2015 Mascot Games Sponsorship Package. June 19-20, 2015 Amway Center - Orlando, FL. Proceeds to Benefit
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1 2015 Mascot Games Sponsorship Package June 19-20, 2015 Amway Center - Orlando, FL Proceeds to Benefit
2 The Mascot Games The Mascot Games feature 24 professional mascots from top tier sports teams across North America competing in a variety of games in two exciting shows. More than 15,000 excited fans enjoy zany and pulse-pounding competition, as mascots from NFL, NBA, MLB, NHL, MLS and NCAA-Div I teams battle through wild and wacky games to see who is the true champion of the mascot world. Fans are seated in cheering sections to root for their section s mascot team, creating a uniquely involved audience. For more information visit New Hope for Kids This large scale sports entertainment event is owned and operated by New Hope for Kids, a Central Florida based 501(c)(3) organization. Their mission is to support children and families grieving the death of a loved one and to grant wishes to children with life-threatening illnesses in Central Florida. Since its founding in 1992, the Mascot Games has raised nearly $400,000 for New Hope for Kids. For more information visit The audience Central Florida families* 57% Female 43% Male 21% 0-10 years old 30% years old 13% years old 36% 30+ years old 45% Caucasian 39% African American 13% Hispanic Geographic reach; Central Florida s I-4 Corridor *Figures provided by the Central Florida Sports Commission
3 Why Sponsor the Mascot Games? Engage your target audience with a one of a kind experience that creates lasting connection to your brand. Sights, sounds, and interactive touches. Mascot Games offers Central Florida businesses an opportunity to get involved with a unique, energy-filled event. Businesses are provided with a variety of options to generate brand awareness in an engaging environment. In addition to the connection with a highly visible event, businesses also align with the Central Florida charity, New Hope for Kids. We understand activation and are willing to customize where possible to meet your needs, expectations and ROI target. Talk to us about your brand and marketing objectives Mascot Roster Ace Toronto Blue Jays Albert & Alberta University of Florida Baxter the Bobcat Arizona Diamondbacks Burnie Miami Heat Captain Fear Tampa Bay Bucs Fin Vancouver Canucks Harry the Hawk Atlanta Hawks Kingston Orlando City Soccer Club Knightro University of Central Florida Lil Red University of Nebraska Louie St. Louis Blues Moondog Cleveland Cavaliers N.J. Devil New Jersey Devils Raymond Tampa Bay Rays Rowdy Dallas Cowboys Sebastian the Ibis University of Miami Shades Orlando Solar Bears Slamson Sacramento Kings Stormy Carolina Hurricanes STUFF Orlando Magic ThunderBug Tampa Bay Lightning Tommy Hawk Chicago Blackhawks 2014 Media Over 100 spots on Channel 27 WRDO Over 500 spots on 7 ClearChannel Stations Digital billboards throughout Central Florida Orlando Sentinel / El Sentinel Calendar Cover Story Orlando Weekly The Winter Park Observer / Seminole Voice Mascot Appearances on WKMG, FOX35 & WFTV Daytona Beach News Journal Online 1,000 Posters Newsletter Inclusion with: Orlando Regional Chamber of Commerce Florida Hospital Employee Newsletter Orlando City Soccer Fan Newsletter Orlando Solar Bears E-Blast Orlando Magic E-Blast OUC customer statement
4 Presenting Sponsorship Event Naming ( Mascot Games presented by Your Brand ) TV & Radio inclusion (as agreed to by media partners) Corporate Suite (14 guests) catering available On-Field company representative presentation Logo inclusion in print advertising Company inclusion in six customizable social media blasts Logo inclusion on event homepage and sponsor page of the Mascot Games website Logo inclusion on media event banner Two company sideline banners throughout event (Company to provide banners.) On-site public address acknowledgement Logo inclusion on all 20,000 team cheer cards in conjunction with the Mascot Games logo A :30 second and :10 second video displayed on the Jumbotron (Company to provide produced video.) Concourse activation area (8 table and 2 chairs provided) 30 VIP Mascot Huddle & seating tickets 45 Premium seats (lowest rows) 150 General Admission tickets 10 Parking comps at Geico Garage company website as an Official Sponsor Spotlight role for corporate or brand mascot, if applicable 4 Team Sponsorships Team Naming (Blue, Red, Yellow, Green) Your Brand Green Team Logo inclusion in television advertising Logo inclusion in print advertising Company inclusion in four customizable social media blasts Logo inclusion on sponsor page of the Mascot Games Website Two company side-line banners displayed throughout event (Company to provide banners.) On-field acknowledgement Logo inclusion on 5,000 team cheer cards associated with the color of Your Company s team A :30 second video displayed on the Jumbotron (Company to provide produced video.) Concourse activation area (8 table and 2 chairs provided) 10 VIP Huddle & seating tickets 40 Premium seats (lowest rows) 100 General Admission tickets 10 Parking comps at Geico Garage company Website as an Official Sponsor Community Festival activation
5 5 Game Sponsorships Game Naming ( Game Sponsored by Your Brand ) Your brand name/message integrated into 1 of only 5 mascot competitions to cheers, screams and delight of audiences Logo inclusion in print advertising Company inclusion in three customizable social media blasts One company banner hung at the event (Company to provide banner.) On-field acknowledgement Concourse activation area (8 table and 2 chairs provided) 8 VIP Mascot Huddle & seating tickets 30 Premium seats 75 General Admission tickets 2 Parking comps at Geico Garage company website as an Official Sponsor 3 Timeout Sponsorships Timeout naming rights Ability to customize a short audience engaging timeout activity Company inclusion in one customizable social media blast 2 VIP Huddle & seating tickets 10 General Admission tickets 2 Parking comps at Geico Garage company website as an Official Sponsor
6 Presenting Team Game Timeout Number Available Event Naming Team Naming Game Naming Timeout Naming TV & Radio Inclusion Inclusion in Print Advertising Event Poster Social Media Inclusion Event Website Event Banner Company Banner Displayed at Center On-Site Acknowledgement Team Cheer Card Jumbrotron Video Concourse Activation Area VIP Huddle & Seating Sponsorship At-A-Glance 1 team Advertising Opportunities 1 game 1 timeout On-site Visibility (1) :30 second (1) :10 second 1 team (1) :30 second Ticketing Premium General Admission Complimentary Amway Center
7 Additional Opportunities Mascot huddle - $3,000 The Official Mascot Huddle Sponsor will receive recognition in all print and online advertising related to the Mascot Huddle. This includes logo inclusion on the VIP badges and tickets as well as an activation area at the Huddle. Mascot Dinner - $2,500 The Official Mascot Dinner sponsor(s) will receive recognition in all print and online advertising related to this private dinner held at the New Hope for Kids Center. Attendees of this event are 350 New Hope families, VIPs, press and Mascots. Social Media Board - $1,500 The <Your Brand Name> Social Media Board. This will be a live, interactive display for fans to interact with each other and the announcers during the Saturday event, constant stream throughout show. Volunteer T-shirt - $500 Company logos will be displayed in black & white on the back of an estimated 400 volunteer T-shirts worn during both shows. Some exclusions may apply. High-Five Cam - $250 The <Your Brand Name> High-Five Cam /... Funny Face Cam (or similar) During the downtime the High-Five Cam will surprise excited fans in the crowd on the Jumbotron throughout the course of both shows. For Partnership information, contact Ron at partnership@mascotgames.org or call
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