MEDIA KIT 2019 LINKS MAGAZINE PREMIER PROPERTIES GUIDE. LINKSdigital CUSTOM PUBLISHING LINKS PREMIER VIDEO LINKSMAGAZINE.COM CUSTOM E-BLASTS

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1 LINKS MAGAZINE PREMIER PROPERTIES GUIDE LINKSdigital CUSTOM PUBLISHING LINKS PREMIER VIDEO LINKSMAGAZINE.COM MEDIA KIT 2019 CUSTOM E-BLASTS SPONSORED E-BLASTS E-NEWSLETTER PODCASTS

2 MISSION STATEMENT LINKS Golf Media is the worldwide authority on the lifestyle of golf, from travel and resorts to the best courses (new and classic) to the leading golf communities. Avid golfers looking for a great place to play, a hot new vacation destination, or a fairway-side home turn to LINKS as their one-stop guide for news, information, and features from the game s best writers, all illustrated with the incomparably stunning photography that has been LINKS s trademark for 30 years. GEORGE PEPER Editor

3 2019 PRODUCT OFFERINGS LINKS MAGAZINE PREMIER PROPERTIES GUIDE LINKSdigital CUSTOM PUBLISHING PREMIER VIDEO 200,000 National (135k Eastern, 65k Western) 60, ,000 TBD 535,000 WEBSITE LINKS INSIDER E-NEWSLETTER CUSTOM E-BLAST SPONSORED E-BLAST PODCAST 50,000 Monthly Uniques 45,000 35,000 (regional distribution available) 35,000 TBD

4 WHAT TO KNOW FOR 2019 Print Gil Hanse is writing a golf architecture column in each issue LINKS will continue to provide the authentic editorial content that our readers not only expect from us but also appreciate Covers will feature stunning photography with no cover lines Podcast LINKS recently launched the LINKS Golf Podcast focusing on golf travel LINKSdigital Six issues sent to more than 500,000 contacts comprised of the LINKS database, PerryGolf database, and the National Golf Foundation database Digital LINKSmagazine.com Website package now available for purchase via a weekly takeover Package includes: o o o o Two slides on the homepage (one in the main slider and one in the secondary slider) Two main boxes on homepage All ad placements sitewide 2 social posts each on Twitter, Instagram, and Facebook during the takeover week LINKS E-Newsletter Advertiser-exclusive Premier Partner unit now available on Sunday E-Newsletter Sponsored E-Blasts A great environment for advertiser s message that resonates well with the LINKS audience

5 CORE PRODUCTS LINKS Magazine The premier golf lifestyle magazine written for the avid, affluent golfer All the great articles from the game's best writers as well as stunning photography that has been LINKS's trademark for almost 30 years Four Print Issues LINKSdigital E-magazine from LINKS Golf Media Available on your desktop, tablet, or mobile phone The latest and greatest content you ve come to expect from LINKS, in an all-digital format Six Digital Issues Premier Properties Guide Special Issue/Annual Real Estate Guide the authority on premier golf properties Comprehensive listings of communities coast to coast Community-specific articles on new RE trends

6 AUDIENCE OVERVIEW / 2018 LINKS Readership Survey

7 LINKS AUDIENCE OVERVIEW Reader Snapshot Average Household Income. $253,000 Median Household Income... $150,000 Average Total Asset Value $2,500,000 (excluding principle residence) Median Total Asset Value. $2,000,000 (excluding principle residence) Male/Female 86% / 14% Married. 92% Median Age. 55 College Educated.. 85% Audience Engagement Read nearly every or all print issues... 76% Readers more likely to consider a brand that they saw in LINKS.. 67% Average readers per copy 3.25 Readers who took one of the following actions in past 12 months based on reading LINKS or LINKSdigital Visited an advertiser s website 87% Called or ed an advertiser.. 22% Visited a real estate development 18% Purchased property at a real estate development 3% Visited a resort.. 55% Referred info to friends, family, etc. 59% Professional/Managerial... 62% / 2018 LINKS Readership Survey

