2017 RNCFR Partner Packages

Transcription

1 2017 RNCFR Partner Packages

2 2016 vs ,189 ATTENDEES 56 % Daytrippers Osceola residents Overnight visitors nd year attendees % % Average Age 47 % % Said they would return next year ATTENDANCE 14% How d you hear about the RNCFR? Recommendation - 30% Internet - 28% Return Visitor % Radio % Television % Magazine - 4.5% Newspaper - 3.8% ADVERTISED ON ONLINE DATA FACEBOOK 6,364 Fans as of April 1, ,214 Fans as of May 1, 2016 Overall, Page Views increased by 54 % since WEBSITE - RNCFR.COM RETURNING VISITORS 24 % 75,563 61, Clicks 76 % BOUNCE RATE TRAFFIC SPIKE TRAFFIC SPIKE 54.43% December 19th December 19th NEW VISITORS PAGEVIEWS UNIQUE PAGEVIEWS AVG SPONSOR CLICK THROUGHS

3 WHAT WAS NEW THIS YEAR? RNCFR Kissimmee Team Retreat at Wild Florida Visited 4 different Circuit Final Rodeos Cowboy Deals for attractions negotiated and listed on our website Partner of the Year Award Survivor Buckle Ceremony Year-round Sweepstakes Marketing & Lead Nurturing Rodeo Rhett Curriculum Attended local events RNCFR Tailgate Experience Business After Hours for opening night Cattle Drive in Downtown Kissimmee Strategic location contestant visits over 2 days WHERE D WE GO? Gasparilla in Tampa FL Runaway Country in Kissimmee FL Old FL Outdoor Festival in Apopka FL I-75 Welcome Center (2 days) 3 Kings Day in Kissimmee, FL Great Florida Cattle Drive Wild Florida Airboats & Gator Park Boot Barn Give Kids the World Village Kissimmee City Hall Kissimmee Lakefront Park Kissimmee Toho Square International Drive Hart Memorial Library St. Cloud Veterans Library Poinciana Library Royal St. Cloud Golf Links Osceola Regional Medical Center Highlands Elementary Orlando International Airport West Osceola Library Harmony High School Boot Barn - The Loop Osceola County School District St. Cloud Library Branch Osceola Regional Medical Center Give Kids the World

4 ABOUT THE VENUE Since the 1950s, in an open-air, outdoor arena, the Silver Spurs Rodeo has been holding their rodeo on the Kissimmee property now known as Osceola Heritage Park. In 2003, the organization and Osceola County partnered to create Osceola Heritage Park, which includes the 10,000+ seat, indoor, Silver Spurs Arena, a 90,000-square foot Conference Center and the Osceola County Stadium. With a rich history in hosting rodeos, it s no surprise that the RAM National Circuit Finals Rodeo chose Kissimmee as its new home. In addition to the rodeo heritage, Osceola Heritage Park is also home to Mecum Auctions, the largest collector car show in the world, Runaway Country Music Fest and many more concerts, festivals, amateur and professional sporting events, tradeshows and conventions attracting over 600,000 people a year. Osceola Heritage Park is Central Florida s event complex.

5 PHOTOS

6 CIRCUIT TRAVEL The RNCFR is traveling to various Circuit Final rodeos in the U.S. to gain more exposure & build relationships with other committees. Badlands Circuit Finals Rodeo October 8-11, 2015 Minot, North Dakota Beth Knight with Osceola County speaking to Badlands competitors about the RNCFR and new changes. Beth & Kelly Trace are ready to pass out RNCFR boot coozies to people who enter the Sweepstakes trip to Kissimmee! Sporting the Kissimmee flag, Beth and Kelly are tough enough to wear pink! Southeastern Circuit Finals Rodeo November 14th - 16th Davie, Florida VIP Party in Davie at the Southeastern Circuit Finals. Marketing Rep Kelly Trace with #2 barrel racer Megan Lewis. Beth Knight with Osceola County and Kelly Trace with RNCFR passing out coozies and getting sweeps entries.

7 Great Lakes Circuit Finals Rodeo November 14th - 16th Louisville, Kentucky Marketing Rep Lydia Bell accepting an award from the Great Lakes Circuit Finals in Louisville, KY. Competitors at an autograph session with RNCFR boot coozies! Hosted a suite in Louisville to share words about our sponsors and expose VIPs to the RNCFR. National Finals Rodeo December 4th - 13th Las Vegas, Nevada Many Champion Cowboys like the Wrights and CoBurn Bradshaw visit with Fluffy, one of Wild Florida s alligators, at Cowboy Christmas in Las Vegas. The first day of Cowboy Christmas and our booth is ready for visitors! First Frontier Circuit Finals Rodeo January 14th - 16th Harrisburg, Pennsylvania RNCFR representing at the First Frontier Buckle Ceremony each night at the Red Lion Hotel. The First Frontier Board of Directors Meeting with the competitors to discuss PRCA business. Beth Knight with Osceola County speaks to the First Frontier competitors about the RNCFR in Kissimmee and new event pieces.

