T I A I. W I I H T H K S E 1) K SIGNS H HM Jl.(> &' i L 2tt4 $.85 Al)o\'e prices are for electrotypes, size as shown.

131 East Twenty third Street New York An Old French D e s

41 131 East Twenty third Street New York An Old French D e s i y n Charming In A Tint P 57 $.75 ^&. ''?*,., tlss*.. : -"^--AvV 1 : S S/~*~~ UNUSUAL SIMPLICITY AND TYPOGRAPHIC K F F K C T I Y K N K S 8 FOR ITS IN A TINT ON TINTED STOCK WITH TYPE OF DA R K.ER COLOR THESE DESIGNS ARE MOST VALUABLE P50 JI.35 For special sizes see current price list.

42 ' Will Bradlev's Art Service for Advertisers / 1 IT TAKES A BRASS BAND TO SELL SOME GOODS NOT SO W 1 OURS T H &% ^C>7 '4tf FOR A CATALOGUE COVER OR AN AD. FOR AN ANNOUNCEMENT OR A FULL PAGE ADVERTI SEMENT THIS DESIGN HAS CLASS A

43 131 East Txventv-third Street New York r H i i. SPACE FOR * YOUR A D A CO V tk DESIGN OR AN ANNOUNCEMENT IN TWO ATTRACT PLACE FOR 106 DESIGN REDUCTION I HE TYPE HERE AN D A PICTURE AB' ANOTHER IDEA SAME AS A B O V E AB

VVill Bradlev 's Art Service for Advertisers FOR LETTERHEADS

REFINED APPEAL vp 98 $ THE MOST SEVERE AND DISTINCTIVE 1 Y P O G

75 NOT A P P R O P R I A T 1 UNLESS USED.

44 VVill Bradlev 's Art Service for Advertisers FOR LETTERHEADS CARDS, ANNOUNCEMENTS AND HIGH CLASS ADVERTISING PURE DESIGN FOR REFINED APPEAL vp 98 $ THE MOST SEVERE AND DISTINCTIVE 1 Y P O G R A P H I C DESIGNS M 168 $.75 NOT A P P R O P R I A T 1 UNLESS USED.WITH PURE TY PE DESIGN A 'B * DAINTY BOOKLET COVER I N A T I N T WITH TYPE ^ P 83 $1.00 Above prices are for electrotypes, size as shown.

45 ~^=^ I

$Will Bradley \$ Advertisers D

46 Will Bradley \ Art Sen ice lor Advertisers D 37 C 22 EjfWMMWWi D 39 Plates cun Ix- liinnsl:

$T\\entv third$ Street New

47 i.u Kiist T\\entv third Street New York F 77 Plato r;m be i'umished in anv size required

49 131 Kast T \ventv-third Street Nexv York

50 Will Bradley 's Art Service tor Advert isei-s P 49 tl $1.35 P 4 $1.75 Alxwe prices for electrotypes, size as shown.

51 131 East Twenty-third Street New York P 55 $1.75 P 8 $1.75 For special sizes see current price list.

52 Will Bradley 's Art Service for Advertisers M 165 SI.-S5 Hundreds or Borders arc available anv size and proportion tor Maga/.ine and Catalogue pages and General Printing M 166 $.75 M 167 $1.35 Above prices are tor electrotypes, size as slunvn.

53 1:31 Kast Twenty third Street New York B38

54 Will Bradlev's An Service Cor Advertisers H A R W OOD PR1CF. B 7 bac^nfihhhahnhhbhbsi^bhhbbibrm'mcnt CATALOGUE For A B H Useful Tint Borders and Background Designs

55 1:>1 Kast Twenty-third Street New York IS r 16 D!3 C 17 C'aialo<nie and Booklet Co\crs and Label Tints

$PROGRAM, for the oeason of 1913-1914 AB42 %y/~\ni HOPE TO$ HAVE THE PLEASURE OF ACCORDING YOU AN ADVANCE SHOWING OF OUR

delicately suggest Personality and indicate Good Taste Our

56 Will Bradley 's Art Service tor Advertisers. PROGRAM, for the oeason of AB42 %y/~\ni HOPE TO HAVE THE PLEASURE OF ACCORDING YOU AN ADVANCE SHOWING OF OUR LINE FOR NEXT SEASON L I GIFTS of Choice SILVERWARE delicately suggest Personality and indicate Good Taste Our Designs are 1 Exclusive, Beautiful and of Refined DIAMONDS JHWI WATCH:,RY Individuality

New Price List JANUARY 1915 A blocked zinc etching may be had of any of our designs in any size desired at the following rates : Small Sizes

50 Above Three Inches When the longest dimension exceeds 3 inches : $ for the use 1 of design, plus eight cents per square inch for plate.

Color Plates Any design may be had for two colors, at the cost of same for one color.

57 New Price List JANUARY 1915 A blocked zinc etching may be had of any of our designs in any size desired at the following rates : Small Sizes When the longest dimension does not exceed : I inch 75 cents; 2 inches $1.; 3 inches $1.50 Above Three Inches When the longest dimension exceeds 3 inches : $ for the use 1 of design, plus eight cents per square inch for plate. Minimum $2.00 Alteration $1 additional charge for change of proportion. Color Plates Any design may be had for two colors, at the cost of same for one color. double The above prices are upon the basis of cash with the order. By this plan we offer 5 percent discount on immediate cash payment on any order above $10, and 10 percent discount on immediate cash payment on any order above $25. Prices include mailing. Will Bradley's Art Service for Advertisers 131 East 23rd Street New York

58 CUTS FROM WILL BRADLEY'S ART SERVICE ARE ALL NEW AND UP TO DATE IN DESIGN

INSERTAWARDS INSERTRISERS NEW. Prices on this page include place labels and your choice of 2" insert.

INSERTAWARDS INSERTRISERS NEW. Prices on this page include place labels and your choice of 2 insert. INSERTAWARDS INSERTRISERS Prices on this page include place labels and your choice of 2" insert. Prices on this page include place labels, 2" inserts and trophy tops. See pages 24 for 2" insert options.