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1 E - N E W S L E T T E R W I N T E R

2 Newsletter Foreword Winter is technically here, but at CL Industries headquarters in Orlando, FL it feels more like summer. December has been abnormally warm, but we re not complaining. The warm weather has allowed many of us in Florida to continue to use our pools. While the southeast is holding on to favorable temperatures, the rest of the country is cooling down with Arctic air moving in. As we ring in the New Year, let s all resolve to use our swimming pools more in In the Winter edition we highlight the 2014 International Pool Spa & Patio Expo, as well as go behind the scenes of our Craftsman Series with Monogram Custom Pools and Premier Pool Renovations. For more information about our company and products please visit our website, You can also stay in touch with us in real time with Facebook, Twitter (@ CL_Industries), Youtube, Flickr, and Pinterest. Thank you for following us! Attention Distributors, Plasterers, and Builders: we are always seeking your feedback and knowledge Please send submissions for newsletter content, news, and trends/innovations in your area to newsletter@clindustries.com. NOT RECEIVING THE CLI NEWSLETTER YET? SUBSCRIBE NOW

3 Behind the Scenes: Monogram Custom Pools

4 Behind the Scenes Monogram Custom Pools At CL Industries, we pride ourselves on working with the best swimming pool builders, applicators, and landscape architects in the world. In our second installment of the Craftsman Series, we highlight Lehigh Valley, PA builder Monogram Custom Pools. Tony Caciolo, owner of Monogram, has created a homeowner s dream, an energy efficient, hassle-free pool. A huge part of the hassle-free pool is a custom Monogram pool finish by CL Industries and Pentair s IntelliChem System. The custom Monogram Blue finish is composed of a durable pebble based plaster. The pebble will last a lifetime, and the blue colored quartz in our proprietary finishes are resistant to chemical and mechanical wear. The customized dark pool finish keeps the water warmer by holding in the sun s heat due to its grayish background dye. The IntelliChem system keeps our finishes looking brand new because it automatically adds the proper chemicals to Monogram s pools by monitoring the water chemistry on a 24 hr basis. The system utilizes saltwater chlorination so you never need to add chlorine. This automated system even comes with an advanced iphone app that Tony helped foster by beta testing and providing suggestions during its inception. Monogram even digitally monitors and manages the entire pool system from their headquarters. In the event of a problem, they will send customers an immediately. Monogram Custom Pools prides itself on 100% customer satisfaction, which is no small feat, as any business owner will tell you. It s no wonder that Monogram Custom Pools was voted one of the top 5 pool builders in the USA for customer satisfaction. We appreciate Tony s tireless dedication to his customer s pool water chemistry, because that means our products look new for years and years! Special thanks to Tony and the entire Monogram team for taking such pride in their craft. Watch the Craftsman Series video blog featuring Monogram Custom Pools:

5 2014 International Pool Spa & Patio Expo

6 2014 International Pool Spa & Patio Expo This year the International Pool, Spa, and Patio Expo moved in to our own backyard at the Orange County Convention Center. Previously held in Las Vegas, the International Show attracts vendors and attendees from every corner of the world. This year we strategically positioned our booth in the Genesis 3 Pavilion. Genesis 3 is the leading educator for high end swimming pool design and construction worldwide. Many of the Genesis 3 members use CL Industries pool finishes. The show exhibits were held November 5-7th. The expo featured live demonstrations and product displays, powerful education seminars and engaging networking events. Exhibitors run the whole gamut from pool, spa and patio product suppliers, to manufacturers and service product providers. Attendees range from the largest group of retailers, builders, and service professionals to landscape architects and designers from around the globe. This year our booth was visited by builders from all over the United States as well as Kuwait, Peru, Trinidad, Tortola, Spain, Ukraine and the Turks & Caicos. Many attendees were attracted to our booth because of the content displayed on our digital displays. While other pool finish manufacturers simply displayed their product samples, our approach was to loop our compelling content. This strategy was coupled with the availability of our knowledgeable sales staff who manned the booth. John Zita, Northeast/Midwest Sales Manager The International Expo is always an excellent opportunity for CL Industries to expand our customer network, meet new people, and check out the innovative companies in the pool, spa, and patio industries. A new addition to this year s vendors was the social media giant Houzz. Our marketing team met with the folks from Houzz to discuss how this new and innovative company could help expand our reach as well as distribute our digital content. We re excited to add Houzz to our social media mix in 2015, and we are currently working on our profile and strategy. Overall, we feel the 2014 International Pool, Spa, and Patio Expo was successful for CL Industries. Our sales team connected with several potential new customers and solidified existing relationships. We re all excited and look forward to a prosperous and successful 2015.

7 CL Industries & Aquavations Team, from left to right Tom Martin, Jeff Shortt, Tim Wills, Don Pugh, Dan Gautier, Mike Kopke

8 Ask an Applicator

9 Ask an Applicator Tempool Inc. This edition s Ask an Applicator is fielded by pool plaster extraordinaire Jon Temple, of Tempool Inc. in Jacksonville, FL. Jon has been plastering swimming pools for over 20 years, and has traveled the globe applying his craft. Our next installment of the Craftsman Series will feature Jon and Tempool Inc. Our question comes from Al in Iowa, who is looking to build a new swimming pool. Al asks What is the proper thickness for Sunstone Pearl Ice once it is applied? Jon responds, The proper thickness once exposed for all plaster finishes, including pebble and glass bead is 3/8 thick. This thickness should be consistent throughout the entire swimming pool. At Tempool, we ensure this by applying a scratch coat first then a second coat. Some plasterers uses a wetter consistency on their scratch coat but we use the same consistency on both coats to ensure a strong bond between the shell and finish.

10 Craftsman Series: Premier Pool Renovations Rowan University Remodel

11 Craftsman Series Premier Pool Renovations - Rowan University Premier Pool Renovations has been using our products for nearly a decade by focusing on large-scale commercial renovations and residential plaster application. Over the years they have come to use our PermaKote bonding agent exclusively for all of their renovations. After the demolition and prep work of an old swimming pool, many applicators do a light acid wash and neutralize the shell of the pool. This will often remove impurities and make sure the ph is correct before applying our bonding agent. Premier s Field Supervisor, Vince Saracino, believes that our PermaKote product is crucial to the success of their renovations. Vince is a huge fan of PermaKote because it increases performance and saves time during the application process. PermaKote saves time by eliminating the need for sand blasting and stripping, and it increases performance because it acts as a bonding agent and scratch coat. Vince and Premier recently undertook the renovation of the Olympic swimming pool at Rowan University in Glassboro, NJ where they applied Krystalkrete, Super Blue. The remodel was under a tight timeline to be ready for an unveiling party at the start of the semester. Our Northeast Sales Manager, John Zita, was on site to provide support and guidance for this massive remodel. After some long days in the hole (inside the shell of Click here to see a short film on the Rowan University remodel process an unfinished swimming pool) the job was completed on time and on budget. We are proud to partner with the best craftsmen in the industry, and Premier Pool Renovations fits the bill.

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