Annual Report. U.S. Cellular Community Park. Economic Impact Analysis Annual Statistics 2017 Highlights 2018 Event Schedule

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1 U.S. Cellular Community Park Annual Report 2017 Medford Parks & Recreation Department Economic Impact Analysis Annual Statistics 2017 Highlights 2018 Event Schedule

USCCP This Year: Generated $10.7 million in estimated economic impact -- the third-highest total in park history. Surpassed the $90 million mark for economic impact since inception in 2008.

The 845 visiting teams produced $4.3 million in local spending. Won a USA Softball national tournament hosting excellence award for the 11th time since 2010. U.S. Cellular Community Park 2017 Highlights USCCP Economic Impact Tops $90 Million Youth Tournaments Highlight $10.

2 USCCP This Year: Generated $10.7 million in estimated economic impact -- the third-highest total in park history. Surpassed the $90 million mark for economic impact since inception in Set youth baseball tournament participation records with 340 teams, including eight sold-out tournaments. Attracted over 156,000 participants and spectators for league and tournament games. The 845 visiting teams produced $4.3 million in local spending. Won a USA Softball national tournament hosting excellence award for the 11th time since U.S. Cellular Community Park 2017 Highlights USCCP Economic Impact Tops $90 Million Youth Tournaments Highlight $10.7 Million Year Cumulative economic impact generated by the City of Medford s U.S. Cellular Community Park surpassed the $90 million mark since 2008 as a result of a record-setting year for youth baseball tournament participation. The 15-field facility funneled an estimated $10.7 million into the local economy in the park s thirdhighest annual output, and the fourth straight year in excess of $10 million. Tournaments coordinated by the Parks and Recreation Department had a banner year, including an all-time record of 340 youth baseball teams in 10 tournaments as well as three sold-out adult softball events. A total of 1,754 teams competed at the park in 2017, including 845 from outside the Rogue Valley. The estimated amount of visitor spending since 2008 ($39 million) has easily surpassed the park s construction costs ($32.5 million). Youth Baseball The popularity of the City s youth baseball tournaments was staggering. Seven of the 10 City-run tournaments equaled or set new team-count records, including all four Fall offerings. The 340 tourney teams represented a nine percent increase over last year s record total (321), triple the number of teams compared to Fees collected from youth baseball tournaments helped the Recreation Division set a revenue record. Other Notable Tournaments The City equaled participation records in four popular annual adult slowpitch softball tournaments, resulting in the secondhighest overall annual team count in park history (134), including 30 in the Firecracker Overnighter. The Spring Fling fastpitch tournament set a record with 22 teams in March. In July, USCCP served as the venue for an Oregon Little League state tournament for the first time, attracting 14 girls fastpitch teams from across the state. Twenty-one teams from the West Coast competed in the USA Softball 16B and 18B Western National Tournaments the first week of August. The City of Medford earned its 10th and 11th USA Softball tournament hosting excellence awards since 2010 in the process. The vast majority of the 5,100 games played at USCCP in 2017 were held at the Diamond Sports Complex, Fields 1-8. Creating Healthy Lives, Happy People and a Strong Community

Memorial Day Weekend As has become commonplace, Medford s 2,600 hotel rooms were jam-packed Memorial Day weekend as a result of the annual Rogue Valley Timbers Memorial Challenge, which attracted 155

3 Memorial Day Weekend As has become commonplace, Medford s 2,600 hotel rooms were jam-packed Memorial Day weekend as a result of the annual Rogue Valley Timbers Memorial Challenge, which attracted 155 teams, and the City s 50-team youth baseball tournament. The two events combined to generate over $1.8 million in estimated economic impact based on the teams that competed at USCCP. Adult Sports Leagues Medford Parks and Recreation coordinated over 2,500 adult sports league games at USCCP in Medford continues to lead the state with 229 different adult slowpitch softball teams competing in at least one of four seasons of play. USCCP remains the only facility in USCCP Tournament Historical Team Counts 2017 USCCP Highlights It was a banner year for USCCP youth baseball tournaments. the Pacific Northwest offering year-round softball leagues and tournaments. For the second straight year, all four seasons of adult outdoor soccer leagues were sold out in co-ed and women s divisions, a grand total of 82 teams. Contract/Rental User Groups USCCP is the home to five varsity teams from Cascade Christian High School, two from St. Mary s High and two from Rogue Community College. The CCHS football team won two sold-out home playoff games en route to capturing the OSAA Class 3A state championship. The Rogue Valley Timbers youth soccer program played 284 games state or regional competitive games at the multisport complex during the spring and fall, producing over $1.5 million in economic impact. Baseball Tournament March March Mayhem April Spring Classic May Diamond Dash May Memorial Day June Father's Day/Bigfoot Bash July Crusader Classic Aug. Summer Sizzler Sept. Bash to School Oct. Fall Classic Nov. Turkey Slam Fastpitch Tournament March Spring Fling March Spring Break Classic April Turf Wars May Halloween in May Slowpitch Tournament Jan. The Yeti Feb. HR For Hearts March St. Batrick's June Firecracker Overnighter July Christmas In July Aug. Summer Stampede Oct. Halloween Havoc Nov. Grand Gobbler Dec. Toys 4 Kids

4 2017 U.S. Cellular Community Park Date Description Event Name Teams Games Days # Local # Visiting Jan Adult Softball The Yeti Tournament Jan. Soccer Club soccer games Feb. Soccer Club soccer games Feb Football Adult Flag Football Tournament March 4-5 Adult Softball Holiday RV Classic March Youth Baseball Red Robin March Mayhem Tournament March Fastpitch Spring Fling Tournament March Fastpitch North Medford Spring Break Invitational March 26- Adult Softball Southern Oregon Express Athletics Tournament March Adult Softball Northwest Travel League (70+) April 1-2 Adult Softball Northwest Travel League (63+) March Baseball High school baseball games March Fastpitch High school softball games March Soccer Club soccer games April 8-9 Youth Baseball Wild River Spring Classic April Fastpitch Turf Wars Tournament April Youth Baseball Diamond Dash Tournament April Baseball High school baseball games April Fastpitch High school softball games April Soccer Club soccer games May 6-7 Fastpitch Halloween in May Tournament May Adult Softball Northwest Senior Travel League (70+) (63+) May Youth Baseball Yogurt Hut Memorial Day Tournament May Soccer Rogue Valley Timbers Memorial Challenge May Baseball High school baseball games May Fastpitch High school softball games May Soccer Club soccer games June Youth Baseball Bigfoot Bash Tournament Jun Adult Softball Special Olympics Regional Games Jun Adult Softball Firecracker Overnighter Jun 30-July 2 Youth Baseball Crusader Classic July 7-9 Fastpitch USA Softball 16A/B State Tournament July Fastpitch Oregon Little League Girls State Tournaments July 31-Aug 6 Fastpitch USA Softball 16B Western National Tournament July 31-Aug 6 Fastpitch USA Softball 18B Western National Tournament Aug. 25 Soccer Southwest Conference Jamboree Aug. 26 Soccer Phoenix High School Jamboree Aug Youth Baseball Yogurt Hut Summer Sizzler Aug. Soccer High school soccer games Aug. Soccer RCC soccer games Sept Adult Softball RVSSA Fall Classic (Canceled due to smoke) Sept Youth Baseball Bash to School Tournament Sept. 23 Special Alzheimer's Walk 1 Sept. Soccer Club soccer games Sept. Soccer RCC soccer games Sept. Football High school football games Sept. Soccer High school soccer games Oct. 7-8 Youth Baseball Fall Classic Oct Fastpitch Valley South College Exposure Invitational Oct Adult Softball Halloween Havoc Oct. Soccer Club soccer games Oct. Soccer RCC soccer games Oct. Football High school football games Oct. Soccer High school soccer games Nov. 4-5 Youth Baseball Turkey Slam Nov Adult Softball Grand Gobbler Nov. Soccer Club soccer games Nov. Football High school football games Nov. Soccer High school soccer games Dec Adult Softball Toys 4 Kids Tournament

