30th Winter Universiade 21 to 31 January 2021

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1 30th Winter Universiade 21 to 31 January 2021

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3 An International Sporting Spectacle. The Winter Universiade is the second-largest winter multisport event in the world, surpassed only by the Winter Olympics. In 2021 this unique major event will be held in the heart of Switzerland. 11 Days 9 Sports 1600 Athletes (ages 17 to 25) 50 Nations 540 Universities and Colleges 3000 Volunteers Sports Conference Entertainment

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5 The Organisers. International Sports Federation Organising Committee Universities in the USA, England and Switzerland were already organising international sports events for students by the beginning of the 19th century. The International University Sports Federation FISU was founded in FISU is based in Lausanne and now has 174 member federations, including the Swiss University Sport Federation. FISU has organised Universiade events at two-year intervals since Each uneven year a Winter Universiade as well as a Summer Universiade are held the Summer Universiade will take place in Naples (Ita) and the Winter Universiade in Krasnoyarsk (Rus). The Winter Universiade 2021 is organised by the association Winter Universiade Lucerne-Central Switzerland 2021, whose board members comprise the six cantons of Central Switzerland and the City of Lucerne. Representatives of the government of each of the six cantons and Lucerne City Council are responsible for strategic decisions, under the chairmanship of the Lucerne cantonal councillor Guido Graf. An organising committee directed by Urs Hunkeler reports to this board. Local organising committees at the event venues will conduct competitions in the various sports. President Oleg Matytsin (Rus) President Guido Graf, Lucerne Cantonal Council Member Senior Vice President Leonz Eder (Sui) Secretary General/CEO Eric Saintrond (Bel) Vice President Niklaus Bleiker, former Obwalden Cantonal Council Member Other members of the board Beat Jörg, Uri Cantonal Council Member Andreas Barraud, Schwyz Cantonal Council Member Othmar Filliger, Nidwalden Cantonal Council Member Beat Villiger, Zug Cantonal Council Member Beat Züsli, Lucerne City Council President

6 Sports Venues in the Heart of Switzerland. 1 Host City Luzern LU Figure Skating Short Track Speed Skating 5 2 Andermatt-Realp UR Cross-Country Skiing 3 Engelberg OW Curling Freestyle Skiing Snowboard 4 Hoch-Ybrig SZ Alpine Skiing 4 5 Lenzerheide GR Biathlon 6 Sursee LU Ice Hockey 7 Zug ZG Ice Hockey

7 A Long Tradition Winter sports are firmly established in Switzerland. Whether the Lauberhorn Downhill, Spengler Cup or the Engadin Ski Marathon winter sports events have a long tradition. The organisation of winter sports events is carried out by experts with extensive experience. Short Distances Thanks to the existing first-class infrastructure, all the venues are easily accessible by personal or public transport. Switzerland s relatively small size allows the Universiade to be an event with short travelling times. Central Switzerland is the ideal host for the Winter Universiade

8 Benefits for All. Perfection in Top-Class Sport and Education Excellence in Mind and Body is the motto of the International University Sports Federation FISU, neatly summarising the perfect combination of top-class sport and education by the Winter Universiade athletes. Students from over 540 universities and colleges and more than 50 countries will be travelling to Central Switzerland for the Winter Universiade. Education is a key aspect of the Winter Universiade programme: a scientific conference will be held during the event, and students from Switzerland will be actively involved in the event organisation. Their participation in this major project will provide them with opportunities for personal development and experience for their later careers. The Universiade atmosphere is unique. Even better, on my third and final run I won the gold medal. Unfortunately the age limit now prevents me from competing, but I don t want to miss out on the Universiade spirit I became Head of the Snowboard Section for the Swiss team. Patrizia Kummer, Universiade and Olympic Snowboard gold medallist with a master degree in neuropsychology and developmental psychology

9 A Winter Sports Destination in the Limelight Winter sports have a long tradition in Switzerland. As early as 1900, daring pioneers from all over Europe met in Central Switzerland to ski. The tradition is alive today: Central Switzerland offers attractive and well-developed winter sports facilities. This existing infrastructure allows the world student games to be held in the heart of the Alps on a sustainable basis. The reports of over 500 media workers will bring the region and the event into the limelight of the sporting world for eleven days. I am convinced that the TV images and reports of the Winter Universiade will produce a significant increase in awareness of Central Switzerland as a winter sports destination. Marcel Perren, Director of Lucerne Tourism A World-Famous Host City The development of the City of Lucerne since 1830 is closely connected to the increase in tourism. To this day, tourism is still a vital economic sector of this world-renowned city. Lucerne registers about 1.2 million overnight stays and nearly 8 million day visitors per year. From the 21st to the 31st January 2021, Central Switzerland will be greeting winter sports athletes from all over the world at Lucerne hotels with Welcome home. Hospitality has a long tradition in Lucerne. We are looking forward to welcoming our young guests from all over the world. Beat Züsli, Lucerne City Council President

10 Become a Part of the Winter Universiade. Worldwide Media Coverage Grand Emotions The Winter Universiade is at home all over the world: over 350 million people worldwide watch the Winter Universiade on TV. The delegations of national university sports federations from over 50 countries will attend the event. A perfect run, a successful axel, a decisive final sprint these are the magic moments that define sport, and allow events like the Winter Universiade to become unique platforms for community spirit. Locally Anchored Central Switzerland is the cradle of both the Swiss Confederation and winter sports. The enthusiasm and know-how in the region are enormous, and has been further reinforced by the historic successes of local athletes such as Hippolyt Kempf in the Nordic Combined and alpine ski racer Dominique Gisin. Sustainable Commitment A commitment to the Winter Universiade Lucerne- Central Switzerland 2021 is a commitment to the next generation: 3000 volunteers will experience the power of collective effort. Attention will be drawn to the importance of education for young people and the region will be given a unique legacy. Attractive Target Audience The future belongs to the participants of the Winter Universiade. These young and well-educated people have learned through sport how to deal with victories and defeats. They are characterised by passion, determination and the ability to work in a team. We support the Winter Universiade Today s top athletes are tomorrow s leaders of commerce and society. Dr. Rolf Dörig, Chairman of the Board of Directors, Adecco Group

11 Your Support Is Worth Its Weight in Gold. Custom-tailored solutions for your message Gold Silver To stand on the podium of a major event is the dream of every athlete. As a silver sponsor you could experience the medal ceremonies and finishes close up. A gold medal is the pinnacle of achievement for every athlete. As a gold sponsor you will also be a winner, and will benefit from exclusive marketing rights. Bronze Every medal is a special recognition. As a bronze sponsor you will be honouring the commitment and extraordinary performance of young athletes. This is rewarded with an appropriate sponsoring package.

12 We are looking forward to a lasting partnership. Published in April Subject to change without notice. WELCOME HOME 21 to 31 January 2021 Winter Universiade 2021 Horwerstrasse 87, CH-6005 Luzern info@winteruniversiade2021.ch