Figure 1. Total SNAP Sales at Food Trust Farmers Markets in Philadelphia,

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3 Philly Food Bucks are a healthy food incentive coordinated by The Food Trust. At The Food Trust s farmers markets and other participating farmers markets and on-farm stands, SNAP customers earn $2 in Philly Food Bucks to spend on fresh fruits and vegetables for every $5 spent using their SNAP benefits. Additionally, The Food Trust distributes Philly Food Bucks through healthcare partnerships, community partnerships and market-based programming such as cooking demonstrations and Learn and Earn Market Walks. Since the program launched in 2010, $760,852 in Philly Food Bucks have been distributed and $357,068 in Philly Food Bucks have been redeemed for fresh, locally-grown produce. SNAP Philly Food Bucks continued to promote redemption of SNAP benefits at farmers markets. In 2016, SNAP sales at The Food Trust s farmers markets were $56,510, with 3,502 transactions. This was a 4% overall increase in SNAP sales despite operating fewer markets in 2016 compared to SNAP sales at partner farmers market sites reached $6,322, with 318 transactions. Total annual SNAP sales at The Food Trust s farmers markets from 2005 to 2016 are shown in Figure 1. SNAP sales for individual farmers markets in 2015 and 2016 are outlined in Appendix Table 1. $80,000 $60,000 $40,000 $20,000 $0 Figure 1. Total SNAP Sales at Food Trust Farmers Markets in Philadelphia, (14) 2006 (14) 2007 (19) 2008 (21) 2009 (19) 2010 (21) 2011 (26) 2012 (26) Year and Amount of Markets 2013 (23) 2014 (25) 2015 (21) 2016 (20) Distribution and Redemption During the 2016 season, Philly Food Bucks valued at $125,012 were distributed, with $59,388 of those ultimately being redeemed (48% overall redemption rate) (Figure 2). Community partnerships are the primary source of distribution of Philly Food Bucks (Figure 3). However, Philly Food Bucks distributed through farmers markets SNAP point-of-sale transactions and market-based programming, including cooking demonstrations and Learn and Earn Market Walks, account for over half (55%) of Philly Food 3

4 Buck redemptions and have the highest redemption rates (77%) (Figures 4 and 5). For a full breakdown of Philly Food Bucks distributed via point-of-sale SNAP use and cooking demonstrations, see Appendix Table 2. Overall in 2016, there was a 6% increase in Philly Food Buck redeemed at The Food Trust s farmers markets and across all participating markets compared to Ten of The Food Trust s farmers markets experienced an over 10% increase in Philly Food Bucks use in 2016 versus Overall, the PFB redemption rate was 48% in 2016, and the average amount of Philly Food Bucks redeemed per Food Trust farmers market increased from $2,060 in 2015 to $2,502 in 2016 (Table 1). Figure 2. Philly Food Bucks Distribution and Redemption, $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 Distributed Redeemed $40,000 $20,000 $ Table 1. Philly Food Bucks at The Food Trust s farmers markets, Philly Food Bucks PARTICIPATING MARKETS TOTAL SALES $11,488 $28,396 $43,854 $52,870 $67,998 $47,378 $50,044 AVERAGE PER MARKET $574 $1,092 $1,687 $2,298 $2,720 $2,060 $2502 OVERALL REDEMPTION RATE 38% 45% 39% 42% 61% 54% 48% TOTAL DISTRIBUTION $38,318 $80,388 $147,394 $132,826 $133,618 $103,296 $125,012 Note: Philly Food Bucks sales above encompass The Food Trust s markets only. 4

5 Figure Philly Food Buck Distribution 19% 3% TFT Markets Non-TFT Markets Healthcare Partnerships Market-Based Programming Community Partners 55% 11% 12% Figure Philly Food Bucks Redemption TFT Markets 35% 34% Non-TFT Markets Healthcare Partnerships Market-Based Programming 21% 6% 4% Community Partners 5

