WAYNE STATE UNIVERSITY COLLEGE OF EDUCATION

Transcription

1 WAYNE STATE UNIVERSITY COLLEGE OF EDUCATION DIVISION: Kinesiology, Health, and Sport Studies (KHS) PROGRAM AREA: KHS COURSE: KHS 6540: Professional Sports Seminar COURSE CREDIT: 1 Hour TERM/YEAR: Spring-Summer, 2013 COURSE LOCATION: 0160 MANO DATE: Friday, May 17 and Saturday, May 18 TIME: Friday 9:00 am 5:00 pm and Saturday 9.00 am- 4:00 pm INSTRUCTOR: Jordan Field OFFICE HOURS: By appointment, scheduled via TELEPHONE: TBD COURSE DESCRIPTION: Introduction to the business strategies of a Major League Baseball team, including an in depth look at the importance of community affairs, business public relations, social media and player relations. Additional topics will include the strategy of in-game promotions / giveaway items and a discussion of the business side of Major League Baseball s 2012 Postseason. Course includes an exclusive tour of Comerica Park with a focus on the Detroit Tigers Executive Office, Corporate Sales ballpark inventory and special event planning. COURSE OUTCOMES: The goal of this workshop-style seminar is to provide students interested in the business of Professional Sports with behind-the-scenes access and practical insight that better prepares them to land an internship and launch a career in the front office of a Professional Sports Team. REQUIRED READINGS: A) Catching on with the Big Leagues by Russell Adams, Street & Smith s Sports Business Journal B) Women Making Mark in Indians Front Office by David Lee Morgan, Jr., Beacon Journal C) Get Ready to Roar by Lynn Henning, Dbusiness D) For Openers: Detroit Tigers Put Up Big Numbers by Bill Shea, Crain s Detroit Business E) Creative MLB Promotional Giveaways for 2013 by Bill Shea, Crain s Detroit Business F) Overthinking It by Ben Lindburgh, Baseball Prospectus G) Talent, Fan Experience keeps Tigers Attendance Booming, Even in Tough Economy, by Lynn Henning, Detroit News H) Behind the Scenes with Pistons Owner Tom Gores by Tom Murray, Dbusiness 1

2 REQUIRED READINGS (continued): I) What s a Tigers Fan Worth to the Team? by Bill Shea, Crain s Detroit Business J) TIGERTOWN Detroit: The Righteous Franchise by Lee Jenkins, Sports Illustrated K) Repair, Rebuild Relationships with your Community by Mick Jackowski, Street & Smith s Sports Business Journal L) In Nonprofit Game Athletes Post Losing Records by Callum Borchers, Boston Globe ASSIGNMENTS: Involvement during class (ex: Discuss Readings, Group Presentations) and one (1) individual two-page take-home assignment and in-class presentation. EVALUATION: 1) Attendance = 300 points for full attendance on both days, including on-time arrival in morning and after lunch break. Missing more than one hour total over the two-day seminar will result in a failing grade. 2) Active Participation = 400 points for taking an active role in the workshop, contributing in a productive manner during class discussions and group work. 3) Take-home Assignment / Informal in-class Presentation = 300 points for successfully applying strategies discussed on Friday in one (1) two-page take-home assignment and brief informal class presentation on Saturday morning. Not completing the take-home assignment / informal presentation will result on a failing grade. GRADING: A = % B- = 80-83% D+ = 67-69% A- = 90-93% C+ = 77-79% D = 64-66% B+ = 87-89% C = 74-76% D- = 60-63% B = 84-86% C- = 70-73% E = 61% or below CLASS POLICIES: Students are expected to attend all day both days and to arrive on time. Students are expected to contribute in a respectful, productive manner in class discussions, group work and during Comerica Park tour. All assignments must be typed. Class may not be recorded. Cell phones must be turned off during class and using any electronic devise for a purpose unrelated to course work will be strictly prohibited. STUDENTS WITH DISABILITIES: WSU is committed to providing students with disabilities an equal opportunity to benefit from its programs, services, and activities. All printed materials are available in alternative formats. Please request alternative format materials from the instructor of the course. If the limitations imposed by your disability interfere with your ability to fulfill the requirements for the successful completion of the course, you are strongly encouraged to contact Student Disability Services (SDS) in room 5155 Gullen Mall/1600 UGL to request an accommodation or you may them at to request an accommodation. SDS Telephone numbers: VOICE or TDD

3 Friday, May 17 9:00 9:30 am: Introductions (People, Career Aspirations & Seminar Content) 9:30 10:50 am: Breaking Into the Industry, Detroit Tigers Internship Program and Detroit Tigers Front Office Business Strategy Catching on with the Big Leagues by Russell Adams, Street & Smith s Sports Business Journal Women Making Mark in Indians Front Office by David Lee Morgan, Jr., Beacon Journal Get Ready to Roar by Lynn Henning, Dbusiness For Openers: Detroit Tigers Put Up Big Numbers by Bill Shea, Crain s Detroit Business VIDEO: State of the Pistons Part 2 10:50 11:00 am: Break 11:00 12:20 noon: In-Game Entertainment, Promotions / Giveaway Items and Corporate Sponsorship Creative MLB Promotional Giveaways for 2013 by Bill Shea, Crain s Detroit Business Overthinking It by Ben Lindburgh, Baseball Prospectus Talent, Fan Experience keeps Tigers Attendance Booming, Even in Tough Economy, by Lynn Henning, Detroit News 12:20 1:30 pm: Lunch Break 3

4 Friday, May 17 (continued) 1:30 2:50 pm: Business Public Relations, Community Affairs and Fan Loyalty Behind the Scenes with Pistons Owner Tom Gores by Tom Murray, Dbusiness What s a Tigers Fan Worth to the Team? by Bill Shea, Crain s Detroit Business TIGERTOWN Detroit: The Righteous Franchise by Lee Jenkins, Sports Illustrated Repair, Rebuild Relationships with your Community by Mick Jackowski, Street & Smith s Sports Business Journal In Nonprofit Game Athletes Post Losing Records by Callum Borchers, Boston Globe VIDEO: State of the Pistons Parts 3 and 6 2:50 3:00 pm: Break 3:00 4:20 pm: Marketing, Brand Awareness and Social Media Special Guest: Ron Wade Director, Marketing Detroit Tigers, Inc. 4:20 4:30 pm: Break 4:30 5:00 pm: Discuss Take Home Assignment and Q&A 4

5 Saturday, May 18 9:00 10:20 am: Discussion / Presentations Part 1 of 2 10:20 10:30 am: Break 10:30 12:00 noon: Discussion / Presentations Part 2 of 2 12:00 1:00 pm: Lunch Break 1:10 pm: Meet at Comerica Park Administrative Office Lobby 1:15 2:30 pm: Comerica Park Tour 2:30 3:30 pm: Comerica Park Boardroom 3:30 4:00 pm: Evaluation SET s Discussion on Comerica Park Observations and Detroit Tigers / Major League Baseball Special Events, including 2012 Postseason NOTE: course syllabus is subject to change at the discretion of the Instructor 5