Greetings and Happy New Year!

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2 Greetings and Happy New Year! We hope you are as excited about returning to Nashville as we are! What a great city to start a New Year s business cycle at. In addition to 2 full days of exhibits, industry education and manufacturer training, we also encourage you to take time to enjoy the city of Nashville. A fantastic way to do this will be at the Show party, as we once again rent out the top floor of Margaritaville on Broadway. As we return to Nashville for a second year, we return with an ever-growing team of sponsors. Both new and current sponsors share your passion for the pool and spa industry and experiencing the growth of the industry. So when you are at the Show, be sure to visit with them and thank them. They are an important part of what makes the Southeast Pool & Spa Show a success! Jocelyn Young, Show Manager Jocelyn@MidAmericashow.com Show Highlights that you don t want to miss: APSP PPSO Training Hayward Training and Tours Great Supplier Exhibits Industry Seminars Show Party

3 2018 PARTY! at 322 Broadway, Nashville, TN Tuesday, February 6th - 5:30pm to 7:00pm You ve probably heard about last year s party... Don t miss it in 2018! Sponsored by:

4 2018 Show Schedule: Monday February 5 Exhibitor APSP PPSO Course Move-in Tuesday February 6 Show Hayward VS Omni Training Industry Seminars Hayward Plant tour PPSO Course continued Party FREE! Wednesday February 7 Hayward Hayward VS Omni Training Industry Seminars Show Floor Open FREE! Plant Tour Register Today at SouthEastShow.com!

5 Make Plans to Walk the FREE Show Floor! Make sure you plan to spend time walking the SOLD OUT exhibit floor - it s *FREE! Bring business cards as many suppliers will be offering show specials! Explore New Products and Vendors Connect Face-to-Face with Suppliers of the Products your Customers want Discover Money Saving Deals through Exhibitor Show Specials Show Floor Hours Tuesday, Feb 6th 11:00am - 5:00pm Wednesday, Feb 7th 10:00am - 2:00pm

6 Register Online TODAY for the Show at SouthEastShow.com APSP PPSO Course Monday, February 5th & Tuesday, February 6th Instructor: Gary Daniel Cost: $275 Members; $300 Non-Members The Professional Pool and Spa Operator (PPSO) certification course is the industry s new premier program for commercial swimming pool operators, managers, engineers, service company professionals, health officials, and facility owners. The Professional Pool and Spa Operator (PPSO) course provides the must know information needed to operate a public pool or spa including essential knowledge on all pool s systems and components. No math skills are needed. The course s content complies with the International Swimming Pool and Spa Code and training requirements of the Model of Aquatic Health Code (MAHC). Includes the Professional Pool and Spa Operator manual and certification exam. Certification is valid for 5 years. To register: Southeastshow.com and choose APSP Training FACILITY TOUR Limited to 20 guests - sign up online at SouthEastShow.com! This is your chance to tour the Nashville Hayward Facility! Each tour is limited to 20 people and will depart from the Music City Center. and return at approx 11:00am. Registered attendees will receive more information on where to meet for transportation. This tour is being offered Tuesday, Feb 6 & Wednesday, Feb 7th. Hands-on Training: Aftermarket Automation & Variable Speed Pumps Tuesday, February 6th & Wednesday, February 7th Time: 8:00am - 8:55am Hayward s new line of VS Omni variable speed pumps with smart pool control changes everything in pool automation. Designed for the pool service professional to upgrade existing pools with a simple five-step process - no electrician needed. VS Omni integrates with almost all existing pool equipment. It has built in Wi-Fi communication for smart phones apps and home automation systems like Amazon AlexaTM and NestTM to fit seamlessly into your customers busy lives. It can control up to four products including the VS pump, heater, pool lighting, and much, much more! And not for nothing; each of the four models of VS Omni pumps include next generation variable-speed technology boasting industry-leading energy efficiency, quiet operation and longer-lasting performance. To register see the orange Hayward Training box under Education at Southeastshow.com. Spots are limited!

