Friday, November 21, 2014

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1 Sponsorship Opportunities Friday, November 21, 201 Cipriani 2nd Street New York City humanesociety.org/totherescue

2 COVER Photos: Mike McFarland/The HSUS; Kathy Milani/The HSUS; muratart /Shutterstock; georgesanker.com/alamy meredith lee/the hsus PURPOSE To the Rescue! New York is the signature annual benefit of The Humane Society of the United States, supporting the rescue, care, placement and potential rehoming of thousands of animals every year. This year marks our 60th anniversary, a significant milestone in the history of The HSUS. To celebrate six decades of transformational change, we will look back at our most impactful victories from the last 60 years while charting a course for a more humane world in the years ahead. Across the country, the HSUS Animal Rescue Team is in the field, saving animals from puppy mills, fighting pits, hoarders, neglect and natural disasters. The HSUS responds with equipment, expertise and financial resources to assist in investigations, launch raids, collect evidence and coordinate animal seizure, care and placement. At The HSUS, our rescue work goes beyond the Animal Rescue Team s vital efforts on the ground. We are also committed to rescuing animals and preventing cruelty by tackling the root cause through advocacy, legislation and policy reform. To commemorate our 60th anniversary, we will celebrate our efforts to rescue farm animals from the inhumane conditions on factory farms, save dogs from animal fighting pits, spare the lives of millions of healthy companion animals from shelter euthanasia, curb wildlife cruelty by ushering in a new era of wildlife humane management and save the lives of tens of millions of animals unnecessarily tested on in laboratories. Since 195, The HSUS has been leading the fight, and thanks to millions of donors and supporters, our corporate sponsors and active, passionate constituents, we will continue to be there for all animals, for many more years to come. This sponsorship package details how you can make a difference in the lives of the millions of animals who are depending on us to protect them. IN ATTENDANCE 500 social, business, and political leaders; HSUS benefactors; celebrities; and members of the press gathered for a cocktail reception, scrumptious gourmet vegan dinner, entertainment, live auction and a special appearance by the Animal Rescue Team CO-CHAIRS Amanda Hearst, Georgina Bloomberg and Kimberly Ovitz from The HSUS s Friends of Finn committee HOSTED BY Actress/writer Ali Wentworth Inspirational Honoree Olympic silver medalist Gus Kenworthy Honorary COMMITTEE Kristen Bell LEADERSHIP COMMITTEE Roberta Ashkin Ian Bass Arthur Benjamin Howard and Wendy Berk Gale Epstein FRIENDS OF FINN John Bartlett Fabiola Beracasa Georgina Bloomberg Lorenzo Borghese Katy Brodsky Thomas Brodsky Tripp Callan Annie Churchill Ellen DeGeneres and Portia de Rossi Jennifer Faga Janie Greenspun Gale Linda Goddard Frances Hayward Cathy Kangas Tony Cummings Charles Ferri Lauren Grafer Henry Harper Amanda Hearst Ali Hoffman Jennifer Jablow Daisy Johnson ABOUT THE FRIENDS OF FINN Friends of Finn is a committee founded by Amanda Hearst that is made up of next generation leaders dedicated to working with The HSUS to stop the inhumane treatment of dogs in puppy mills. The Friends of Finn raise funds for educational and public awareness initiatives and rescue efforts. FOR MORE INFORMATION Contact Karen Duarte at or kduarte@humanesociety.org Compassion in Action Honoree Brad Goldberg, President, Animal Welfare Trust Bill Maher Stacey and Don Kivowitz Mary and Peter Max Patrick McDonnell and Karen O Connell Judy Ney Michael Katz Kick Kennedy Samantha Kleier Forbes Sabrina Kleier Morgenstern Dylan Lauren Dalia Oberlander Kimberly Ovitz Stephanie Riggio Moby Paige Rense Noland Christine and Edwin Ordway Lida Orzeck Marian Probst Annie Schulhof Debra Shore Kim Rushton Breanna Schultz Andrew Schweibold Katrina Szish Sam Talbot Kelly Vitko Wes Wang Lauren Weinberg

3 sponsorship package examples All sponsor packages can be customized to meet budgeting and marketing needs Gift Bag 1,000 Sterling 5,000 Bronze 15,000 Silver 25,000 Gold 50,000 Platinum (EXCLUSIVE) 100,000 Tickets/tables 2 tickets 6 tickets preferred seats 1 table (10 guests) preferred seats 1 table (10 guests) premiere seats 2 tables (20 guests) premiere seats Company logo on event signage yes & displayed throughout venue yes & displayed throughout venue Company logo/name displayed on lighted gobo and screens during event program Company logo on red carpet step and repeat wall, which will appear in press coverage Opportunity to address the audience (2 minutes) and special onstage recognition of your CEO/designee by HSUS President/CEO Wayne Pacelle Social media outreach prior to event: HSUS Twitter & To the Rescue! Facebook page (potentially reaching 200,000 people) Social media outreach during the event Logo on the To the Rescue! Facebook event page Inclusion in event blasts at least one all applicable s Press & promotional materials (if confirmed by deadlines) select event collateral & press materials select event collateral & press materials, including press releases select event collateral & press materials, including press releases, publicity & ads Included in printed & evite invitation with prominent placement Recognition on To the Rescue! website with link to company s homepage with prominent placement Product placement opportunities during event (subject to approval) Opportunity to provide custom gift bag with company s logo (if confirmed by print deadline) Gift bag item (if received by deadline) Advertisement in Souvenir Program (if received by print deadline) 1 item 1 item 1 item quarter page half page full page 1 item 2 items full page with prominent placement full page with placement of choice (subject to availability) Listing in Souvenir Program (if confirmed by deadline) Option of hosting celebrity/vip guest at your table yes also option to host HSUS President/CEO Photo opportunity with HSUS executive/special guests Use of HSUS logos & messaging for approved marketing purposes for one year Photographer coverage for PR usage post-event Compilation of all event press coverage (provided post-event)

