Branding and Visual Identity Guideline 2016
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1 Branding and Visual Identity Guideline 2016
2 01 CONTENT The package you are currently looking through is a guide which lays out the corporate identity standards for GLOBAL WELLNESS DAY, the world s first branded special day. The purpose of this package is to provide guidance for brands which would like to support GLOBAL WELLNESS DAY regarding graphic design and production, so that this special day is celebrated with the same visual codes and standards throughout the world. This guide starts with brand idea and slogan, continues with the visual identity guideline, and finishes with the details of promotional materials. We hope that this guide helps you to add value to your brand's GLOBAL WELLNESS DAY promotional activities.
3 02 INTEGRATED WELLNESS Global Wellness Day is an international day that is celebrated on the second Saturday of June every year as a public event which turns everyone s shared dream of living well into reality. GWD has no relation to ANY institution or ANY organization and it is without ANY commercial purpose.
4 03 LOGO / POSITIVE
5 04 LOGO / NEGATIVE
6 05 IMPROPER USE OF LOGO APART FROM THE LISTED COLORS, THE LOGO CAN ONLY BE USED IN WHITE. EFFECTS SUCH AS CONTOURING, SHADING AND GRADATION SHOULD NOT BE USED ON THE LOGO. THE LOGO SHOULD BE DISTINGUISHED FROM THE BACKGROUND. THE BACKGROUND USED FOR THE LOGO SHOULD NOT HAVE ANY COMPLEX COLORS OR PATTERNS.
7 06 LOGO COLOR PALETTE Main Colors Text Colors C31 M0 Y100 K0 C37 M30 Y28 K0 C0 M100 Y0 K0 PANTONE 389 U PANTONE COOL GRAY 6 U R236 G0 B 140 R187 G220 B0 C0 M0 Y0 K0 R165 G165 B168
8 07 MAIN TYPOGRAPHY LUBALIN GRAPH ipsum dolor sit amet, consectetur adipiscing elit. In hendrerit arcu ac odio bibendum, non molestie odio posuere. Fusce odio justo, commodo vitae iaculis vitae, facilisis eu leo. Nullam ac nisl lectus. Nullam blandit laoreet ligula. Suspendisse sodales, enim et faucibus pharetra, enim turpis fermentum sapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi ut magna ornare, eget sodales neque ornare. Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa. Quisque convallis AaLorem suscipit risus sit amet luctus. Sed finibus tincidunt ex, non consectetur tortor. In hac habitasse platea dictumst. Nam pretium hendrerit magna ac imperdiet. Suspendisse sodales, enim et faucibus pharetra, enim turpis fermentum sapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi ut magna ornare, eget sodales neque ornare. Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa. Quisque convallis suscipit risus sit amet luctus. Lorem ipsum dolor sit amet.
9 08 COMPLEMENTARY TYPOGRAPHY HELVETICA LT PRO FAMILY ipsum dolor sit amet, consectetur adipiscing elit. In hendrerit arcu ac odio bibendum, non molestie odio posuere. Fusce odio justo, commodo vitae iaculis vitae, facilisis eu leo. Nullam ac nisl lectus. Nullam blandit laoreet ligula. Suspendisse sodales, enim et faucibus pharetra, enim turpis fermentum sapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi ut magna ornare, eget sodales neque ornare. Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa. Quisque convallis suscipit risus sit amet luctus. Sed finibus tincidunt ex, non consectetur AaLorem tortor. In hac habitasse platea dictumst. Nam pretium hendrerit magna ac imperdiet. Suspendisse sodales, enim et faucibus pharetra, enim turpis fermentum sapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi ut magna ornare, eget sodales neque ornare. Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa. Quisque convallis suscipit risus sit amet luctus. Lorem ipsum dolor sit amet.
10 09 MOTTO "ONE DAY CAN CHANGE YOUR WHOLE LIFE!"
11 10 VISUAL SAMPLE / POSTER Turkey's Gift to the World June 11th 2016, Saturday Global Wellness Day, launched in 2012 in Turkey with the mission to live well, is now a special day celebrated on the 2nd Saturday of June every year in seven continents and 83 countries around the world Sleep at 10:00 PM. Walk for an hour. Have a family dinner. Drink more water. Do a good deed. Don t use plastic bottles. Eat organic foods. /globalwellnessday /wellness_day /globalwellnessday One day can change your whole life.