7 Show Education Track Tuesday February 6th & Wednesday February 7th To attend any of the following courses, except for the ones marked free, attendees will need to purchase an Education Pass. The cost for a pass is $50 per person and covers entry into ALL of the following education courses. Register Online TODAY for Education at SouthEastShow.com. Below is a table of education, followed by a detailed description of each course starting on the next page. All courses are open seating. Tuesday, February 6th 9:00am - 10:30am Marketing Game Changers for 2018! Pam Vinje, Small Screen Producers The Buzz about Fiberglass Pools Fiberglass Pool Council Water Chemistry - the Fundementals FREE Paul Gillio, Lonza Understanding Basic Hydraulics Keith Roberts, Hayward Valuation & Exit Strategies for Family Rod Sterling, Owned Pool & Spa Businesses Sterling Advisory Group Tuesday, February 6th 11:00am Hayward Plant Tour Tuesday, February 6th 10:45am - 12:15pm Hot Water Chemistry Paul Gillio, Lonza Hydraulic Designs for Performance: Steve Barnes, AquaStar Efficiency, Safety & Code Compliance Pool Construction Techniques Rick Woemmel, Bi-State Pools Retail Marketplace Edge: Gigi Carter, Lonza One on One Professional Testing Basic Troubleshooting for Gas Heaters Keith Roberts, Hayward Wednesday, February 7th 9:00am - Noon Intermediate Water Chemistry Paul Gillio, Lonza Wednesday, February 7th 9:00am - 10:30am Algae - Identifying and Defying it Chris Marcano, NC Brands Pool Openings & Closings Rick Woemmel, Bi-State Pools Analyze More than your Bottom Line Leah Williamson, Evosus Rebuild or Repair Shawn Still, Olympic Pools An In-Depth Guide to Rennovations Tuesday, February 6th 11:00am Hayward Plant Tour Wednesday, February 7th 10:45am - 12:15pm Amazon or a ProDealer Dennis Chapman, SEG Who do you want to be? FREE Coping 101 Dave Rethemeyer, Federal Stone Heat Pumps Explained Upcoming VGB Requirements Steve Barnes, AquaStar and Standard Revisions

8 Show Education Track - Course Descriptions Tuesday, February 6th 9:00am - 10:30am Marketing Game Changers for 2018! Start the Year Prepared with Tips from Small Screen Producers Award Winning Playbook Pam Vinje, Small Screen Producers Did you know that according to APSP s Top 50 Builder list, Small Screen Producer (SSP) clients received top 10 recognition for best website designs, social media marketing, and overall online web presence? Find out how in this interactive class with SSP Founder Pam Vinje as she shares the best plays from their 2017 playbook, then uncover the marketing game changers for 2018 and how to prepare. This seminar will explore the latest website innovations and content marketing tactics that brought in the leads. Learn from social media marketing triumphs and pitfalls encountered in Then prepare for 2018, as we outline the steps needed to navigate the major changes in content development, lead generation, search engine marketing, mobile, social media marketing, and reputation management. Great practical, proven tactics for everyone. The Buzz About Fiberglass Pools Jason Hughes, River Pools This presentation will offer a glimpse into the growing appeal of fiberglass pools and answer the questions raised by today s backyard pool consumers. In addition, facts and figures on the industry, a review of the sales and installation points, and discuss a few unfamiliar topics like shell unloading and placement and a few tricks of the trade for the installer. Innovations like splash and wet decks, built in seating areas, tanning ledges, water features, and built in and spill over spas will be addressed. The course will go into detail on how to properly install a one piece fiberglass pool, pre-site planning, excavation, proper base and backfill, dewatering methods, un-loading, handling and placing the pool. Learn basic installation techniques such as how to make leveling adjustments, supporting tanning and step areas, plumbing and decking methods. Water Chemistry - The Fundamentals *FREE! Paul Gillio, Lonza Emphasis on sanitizer levels and ph monitoring is well-known by most. What is less well understood is how dependent successful pool management is on proper operation of filters, circulation and other areas of chemical control. We will demonstrate that proper control of all three factors: chemical, biological, and physical is needed to provide healthy clean water. At the conclusion of the seminar you will understand how each of these key factors interrelates with and helps control the others. Additional knowledge will be gained in how to correct unbalanced water and utilize other tools such as algaecides and sequestering agents to improve overall water quality.

9 Understanding Basic Hydraulics Keith Roberts, Hayward The seminar introduces basic hydraulic factors and will teach the attendee critical calculations to apply to all swimming pools, new or existing. Attendees will discuss the physics of water including pressure, flow rate, capacity, turnover, and more. The effect of pipe sizing, fittings, and valves will be discussed. Total Dynamic Head, pump curves, and how to select the proper pump for a system will be covered. The effect of pipe sizing, fittings, and valves will be reviewed. Attendees will take away a better understanding of how hydraulics are key in proper circulation and attaining a sparkling clear pool! Valuation & Exit Strategies for Family owned Pool & Spa Businesses Rod Sterling, Sterling Advisory Group The purpose of this session is to present an approach to develop proper valuation of your family owned pool-spa business. Most owners want to know what their company is worth. The way to realistically determine your business worth is by using an objective adviser with proven methodology to develop a credible and reliable estimate of value. Once done, you will have to be able to present your company in a realistic manner. You usually only sell your family business one time. This is the time to make sure you get it right! Tuesday, Feb 6th 10:45am -12:15pm Hot Water Chemistry Paul Gillio, Lonza This course will cover the factors that affect hot water management including filtration, chemistry and disinfection. Emphasis will be placed on the stresses created by hot, turbulent water and its effects on bathers, bather comfort, chemistry and especially sanitizers. At the conclusion of the course the service person or operator will understand how each of these key factors interrelates with and helps control the others. Particular attention will be made to sanitizer selection and control of bather wastes. Hydraulic Designs for Performance: Energy Efficiency, Safety & Code Compliance Steve Barnes, AquaStar At the heart of every successful pool and spa project is a well-designed and maintained recirculation system. This presentation covers the three keys to successfully design, install and operate, fully compliant recirculation systems and water features. High-performance, high-efficiency systems are governed by the laws of physics that are not difficult to understand as explained with real world examples that do not require an engineering degree in fluid dynamics to use successfully. Continued on next page...

10 1. Planning meet and exceed your customer s expectations by using a simple to produce hydraulics plan suitable for permitting, construction, operation, and sub-contractor quality control. 2. Optimize your projects how to select, size, and locate key circulation, sanitation, and safety equipment to maximize performance, efficiency, and safety. 3. Installation management maintaining control when it matters most. How an hour can prevent disaster! 4. Code compliance learn how high performance and high efficiency systems are also compliant system. Pool Construction Techniques Rick Woemmel, Bi-State Pools Pool construction techniques - Wouldn t it be nice if there were just one pool type and it was simply the best for every situation? In this presentation, Rick will discuss the different types of pools vinyl, fiberglass and concrete and the pros and cons of each. Discussed will be soil conditions, over digging, soils testing, materials, maintenance, and interior finish options. Retail MarketPlace Edge: One on One Professional Testing Gigi Carter, Lonza We hear all the time about how the Internet is taking over the brick and mortar business as well as what the Mass is doing to all the retailers. But retailers have an advantage: the one on one professional water testing and consult has been, and always will be, the edge that retailers have over other channels. This workshop is designed to help retailers bring back what is important: water testing. Learn how to physically present the importance of water testing to your customers. Water testing isn t new anymore, we have just forgotten how to promote it! Basic Trouble Shooting for Gas Heaters Keith Roberts, Hayward Come prepared to learn all about heaters, beginning with an introduction to the Millivolt Heater operations and controls. You will learn techniques for troubleshooting and analysis of the most common problems with millivolt heaters, most notably pilot issues and intermittent operation. The processes learned will be applicable to all major heaters on the market. The seminar will continue with an explanation of Electronic Ignition Heater sequences of operation and controls. Basic troubleshooting techniques for such heaters will be covered, including determining proper gas supply. Using and understanding Manometers will be presented, along with discussion of common gas supply issues and how to resolve them. Technicians will learn to be a systematic troubleshooter of heaters, and not replace parts until the heaters work. Attendees will also thoroughly learn the importance of proper gas supply and supply issues that can affect the proper performance of pool & spa heaters.

11 Wednesday, Feb 7th 9:00am -10:30am Algae- Identifying and Defying it Chris Marcano, NC Brands This course will provide an in-depth look into the various types of algae and the conditions they need to thrive in. Learn the circumstances that lead to an algae bloom and the sources of algae, the best ways to rid a pool of a live bloom, how algaecides actually work and how best to create an environment in the pool where algae cannot grow. Pool Openings & Closings Rick Woemmel, Bi-State Pools One thing that will never go away in the swimming pool industry is service; whether you provide weekly maintenance, open and close pools or provide troubleshooting to customers. Servicing your customers pools and spas is one of the most important aspects of our industry. Learn from a presenter with over 30 years experience in servicing pools, what procedures, forms, and tools they use to most efficiently handle this portion of the business. Learn what mistakes they have made that you can avoid and learn from. Questions and odd circumstances will be covered as well as customer service, scheduling, finding and keeping good employees, opening and closing techniques and general repair. Analyze More than your Bottom Line Leah Williamson, Evosus So often, small business owners get to the end of the year and scratch their head because they thought they were making money only to be plagued with the constant worry of the off-season and lack of cash flow. Learn about key performance indicators that will help to develop strategies to make better choices about how and when to spend cash, hire employees, or challenge current employees to produce better results. Having a strong plan tied to specific performance indicators will allow any business owner to make timely decisions about the health of their business operation within 1 week, 1 month, or 1 quarter without delay and provide year over year analysis. Key Performance Indicators for Retail Sales, Service Technician efficiency, Maintenance Contract accountability, Job Costing, and Vendor Warranty programs will be covered. Just because you put data in a software program, does not mean you have the proper tools for imperative analytics to make powerful decisions about your business, the products you sell or the services you perform. Continued on next page... Register Online TODAY for the Show at SouthEastShow.com

