LOGO STANDARDS MANUAL
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1 LOGO STANDARDS MANUAL
2 is pleased to present you with the USA Swimming 25th Anniversary Logo Standards Manual. The pages in this book outline the appropriate uses of the USA Swimming logo and how to incorporate it into your LSC and club letterhead, business cards, website, and other items. Please do not alter the presented specifications of the USA Swimming 25th Anniversary logo. To utilize the logo, please complete and return the enclosed Marks Approval form for each instance in which you d like to utilize the USA Swimming 25th Anniversary logo. The form may be faxed to Attn: Marketing Department or the information may be ed to marksapproval@usa-swimming.org. USA Swimming must approve each usage of the logo. The USA Swimming logo is one of our greatest marketing assets as it represents us to the sports industry and the international swimming community. In order to maintain the equity we have built in this mark, it is important to position it in a proper manner as outlined in the Logo Standards Manual. We appreciate your assistance in maintaing the integrity of the mark and thank you for celebrating our 25th Anniversary with us. We look forward to working with you as you incorporate the USA Swimming 25th Anniversary logo into your Club and LSC materials.
3 LOGO USAGE ON TEAM ITEMS The USA Swimming 25th Anniversary logo may be used on any team or LSC advertising or promotional materials. The USA Swimming 25th Anniversary logo may be used on apparel not intended for re-sale under the following conditions. The brand of the apparel may not be visible unless the brand is Speedo. The USA Swimming 25th Anniversary Logo may not appear on a brand that is competitive to Speedo (i.e. Nike, TYR, etc.) The USA Swimming 25th Anniversary logo may not be used on any item that will be re-sold by a member club or LSC. All logo usage on Team Items must be approved by USA Swimming following the procedures outlined below. LOGO USAGE ON MEMBER CLUB/LSC WEBSITES Use of the USA Swimming 25th Anniversary logo on a member club or LSC website is permissible. Please utilize the standards on page X to include the USA Swimming 25th Anniversary logo on a website. Usage of the USA Swimming 25th Anniversary logo website link, by a member club or LSC, does not need approval by USA Swimming. PROCEDURES FOR OBTAINING LOGO USE APPROVAL 1.Complete a Marks Approval Form (included in Logo Standards Manual) and finalize artwork for each USA Swimming logo usage. The Marks Approval Form can also be downloaded from the USA Swimming website. 2.Submit completed Marks Approval Form and final artwork to USA Swimming via (marksapproval@usa-swimming.org) or fax (719) USA Swimming will respond with comments, changes or approval within three (3) business days. For more information, please contact: USA Swimming Marketing Department or marksapproval@usa-swimming.org
4 Logo Specification RED C -24% M-96% Y -55% K -11% R -168 G-12 B -52 PANTONE 200 BLUE C -95% M-77% Y -32% K -23% R -19 G-28 B -77 PANTONE 281 SILVER C -26% M-17% Y -15% K -20% R -184 G-186 B -186 PANTONE 428 or PANTONE 877 Metallic Silver.75 wide Minimum Size.75 wide Use only Universe Condensed font in conjunction with logo. Regular, Bold, or Italic is acceptable. ACCEPTABLE LOGO USAGES 1/2 WIDTH 1/2 WIDTH EMPTY SPACE B/W POSITIVE B/W NEGATIVE Add White Channel in reverse applications MAINTAIN CLEAR SPACE AROUND LOGO - AT LEAST 1/2 THE WIDTH OF THE LOGO SHOULD BE EMPTY SPACE. UNACCEPTABLE LOGO USAGES DO NOT TILT LOGO IN REFERENCE TO OTHER ITEMS. DO NOT STRETCH LOGO OUT OF PROPORTION. DO NOT SCREEN LOGO. DO NOT ALTER COLORS. Any questions concerning LOGO usages and rights contact:
5 Logo Specification one color pms 281 one color pms 200 Acceptable one color on light background UNACCEPTABLE Background has similar chromatic value Acceptable one color on light background UNACCEPTABLE Background has similar chromatic value UNACCEPTABLE Background is a scintillating color Any questions concerning LOGO usages and rights contact:
6 LSC Logotype COLORADO SWIMMING color logo PACIFIC NORTHWEST SWIMMING color reverse logo COLORADO SWIMMING B/W logo PACIFIC NORTHWEST SWIMMING B/W reverse logo Any questions concerning LOGO usages and rights contact:
7 LSC Letterhead Specifications Universe 77 Condensed Bold Italic.75".75" Denver, CO pt Universe 57 Condensed Matt Lupton USA Swimming One Olympic Plaza Colorado Springs, CO Dear Sirs, Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam non numy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Ut enim ad minim veniam, quis nos trud exercitation ullamcorper suscipit lab oris nisi ut alipuip ex ea commod consequat. 1" 1" Duit autem vel eum irure dolor in reprehendert in voluptate velit esse mosestaie consequat, vel illum dolore eu fugiat nulla pariatur. Et harmund dereund facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Temporidud autem quin usd at aur office dedit aut tum rerum necessit atib saepe en. Lorem ipsum dolor sitet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut size: 8.5" x 11" paper: Classic Crest Avon Brilliant White 24 lb writing colors: 3/0 pms 281 pms 200 pms 877 ad minim veniam, quis nostrud exercitation rum et dolor fuga. Et harmund dereund facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Temporidud autem quin usd at aur office dedit aut tum.rerum necessit atib saepe en. Lorem ipsum dolor sit amet, condud autem quinusd at aur office dedit aut tum rerum necessit atib saepe.oris nisi ut alipuip ex ea commod consequat. Et harmund dereund facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Temporidud autem quin usd at aur office dedit aut tum rerum necessit atib saepe en. Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut enim ad minim veniam, quis nostrud exercitation rum et dolor fuga. Et harmund dereund facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Temporidud autem quin usd at aur office dedit aut tum rerum necessit atib saepe en. Lorem ipsum dolor sit amet, condud autem quinusd at aur office dedit aut tum rerum necessit atib saepe en. Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam non numy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Ut enim ad minim veniam, quis nos trud exercitation ullamcorper suscipit lab oris nisi ut alipuip ex ea commod consequat. Sincerely, Matt Lupton Any questions concerning LSC LETTTERHEAD usages and rights contact:
8 No.10 LSC Envelope Specifications Universe 77 Condensed Bold Italic.375" from edge.375" from edge Denver, CO size: 9.5" x 4.125" paper: Classic Crest Avon Brilliant White colors: 3/0 pms 281 pms 200 pms 877 Denver, CO Any questions concerning LSC ENVELOPE usages and rights contact:
9 Club Logotype LAKE COUNTY SWIM CLUB color logo/club text color w/ club logo LAKE COUNTY SWIM CLUB B/W logo/club text B/W w/ club logo Any questions concerning club logotype usages and rights contact:
10 Club Letterhead Specifications 8pt Universe 57 Condensed.75".75" CLUB LOGO Denver, CO CLUB LOGO Denver, CO Matt Lupton December 31, 2002 USA Swimming One Olympic Plaza Colorado Springs, CO Dear Sirs, Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam non numy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Ut enim ad minim veniam, quis nos trud exercitation ullamcorper suscipit lab oris nisi ut alipuip ex ea commod consequat. 1" 1" Duit autem vel eum irure dolor in reprehendert in voluptate velit esse mosestaie consequat, vel illum dolore eu fugiat nulla pariatur. Et harmund dereund facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Temporidud autem quin usd at aur office dedit aut tum rerum necessit atib saepe en. Lorem ipsum dolor sitet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut size: 8.5" x 11" paper: Classic Crest Avon Brilliant White 24 lb writing colors: 1/0 (for USA Swim only) pms 281 black ad minim veniam, quis nostrud exercitation rum et dolor fuga. Et harmund dereund facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Temporidud autem quin usd at aur office dedit aut tum.rerum necessit atib saepe en. Lorem ipsum dolor sit amet, condud autem quinusd at aur office dedit aut tum rerum necessit atib saepe.oris nisi ut alipuip ex ea commod consequat. Et harmund dereund facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Temporidud autem quin usd at aur office dedit aut tum rerum necessit atib saepe en. Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam non- Lorem ipsum dolor sit amet, condud autem quinusd at aur office dedit aut tum rerum necessit atib saepe en. Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam non numy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Facilis est er expedit distinct. Nam liber tempor cum nobis eligend onmis dolor repellend. Ut enim ad minim veniam, quis nos trud exercitation ullamcorper suscipit lab oris nisi ut alipuip ex ea commod consequat. Sincerely, Matt Lupton.75" MEMBER CLUB Universe 77 Condensed Bold Italic.5" Any questions concerning CLUB LETTTERHEAD usages and rights contact:
11 No.10 Club Envelope Specifications.375" from edge.375" from edge CLUB LOGO Denver, CO size: 9.5" x 4.125" paper: Classic Crest Avon Brilliant White colors: 1/0 (for USA Swim only) pms 281 black CLUB LOGO Denver, CO Any questions concerning CLUB ENVELOPE usages and rights contact:
12 Web Link Logos Logo width 77 pixels or 1 wide Unacceptable usage This version is too small - 54 pixels or.75 Web Link Logos should not be used for printing purposes. Any questions concerning CLUB ENVELOPE usages and rights contact:
13 Marks Approval Form This form is strictly for the one-time use of USA Swimming s marks as described below. Additional logo requests must be submitted separately. Please print clearly and fill in each blank Date Submitted: Phone: Club Name: Fax: LSC Name: Contact: USA Swimming requires that prior to approval, a picture or actual product sample be submitted for final approval. Product Description in Full: Logo Position on Product: Approvals, disapprovals, notations or comments of any kind on this form from any employee or than a representative of USA Swimming is not an indication or evidence that USA Swimming has entered into an agreement granting the above referenced club or Local Swimming Committee (LSC) the right to produce or distribute the products referred to on this form or any other products purchased by or on behalf of such entity. For USA Swimming Use Only Date received by USA Swimming: Approved: Approved with Revisions Rejected Comments: Approved by: Date Reviewed:
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