8 PARTNER PACKAGES DIAMOND SPUR PARTNER - $20,000 1 AVAILABLE Branded suite each night of the RNCFR, minus Thursday morning performance. ($4,000) Naming rights to the RNCFR Tailgate Experience as the Tailgate Experience ($3,000) Major interior installation of signage on the concourse. Approximately 16 x 35 per panel above the barrel racer chute gate, can be seen in the whole arena. ($4,000) An interactive display of 1,500 magnets placed throughout the concourse on the arena s large steel beams for guests to grab and put on their cars or take home. ($4,000) Other custom capabilities as available pending sponsor brand and concept Opportunity to have Champion competitors visit your company to see employees or customers, sign autographs and thank you for your support of the RNCFR Opportunity to send one offer to previous and current ticket buyers via our list Opportunity to put a promotional item in the competitor s welcome bags (provided by Sponsor) Logo and brand representation: A branded flag to be flown every performance around the arena via horseback before your sponsored event. Ex: Bull Riding sponsored by Experience Kissimmee Additionally, your company will be broadcasted to the entire arena via ribbon board with an animated reel that plays throughout your sponsored event 30 second commercial on the LED video board, provided by sponsor Logo on 1 banner on the inside of the arena ring that will be nationally televised Name mentioned in PA announcements by our official Rodeo Announcers Full page, full color program ad, art provided by sponsor Sticker (with logo) on all the rough stock gates, usually seen on national television Logo featured on the inside chute gate, opened during rough stock events Opportunity to have a booth at the Tailgate Experience, table & chairs provided Shoutouts on RNCFR social media outlets throughout the year, 14,500 followers Logo featured on the RNCFR website with an inbound link to any URL Logo featured on each daysheet, sold at each performance to attendees for $1 Admission for 12 to the VIP Parties before each performance (Friday, Saturday, Sunday only) in addition to rodeo admission for that performance Unlimited tickets as needed & 4 VIP parking passes per performance of the RNCFR

9 SPECIAL OPPORTUNITIES CATTLE DRIVE PARTNER - $5,500 Official event sponsor of the RNCFR Cattle Drive The RNCFR Cattle Drive takes place before the Rodeo on Monday, April 3, 2016 between 3pm and 4pm. Elected officials and other dignitaries will bring in a round of cattle that will be run at the RNCFR. They will completely shut down Broadway in Downtown Kissimmee pending approvals and we expect many spectators. Suite for 2 performances at the RNCFR with option to order food/drink at additional cost Logo to appear on all Cattle Drive related material, video, collateral etc. Round of golf for four included in the RNCFR Golf Tournament Full Page, full color program ad, art provided by sponsor Shoutouts on RNCFR social media outlets throughout the year, 14,500 followers Logo featured on the RNCFR website with an inbound link to any URL Admission for 12 to the VIP Parties before each performance (Friday, Saturday, Sunday only) in only access part of the arena. Unlimited general admission tickets as needed4 VIP parking passes per performance of the RNCFR 1 AVAILABLE CURRENT PARTNERS:

10 GOLD BUCKLE PARTNER - $4, AVAILABLE Opportunity to have Champion competitors visit your company to see employees or customers, sign autographs and thank you for your support of the RNCFR Opportunity to send one offer to previous and current ticket buyers via our list Opportunity to put a promotional item in the competitor s welcome bags (provided by Sponsor) Logo and brand representation: A branded flag to be flown every performance around the arena via horseback before your sponsored event. Ex: Bull Riding sponsored by Experience Kissimmee Additionally, your company will be broadcasted to the entire arena via ribbon board with an animated reel that plays throughout your sponsored event 30 second commercial on the LED video board, provided by sponsor Logo on 1 banner on the inside of the arena ring that will be nationally televised Name mentioned in PA announcements by our official Rodeo Announcers Full page, full color program ad, art provided by sponsor Sticker (with logo) on all the rough stock gates, usually seen on national television Logo featured on the inside chute gate, opened during rough stock events Opportunity to have a booth at the Tailgate Experience, table & chairs provided Shoutouts on RNCFR social media outlets throughout the year, 14,500 followers Logo featured on the RNCFR website with an inbound link to any URL Logo featured on each daysheet, sold at each performance to attendees for $1 Admission for 12 to the VIP Parties before each performance (Friday, Saturday, Sunday only) in only access part of the arena. Unlimited general admission tickets as needed 4 VIP parking passes per performance of the RNCFR CURRENT PARTNERS:

11 SILVER BUCKLE PARTNER - $3,000 7 AVAILABLE Opportunity to send one offer to previous and current ticket buyers via our list Logo and brand representation: A branded flag to be flown every performance around the arena via horseback Logo on 1 banner on the inside of the arena ring that will be nationally televised Name mentioned in PA announcements by our official Rodeo Announcers Half page, full color program ad, art provided by sponsor Sticker (with logo) on a rough stock gate, usually seen on national television Logo featured periodically on the animated RNCFR ribbon board Logo on the inside or back wall of the chute gate, opened during rough stock events OR an additional banner inside the arena ring Opportunity to have a booth at the Tailgate Experience, table & chairs provided Shoutouts on RNCFR social media outlets throughout the year, 14,500 followers Logo featured on the RNCFR website with an inbound link to any URL Admission for 8 to the VIP Parties before each performance (Friday, Saturday, Sunday only) in only access part of the arena. CURRENT PARTNERS:

12 BRONZE BUCKLE PARTNER - $2,000 7 AVAILABLE Logo and brand representation: A branded flag to be flown every performance around the arena via horseback Logo on 1 banner on the inside of the arena ring that will be nationally televised Name mentioned in PA announcements by our official Rodeo Announcers Quarter Page, full color program ad, art provided by sponsor Logo featured periodically on the animated RNCFR ribbon board Opportunity to have a booth at the Tailgate Experience, Table & chairs provided Shoutouts on RNCFR social media outlets throughout the year, 14,500 followers Logo featured on the RNCFR website with an inbound link to any URL only access part of the arena. CURRENT PARTNERS:

13 INSTANT REPLAY SPONSOR - $2,000 For all 5 performances, 75% of the competitors get an instant replay. Your logo would be featured on all of the arena screens after most of the competitors have performed. only access part of the arena. T-SHIRT SPONSOR - $1,500 We will get branded shirts to pass out during the RNCFR breaks, typically launched from a RAM truck, and worn by attendees throughout the week. Could also be given to first arriving guests, only access part of the arena. COMMEMORATIVE COOZIE SPONSOR - $1,500 We will get 500 custom coozies made with your logo on it to hand out over 5 performances only access part of the arena.

14 RV AREA SPONSOR - $1,500 Opportunity to be the official sponsor of the VIP and Contestant RV/Camper areas Area would be branded with your logo, signage etc. via banners or A-frame signs 30 second commercial on the LED video board, provided by sponsor Shoutouts on RNCFR social media outlets throughout the year, 14,500 followers Letter provided by sponsor to all campers on your behalf upon check in Opportunity to set up a display at the Tailgate Experience, table & chairs provided only access part of the arena. Each attendee will receive two complimentary drinks TAILGATE PARTY STAGE SPONSOR - $1,500 Official sponsor of the RNCFR outdoor tailgate party, hosted in front of the arena Stage length banner in the RNCFR Tailgate Experience for the duration of the event Shoutouts on RNCFR social media outlets throughout the year, 14,500 followers Shoutouts by party host throughout the length of the event only access part of the arena. Each attendee will receive two complimentary drinks PHOTO/KISS CAM SPONSOR - $1,000 The RNCFR and sponsor will work to build/create a photo opportunity for guests that features a Rodeo theme and the sponsor s branding and shared with all attendees. The Kiss Cam will be featured during the Rodeo performances for guests to give a little smooch to their neighbor. The company s logo will be featured during this segment on the screen. only access part of the arena. Each attendee will receive two complimentary drinks

15 VIP BAR SPONSORS - $1,000 2 AVAILABLE Bar signage in the VIP/Sponsor area featuring signature cocktails using your branded products Premium placement at all arena bars over competing liquors Branded signage around arena bars promoting your product, provided by sponsors only access part of the arena. Each attendee will receive two complimentary drinks SPONSORED BY RNCFR.COM COUNTDOWN SPONSOR - $1,000 Branded website countdown that would be sponsored until the day of the event Exposure to website visitors from August 2016 to April 2017 Logo on the homepage, above the fold, that links from countdown to your site only access part of the arena. Each attendee will receive two complimentary drinks BRANDED SUITE SPONSOR - $1,000 per performance Company branded suite with drinks, appetizers and 12 seats for 1 performance Custom made suite sign for the front door, exposing branding to attendees on concourse Includes $100 per performance food and beverage budget Only available for Friday, Saturday and Sunday performances