THE TOWN JUNE 2016 PATRONAGE & FOOTFALL BESPOKE REPORT

Transcription

1 JUNE 2016 PATRONAGE & FOOTFALL BESPOKE REPORT Survey Date 10th and 11th June 2016 Weather: Friday: Bright and mild Saturday: Warm and sunny PMRS Limited The Glover Centre, 23 Bury Mead Road, Hitchin, Herts SG5 1RP. Tel: ~

2 - METHODOLOGY AND NOTES Patronage counts Patronage surveys were undertaken at the 12 listed retail units, on Friday 10th and Saturday 11th, June 2016, between the hours of 10.00am 5.00pm. (see survey location list) At each unit, sample counts of 20-minutes duration, were taken, within each hour. All patrons, of any age, entering and exiting each unit, were recorded separately. Extrapolated data tables, represent each sample count, multiplied by a factor of 3, to determine hourly numbers and to allow for the fact that, sample counts of 20-minutes, out of a possible 60 minutes, were taken. Patronage totals are the average of those entering and exiting each unit. % rank is the percentage patronage, benchmarked against the busiest unit, The Supermarket. Estimated Weekly Patronage The numbers given for the whole week, are the sums of those given for Friday and Saturday, grossed up by a factor of to allow for the days Monday through to Thursday, which were not enumerated. This factor is an average based upon extensive previous research, conducted throughout the UK, during the week (Monday -Saturday). Footfall Surveys Pedestrian footfall surveys were conducted at each retail unit. At each location, sample counts of 20-minutes duration, were taken, within each hour. All pedestrians who passed the unit, in either direction, were recorded. Extrapolated data tables, represent each sample count, multiplied by a factor of 3, to determine hourly numbers and to allow for the fact that, sample counts of 20-minutes, out of a possible 60 minutes, were taken. Estimated Weekly Footfall The numbers given for the whole week, are the sums of those given for Friday and Saturday, grossed up by a factor of to allow for the days Monday through to Thursday, which were not enumerated. This factor is an average based upon extensive previous research, conducted throughout the UK, during the week (Monday -Saturday).

3 SUMMARY - PERCENTAGE PATRONAGE OF FOOTFALL Ref. Fascia name Address Use Weekly Footfall Weekly Patronage % Patronage of Footfall 1 The Chip Shop 8 George Street A3 23, % 2 The Bank 22 High Street A2 27, % 3 The Supermarket High Street A1 35,944 1, % 4 The Fashion Shop 45 High Street A1 30, % 5 The Burger Shop 13 King Street A3 27, % 6 The Kebab Shop 57 King Street A3 21, % 7 The Florist 54 King Street A1 15, % 8 The Travel Shop 2 King Street A1 18, % 9 The Shoe Shop 25 High Street A1 20, % 10 The Post Office 9 Prince Street A1 17, % 11 The Bookmakers 8 Prince Street SG 15, % 12 The Hairdressers 9 George Street A1 14, %

4 SURVEY LOCATIONS Ref. Fascia name Address Use 1 The Chip Shop 8 George Street A3 2 The Bank 22 High Street A2 3 The Supermarket High Street A1 4 The Fashion Shop 45 High Street A1 5 The Burger Shop 13 King Street A3 6 The Kebab Shop 57 King Street A3 7 The Florist 54 King Street A1 8 The Travel Shop 2 King Street A1 9 The Shoe Shop 25 High Street A1 10 The Post Office 9 Prince Street A1 11 The Bookmakers 8 Prince Street SG 12 The Hairdressers 9 George Street A1

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6 ESTIMATED WEEKLY FOOTFALL - HOURLY ANALYSIS Ref. Fascia name Use Weekly Footfall 1 The Chip Shop A3 2,979 3,275 3,431 3,572 3,459 3,339 3,162 23,217 2 The Bank A2 3,522 3,868 4,052 4,221 4,087 3,946 3,734 27,431 3 The Supermarket A1 4,610 5,075 5,308 5,541 5,351 5,167 4,892 35,944 4 The Fashion Shop A1 3,882 4,271 4,461 4,659 4,504 4,348 4,115 30,241 5 The Burger Shop A3 3,558 3,911 4,087 4,257 4,115 3,974 3,762 27,664 6 The Kebab Shop A3 2,809 3,085 3,226 3,367 3,261 3,141 2,979 21,869 7 The Florist A1 1,977 2,174 2,273 2,372 2,294 2,217 2,097 15,403 8 The Travel Shop A1 2,329 2,562 2,682 2,795 2,704 2,612 2,471 18,156 9 The Shoe Shop A1 2,598 2,859 2,986 3,106 3,014 2,908 2,753 20, The Post Office A1 2,231 2,457 2,562 2,675 2,591 2,499 2,365 17, The Bookmakers SG 1,927 2,118 2,217 2,315 2,238 2,160 2,040 15, The Hairdressers A1 1,807 1,991 2,082 2,174 2,097 2,033 1,920 14,104

