Jean-Claude Jacomin - Who am I?

Transcription

1

2 2

3 Agenda Jean-Claude Jacomin - Who am I? Global Juvenile Business Market overview Dorel s vision & strategic focus Brand portfolio & product innovation Expansion 3

4 Jean-Claude Jacomin International Profile Career in Consumer Brands Innovation Track Record Leading Business Transformation 4

5 Broad International Experience 5

6 Career in Consumer Brands 6

7 Track Record Within Dorel Europe (DEU) Successful Innovative Product Launches Leading Business Transformation Business Model Innovation 7

8 DEU: Successful Innovative Products 8

9 DEU: Leading Business Transformation Redefinition of the brand portfolio: global brand strategy and positioning - Shared platforms and product development for Maxi-Cosi and Bébé Confort Worldwide distribution of DEU brands and products in more than 80 countries Implementation of a European structure - Driving synergies by the creation of a Pan-European Competence Centre - Implementation of Market clusters to increase synergies by centralized Sales Support functions DEU product platforms and brands are shared globally across Juvenile division Successful integration of acquisitions 9

10 DEU: Business Model Innovation April Design of the New Business model July Key priorities defined; Services to consumer, Brand connections with consumers, E-commerce, services to retailers March April Installation Service Competence center Team Sessions and workshops May Final presentation roadmap of taskforces We accelerate now! June Change summit May Finalization of the New Business model June Launch of the New Business model in the organization: June Conference September March Installation taskforces Business Model Kick off week across DEU May Acceleration principles defined 10

11 We Accelerate Now! 11

12 Dorel Juvenile A Global Business in Transition 12

13 Dorel Juvenile Global Leader Powerful international and regional brands Successful product innovation driven by our best in class R&D facilities Strong leadership in child safety and regulation Exceptional supply chain management Experiences and talented people Defined growth strategy through acquisition Know-how in smooth integration of new companies 13

14 Juvenile Consolidated Financials (in Millions of US $) Dorel Juvenile (1) 2007 (1) 2008 (1) Sales $1,017 $1,074 $995 $1,030 $980 (2) Gross Profit $309 $310 $274 $281 $247 Operating Profit $113 $127 $93 $96 $54 (1) Financial information for 2007, 2008 and 2009 has been prepared in accordance with Canadian GAAP (2) Since the fiscal year ended December 30, 2009, the Company has applied CICA section 3031 Inventories and accordingly, depreciation expense related to manufacturing activities is included in cost of sales starting in

15 Juvenile Market Overview USA Europe* Canada Latin America 2.55 B US$ 5.3 B 450 M US$ 320 M US$ 25% HPP 29% HPP 17% HPP 52% HPP 30% MPP 22% MPP 48% MPP 26% MPP 45% OPP 49% OPP 35% OPP 22% OPP Europe Canada USA * Top 8 countries: France, United Kingdom, Spain, Germany, Netherlands, Portugal, Italy, Belgium Chili 15

16 The World is Changing in Many Ways Demographic developments; Gen Y Economic developments; shift of power Urbanization; changing mobility Increasing power of consumer Technology advancements Sustainability; brand reputation 16

17 Dorel Juvenile Vision A Growing & Coherent Global Juvenile Business Delivering Enhanced Performance 17

18 Key Strategic Focus Integrate Political and Economic changes in our Business Models Develop innovative and competitive Product and Services Implement effective online and offline campaign plans to build our brands worldwide Reinforce consumer focus, including gen Y Drive synergies across the global Juvenile Division Continuously adapt our organization and invest in our talented resources 18

19 4 Pillars to Our Growth Strategy 19

20 Juvenile Operating Structure Dorel Distribution Canada Dorel Europe DJG USA Dorel China Dorel Colombia Dorel Chile Dorel Brazil IGC Australia 3400 people in 20 countries 20