6 Figure 5. Philly Food Bucks Redemption Rates by Distributor, $80,000 $70,000 27% $60,000 $50,000 $40,000 Distributed $30,000 $20,000 77% 17% 77% Redeemed $10,000 53% $0 TFT Markets Non-TFT Markets Healthcare Partnerships Market-Based Programming Community Partners Healthcare Partnerships Farmers Market Program staff collaborated with regional healthcare providers to support Philly Food Bucks distribution. For example, Lankenau Medical Associates provided $10 packets of Philly Food Bucks to patients that expressed a need for assistance with purchasing fruits and vegetables during a food security screening question. Diabetes Prevention Programs at Temple Hospital and Freedom Valley YMCA promoted eating nutritious fruits and vegetables by providing participants with Philly Food Bucks. Focusing on its employee wellness program, Einstein Hospital used Philly Food Bucks as an incentive for staff to purchase healthy foods at the Park and Tabor Farmers Market. These partnerships, in addition to distribution at Philadelphia health centers, account for $3,328, or 6%, of the total redemption of Philly Food Bucks in 2016 (Figure 4). Community Partnerships The Food Trust promoted use of Philly Food Bucks and expanded access to affordable, nutritious food by distributing $6 packets of Philly Food Bucks through community partners. Through an application process, community partners are identified they must serve primarily SNAP-eligible households living within 10 blocks of a farmers market location. Community partnerships constitute 55% of Philly Food Bucks distribution (Figure 3). Key channels of partnerships include food pantries and community development organizations. Partners with the highest redemption rates include East Park Revitalization Alliance, Strawberry Mansion Neighborhood Action Center, and the Greater Philadelphia Coalition Against Hunger. (See Appendix Table 3 for Key Philly Food Bucks community distribution partners for each farmers market). 6

7 Learn and Earn Market Walks During the 2016 season, Food Trust staff hosted 21 Learn and Earn Market Walks (formerly called farmers market tours) at 9 farmers market locations. Of the 167 adults and 81 children that participated, 127 attendees took a post-evaluation survey (76% of participating adults). Results show that Learn and Earn Market Walks help bring new shoppers to market (47% were first time shoppers), educate participants on a range of topics (Figure 6), and that most participants are likely or very likely to return to the farmers market (74%) and tell a friend about the market (85%)(Figure 7). These data show that Learn and Earn Tours are a beneficial and informative feature of farmers markets. 100% 80% 60% 40% 20% 0% Figure 6. Topics Learned about from Learn and Earn Market Walks 61% Choosing Healthy Foods 55% 54% 54% 54% Benefits of Eating Local Hours of Market Preparing Fruits and Veggies Saving Money While Shopping 43% Community of Market Figure 7. Intentions from Learn and Earn Market Walks 6% Learned Nothing 100% 80% 85% 74% 60% Likely or Very Likely 40% 20% 0% 15% Tell a Friend About the Market 26% Return to Market in next 30 Days Not sure, Unlikely, or Very Unlikely 7

8 Cooking Demonstrations From June through September 2016, eight farmers markets hosted cooking demonstrations led by The Food Trust s SNAP-Ed funded nutrition education team. At the Hunting Park Farmers Market, The Food Trust collaborated with Vetri Community Partnership to bring their Mobile Teaching Kitchen to the market in November Following participation in these interactive demonstrations that feature recipes using produce from the market, 3,359 participants took a post-evaluation survey. Results from the survey show that cooking demonstrations improve knowledge in a variety of ways (Figure 8), and motivate participants (77% reported they will prepare the recipe at home and 75% reported they will eat more fruits and vegetables after the workshop). As cooking demonstrations provide shoppers with skills and motivate participants to eat healthier, they are an innovative and effective complement to farmers market programming. 100% Figure 8. Topics learned about from Cooking Demonstrations 80% 60% 71% 61% 40% 35% 34% 20% 0% Preparing Fruits and Vegetables Choosing Healthy Foods Saving Money While Shopping Keeping Food Safe 2% I didn't Learn Anything New 8

