FÖREMÅL FOR IKEA BY PER B SUNDBERG LIMITED EDITION COLLECTION SEPTEMBER

Transcription

1 PH FÖREMÅL FOR IKEA BY PER B SUNDBERG LIMITED EDITION COLLECTION SEPTEMBER 2018 FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 1

2 PH MEET PER B SUNDBERG. Designer. Artist. Maverick. Per B Sundberg is one of Sweden s most acclaimed glass and ceramic artists. His punkish approach features absurd humour but also a high level of craftsmanship. Previously, a designer at Orrefors glassworks and Professor at the University College of Arts, Crafts and Design in Stockholm. Today, Per B Sundberg exhibits in galleries, museums and art fairs internationally. IKEA invited Per B Sundberg into an explorative process and is proud to present the results with this limited edition collection launching in September 2018, available in all London stores and online. FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 2

3 PH BE MAXIMALIST FÖREMÅL by Per B Sundberg reminds us that in our homes we need both accessories and objects that stir up emotions. With familiar (yet peculiar) objects in the collection we want people to go with their gut feeling, just like Per B Sundberg does, and experiment with creating a home adorned with unique pieces. If you ve bought a Per B Sundberg, you take something home with you that you can treasure and hand down to generations to come. Nike Karlsson, Creative Leader for FÖREMÅL FÖREMÅL candlestick, set of 2 22 Aluminium. Designer: Per B Sundberg. Dog FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 3

4 PH Future antiques. In ceramics, the techniques are the same today as they were thousands of years ago, and the material can last several thousand years. It s like archaeology. Per B Sundberg FÖREMÅL vase 12 Stoneware. Designer: Per B Sundberg. L20, H25cm. Green Per B Sundberg, or Pelle as everyone calls him, is a rebel with a big sense of humour. His work is lush, rough and builds on folklore. But behind the folkish expression is a master-craftsman who is passionate about exploring materials. FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 4

5 PH FÖREMÅL plant pot 19 Silicone treated red clay. Designer: Per B Sundberg. Max. diameter flowerpot 12cm. H25cm. Terracotta Pelle says that he s playing a little with bourgeoisie. But you can t read too much into that because it could also be an after- construction so that he has something to say. Nike Karlsson, Creative Leader for FÖREMÅL FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 5

6 PH It s not just a cushion, it s a bolster cushion. FÖREMÅL cushion % cotton. Designer: Per B Sundberg. L50, Ø20cm. Brown FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 6

7 PH From the unique mind of Pelle FÖREMÅL plant pot 19 Silicone treated red clay. Designer: Per B Sundberg. Max. diameter flowerpot 12cm. H25cm. Terracotta Pelle made some ceramic props for a friend s film. A skull and a few bones. He liked the skull, so he continued with the motif, like the birds and poodles. He experimented by adding a hat or fake hair or for FÖREMÅL, a crown. For him, it s comical food for thought: Life is short folks. FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 7

8 PH A pretty, lovely and out of the box, box. Per B Sundberg has always questioned preconceived ideas about what is considered beautiful. A debate running like a red thread through the history of modern art and design. FÖREMÅL box with lid 9 Fibreboard. Designer: Per B Sundberg. W19 D11, H9cm. Black/birds FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 8

9 PH I think Pelle s art is for the many people. You can always find something to love. Nike Karlsson, Creative Leader for FÖREMÅL FÖREMÅL vase 3 Stoneware. Designer: Per B Sundberg. Ø7, H9cm. White FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 9

10 PH With FÖREMÅL, IKEA is tapping into the mind of Swedish artist Per B Sundberg, expanding our horizons and opening us up to a kaleidoscope of new patterns. Nike Karlsson, Creative Leader for FÖREMÅL FÖREMÅL cushion cover % cotton. Designer: Per B Sundberg. L65 W65cm. Light brown FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 10

11 PH Get lost in a statement carpet. FÖREMÅL rug, low pile % nylon. Designer: Per B Sundberg. W200 L300cm. Birds FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 11

12 PH Blemish. Scanned and enlarged. Where some see stains, Per B Sundberg sees inspiration. On one side it s a scanned and enlarged blemish from one of his ceramic works on the other, a coffee stain from his workbench. FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 12

13 PH A generous vase. The perfect gift. FÖREMÅL vase 8 Stoneware. Designer: Per B Sundberg. Ø11, H15cm. Black/ white By taking something that exists, and putting it together with something else Pelle creates a new context that becomes something interesting. Nike Karlsson, Creative Leader for FÖREMÅL FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 13

