To Download Slides. Three Powerful and Simple Communication Tools To Raise More Money.

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1 Three Powerful and Simple Communication Tools To Raise More Money To Download Slides Ignited Fundraising 1

2 What I Do Raising More Money One Story at A Time 2018 Ignited Fundraising 2

3 What I inherited: 1 Staff 12 Volunteers $80,000 Budget Screening 250 children each year 2 ½ years later: 5 Staff 890 Volunteers $1.2 million Budget Screening 25,000 children each year Success 2018 Ignited Fundraising 3

4 The BIG Secret Success for ANY Organization: Communication Communication Communication 2018 Ignited Fundraising 4

5 A Failure to Communicate Donor Retention Infographic Source: Fundraising Effectiveness Project Ignited Fundraising 5

6 Choose a New Path Development: Everyone s Job 2018 Ignited Fundraising 6

7 Clear, Bold Communication Support Moves Toward Boldness & Clarity Of Communication 2018 Ignited Fundraising 7

8 Tool #1 Quickly: Be Clear & Bold In Pairs Introduce the work of your organization. Use up to 3 sentences. Do this without using the name of your organization Ignited Fundraising 8

9 Words Create Experiences First Impressions Can Take Seconds 2018 Ignited Fundraising 9

10 Skip The History Lessons Utilitarian Communication 2018 Ignited Fundraising 10

11 Possibility Communication Donate Attend Help Us Give More Give Again Invest See Your Impact Who Will Your Gift Help? Long-Term Partners Scarcity Communication 2018 Ignited Fundraising 11

12 Scarcity Communication Hard Donor Fatigue We Can t Not Enough They Won t Learning To Inspire You What if We Could The Very Right People Long-Term Partners Clear, Bold Communication 2018 Ignited Fundraising 12

13 Clear Clear Adjective 1. Free from doubt or confusion 2. Certain in the mind; sure 3. Easy to see or hear; distinct 4. Evident or obvious Collins Essential English Dictionary 2nd Edition 2006 HarperCollins Publishers 2004, 2006 Bold Bold Adjective 1.Courageous, confident, fearless 2.Immodest 3.Standing out distinctly, conspicuous Collins Essential English Dictionary 2nd Edition 2006 HarperCollins Publishers 2004, Ignited Fundraising 13

14 One Phrase for Each Clear Bold Be Clear & Bold Use this clear value statement & introduce again: [different partner] We are We specialize in working with (or serving) We help them (to do what?) 2018 Ignited Fundraising 14

15 Mission Moments Tool # Ignited Fundraising 15

16 My Impact Put a Face On What I Make Happen Image Source: Friends of Wolf Creek National Fish Hatchery And Share it Everywhere 2018 Ignited Fundraising 16

17 We THINK in Story Every decision we make is based on a story we tell ourselves If we don t feel something we can t make a decision Stories of Your Impact Create unforgettable emotional connections and Empathy 2018 Ignited Fundraising 17

18 Creates Distance Sympathy Empathy Creates Connections Image Source: Friends of TN Natl Wildlife Refuge - Facebook 2018 Ignited Fundraising 18

19 Don t Be Uninspiring & Lazy Story Telling NOT Fact Telling 2018 Ignited Fundraising 19

20 Mission Moments Lori s Definition: Any short, inspirational, example of how your institution is making an impact. Must be about a real person. A visitor, donor, staff, volunteer, board member Image Source: J.N. Ding Darling Natl Wildlife Refuge - Facebook Mission Moment Stories Teach Inspire Call to Action 2018 Ignited Fundraising 20

21 Share A Mission Moment Image Source: Teddy Roosevelt Live- Facebook Turning Mission Moments Into Stories 2018 Ignited Fundraising 21

22 Turning Mission Moments Into Stories Mission Moments Into Stories Step 1: Identify one person. (The person from your mission moment) 2018 Ignited Fundraising 22

23 Mission Moments Into Stories Step 2: Learn & jot down as much about them as possible. Step 3: Write down all of the exact results. Mission Moments Into Stories Step 4: Make a list of transformations due to your involvement and/or their own efforts 2018 Ignited Fundraising 23

24 Mission Moments Into Stories Step 5: Circle the words that stand out and are emotionally connecting. Pay Attention to Placement of Emotionally Connecting Words Explosive energy Cautiously hopeful Gnarled hands Uncomfortably shy Smiled from ear to ear Precious and vulnerable Yours? 2018 Ignited Fundraising 24

25 Mission Moments Into Stories Step 6: Fit the story into the framework. Share your story. Using various formats. Often. Simple Story Framework Let me tell you about [Insert name] had a life of Here s why and how [name] found their way to us ebook: Boring2Brilliant.com 2018 Ignited Fundraising 25

26 Simple Story Framework Here s how [name] felt... What [name] accomplished due to our [program name] And because of [examples of your work] [name] is now ebook: Boring2Brilliant.com Sondra s Story 2018 Ignited Fundraising 26

27 Sondra s Story For This To Work It Takes Practice 2018 Ignited Fundraising 27

28 Speed Storytelling Share YOUR People & Money Story Find a partner, quickly! Share a 2 minute people AND MONEY story. Receive coaching & feedback. Switch and 2 nd person tell story Ignited Fundraising 28

29 What Works When Sharing A Story? Let s make a list Remember: Support Moves Toward Boldness & Clarity Of Communication 2018 Ignited Fundraising 29

30 Six Word Stories Final Mission Sharing Tool 2018 Ignited Fundraising 30

31 Six Word Stories Six Word Story Framework 1. Emotional connection to a real person 2. Compelling fact 3. Bonus: Call to action 2018 Ignited Fundraising 31

32 Examples Ted s legacy lives on through fish Bats used to scare young Anna Hazel came for owls Found friends Lori tells stories that raise millions YOUR 6 Word Story Create at least one 6 word story now About the person you talked about in your mission moment 2018 Ignited Fundraising 32

33 YOUR 6 Word Story Let s Hear From You What Have You Learned? 2018 Ignited Fundraising 33

34 Lunch! 2018 Ignited Fundraising 34