12 11 GWD LOGO - COMPANY LOGO RELATIONSHIP SAMPLE Turkey's Gift to the World June 11th 2016, Saturday Global Wellness Day, launched in 2012 in Turkey with the mission to live well, is now a special day celebrated on the 2nd Saturday of June every year in seven continents and 83 countries around the world Sleep at 10:00 PM. Walk for an hour. Have a family dinner. Drink more water. Do a good deed. Don t use plastic bottles. Eat organic foods. /globalwellnessday /wellness_day /globalwellnessday One day can change your whole life.
13 12 AMBASSADOR BUSINESS CARD Adília Oliveira Global Wellness Day Ambassador Portugal The Yeatman Spa Director M /globalwellnessday /wellness_day /globalwellnessday Features Single Color 1+1 Print Color: Pantone 225C 6 x 6 cm 300 Gram Matte Coated Matte Cellophane
14 13 GWD ENVELOPE /globalwellnessday /wellness_day /globalwellnessday Features Single Color 1+1 Print 24 x 10,6 cm 200 gr First Quality Pulp Regular Cut
15 14 GWD ENVELOPE /globalwellnessday /wellness_day /globalwellnessday Features Single Color 1+1 Print A4 ( 21x29,7 cm) 200 gr First Quality Pulp Regular Cut
16 15 GWD PADDLE Country s Language Features Single Color Color: Pantone 225C Photoblock Print 23 x 23 cm FRONT BACK
17 16 GWD MUG Features Mug Color: Pantone 225C
18 GWD PLACEMATE June 11 th 2016 Second Saturday of June One day, can change your whole life. Walk for an hour. Drink more water. Don t use plastic bottles. Features Color 2 Print Pantone 225C Pantone 389C 46 x 35 cm opened 250 gr Matt Coated Eat organic foods. Do a good deed. Have a family dinner. Sleep at 10:00 PM.
19 18 GWD T-SHIRT Features T-shirt Colour: Pantone 225C Single Color Heat based Press Print
20 19 GWD VEST Features Vest Colour: Pantone 225C Single Color Heat based Press Print
21 20 GWD LONG SLEEVE SOLID FLEECE PULLOVER Features Colour: Pantone 225C Single Color Heat based Press Print
22 21 GWD RAINCOAT Features Colour: Pantone 225C Front Logo Print Area: 13 cm Back Logo Print Area: 25 cm White and Magenta raincoat Single Color Heat based Press Print
23 22 ENTRANCE BRANDING
24 23 GWD BALLOON Features Colour: Pantone 225C Logo Print Area: 150 cm Foil Printing Helium Balloon Size: 250 cm
25 24 GWD BAG Scale: 1/10 Features 45x38 cm Cloth material: Linen/Cotton
26 25 GWD ROLLUP Features 85x200 cm
27 26 GWD TEAR DROP FLAGS Features 85x200 cm
28 27 GWD FLAGPOLE Features 85x200 cm
29 28 GWD FLAG
30 29 GWD CUT-OUT Features Color: Pantone 225C Double Coloured Photoblock Custom cut 120x70 cm One day can change your whole life!
31 30 GWD PHOTOWALL One day can change your whole life.
32 31 GWD USB Features Logo print area 4cm Laser Carving
33 32 GWD ICON
34 33 GWD ICON John Doe Manager e-signature 2525 Massachusetts Avenue NW Washington DC Phone: Fax: johndoe@domain.com John Green Brand Director 2525 Massachusetts Avenue NW Washington DC Phone: Fax: johngreen@turkishembassy.com
35 34 GWD ICON John Doe Manager e-signature 2525 Massachusetts Avenue NW Washington DC Phone: Fax: johndoe@domain.com John Green Brand Director 2525 Massachusetts Avenue NW Washington DC Phone: Fax: johngreen@turkishembassy.com
36 Click the link below to download the ready to print files. For further information please contact pek Aktafl, GWD Communication Executive.
Save the Date June
Save the Date June 9 2018 th Branding and Visual Identity Guideline 2018 01 CONTENT The package you are currently looking through is a guide which lays out the corporate identity standards for GLOBAL WELLNESS
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