4 after-party sponsorship packages The To the Rescue! After-Party will be held in the swanky and sophisticated Bowery Hotel and will be co-hosted by Amanda Hearst, Georgina Bloomberg, Kimberly Ovitz and the rest of The HSUS s Friends of Finn committee. The party will be attended by more than 300 young New Yorkers including socialites, celebrities, benefit attendees and presenters and their friends. After-Party Benefits (All benefits and rates can be customized) Open Cages Sponsor 5,000 Wagging Tails Sponsor 15,000 Forever Home Sponsor (Exclusive) 25,000 Tickets to the To the Rescue! benefit gala (dinner, etc.) 2 tickets tickets Tickets for After-Party Company name and/or logo on the step and repeat After-Party logo wall, which will appear in press coverage 8 tickets 10 tickets 12 tickets kathy milani/the hsus Mention in social media outreach (Twitter, Facebook, etc.) Name and/or logo on After-Party invitation (if confirmed by print deadline) Recognition on the To the Rescue! website with link to company s homepage Listing as After-Party Sponsor in the To the Rescue! New York Souvenir Program (if confirmed by print deadline) Advertisement in the To the Rescue! New York Souvenir Program (if confirmed by print deadline) half-page ad full-page ad john harrison Lighted gobo with company logo displayed in prominent area during the After-Party Name and/or logo on signage featured at the After-Party Opportunity to provide item for the To the Rescue! New York gift bag (if received by placement deadline) Product placement opportunities during the After-Party (subject to approval) *The HSUS does not provide acknowledgement of sponsorships for the purposes of tax deductibility. Please consult your tax advisor. 1 item 1 item Annmarie Young /shutterstock

5 Potential impact 100,000 Sponsor one cruelty or puppy mill case with 30 days of care Remove up to 700 animals from disaster sites and puppy mill and animal fighting operations 2,693 Animals that the Animal Rescue Team helped in TIP-HSUS The Animal Rescue Team s animal fighting tip line 50,000 Provide vet exams, essential testing and vaccinations for 500 cats and dogs Maintain rescue team vehicles and the mobile animal crimes lab for one year 15,000 Transfer more than 100 animals out of danger due to natural disaster Fund animal fighting tip line rewards for three dogfighting cases 25,000 Pay for dental treatments on 25 small-breed dogs rescued from a puppy mill Pay for up to 10 veterinarians to deploy in 10 rescues 5,000 Help law enforcement raid a small puppy mill operation Provide toys, bedding and other enrichment for approximately 100 rescued animals 136 Total number of rewards paid since the tip line began 5,000 Reward for tips leading to convictions for animal fighting,500 The number of complaints The HSUS fielded in 2013 for illegal animal cruelty and fighting 367 The number of dogs the Animal Rescue Team helped rescue from the second largest dogfighting raid in the U.S. 269 The number of organizations that are part of the HSUS Emergency Placement Program network

6 save the date Join The HSUS and the Friends of Finn at To the Rescue! New York on November 21, 201, and be a part of this incredible evening that supports the life-saving work of the Animal Rescue Team and celebrates 60 years of victories for animals. TOP TO BOTTOM: ted sabarese; David X Prutting/BFAnyc.com for The HSUS; David X Prutting/BFAnyc.com for The HSUS; Bill farrell agency; Bill farrell agency; david jay josh newton & christianne taylor; David X Prutting/BFAnyc.com for The HSUS

7 Sponsor form & Guest List YES, I (we) will attend The HSUS s To the Rescue! New York on November 21, 201 I (we) will be unable to attend, but wish to make a contribution of I WOULD LIKE TO RESERVE THE FOLLOWING SPONSORSHIP LEVEL: Platinum Sponsor 100,000* Gold Sponsor 50,000* Silver Sponsor 25,000* Bronze Sponsor 15,000* Sterling Sponsor 5,000* Gift Bag Sponsor 1,000* After-party sponsorship Forever Home Sponsor 25,000* Wagging Tails Sponsor 15,000* Open Cages Sponsor 5,000* Sponsors, please list the guests (including yourself) who will be seated at your table or tables. Each table can accommodate up to 10 people. CONTACT NAME TITLE COMPANY ADDRESS CITY STATE ZIP CODE TELEPHONE (DAYTIME) FAX FOR ALL SPONSORSHIP LEVELS, PLEASE ADVISE HOW YOUR NAME SHOULD APPEAR ON PRINTED MATERIALS PAYMENT OPTIONS Register online (with a credit card) Check in the amount of (Please make payable to The Humane Society of the United States) Charge in the amount of Visa MasterCard Discover American Express CARD NUMBER EXP. DATE 3-DIGIT CODE ON BACK (VISA/MC/DISCOVER) OR -DIGIT CODE ON FRONT RIGHT OF AMEX NAME AS IT APPEARS ON CARD SIGNATURE Please send form and check to: HSUS To the Rescue! New York Attn: Niki Ianni 700 Professional Drive, Gaithersburg, MD Phone: Fax nianni@humanesociety.org * The HSUS does not provide acknowledgement of sponsorship for the purpose of tax deductibility. Consult your tax advisor if you have questions. The HSUS is a 501(c)(3) not-forprofit organization.

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