+ Hockey. Tom Farrey Executive Director Sports & Society Program

Transcription

1 + Hockey Tom Farrey Executive Director Sports & Society Program

2 Hockey +

3 Where to from here?

4 How can hockey continue to lead?

5 How to grow the game?

6 Sports & Fitness Industry Association (SFIA) data Provided to The Aspen Institute Sports & Society Program

7 Hockey Participation 6-12 year olds Percentage who played in any form at least one day during the year %

8 Hockey Participation 6-12 year olds Percentage who played on a regular basis ( core participants) %

9 Other Sports 6-12 year olds Sport Percentage who played on a regular ( core ) basis in 2017 Basketball 14.1% Baseball 13.1 Soccer 7.7 Tennis 4.1 Tackle football 3.3 Flag football 3.0 Gymnastics 2.7

10 Hockey Participation year olds Percentage who played in any form at least one day during the year %

11 Hockey Participation year olds Percentage who played on a regular basis ( core participants) %

12 Other Sports year olds Sport Percentage who played on a regular ( core ) basis in 2017 Basketball 17% Baseball 10.4 Soccer 6.9 Tennis 6.4 Tackle football 7.2 Track & Field 5.6 Volleyball 5.0

13 The Catalyst First journalistic survey of the landscape of youth sports in America Themes: Development Access Health 10 th anniversary this year

14 The Playbook Nation s first crosssector framework for action for youth sports Values: Health, inclusion Input from 300+ leaders Sport-agnostic 40+ activation ideas 8 strategies for 8 sectors Youthreport.projectplay.us

15 8 Sectors National Sport Organizations Business & Industry Tech & Media Public Health Community Recreation Education Policymakers & Civic Leaders Parents

16 Physical Activity lifecycle

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18 You have built a very powerful roadmap. The challenge now is to take it literally on the road to impact communities. -- Dr. Vivek Murthy, then-u.s. Surgeon General

19 Since the 2015 Release of the Playbook 100+ organizations taken actions Park and rec departments used report to revise programming Major League Baseball launched $30M Play Ball initiative Hockey community created Declaration of Principles ESPN added Access to Sport program Project Play communities: SE Michigan, Western New York, Greater Rochester, Baltimore, Harlem, Mobile County AL Foundations use report to inform grant-making NHL, other leading orgs mobilized via Project Play 2020

20 THE 8 PLAYS And what they mean for hockey

21 1) Ask Kids What They Want

22 2) Reintroduce Free Play

23 3) Encourage Sport Sampling

24 4) Revitalize In-Town Leagues

25 5) Think Small

26 6) Design for Development

27 7) Train All Coaches

28 8) Emphasize Prevention

29 Discussion Which of the eight plays hold the most promise for driving growth in youth hockey?

30 8 Plays (Strategies) 1. Ask Kids What They Want 2. Reintroduce Free Play 3. Encourage Sport Sampling 4. Revitalize In-Town Leagues 5. Think Small 6. Design for Development 7. Train All Coaches 8. Emphasize Prevention

31 8 Plays (Strategies) 1. Ask Kids What They Want 2. Reintroduce Free Play 3. Encourage Sport Sampling 4. Revitalize In-Town Leagues 5. Think Small 6. Design for Development 7. Train All Coaches 8. Emphasize Prevention

32 Joint Endorsement of Multi-Sport Play Through Age 12 NHL, USA Hockey Plus NCAA, NFL, NBA, PGA, USTA, U.S. Olympic Committee NBC Sports, ESPN 40+ national sport bodies

33 Ways to Encourage Sport Sampling 1. Take a position on the age at which youth should not specialize in one sport 2. Educate parents on value of sport sampling 3. Partner with schools via PE teachers 4. Share kids via end-of-season s 5. Offer programs to facilitate engagement in more than one sport (

34 Youth Hockey Coaches Trained Competency Percentage who told SFIA they were trained in the past 5 years Skills and Tactics 50.2% CPR/First Aid 47.4 General Safety and Injury Prevention Effective Motivational Technique Physical Conditioning 38.6 Concussion Management 38.4 Other 2.3

35 Hockey in Hockeytown Dominated by earlyforming travel teams in suburbs Less than 200 kids in city of Detroit play in USA Hockey programs 1% of city youth play organized hockey not among top 10 sports Only two rinks in city Activation efforts with NHL, Red Wings, Wilson Foundation underway

36 Ways to Revitalize In-Town Leagues 1. Don t form travel teams earlier than need be 2. Limit costs where you can 3. Create inclusive culture all forms of hockey 4. Learn from Minnesota! 5. Learn from Norway!

37 Norway at 2018 Olympics Nation of 5.2M people Record 39 medals, 16 more than the U.S. 7.3 medals per million residents vs for U.S.

38 Norway s Model Sport for All is governing ethos Integrated sports system Youth = important athletes in system Model is funded by sports betting and other forms of gambling

39 Questions? Thoughts? Ideas?

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