8 LINKS AUDIENCE OVERVIEW Lifestyle Average days of golf per year.. 70 Private club member % Belongs to 2 or more private golf clubs 19% Current median handicap index.. 13 Have a handicap index between % Take 3 or more golf trips each year 44% Spend $5,000 or more on golf travel each year...38% Plan to purchase golf real estate... 22% Media Consumption Preferred choices for reading about golf Print 83% Digital 47% Digital Magazines. 30% E-Newsletters 26% Facebook.. 4% Twitter 3% Instagram.. 3% Regularly read golf blogs.. 11% Listen to podcasts.. 16% Those planning to purchase golf real estate in next 2 years or less 52% Plan to purchase or lease a vehicle in next year.. 25% / 2018 LINKS Readership Survey

9 LINKS AUDIENCE OVERVIEW Golf Travel Number of golf trips typically taken each year % % 5+ 9% Amount typically spent on golf vacation each year $0 $3, % $3,000 $5, % $5,000 $10,000 20% $10,000 $15, % $15,000+ 9% Golf travel preferences Like to stick to well-known resorts/courses.. 63% Like to play hidden gems. 62% Like to be among the first to visit a new resort/course.. 26% When researching travel, LINKS readers find the following resources helpful Websites.. 91% Print ads.. 86% Digital ads... 79% Travel-related editorial. 79% Direct mail.. 53% Travel agent 50% Social media... 37% Where LINKS readers plan to travel in next 3 years (top 10) Southeast 55% United Kingdom 38% Arizona 37% California. 34% Pacific Northwest... 33% Southwest 31% Northeast 29% Midwest.. 27% Hawaii 25% Mid-Atlantic 23% / 2018 LINKS Readership Survey

10 LINKS AUDIENCE OVERVIEW Real Estate Own a second home % Planning to buy a second (or additional) home... 22% If so, when do you plan to purchase? Next 6 months... 4% Next 12 months.. 14% Next 2 years 34% Next 3 5 years. 48% If so, in what price range? Under $250k 11% $250k $500k... 47% $500k $750k.. 23% $750k $1 million 9% $1 million+ 10% When considering real estate purchases, LINKS readers find the following resources helpful Print ads. 67% Real estate community websites 62% Digital ads. 60% Online real estate databases (e.g. Zillow) 60% Real estate agents 60% Real estate editorial. 51% Direct mail. 40% Social media ads. 25% Readers who took one of the following actions in past 12 months based on reading LINKS or LINKSdigital Visited a real estate development 18% Purchased property at a real estate development 3% / 2018 LINKS Readership Survey

11 EDITORIAL

12 2019 EDITORIAL CALENDAR TIMING PRODUCT THEME AD CLOSE ADVERTORIAL CLOSE MATERIALS DUE IN HOME January LINKSdigital The List Issue 12/13/18 12/18/18 1/7/19 February Winter Issue LINKS Magazine Road Trip: Kentucky Bourbon Trail, Hawaii Guide, Geoff Ogilvy s Australian Sandbelt 1/9/19 1/4/19 1/11/19 2/11/19 March LINKSdigital All About Equipment 2/20/19 2/22/19 3/4/19 April Spring Issue LINKS Magazine The Best Course I ve Never Played, Road Trip: Vancouver Island, Pinehurst 2/21/19 2/20/19 3/1/19 4/1/19 May LINKSdigital 4/23/19 4/25/19 5/6/19 June Summer issue LINKS Magazine Road Trip: Northern Michigan, Big Cedar Lodge, Darren Clarke s Royal Portrush 4/26/19 4/25/19 5/3/19 6/5/19 July LINKSdigital The Travel Issue 6/19/19 6/21/19 7/1/19 September LINKSdigital 8/15/19 8/16/19 9/3/19 October Fall Issue LINKS Magazine What Climate Change Means for Golf, Road Trip: The Oregon Trail, Streamsong, Iceland 8/22/19 8/20/19 8/23/19 9/30/19 November LINKSdigital 10/23/19 10/25/19 11/4/19 January 2020 Special Issue Premier Properties Guide Annual Real Estate Guide 11/15/19 11/27/19 1/9/20

13 DIGITAL

14 LINKSdigital Gordon Dalgleish, President of PerryGolf LINKSdigital has proven to be a suitably consistent reliable medium for accessing affluent, qualified golfers in an ever more complicated marketing environment. We are delighted with the exposure LINKSdigital has provided to PerryGolf while we similarly believe the quality of content is extremely attractive for our database of passionate golfers. Greg Nathan, Chief Business Officer National Golf Foundation The most committed affluent golfers (2-3 million) play more than twice as much as the average American golfer and account for approximately one of every three dollars spent on travel. The NGF audience that receives each issue of LINKSdigital is selected specifically using geo-demographic criteria to maximize representation from this highly desirable segment of golf consumers.