9 A total of 904 customer surveys were collected at 22 of The Food Trust s farmers markets in Philadelphia from September to October Over 75% of surveys (N=725) were collected from 17 farmers markets located in low-income neighborhoods. Impact of Philly Food Bucks Results of the 2016 Farmers Market Customer Survey demonstrate that Philly Food Bucks customers at low-income farmers markets are more likely to purchase fruits or vegetables, increase fruit and vegetable intake, try new fruits and vegetables, receive nutrition education, visit market more frequently (every week or more), and Who Are Farmers Market Shoppers? 72% of customers were women 43% African American, 42% White, 10% Hispanic, 3% Asian 40% were ages 41 and 65 62% participated in at least one food assistance program (SNAP, PFB, WIC, or FMNP) in the past year 30% of customers had used SNAP at the market 39% had participated in Philly Food Bucks have positive perceptions of the selection and prices of fruits and vegetables at market (Table 2). The Philly Food Bucks program makes farmers markets more affordable for low-income customers and keeps customers coming back. Overall, PFB users reported the program was important in helping purchase fruits and vegetables (82%), in their decision to shop at farmers markets (76%), and in increasing their fruit and vegetable consumption (69%). Philly Food Bucks play a critical role in attracting customers in low-income areas to local farmers markets, expanding customers purchasing power, promoting participation in nutrition education opportunities, and increasing consumption of fruits and vegetables. 1 Methods for the survey and additional results are described elsewhere: Young CR, Aquilante JL, Solomon S, Colby L, Kawinzi MA, Uy N, Mallya G. Improving fruit and vegetable consumption among low-income customers at farmers markets: Philly Food Bucks, Philadelphia, Pennsylvania, Preventing Chronic Disease 2013;10:

10 Table 2. How Do PFB Users Compare to Non-PFB Users at Farmers Markets in Low-Income Neighborhoods? PFB Users Non-PFB Users Reported that quality of fruits and vegetables at FM is better than other neighborhood food stores 91% 88% Received information about healthy eating while at FM*** 91% 58% Purchased fruits or vegetables at market* 85% 78% Reported that selection of fruits and vegetables at FM is better than other neighborhood food stores* 84% 78% Reported that prices of fruits and vegetables at FM is better than other neighborhood food stores* 74% 61% Increased fruit and vegetable intake since shopping at FM*** 71% 52% Tried new fruits or vegetables since shopping at FM*** 71% 49% Increased fruit and vegetable consumption since using PFB 69% n/a Observed a cooking demo at FM*** 65% 26% Visit market every week or more*** 60% 41% African-American** 55% 49% Hispanic** 16% 8% First visit to market*** 7% 24% * p<0.05; ** p<0.01; *** p<0.001 The chi-square test of independence was used to assess statistical significance SNAP and Philly Food Buck Use over Time The Food Trust has conducted a farmers market survey since SNAP usage and Philly Food Bucks participation follow an upward trend over time (Figure 9). The percent of customers that reported ever using SNAP at market increased from 7.6% in 2006 to 30% in The percent that reported ever using Philly Food Bucks increased from 13% in 2010 (the year the program started), to 39% in These results show The Food Trust s farmers markets are reaching ever more low-income customers. 40% Figure 9. SNAP / PFB Use at The Food Trust's Farmers' Markets, 2006 to % 20% 10% 0% Ever Used SNAP at this Market Ever Used PFB *-launched in

11 The Farmers Market Program continues to promote The Food Trust s mission of ensuring that everyone has access to affordable, nutritious food and information to make healthy decisions. Data show that accepting SNAP and offering Philly Food Bucks at our markets, along with providing market-based programming, are expanding The Food Trust s reach and participation among low-income populations. Since 2010, Philly Food Bucks have expanded lower-income Philadelphia shoppers fresh produce purchasing power by $357,068. In 2016 alone, $59,388 of Philly Food Bucks were redeemed for locally grown produce, supporting the triple bottom line of improving nutrition, the regional food system, and the environment. 11

