Footfall Analysis. published on 15th May Address of the location analysed (October 2016 to March 2017)

Transcription

1 Footfall Analysis published on 15th May 217 Address of the location analysed

2 Key Findings 3 Benchmarked Weekly Footfall 4 Benchmarked Daily Footfall 4 Percentage Change: Weekend vs. Weekday 5 Impact of Seasonality on Footfall Levels 6 Additional Analysis LDC can offer 6 2

3 Key Findings Weekend footfall levels do drop of on Location 1, with on average a -45% drop on a Saturday and a -6% drop off on a Sunday. Although the actual level of weekend footfall is comparable to the weekday footfall in the benchmark locations (Location 1, Location 2 & Location 3). In terms of weekly footfall, Location 1 has the highest weekly footfall count, with the highest footfall towards Warren Street station further down from the proposed site. Location 1 is not impacted by seasonality, with other locations such as Location 4 seeing lower levels of footfall when the number of students and tourists are low (December). (Brand name) could look to use the intelligence to tailor their weekend staffing and opening hours in order to make the site sustainable. 3

4 Benchmark locations - Weekly footfall 1, 9, 8, 82,277 9,659 7, 6, 5, 64,683 6,786 48,41 4, 3, 2, 1, Location 1 Location 2 Location 3 Location 4 Location 5 Figure 1: Average Weekly Footfall Selected comparable locations with a (Brand name) were chosen to understand the expected footfall at the proposed site (Specific Location). Using the closest device to (Specific Location) (within 5m), shows an average weekly footfall of 9,659 people. Wed Benchmark locations - Daily footfall 25, 2, 15, 1, 5, Monday Tuesday Wednesday Thursday Friday Saturday Sunday Figure 2: Average Daily Footfall across comparable locations Location 1 Location 3 Location 5 Location 7 Location 2 Location 4 Location 6 4

5 Benchmarked against the comparable locations, Location 1 has 3% more footfall during the week, with a drop-off on Saturday and Sunday. Percentage change: Weekend vs. Weekday (October 216 to April 217) Percentage change in footfall 1.% 8.% 6.% 4.% 2.%.% -2.% -4.% -6.% -8.% Saturday vs. Weekday Sunday vs. Weekday 84.3% 56.6% 6.5% 65.6% 25.3% 11.6% -12.2% -9.% -44.5% -43.5% -45.% -52.7% -63.7% -6.6% Location 1 Location 2 Location 3 Location 4 Location 5 Location 6 Location 7 Figure 3: Percentage change in weekend footfall vs. weekday footfalll On average locations 5,6,7 saw a 45% drop in footfall on Saturday and a 6% drop in footfall on a Sunday benchmarked against the average weekday footfall. The comparable locations all saw a boost in footfall on a Saturday of more than 5%. 2, Weekday Weekday Sunday 15, 1, 5, Location 1 Location 2 Location 3 Location 4 Location 5 Location 6 Location 7 Figure 4: Average footfall across comparable locations Locatino 1 weekend footfall levels are similar to the weekday footfall levels across the comparable locations. Saturday footfall levels near the proposed site in Location 1 are most like Location 2 and Location 3. 5

6 Impact of seasonality on footfall levels Location 4 has the most consistent footfall, with a slight drop in footfall in December due to office closures around the festive period and a drop in the number of tourists. Location 1 improves the most during the Christmas period with footfall rising by +22% in December compared to November. 12 Location 1 Location 2 Location 3 Location October November December January February March Figure 5: Impact of seasonality on footfall across comparable locations + Additional analysis LDC can offer Understand the classification mix around your store and how this impacts footfall to your location Locate the vacant units within a 2m radius, that could impact the passing footfall to your stores Use analysis on the neighbouring stores and type of retail, to find suitable comparable locations across GB Profile different locations in a town centre or retail location, by the proxy bands creating benchmarks and comparables to the existing estate Overlay additional data sources such as conversions, staffing, floorspace and weather 6