15 LINKSdigital DISTRIBUTION LINKSdigital reaches an audience of more than 535,000, including key golf course decision makers from the definitive NGF U.S. Facility Database, the resource used by the most powerful brands in the game AFFLUENT GOLFER Audience Demographics 60,000+ Contacts Avg. HHI: $253k Avg. age: 55 Avg. days of golf/past year: 70 Plan to buy second home: 17% Avg. annual travel exp.: $10,043 AFFLUENT TRAVELER Audience Demographics 50,000 Contacts Avg. HHI: $181k 90% age Avg. Handicap Index: 16 Golf trips per year: 5 Avg. annual travel exp.: $17,000 AMERICAN GOLFERS Audience Demographics 425,000 Proprietary Contacts Avg. HHI: $120k 75% play 25+ rounds per year Median Age: 44 GOLF PROFESSIONALS METRICS 2018 Average Unique Open Rate 20.76% Average Unique Click-Through Rate 3.19% Average Unique Page Views Per Issue 223,421 Average Time Spent Per Issue 6:37 Audience Demographics 10,000 U.S. Director of Golf and Head Golf Professional Contacts CLUB & COURSE MANAGERS Audience Demographics 8,000 U.S. General Manager Contacts *Source: Bluetoad

16 LINKSdigital PRODUCTS FULL-SCREEN DIGITAL AD Craft your message specific to our LINKS online audience Full-screen with capability to embed videos, photo slideshows, multiple URL click-throughs 100% share-of-voice on page Reach: 535k+ avid golfers (including 18k+ golf pros/general managers)

17 LINKSdigital PRODUCTS LINKSdigital SPOTLIGHT PARTNERS ½ & ¼ page ad units with image, logo, CTA, and short description Links to URL of client s choosing

18 LINKS INSIDER THE DETAILS: LINKS Insider reaches 45,000+ opt-ins each week with an open rate of 40 50% PREMIER PARTNER Photo, copy, and link run directly below the LINKS Insider lead story Average ROI of 350 clicks FEATURED PARTNER Photo, copy, and link run at the bottom of the LINKS Insider Average ROI of 200 clicks PREMIER PARTNER PREMIER PARTNER 2 FEATURED PARTNERS

19 CUSTOM THE DETAILS: Customize your message to our national LINKS opt-in subscriber audience of more than 35,000 affluent golfers Other packages (Eastern, Western, Real Estate, Geo-targeting by state) also available upon request 2018 Metrics Open Rate 35% 40%* CTR 1.5% *Depending on quantities sent REAL ESTATE EXAMPLE TRAVEL/RESORT EXAMPLE

20 SPONSORED THE DETAILS: Customize your message to our national LINKS opt-in subscriber audience of more than 35,000 affluent golfers Other packages also available upon request Average Total Open Rate: 40 45%

21 PODCAST THE DETAILS: Seasons are 12 episodes over 12 weeks Advertisers can write their ads, but either Ian or Graylyn will read them for the podcast. We will provide a rough word count guideline closer to the season. There are two ad spots per episode at 30 seconds each one intro (pre-roll) ad and one middle (mid-roll) ad The advertiser is welcome to change the ads throughout the season to avoid repetition The value for sponsoring a season is $10k Click Here for a list of all LINKS Podcasts

22 PREMIER PROPERTIES GUIDE

23 PREMIER PROPERTIES GUIDE LINKS PREMIER PROPERTIES GUIDE The most complete listing anywhere of the top golf communities in the U.S. and the world, plus a collection of articles that will educate and entertain readers. DEMOGRAPHICS & CIRCULATION LINKS targets top demographics from our subscriber list using the following criteria to deliver the most affluent 60,000 subscribers: Income of $250,000+ Home values of $400,000+ Paid/highly responsive subscribers Top 1,500 high-income/home-value zip codes PPG In Home: January, 2020 PPG Space Close: November 15, 2019 PPG Materials Due: November 27, 2019 Click HERE to view the 2019 Premier Properties Guide

