contents about slogan spacing typography colors use misuse alternatives app screen shots website products cards letters contact contents

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2 contents about slogan spacing typography colors use misuse alternatives app screen shots website products cards letters contact contents

3 bad cheetah run is a running company that specializes in providing the best running experience possible. the cheetah being the fastest land animal in the world, it is only fitting that our products focus on improving speeds and overall performance. our main poduct, a running mobile application, has been meticulously designed and developed to help runners track and improve their activity. bad cheetah run goes beyond the individual user though. much like a cheetah traveling in groups, our company focuses on creating a community for runners through our application, website, and physical products. in the end, our company hopes to spread the message of quality speed running to all. run fast, cheetah fast. 2 about

4 run fast. cheetah fast. did you know that cheetahs are the fastest land animals in the world? they are able to run at 93 km/h and even top out at a speed of 120 km/h. it is from this fact we draw inspiration for our company s slogan here at bad cheetah run. run fast, cheetah fast. is a simple but catchy phrase that embodies bad cheetah run and exemplifies our goals for all consumers that use our products. the slogan is to be used on certain products, such as our mobile application and website. it should be used with the complete logo or icon but not with just the company name. to be used in conjunction with our brand, please contact us for permission (details on page 21). 4 slogan

5 5 spacing

6 at bad cheetah run, spacing is a crucial element to our companies brand. given the simplistic nature of our logo and trademark, it is important to understand how much spacing there should be around each element. listed below are the specifications for our spacing relating to images, branding, text, and overall margins. print margins: 1 inch text: 1/2 inch and a blank line between paragraphs logo outside: no less than 1/8 of logo size text: 1/8 of logo width size minimum: 1 x 1 inch minimum (reversed): 1 1/2 x 1 1/2 inches 6 spacing

7 Avenir Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Avenir Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz typography

8 at bad cheetah run, we use one typeface for all of our products. that typeface is Avenir in the Light and Black weights. all lowercase letters are to be used unless a proper name or noun is used. the spacing is to remain at the default settings and should be in proportion to the other content. all text should be in black (see page 9) and sizing should be no smaller than 8pts. we feel that this typeface complements the clean, minimalistic lines of our logo. no substitutions are allowed. 8 typography

9 PANTONE P 39-8 C 0 M 69 Y 82 K 42 R157 G72 B35 HEX #9C4723 opacity 85% PANTONE P 39-8 C 0 M 69 Y 82 K 42 R157 G72 B35 HEX #90340D opacity 100% PANTONE Process Black C C 0 M 0 Y 0 K 100 R35 G31 B32 HEX # colors

10 finding inspiration from cheetahs themselves, bad cheetah run uses two primary colors for it s branding. the main color is PANTONE P this is the dark orange color we used for majority of our products and branding. it is used in two distinct opacities (seen on page 9) to create the illusion of two colors being used. in addition we use black for all text and when color cannot be used for imagery. this particular black is PANTONE Process Black C. more details pertaining to color usage in images outline where the colors are to be used and where they are not to be used are explained later (seen on pages 11 and 12). 10 colors

11 original web safe mono black reverse 11 use

12 original web safe mono black reverse 12 the original and most used version of the logo in full color. identical to the original logo but with the web safe versions of the company colors. a monochromatic or one color version of the logo. because the text is in black, this is a gray scale version. a full black version of the logo where all shapes are black at 100% opacity. the reverse or full white version of the logo. to be used sparingly with permission. use

13 strech colors outline badcheet ahrun typeface low res 14 misuse

14 strech do not stretch out the logo or destroy the correct proportions in any way. colors do not change the colors to unauthorized or unofficial color combinations outline do not add additional outlines or change the weight of the current outlines. typeface do not use unofficial or unauthorized typefaces when representing the company. low res 14 do not use a low resolution image or logo. misuse