21 Dorel Juvenile Organisation Structure Jean-Claude Jacomin Sylvain Duval Nicolas Duran DOREL JUVENILE USA DOREL DISTRIBUTION CANADA DOREL EUROPE Dave Taylor Mark Robbins Jean-Claude Jacomin (interim) DOREL AUSTRALIA DOREL BRAZIL DOREL CHILE DOREL COLOMBIA Dean Jennings Rafael Camarano Christian Sitnisky 21 1

22 Strong International Brands and Product Innovation 22

23 Global Brand Presence 69 countries The primary stroller brand in many European countries and emerging markets 68 countries Our multi specialist brand with strong footprint in South Europe 62 countries Global market leader in car seats and child safety 56 countries #1 in the USA in Home Safety and Infant Health 23

24 Strong Global Brand Portfolio Car Seats Strollers Large Furniture Safety Small Furniture Small Nursery HPP MPP OPP 24

25 Continuous Product Innovation Maintains our Leading Market Position 25

26 Global Leadership in Child Safety and Regulation State of the art in-house Dorel Technical Centers in the US and Europe for Child Safety Regulation and compliance is not a global standard. Dorel Juvenile has local expertise across the globe Strong relationship with international research centers: Transport Research Laboratory (TRL) developed new crash test dummy Q10 in cooperation with Dorel 26

27 The European Future of Child Safety 27

28 DEU Introduces 2 Way Family 28

29 Prezi USA Superior Side Impact Performance The Maxi-Cosi Prezi Infant Car Seat features Superior Side Impact Performance: Featuring New G-Cell HX & Air Protect Launch Campaign Late August Online Teaser and Reveal Online and In-Store It only does Everything Targeted Awareness Targeted Mobile Advertising for Prezi Launch Fit Pregnancy Eblast to deploy 9/27 to more than 200,000 subscribers Fit Pregnancy to add to their Fall Buyer s Guide 29

30 2013 Canadian CRS Development Government of Canada Introduces Toughest-Ever Testing Standards for Child Car Seats Before After 30

31 BoostApak On the Go Convenience Children can carry their own booster car seat along Collapsible armrests allow seat to convert from Belt- Positioning-Booster to backpack with spacious capacity Convenient and safe traveling! 31

32 Award Winning Quinny Yezz Compact Size and Ultra light Designed using the latest technology and lightest materials Strong, durable and easy to use and is ideal for tackling every challenge in the city 32

33 Natural Comfort Launched in Europe The 1st eco-designed baby bottle accepted by baby whatever his feeding habit - 30% impact on the environment* - 20% less plastic* Wide neck bottle: easy to fill, easy to clean The baby bottle that answers all parents expectations and babies needs * Life Cycle assessment approved by external agency 33

34 Global Life Cycle Management Keep improving Quinny Zapp Xtra and continue generating revenues Zapp Zapp Xtra Zapp Xtra 2.0 Folding seat Zapp Xtra 3.0 Redesign 2004 Cologne 2010 February 2013 Cologne

35 Brand Communication to Strengthen and Support our Global Brands 35

36 USA Britto Campaign Quinny and Maxi-Cosi partner with Romero Britto, an artist with work that's been exhibited in galleries and museums in over 100 countries. Multi-Tiered Launch Campaign in Miami, FL Initial Results: Broadcast segments with CNN en Español, NBC Miami and Telemundo Feature-length posts by People.com, mom media powerhouse Babble blog and the South Florida Sun Sentinel fashion editor Total Media Impressions to Date: 57,641,591 36

37 New Global Quinny Website Matches brand values - gutsy, dynamic and conscious Increase awareness and conversion Introduction: International - Cologne, Local October 12 37

38 Quinny: Pan-European viral Quinny Yezz is introduced in Europe with a big Facebook campaign > 19,000 videos made, 180,000 times viewed > 470 mio impressions of the Facebook ad And a call from Facebook head office about the extraordinary conversion rate on the banners! 38

39 Air Protect Brand Awareness Campaign 39

40 Channel Expansion and Market Development 40

41 Dorel Juvenile Geographic Sales % 7% 4% 3% 0 43% 3% 7% 4% 2% 45% 41% 39% 2012 YTD 6% 9% 4% 4% 39% Europe USA Brazil/Chile 37% Canada Australia Other 41

42 Extensive brand portfolio Mature Markets North America and Europe Differentiation in Channels: US and Canada sales primarily to Mass Merchants Europe sales primarily to specialized stores Seeking more distribution opportunities for growth, among which e-commerce Dorel is number 1 in Child Restraint Systems in these markets Safety 1st remains the dominant home safety and infant health brand in North America DJG USA s product/ brand portfolio leads in 3 of North Americas top mass retailers 42

43 DJG USA Turnaround Plan 43

44 DJG USA Current Situation After achieving record profitability in 2009, DJG has seen a downward trend in financial performance Primary Factors: R&D performance below expectations Escalating costs with inability to realize meaningful price increases Decline in birth rates Challenging economy Unprecedented regulatory oversight and government intervention 44

45 DJG USA Current Objective Improve overall profitability Achieve higher return on R&D investments Increase our agility/speed of execution Re-align the organizational structure and the company culture in line with the new business needs 45

46 DJG USA - Strategic themes 1) Product innovation and brand focus 2) Revenue growth and customer profitability 3) Cost reduction 4) Reorganization and people alignment 46

47 DJG USA Update 47

48 Dorel Chile Star performer in 2012 Great local partnership with Silfa Market leader in product development & sourcing Main specialized retailer: 52 Baby Infanti Stores Expansion in E-Commerce 48

49 Dorel Brazil Only company in the market with distribution in the OPP/MPP/HPP arena, with a complete juvenile product portfolio International synergies with sister divisions Local manufacturing and warehousing based in Campos dos Goytacazes (RJ) 49

50 Dorel Australia One of the largest Juvenile companies in Australia and New Zealand Over 35 years in the Australian and New Zealand market, across mass retail groups and Independent baby stores. Juvenile brand portfolio: Mother s Choice, Maxi-Cosi, Safety 1st, Bertini, Quinny and Go Safe Strong brands, product innovation and local product development in CRS is the driving force behind our future growth primarily in the Independent sector. 50

51 Canada Improved Shop in Shop Experience Across the Globe China USA French Award winning approach! 51

52 Successful Introduction in Korea Travel First Class with Quinny 52

53 Strategic Acquisitions 53

54 Why Dorel is Driving Investment Expansion in Latin America? Fastest growing & most dynamic economic region in the world New found stability & maturity to weather external economic turmoil Extensive trade agreements to support foreign direct investment Growing middle class Growing birth rate in key markets like Mexico, Colombia, Brazil, Chile Developing retail landscape allowing for brand and product penetration with adequate segmentation 54

55 Our Strategy Build on new & existing partnerships to drive further expansion Generate scale, drive efficiencies and accelerate profitability through further investments or acquisitions in existing markets Drive business development through the expansion and implementation of retail capabilities Assemble a strong talent pool that can lead and execute Dorel's strategic vision 55

56 Dorel Continues Push into Latin America Sept Dorel increased its presence in the Latin American market by acquiring a 70% interest in two juvenile product businesses that sell to customers in Colombia and Central America Acquisition will expand Dorel s ownership of the highly popular Infanti brand to which Dorel already owns the rights in Chile, Bolivia, Peru and Argentina 56

57 Dorel Polska Dorel acquisition of Poltrade has proven to strengthen Dorel s market position in EEC (European Economic Community) region Organizational integration into Dorel Europe Leading position in Polish car seat market 57

58 Power of Dorel Juvenile - Conclusion Leading position in the Juvenile industry Strong international brands with growth potential Solid internal product innovation competence Moving towards a global coherent organization Continuous focus on new markets & channels Promising foundation in Latin America Appetite for strategic acquisitions 58

59 59