24 PREMIER PROPERTIES GUIDE CIRCULATION Over 75% of circulation is targeted to the following key states: Arizona Minnesota California New Jersey Connecticut New York Florida North Carolina Georgia Ohio Illinois Pennsylvania Maryland South Carolina Massachusetts Texas Michigan Virginia Our circulation drills down even further to focus on these highly sought after metropolitan DMAs: Atlanta Baltimore Boston Charlotte Chicago Cincinnati Dallas Denver Detroit Houston Los Angeles Minneapolis NYC/CT/NJ corridor Philadelphia Phoenix San Francisco Seattle

25 PREMIER PROPERTIES PACKAGE PREMIER PROPERTIES GUIDE Two-page sponsored editorial" coverage for advertisers (see example to the right) In-home: January 2020 Reach: 60,000 DIGITAL COMPONENTS The digital version of the magazine is featured on LINKSmagazine.com Each property will receive a native advertisement that is sent to our 20k VIP Real Estate database ADDITIONAL COMPONENTS 100 copies provided to advertiser 5,000 issues sent to 100 top private clubs Reach: 5,000+ ADVERTISER LISTING EDITORIAL SPREAD TWO-PAGE SPONSORED EDITORIAL PACKAGE (NO PRODUCT AD): $8,000 TWO-PAGE SPREAD AD* PLUS TWO-PAGE SPONSORED EDITORIAL PACKAGE: $15,000 *POSITIONED UPFRONT IN THE FIRST 20 PAGES

26 PREMIER PROPERTIES GUIDE NATIVE ADVERTISEMENT 2018 Average Metrics Sent: 20,500 Average Total Open Rate: 40% Average Total Clicks: 800 Value: $6,000 The copy is approximately 200 words and is taken from the advertiser listing Photo, title, and Read More button are hyperlinked to your designated landing page.

27 CUSTOM

28 CUSTOM PUBLISHING CUSTOM FEATURE The award-winning writing and photography you ve come to expect from LINKS are made available to you to capture the essence of your club. LINKS will bring your club s distinctive story to life through a high-quality print publication mailed to select subscribers. A variety of options are available to best represent and market your club to prospective targets. IMPACTFUL AND TARGETED PROGRAMS

29 CUSTOM PREMIER VIDEO LINKS OFFERS CLUBS THE OPPORTUNITY TO CREATE CUSTOM, ENGAGING VIDEO CONTENT THAT IS PROMOTED VIA DIGITAL CHANNELS THE CONCEPT A dynamic program from LINKS that brings your club to life through beautiful drone footage and eye-catching photos with music and narration. CORE PACKAGE INCLUDES 3 4 minute length video incorporating drone footage and photography Featured on LINKSMagazine.com Featured in LINKSdigital sent to 535k+ avid golfers The property owns the rights to final cut *Client has two opportunities to review final video and provide changes. Estimated completion days. UPGRADE PACKAGE INCLUDES Flyover videos of 18 individual holes Course hole videos will be provided to client for use on own web properties The property owns the rights to final cut PACKAGE REQUIREMENTS Script written by LINKS staff with client input and approval* LINKS selected photographers to shoot drone flyover video LINKS still photographer will be provided at an additional cost PACKAGE PARTNERS Fly By Films L.C. Lambrecht Photography

30 CUSTOM CREATIVE CREATIVE DIRECTION LINKS OFFERS CLIENTS THE OPPORTUNITY TO CREATE CUSTOM CONTENT FOR USE ON ALL OF LINKS PLATFORMS AND BEYOND Advertising and marketing is ever-evolving, and the creative can make or break a campaign. We can develop dynamic products best suited for your target customer and also create new branding that s perfect for your marketing messages. Our team will develop, design, and produce creative for all platforms, both print & digital. Contact your sales representative for pricing.

31 LINKS SALES & MARKETING PRESIDENT/PUBLISHER JACK PURCELL , ext. 215 VP/EASTERN ADVERTISING JOHN SWAIN DIRECTOR OF SOUTHEASTERN SALES CODY HARRISON VP/WESTERN AND MIDWEST ADVERTISING DIRECTOR CRIS HAYES CALIFORNIA/ARIZONA CATHIE KANUIT FOR PRICING AND PACKAGE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE