F O R M O M E N T U M P 2 P C O R P O R A T E P A R T N E R S U R V E Y R E S U L T S

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Erick Miller
5 years ago
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1 T H E F O R M U L A B E H I N D T H E P E R F E C T P A R T N E R S H I P C H E M I S T R Y F O R M O M E N T U M P 2 P C O R P O R A T E P A R T N E R S U R V E Y R E S U L T S 2018 ForMomentum, L.L.C. All rights reserved

2 Objective: Gain a deeper understanding of what companies look for in a P2P partnership so that you can ultimately raise more dollars. Research conducted Jan. 19 Feb. 5, invitations were sent to For Momentum s list of corporate partners. The included a brief introduction and a link to an online survey hosted by The PARAGRAPH Project A total of N=97 corporate partners completed the survey. N=60 are currently involved in peer-to-peer / DIY activities and answered questions specific to this area. The comprehensive survey results will be available in May The approximately 10-minute online survey covered a range of topics: 1. Company Details 2. Nonprofit Strategy and Decision Making 3. Activation, Measurement and Success 4. Peer-to-Peer/DIY Activities (if relevant) 2018 ForMomentum, L.L.C. All rights reserved 2

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Q1: How does your company get involved with peer-to-peer

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Q2: Is there a specific reason why your company is not involved in

10 KEY SOLUTIONS Test our hypothesis increase the probability of success by casting a wide net Don t be afraid to talk to companies about things like scale and risk Make the ask and make it compelling 2018 ForMomentum, L.L.C. All rights reserved 10

11 Q3: How often does your company typically support employee participation in nonprofit events and peer-to-peer activities or DIY individual activities that support nonprofit organizations? RESULTS 2018 ForMomentum, L.L.C. All rights reserved 11

12 KEY SOLUTIONS Be thoughtful - start your corporate recruitment with stewardship immediately following your event Even though there seems to be flexibility, create a sense of urgency for your mission 2018 ForMomentum, L.L.C. All rights reserved 12

14 Key Solutions Experiment! It s not an either/or, try adopting a multi-channel approach Create an honorable role for c-level engagement Be open to testing 2018 ForMomentum, L.L.C. All rights reserved 14

15 Q5: How important are each of the following types of recruitment tools when your company is supporting a nonprofit organization peer-to-peer activity? RESULTS 2018 ForMomentum, L.L.C. All rights reserved 15

16 Key Solutions Evolve communications to include social math Provide corporate partners visual elements with easy to digest information about their impact Think mobile-first tools and apps to engage new audiences and younger employees 2018 ForMomentum, L.L.C. All rights reserved 28 16

17 Q6: How important are each of the following types of consumer fundraising tools when your company is supporting a nonprofit organization peer-to-peer activity? RESULTS 2018 ForMomentum, L.L.C. All rights reserved 17

18 Q7: How important are each of the following types of measurement support when your company is supporting a nonprofit organization peer-to-peer activity? RESULTS 2018 ForMomentum, L.L.C. All rights reserved 18

20 Share this information with your affiliates and chapters Do the social math Talk about the corporate partners' impact on mission Surprise and delight deliver on what you promise 2018 ForMomentum, L.L.C. All rights reserved 20

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22 Find more Cause Marketing Resources at: ForMomentum.com/Resources Sign-up to receive the For Momentum Newsletter: www 28 22

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