12 Appendix Table 1. SNAP Sales per Food Trust farmers market (2015 and 2016) Farmers Market 18th & Christian $75.95 N/A 22nd & Tasker $19.00 N/A 26th & Allegheny $ $ th & Wharton $2, N/A 33rd & Diamond $1, $1, th & Lehigh $ $ nd & Haverford $ $ th & Chester $1, $1, Common Ground $1, $ Broad & Snyder $1, $1, Cecil B. Moore $1, $2, Chester $ $ Clark Park (Thursday) $3, $1, Clark Park (Saturday) $22, $28, Dickinson Square* N/A $ Fairmount $1, $1, Fitler Square N/A N/A Frankford Transportation Center $1, $1, Germantown $1, $1, Greensgrow* N/A $4, Headhouse Market $3, $5, Hunting Park $3, $3, Liberty Lands Park $ $57.50 Norristown $ $ Park and Tabor $1, $1, Philly Urban Creators* N/A $0.00 Overbrook Farms $1, $ Oxford Circle $1, $ Schuylkill River Park N/A N/A SHARE* $ $ Urban Tree Connection: 21st and Cecil B Moore* N/A $ Urban Tree Connection: 42nd and Girard* N/A $79.75 Walnut Hill Community Farm* N/A $47.50 West Oak Lane $ $ Total SNAP Sales $55, $63, *Partnering farm stand not operated by The Food Trust 12

13 Appendix Table 2. Philly Food Bucks Distribution and Redemption for SNAP Point-of-Sale and Cooking Demonstration Distribution (2015 and 2016) 2015 Distribution 2016 Distribution 2015 Redemption 2016 Redemption SNAP SNAP SNAP SNAP Cooking Cooking SNAP POS Cooking Total PFB SNAP POS Cooking Point of Point of Point of CD Rate* Point of CD Rate* Demos Demos Rate* Demos Sales Rate* Demos Sale Sale Sale Sale Total PFB Sales Farmers Market 18th & Christian $ 28 N/A N/A N/A $10 36% N/A N/A $202 N/A N/A N/A N/A N/A 22nd and Tasker $ 10 $ 142 N/A N/A $10 100% $ 54 38% $116 N/A N/A N/A N/A N/A 26th and Allegheny $ 210 $ 1,448 $ 282 $ 2,032 $142 68% $ 1,176 81% $2,588 $ % $ 1,288 63% $2,018 29th and Wharton $ 1,002 N/A N/A N/A $666 66% N/A N/A $962 N/A N/A N/A N/A $0 33rd and Diamond $ 352 N/A $ 754 N/A $266 76% N/A N/A $4,382 $ % N/A N/A $5,130 4th and Lehigh $ 206 $ 1,416 $ 284 $ 1,948 $130 63% $ 1,226 87% $2,202 $ % $ 1,664 85% $3,196 52nd and Haverford $ 270 $ 852 $ 300 $ 572 $146 54% $ % $1,392 $ 92 31% $ % $1,032 58th and Chester $ 406 $ 628 $ 822 $ 1,672 $210 52% $ % $2,878 $ % $ 1,270 76% $3,482 Broad & Snyder $ 590 N/A $ 762 N/A $452 77% N/A N/A $782 $ % N/A N/A $1,180 Cecil B. Moore $ 488 N/A $ 750 N/A $264 54% N/A N/A $824 $ % N/A N/A $924 Clark Park - Saturday $ 7,592 N/A $ 10,918 N/A $5,998 79% N/A N/A $10,188 $ 8,728 80% N/A N/A $12,494 Clark Park - Thursday $ 1,132 $ 1,980 $ 790 $ 2,094 $628 55% $ 1,228 62% $3,506 $ % $ 1,180 56% $2,838 Common Ground Market $ 746 $ 1,430 $ 294 $ 1,408 $316 42% $ % $2,384 $ % $ 1,018 72% $1,900 Dickinson Square Farmers' Market* $ 428 N/A $ 248 N/A $144 34% N/A N/A $300 $ % N/A N/A $406 Fair Food Farmstand* N/A N/A N/A N/A N/A N/A N/A N/A $5,482 N/A N/A N/A N/A $5,358 Fairmount $ 444 N/A $ 458 N/A $202 45% N/A N/A $594 $ % N/A N/A $758 Far Northeast (2015 only)* N/A N/A N/A N/A N/A N/A N/A N/A $52 N/A N/A N/A N/A $0 Fitler Square N/A N/A N/A N/A N/A N/A N/A N/A $18 N/A N/A N/A N/A $166 Frankford Transportation Center $ 574 $ 1,128 $ 722 $ 1,200 $228 40% $ % $1,742 $ % $ % $1,818 Germantown $ 486 N/A $ 604 N/A $314 65% N/A N/A $986 $ % N/A N/A $754 Greensgrow Farm* $ 2,750 N/A $ 2,390 N/A $876 32% N/A N/A $2,490 $ % N/A N/A $1,522 Headhouse - Sunday $ 1,644 N/A $ 2,872 N/A $1,250 76% N/A N/A $1,982 $ 2,342 82% N/A N/A $2,914 Hunting Park $ 836 N/A $ 1,484 $ 708 $490 59% N/A N/A $4,004 $ % $ % $4,200 Liberty Lands Park $ 138 N/A $ 22 N/A $76 55% N/A N/A $272 $ - 0% N/A N/A $36 Overbrook Farms $ 340 N/A $ 248 N/A $258 76% N/A N/A $640 $ % N/A N/A $674 Oxford Circle $ 690 $ 750 $ 580 $ 940 $510 74% $ % $2,690 $ % $ % $2,286 Park and Tabor $ 432 N/A $ 744 N/A $248 57% N/A N/A $794 $ % N/A N/A $1,644 Philly Urban Creators** N/A N/A $ - N/A N/A N/A N/A N/A N/A $ - 0% N/A N/A $0 Schuylkill River Park N/A N/A N/A N/A N/A N/A N/A N/A $78 N/A N/A N/A N/A $14 SHARE Nice Roots Farm** $ 140 N/A $ 242 N/A $8 5% N/A N/A $242 $ 90 37% N/A N/A $716 Urban Tree Connection: 21st and Cecil B Moore**N/A N/A $ 164 $ 600 N/A N/A N/A N/A N/A $ % $ % $840 Urban Tree Connection: 42nd and Girard** N/A N/A $ 80 N/A N/A N/A N/A N/A N/A $ 44 55% N/A N/A $342 Walnut Hill Community Farm** N/A N/A $ 22 N/A N/A N/A N/A N/A N/A $ 4 20% N/A N/A $14 West Oak Lane $ 352 $ 792 $ 176 N/A $152 43% $ % $1,172 $ 54 31% N/A N/A $586 Across All Markets $ 22,286 $ 10,566 $ 27,012 $ 13,174 $ 13,994 57% Avg $ 7,234 64% Avg $ 56,124 $ 17,598 52% Avg $ 8,758 63% Avg $ 59,388 *Redemption rate for the same farmers market location. **Partnering farm stand not operated by The Food Trust. *** Total Philly Food Buck sales include additional sales of $180 in 2015 and $146 in 2016 redeemed by participating farmers outside of the network of official farmers markets.