7 ESTIMATED WEEKLY FOOTFALL CHART - HOURLY ANALYSIS 6,000 5,000 The Chip Shop 4,000 3,000 2,000 1,000 The Bank The Supermarket The Fashion Shop The Burger Shop The Kebab Shop The Florist The Travel Shop The Shoe Shop The Post Office The Bookmakers The Hairdressers

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9 ESTIMATED FOOTFALL - HOURLY ANALYSIS Friday 10th June 2016 Ref. Fascia name Use Daily Footfall Total 1 The Chip Shop A ,488 2 The Bank A ,301 3 The Supermarket A ,026 1,071 1, ,948 4 The Fashion Shop A ,841 5 The Burger Shop A ,343 6 The Kebab Shop A ,227 7 The Florist A ,976 8 The Travel Shop A ,507 9 The Shoe Shop A , The Post Office A , The Bookmakers SG , The Hairdressers A ,724

10 ESTIMATED FOOTFALL CHART - HOURLY ANALYSIS Friday 10th June ,200 1,000 The Chip Shop The Bank The Supermarket The Fashion Shop The Burger Shop The Kebab Shop The Florist The Travel Shop The Shoe Shop The Post Office The Bookmakers The Hairdressers

11 ESTIMATED FOOTFALL - HOURLY ANALYSIS Saturday 11th June 2016 Ref. Fascia name Use Daily Footfall Total 1 The Chip Shop A ,379 2 The Bank A ,357 3 The Supermarket A1 1,068 1,176 1,230 1,284 1,239 1,197 1,134 8,328 4 The Fashion Shop A ,035 1,080 1,044 1, ,011 5 The Burger Shop A ,414 6 The Kebab Shop A ,067 7 The Florist A ,570 8 The Travel Shop A ,209 9 The Shoe Shop A , The Post Office A , The Bookmakers SG , The Hairdressers A ,270

12 ESTIMATED FOOTFALL CHART - HOURLY ANALYSIS Saturday 11th June ,400 1,200 1, The Chip Shop The Bank The Supermarket The Fashion Shop The Burger Shop The Kebab Shop The Florist The Travel Shop The Shoe Shop The Post Office The Bookmakers The Hairdressers

13 ESTIMATED WEEKLY PATRONAGE - HOURLY ANALYSIS % RANKED PATRONAGE OF BUSIEST UNIT Ref. Fascia name Use Weekly Total ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT PATRONAGE % RANK 1 The Chip Shop A % 2 The Bank A % 3 The Supermarket A ,242 1, % 4 The Fashion Shop A % 5 The Burger Shop A % 6 The Kebab Shop A % 7 The Florist A % 8 The Travel Shop A % 9 The Shoe Shop A % 10 The Post Office A % 11 The Bookmakers SG % 12 The Hairdressers A %

14 ESTIMATED WEEKLY PATRONAGE CHART The Chip Shop The Bank The Supermarket The Fashion Shop The Burger Shop The Kebab Shop The Florist The Travel Shop The Shoe Shop The Post Office The Bookmakers The Hairdressers

15 ESTIMATED PATRONAGE - HOURLY ANALYSIS Friday 10th June 2016 Ref. Fascia name Use Daily Total ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT 1 The Chip Shop A The Bank A The Supermarket A The Fashion Shop A The Burger Shop A The Kebab Shop A The Florist A The Travel Shop A The Shoe Shop A The Post Office A The Bookmakers SG The Hairdressers A

16 ESTIMATED PATRONAGE - HOURLY ANALYSIS Saturday 11th June 2016 Ref. Fascia name Use Daily Total ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT ENTRY EXIT 1 The Chip Shop A The Bank A The Supermarket A The Fashion Shop A The Burger Shop A The Kebab Shop A The Florist A The Travel Shop A The Shoe Shop A The Post Office A The Bookmakers SG The Hairdressers A