12 Rebuild or Repair: An indepth Guide to Renovations Shawn Still, Olympic Pools Many times builders are faced with making the decision whether to repair or rebuild a pool or spa. This seminar will address specific components that often determine if it is a rebuild or a repair project. Specifically: 1. Rebuilding or adding steps 2. Beam repair 3. When to do a full chip out vs. bond coat 4. Converting vinyl liner to concrete 5. Plumbing upsizing The seminar will also cover renovating a pool up to VGB and ISPSC standards. Wednesday, Feb 7th 10:45am - 12:15pm Coping for Beginners and Beyond Dave Rethemeyer, Federal Stone Regardless of commercial or residential, whether a new project or renovating an existing pool, precast coping adds a beautiful touch, as well as, safety to your project, if done right! In this course, students will learn how to size up a job, as well as learn how to measure the radii using the RadiusChart tool. You ll get practical advice from what has been learned over the past fifty years, as well as, what Professional Engineers have taught the instructors with regards to structural issues and concern with the bond beam! This is a fun, interactive course with a running discussion about common installation mistakes and how to avoid them. Attendees are encouraged to bring questions and photos of problems (and successes) to share with the group. Heat Pumps Explained The presentation focuses on what the pool guys need to know most: how to size heat pumps properly and what realistic expectations of heat pump performance can be expected. An explanation of the differences in heating technique of heat pumps compared to gas heater will be covered. Discussion will also cover specific features and components of heat pumps, installation guidelines and requirements. Which Would Your Company Rather Be? Dennis Chapman, SEG Cost: *FREE! What would your company rather be, AMAZON, a professional pool retailer or service company, or BOTH? This seminar will explore and provide examples of how in today s internet world the retail and service company must fight for their consumers business. Learn how to grow your business, but there will need to be changes to how we all do business. Examples will be given. Whether a service, retail, or builder, this seminar will allow you to look at your company and improve for the future consumer.

13 Upcoming VGB Requirements and Standard Revisions Steve Barnes, AquaStar The VGB Drain Cover Standard, APSP-16, was revised following years of testing and work by the CPSC and the APSP. Learn what changed and what it means directly from the Chairman of the Standard Writing Committee. Discover the key requirements ahead of the 2018 pool season, starting with new government enforcement authority, installation and maintenance requirements, plus new requirements for pools previously Certified as VGB compliant by a Registered Design Professional (PE or Architect). The rules have changed, don t get caught unaware. Wednesday, Feb 7th 9:00am - Noon Intermediate Water Chemistry Paul Gillio, Lonza Note: Due to the material covered, this is a three-hour course. This seminar will begin by covering the information that is discussed in the Basic Water Chemistry seminar and move beyond that level. It goes into more details in areas of filtration equipment, specialty chemicals, interrelationships of chemical readings, and more. Due to the significant amount of information to cover we have set aside three hours. A Double Time Slot! Lengthier discussions will be spent on: filters, their differences and advantages/disadvantages among them, types of enzymes and what they do and why they work well together, how to adjust water that is out of balance, how and when CYA affects total alkalinity readings, how chlorine works and the different types of combined chlorine, how to select the right algaecide, phosphates and their role in pool chemistry, good and bad. Register Online TODAY for the Show at SouthEastShow.com

14 The Venue 201 5th Ave S Nashville, TN Parking: The Music City Center is home to the largest, covered parking garage in downtown Nashville. With 24-hour roving security, it s the best place to park in downtown. The three-level, covered parking garage has 1,800 spaces and is equipped with a 24/7 fully-automated system that accepts debit and credit cards upon exit. The garage is located on 6th Avenue and Demonbreun, directly across from the south entrance to Bridgestone Arena. There are three entrances to the garage: one on 7th Avenue and Demonbreun and two on 6th Avenue between Demonbreun and Korean Veterans Boulevard.

15 The Hotel We have arranged special rates for our 2018 Show Attendees and Exhibitors. Be sure to make your reservation early, before the hotel block sells out! Hilton Garden Inn Nashville Downtown 305 Korean Veterans Blvd Nashville TN (615) Typical Rate: $239 per night Mention you are with the Southeast Pool & Spa Show to receive the special rate. Reservations must be made by January 2nd 2017, to receive the rate. Our Show Sponsors: Manufacturer Training and Plant Tours. Fiberglass Pool Sponsor. Show Party Sponsor. Olympic Pool - Gold Sponsor. Sponsor of Educational Materials. Register Online TODAY for the Show at SouthEastShow.com

16 P.O. Box 666 Palos Park, IL February 5-7, 2018 Music City Center Nashville, Tennessee Register Online TODAY at SouthEastShow.com