Unforgettable games.

Transcription

1 Once-in-a-lifetime moment: Maria Höfl-Riesch led the German Olympic team through the stadium during the opening ceremony waving the national flag. Unforgettable games. Being there is everything. This is even more true in the case of the olympic games, as the gathering of athletes from all around the world is a special experience. Felix Schoeller congratulates the german olympic team proudly for its great efforts and all the medals won. No doubt about it: these were Olympic Games of high emotional intensity. Highs and lows, successes and missed opportunities there was a fine line between winning and losing, as is so often the case in sport. What remains are the many magic moments enjoyed by the spectators from all nations. Even the venue was quite unique from a geographical perspective. There had never been Winter Olympics held in a subtropical climate like this before. The athletes and spectators from all around the world ensured a thrilling atmo sphere, the like of which can only be experienced at events of this magnitude. The Felix Schoeller Group was directly with the German Olympic team in the German House and recorded the magic moments of the German athletes on premium papers. Such as the spectacular opening from luger Felix Loch, who won Germany s first gold and sparked an exceptional gold rush for the German luge team. Or Maria Höfl-Riesch, who became the most successful German skier of all time at the Olympic Games with her victories. But we also remember stand-out moments that embodied the Olympic spirit of fair competition, like the shared downhill gold for the skiers Tina Maze and Dominique Gisin. They represent the many other participants who won not just medals, but also the hearts of the public, with their courage, skill and sportsmanship. See for yourself on the following pages how premium papers from the Felix Schoeller Group played a part in the magic moments of Sochi.

2 The day s magic moments captured on our Wall of Fame in the German House. PLEASING. The silver medal winners in the Nordic combined received their finest moments reproduced on canvases by Felix Schoeller. The strength of print communication on Felix Schoeller papers was there for all to see live in the German House. Each day, the best motifs of the day were selected by 11 p.m. and then printed on Felix Schoeller Canvas Premium overnight and stretched onto a frame. When the German House opened its doors the next morning, visitors could experience the best moments once again, on a large MAGIC MOMENTS wall. The two-time gold medal winner in luge, Felix Loch, received all the canvases on behalf of the luge team. Inspiring. The MAGIC MOMENTS can continue to be marveled even beyond the Olympic Games. This time by the athletes and the next generation of Olympians. They will decorate the walls of various training centres, centres of excellence and inspire the young athletes to achieve their great dream to take part in the Olympic Games themselves! New Canvas Collection. Each day, new MAGIC MOMENTS were recorded on canvas. Felix Schoeller Digital Media brought out the new canvas portfolio in February 2014, just in time for the Olympic Games. The cotton/polyester fabrics are perfectly suited for wall decorations as well as for largeformat digital fine art reproductions of photos or for art prints. The new range consists of Canvas and Canvas Premium. Canvas has a fine, homogeneous structure and a grammage of 340 g/m². Canvas Premium has a deep, natural structure and a grammage of 410 g/ m². Both canvases are available in the colour tones Natural White and Bright White.

3 Best performing sports meet best performing papers. The pictures of the day were printed in absolute premium quality, using the Felix Schoeller photo station. The motto wall Give everything take nothing in the German House. Collecting. The new Minilab Inkjet Portfolio. The premium photo prints in the German House sparked huge interest. In particular, the daily MAGIC MOMENTS were highly sought after and passionately collected. Visitors had the chance to immortalise their snapshots on paper, while we also supported a lot of other promotions, like the adidas and NADA stands, and decorated them with photo prints. Felix Schoeller provides a broad portfolio of print media for minilab inkjet printing (dry lab systems like Fuji Frontier, Noritsu, Epson SureLab). Unique quality and new applications are made possible with the extensive photo paper range. Thanks to the wide variety of paper types, each user can give his prints a distinctive look. In addition to glossy, satin and lustre, the photo paper is also available in metallic as well as in the embossed pyramid type. Beyond that, there are also several matt fine art papers available for minilab inkjet prints.