14 In the borderland between art and design. PH Artistic objects stir up emotions. And in our homes, emotions are as important as the functional home furnishing solutions that IKEA is known for. That s why we ve teamed up with artist Per B Sundberg to create FÖREMÅL. It fulfils our need for the pretty, ugly and lovely in our lives. Sometimes we can t explain the things we love, but we love them all the same. Per B Sundberg (or Pelle as everyone calls him) is hard to define. He moves in the borderland of art and design with never-ending curiosity. I ve probably always thought that I m an artist, or maybe a sculptor. I have never labelled myself a craftsman or ceramicist, he says. In his process, he follows his childish curiosity. Steered by feeling rather than trends, he says that his works are lush, a bit rough and burlesque, they are based on folklore and are easy to understand. Experimenting at all times Pelle often works with objects he has found. In his studio in Gustavsberg outside of Stockholm, there are figurines, everywhere. When IKEA put him in a new context at the supplier in Vietnam Pelle says that it was awesome, it was so big and full of knick-knacks. The supplier was perfect for me. Pelle picked and mixed from what he saw. While making FÖREMÅL, Pelle disappeared. The team at IKEA wondered what was going on, but he soon re-appeared with mountains of patterns, something new for the artist. Pelle was creating an analogue universe of patterns for the textiles, rugs and boxes in the collection. For example, Pelle scanned an old egg carton, his pyjamas and favourite pink sweater. Then I placed the collage on an A4-scanner at home and mirrored the pattern on the computer. Fun collaboration Pelle says he s had a lot of fun working with IKEA. I enjoy doing different things and try to fight with people s expectations. Now I can make a tray that is industrially produced and sold for under 10 Euros which makes my things accessible to a big audience. I like the democratic aspect of that, he says. FÖREMÅL is the fourth collaboration with an icon of Swedish design. IKEA is curious about exploring its Swedish design heritage but the purpose of these collaborations is not to look backwards, it s to push IKEA into the future. In the foreword to a book about Per B Sundberg, being released with the collection, IKEA Head of Design Marcus Engman, says that at first glance, IKEA and Pelle aren t especially alike the big design brand and the rebel artist. But we have the same curi osity. And we are driven by the same desire to challenge the accepted. We are as eager as each other when it comes to researching the unknown. Read more about the collaboration on IKEA Today. ikea.today/from-the-mind-of-per-b-sundberg FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 14

15 Book Per B Sundberg Get to know Per B Sundberg. For real. This self-titled book covers his journey from rebel student to in-house designer at Orrefors all the way to his break-out exhibition in Stockholm and adventures with IKEA developing the FÖREMÅL collection in Vietnam. He's an artist like no other, this book is an indepth investigation into how and why he works the way he does. It s filled with great documentation of many of his iconic works, his studio in Gustavsberg and working with the IKEA team on the factory floor in Vietnam. The book is released alongside the collection and is a part of the FÖREMÅL range. PH PH PH FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 15

16 PE PE PE PE PE FÖREMÅL box 5 FÖREMÅL box with lid 8 FÖREMÅL box with lid 9 FÖREMÅL box with lid 8 FÖREMÅL box with lid 7 Aluminium. Designer: Per B Sundberg. L10 W7, H3cm Fibreboard. Designer: Per B Sundberg. W12 D13, H9cm. Brown/black Fibreboard. Designer: Per B Sundberg. W19 D11, H9cm. Black/birds Fibreboard. Designer: Per B Sundberg. W11 D8, H6cm. Pink/red/grey Fibreboard. Designer: Per B Sundberg. W15 D10, H7cm PE PE PE PE PE FÖREMÅL rug, low pile 60 FÖREMÅL rug, low pile 130 FÖREMÅL rug, low pile 50 FÖREMÅL cushion 15 FÖREMÅL cushion % nylon. Designer: Per B Sundberg. W150 L200cm. Pink % nylon. Designer: Per B Sundberg. W200 L300cm. Birds % nylon. Designer: Per B Sundberg. W85 L256cm. Brown % cotton. Designer: Per B Sundberg. L50, Ø20cm. Brown % cotton. Designer: Per B Sundberg. L50, Ø20cm. Dark blue PE PE PE PE PE FÖREMÅL cushion 13 FÖREMÅL cushion cover 13 FÖREMÅL cushion cover 13 FÖREMÅL throw 25 FÖREMÅL candlestick with tray % cotton. Designer: Per B Sundberg. Ø45cm. Grey/brown % cotton. Designer: Per B Sundberg. L65 W65cm. Multicolour % cotton. Designer: Per B Sundberg. L65 W65cm. Light brown % cotton, 25% acrylic, 18% wool, 12% polyester. Designer: Per B Sundberg. W130 L200cm. Brown/ orange Aluminium. Designer: P B Sundberg/N Karlsson. L27 W19, H5cm FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 16

17 PE PE PE PE PE FÖREMÅL rack with 3 hooks 10 FÖREMÅL candlestick, set of 2 22 FÖREMÅL plant pot 19 FÖREMÅL vase 3 FÖREMÅL vase 8 Stoneware. Designer: Per B Sundberg. W25 D8, H5cm Aluminium. Designer: Per B Sundberg. Dog Silicone treated red clay. Designer: Per B Sundberg. Max. diameter flowerpot 12cm. H25cm. Terracotta Stoneware. Designer: Per B Sundberg. Ø7, H9cm. White Stoneware. Designer: Per B Sundberg. Ø11, H15cm. Black/white PE FÖREMÅL candlestick 9 Stoneware. Designer: Per B Sundberg. L17 W13, H10cm. Fish PE FÖREMÅL vase 12 Stoneware. Designer: Per B Sundberg. L20, H25cm. Green PE FÖREMÅL book, Per B Sundberg TBC Copy: Bo Madestrand. Art director: Stefania Malmsten och Ulrika Hellberg. Photographers: Ola Bergengren, Tina Axelsson, Märta Thisner PE FÖREMÅL candlestick 25 Stoneware. Designer: Per B Sundberg. L15 W10, H22cm. Black FÖREMÅL limited edition collection / IKEA PRESS KIT / MAY 2018 / 17