15 without name the logo can be used with out the brand name in certain situations such as on buttons, products, and business cards. opacity when used for decoration (such as this style guide) the logo may be used at an opacity level of 25%. 15 alternatives

16 name summary a multifunctional mobile application that allows runners to track, improve, and share thier accomplishments. with features like tips, track run, and messages, creates a community environment for runners and helps them accomlish their improvement goals. bad cheetah avaliability apple store, google play, and more coming soon. price free with payable option to remove advertisments. 16 app

17 tips run tips messages friends settings start run 17 Head Tilt How you hold your head is key to overall posture, which determines how efficiently you run. Let your gaze guide you. Look ahead naturally, not down at your feet, and scan the horizon. This will straighten your neck and back, and bring them into alignment. Don't allow your chin to jut out. Shoulders Shoulders play an important role in keeping your upper body relaxed while you run, which is critical to maintaining efficient running posture. For optimum performance, your shoulders should be low and loose, not high and tight. As you tire on a run, don't let them creep up toward your ears. If they do, shake them out to release the tension. Your shoulders also need to remain level and shouldn't dip from side to side with each stride. Arms Even though running is primarily a lower-body activity, your arms aren't just along for the ride. Your hands control the tension in your upper body, while your arm swing works in conjunction with your leg stride to drive you forward. Keep your hands in an unclenched fist, with your fingers lightly touching your palms. Imagine yourself trying to carry a potato chip in each hand without crushing it. Your arms should swing mostly forward and back, not across your body,between waist and lower-chest level. Your start run screen shots

18 home about reviews download 18 website

19 t-shirt sizes unisex cotton tshirts with sizes from xs - xxxl. avalibility avaliable in our online shop at while supplies last. price $25 each with free shipping on orders greater than $50. phone case sizes for iphone 4, 5, 5C, 6, 6 Plus Andriod coming soon. avalibility avaliable in our online shop at while supplies last. 19 products

20 kathryn maes president kathryn maes president cards

21 John Doe 1234 Main St. Waukesha, WI To Whom It May Concern, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis nisl quis ultricies pretium. Aenean consequat eu velit a pharetra. Praesent malesuada ullamcorper cursus. Nullam vitae congue urna. Nulla in faucibus dolor. Sed at augue id odio placerat bibendum vel porttitor justo. Ut bibendum eget velit a convallis. Phasellus aliquam eros id ex vestibulum fermentum. Duis ut varius nibh, cursus sodales sapien. Integer vestibulum lectus mauris, nec pharetra odio sollicitudin nec. Suspendisse dolor ex, ultrices et fringilla id, ultricies at massa. Aliquam erat volutpat. Nam sed augue interdum, aliquet tellus ut, dignissim nisl. Morbi interdum enim dui, convallis venenatis sapien laoreet at. Phasellus sed nulla in velit condimentum hendrerit. Nulla facilisi. Nunc vel ultricies leo. Donec lacus sem, volutpat vitae quam sit amet, fermentum bibendum lacus. Morbi ut neque sed metus semper auctor. Duis luctus neque ut ante tincidunt imperdiet. Mauris pellentesque velit at posuere laoreet. Proin imperdiet vehicula urna eget aliquam. Nullam semper odio justo, eget interdum lacus bibendum ac. Aliquam nec ornare erat, in feugiat turpis. Nulla et cursus mi. Proin nec diam quis tortor tincidunt mattis et in quam. In euismod quis lectus vitae mollis. Proin varius feugiat libero sit amet blandit. Fusce quis ligula quis lacus vehicula elementum. Vestibulum vitae pellentesque tortor. Sincerely, Kathryn Maes President John Doe 1234 Main St. Waukesha, WI letters

22 at bad cheetah run, we are constantly evolving and developing our products to be the best they can be. in addition, we believe that creating a community type of environment where everyone has input is important. for any further questions or comments you may have, please contact our marketing department via one of these three methods listed below: website: marketing@bcr.com phone: contact us

23 run fast. cheetah fast.