14 Appendix Table 3. Key Philly Food Bucks community distribution partners for The Food Trust s Philly Food Bucks at farmers market network. Community Distribution Partners Total PFBs from Farmers Market Organization #1 PFBs Redeemed Organization #2 PFBs Redeemed Organization #3 PFBs Redeemed Community Partners 18th & Christian 22nd and Tasker 26th and Allegheny Devereux United Methodist Church $330 Health Center Nutrionist $12 Coalition Against Hunger $16 $400 29th and Wharton 33rd and Diamond East Park Revitalization Alliance $2,744 Strawberry Mansion NAC $694 Strawberry Mansion CDC $512 $4,272 4th and Lehigh HACE CDC $378 Dorado Village $186 State Representative Leslie Acosta $112 $938 52nd and Haverford Wednesday Lankenau Hospital $156 Freedom Valley YMCA DPP $52 Philadelphia Housing Authority $38 $506 58th and Chester Southwest CDC $162 Diversified Community Services $150 FJ Meyers Recreation Center $144 $1,292 Broad & Snyder Diversified Community Services $142 BenePhilly Center at United Communities $58 Philadelphia Access Center $40 $398 Cecil B. Moore Coalition Against Hunger $72 Strawberry Mansion CDC $52 Sharswood Townhouses Block Captain $44 $490 Clark Park - Saturday Philadelphia Housing Authority $506 Allison Street Association $122 Supportive Older Women's Network $112 $1,866 Clark Park - Thursday Allison Street Association $318 Lankenau Hospital $70 BenePhilly Center at United Communities $60 $846 Common Ground Philadelphia FIGHT $162 BenePhilly Center at Project HOME $60 Freedom Valley YMCA DPP $56 $560 Dickinson Square Farmers Market* Philadelphia Access Center $48 CHOP Social Workers $46 Diversified Community Center $24 $162 Fair Food Farmstand* Ready Set Grow at Brightside Academy $358 Coalition Against Hunger $228 Penn State Extension $208 $4,098 Fairmount Sharswood Townhouses Block Captain $44 Bebashi $38 Strawberry Mansion CDC $32 $336 Fitler Square Diversified Community Services $58 Sharswood Townhouses Block Captain $24 Penn State Extension $24 $106 Frankford Transportation Center Oxford Circle Mennonite Church $100 Esperanza Health Center $42 State Representative Leslie Acosta $38 $464 Germantown West Oak Lane Senior Center $84 Dorado Village $58 Southern Tabernacle Baptist Church - Acts of Kindness $48 $292 Greensgrow Farms* 11th Street Family Health Services $666 Philadelphia County Assistance Office $42 Esperanza Health Center $20 $804 Headhouse - Sunday Democratic Ward 2 $156 Supportive Older Women's Network $8 Sharswood Townhouses Block Captain $6 $188 Hunting Park Hunting Park Fun and Fitness Day 2016 $770 Hunting Park United $728 Hunting Park Community Garden $226 $2,830 Liberty Lands Park Sharswood Townhouses Block Captain $10 11th Street Family Health Services $10 Health Center Nutrionists $10 $24 Overbrook Farms Lankenau Hospital $174 Strawberry Mansion CDC $90 Strawberry Mansion NAC $28 $410 Oxford Circle Oxford Circle Mennonite Church $522 Fresh For All at Houseman Recreation Center $114 Health Center Nutrionists $64 $1,032 Park and Tabor Einstein Hospital $784 Sharswood Townhouses Block Captain $60 Philadelphia County Assistance Office $42 $1,084 Philly Urban Creators* N/A N/A N/A N/A N/A N/A N/A Schuylkill River Park N/A N/A N/A N/A N/A N/A N/A SHARE Nice Roots Farm* Abbottsford Falls Family Practice $302 Strawberry Mansion NAC $104 PDPH, Division of Maternal, Child, and Family Health $60 $602 Urban Tree Connection: 21st and Cecil B Moore* Freedom Valley YMCA DPP $78 Health Center Nutrionist $36 Coalition Against Hunger $32 $272 Urban Tree Connection: 42nd and Girard* Philadelphia County Assistance Office $102 Freedom Valley YMCA DPP $12 WIC $6 $124 Walnut Hill Community Farm* N/A N/A N/A N/A N/A N/A N/A West Oak Lane West Oak Lane Senior Center $204 Dorado Village $80 Coalition Against Hunger $64 $510 Across All Markets East Park Revitalization Alliance $2,760 Strawberry Mansion NAC $980 Coalition Against Hunger $902 $25,054 *Partnering farm stand not operated by The Food Trust. 2