4 Sending greetings home: the greeting cards from the German Olympic team were very popular among visitors. Greeting. It only takes a moment to send a text message, or WhatsApp message. But they can also be deleted just as quickly. A greeting card lasts and it brings a special type of joy, as it is something personal, real and touching. The greeting cards with the German Olympic team printed on Felix Schoeller s SILVER DIGITAL were very popular with the public and were used thousands. This enabled the Olympics visitors to send greetings back home to their family and friends, thousands of kilometres away. Reaching for the stars: the young ski jumping high flyers were thrilled with the printed campaign motif at the press conference. A strong quote every day twice as nice in print. Sharing. From net to paper the campaign motif of the day. Social media goes print: each day, the image of the day is combined with a snappy message on the Facebook page of the German Olympic team. The athletes could also print these motifs on Felix Schoeller papers and share them. This gave print sharing, a whole new concept.

5 Outspoken reception: the Olympians Tobias Arlt and Tobias Wendl earned a passionate reception thanks to our Felix Schoeller paper fans. Visibly moved: the German cross-country skiing ladies mixing with the crowd. Supporting. Popular with the fans, impossible to miss and always at hand the paper fan from Felix Schoeller caused a real stir at the Olympic Games in Sochi. Printed on SILVER DIGITAL Matt 300, it was strong enough to cheer loudly for the athletes. On the slopes, trails, runs and wherever the German athletes thrilled the crowds with their performances. Cheering put to good use: our paper fan was up on the winners podium in each discipline. Silver Digital. A proud moment with the flag our paper fan did not just thrill the German fans, but also our newly crowned gold medal winners in ski jumping. SILVER DIGITAL is the high-quality paper for printing with HP Indigo ElectroInk as well as with dry toners. SILVER DIGITAL is double-coated on each side and sets itself apart with its sharp image reproduction, excellent toner adhesion and perfect format and angel accuracy. Some of its applications include photo books, greeting cards and premium commercial printing. It is available in both surfaces gloss and matt from 130 to 300 g/m².

6 A popular meeting point in the German House. The bar completely kitted out with decor papers from the Felix Schoeller Group. SOCIALIZING. Decor papers from Technocell Dekor, pressed on flat laminates, were used in the interior of the German House. With its colour-receiving layer, the decor papers became the perfect stage for the winter motif at the front of the bar. The bar had to withstand wild celebrations, swaying chairs, spilled drinks and stomping ski boots. Partner stands also availed of the diverse uses of decor papers. There was an eye-catching floor covering with the photo-realistic image of an ice hockey rink in spectacular photo quality, amazing every visitor who saw it. After two weeks of continuous use, the decor papers were still as radiant as on the opening day. Motifs of historical Olympic triumphs printed on canvas decorated the entire cabin and set the right tone. Inkjet decor papers: IJ-Dekor. Just like in the Alps but in the heart of the Olympic Village in Sochi: the rustic cabin of the German House. The base papers for inkjet decor papers were specially produced and fitted with an ink-receiving layer (premium) or a coating (standard). The printed IJ-DEKOR paper retains the properties of conventional decor papers, such as impregnability, opacity, lightfastness and temperature stability. IJ-DEKOR is perfect for high-resolution prints.

7 In a class of its own! Best Performing Papers with the highest recognition an athlete can achieve in their career Olympic Gold! Immortalising. The German luge team achieved sensational success in Sochi. Tatjana Hüfner was another one of the newly crowned medal winners. She took the opportunity to sign a lot of autographs for her fans. She cut a very fine figure in doing so, which is also thanks to Felix Schoeller premium papers, where the motif of the friendly Olympian really came true. Autograph session with luger Tatjana Hüfner. Luge star Felix Loch was in a cheerful mood while signing autographs. Not just a strong team combined : Fabian Rießle and Eric Frenzel. The autograph cards became a popular collectors items.

8 In our build-up mailing, the best moments were yet to be decided. Now the world has many unforgettable moments from Sochi pure MAGIC MOMENTS, many of them printed on Felix Schoeller papers. Printed on: W71206 E-PHOTO Matt 260D a brand of the Felix Schoeller Group. Version: March 2014