5 Economic Impact Analysis Local Spending Visitor Spending Visitor Lodging Total Spending Sales Personal Income Jobs $ 47,168 $ 16,296 $ 3,000 $ 66,464 $ 122,958 $ 12, $ 4,142 $ 16,040 $ 4,848 $ 25,030 $ 46,306 $ 13, $ 6,509 $ 35,804 $ 10,821 $ 53,134 $ 98,298 $ 30, $ 10,000 $ 58,230 $ 16,000 $ 84,230 $ 155,825 $ 48, $ 70,752 $ 38,024 $ 10,500 $ 119,276 $ 220,661 $ 31, $ 22,376 $ 160,489 $ 44,560 $ 227,425 $ 420,736 $ 133, $ 22,596 $ 112,350 $ 23,049 $ 157,995 $ 292,290 $ 88, $ 29,070 $ 174,959 $ 55,095 $ 259,124 $ 479,380 $ 149, $ 18,000 $ 5,432 $ 2,000 $ 25,432 $ 47,049 $ 4, $ 1,491 $ 10,541 $ 2,926 $ 14,958 $ 27,673 $ 8, $ 1,491 $ 23,717 $ 6,584 $ 31,792 $ 58,816 $ 19, $ 7,457 $ 6,015 $ - $ 13,472 $ 24,922 $ 3, $ 3,313 $ 6,416 $ - $ 9,729 $ 17,999 $ 4, $ 11,599 $ 50,125 $ 15,150 $ 76,874 $ 142,217 $ 42, $ 44,751 $ 88,546 $ 24,584 $ 157,881 $ 292,080 $ 73, $ 38,736 $ 52,430 $ 10,757 $ 101,923 $ 188,557 $ 41, $ 44,751 $ 110,682 $ 30,731 $ 186,164 $ 344,403 $ 91, $ 14,084 $ 6,015 $ - $ 20,099 $ 37,183 $ 3, $ 12,425 $ 1,604 $ - $ 14,029 $ 25,954 $ 1, $ 63,787 $ 74,185 $ 22,422 $ 160,394 $ 296,729 $ 62, $ 45,192 $ 37,450 $ 7,684 $ 90,326 $ 167,103 $ 29, $ 2,982 $ 34,257 $ 9,510 $ 46,750 $ 86,488 $ 28, $ 37,523 $ 229,880 $ 107,689 $ 375,092 $ 693,920 $ 219, $ 95,651 $ 358,990 $ 152,559 $ 607,200 $ 1,123,320 $ 332, $ 9,092 $ 2,005 $ - $ 11,097 $ 20,529 $ 1, $ 12,400 $ 1,604 $ - $ 14,004 $ 25,907 $ 1, $ 57,988 $ 20,050 $ 4,328 $ 82,366 $ 152,377 $ 15, $ 44,751 $ 110,682 $ 30,730 $ 186,163 $ 344,401 $ 91, $ 8,673 $ 77,714 $ 29,143 $ 115,531 $ 213,732 $ 69, $ 32,500 $ 7,500 $ - $ 40,000 $ 74,000 $ 4, $ 13,426 $ 33,205 $ 9,333 $ 55,964 $ 103,533 $ 27, $ 9,900 $ 102,169 $ 26,939 $ 139,008 $ 257,165 $ 83, $ 3,000 $ 102,000 $ 8,684 $ 113,684 $ 210,316 $ 71, $ 4,500 $ 110,500 $ 56,447 $ 171,447 $ 317,178 $ 108, $ - $ 42,500 $ 21,711 $ 64,211 $ 118,789 $ 41, $ 3,900 $ - $ - $ 3,900 $ 7,215 $ $ 30,207 $ 8,700 $ 1,000 $ 39,907 $ 73,828 $ 6, $ 31,326 $ 88,546 $ 24,888 $ 144,760 $ 267,806 $ 73, $ 2,330 $ 6,400 $ 2,400 $ 11,130 $ 20,591 $ 5, $ 1,657 $ 4,010 $ 1,212 $ 6,879 $ 12,726 $ 3, $ 38,038 $ 83,011 $ 23,333 $ 144,382 $ 267,106 $ 69, $ 85,000 $ - $ - $ 85,000 $ 157,250 $ $ 46,390 $ 96,240 $ 29,088 $ 171,718 $ 317,678 $ 81, $ 3,314 $ 8,020 $ 2,424 $ 13,758 $ 25,452 $ 6, $ 6,250 $ 6,000 $ - $ 12,250 $ 22,663 $ 3, $ 19,223 $ 20,800 $ - $ 40,023 $ 74,043 $ 13, $ 26,850 $ 110,683 $ 31,112 $ 168,645 $ 311,993 $ 92, $ 6,050 $ 210,000 $ 102,858 $ 318,908 $ 589,980 $ 203, $ 64,856 $ 16,296 $ 4,500 $ 85,652 $ 158,456 $ 13, $ 66,271 $ 112,280 $ 33,936 $ 212,487 $ 393,102 $ 95, $ 5,798 $ 14,035 $ 4,242 $ 24,075 $ 44,539 $ 11, $ 15,625 $ 9,000 $ - $ 24,625 $ 45,556 $ 5, $ 14,563 $ 24,000 $ - $ 38,563 $ 71,341 $ 15, $ 33,564 $ 94,079 $ 26,445 $ 154,088 $ 285,062 $ 78, $ 44,220 $ 35,308 $ 9,750 $ 89,278 $ 165,164 $ 29, $ 7,457 $ 18,045 $ 5,454 $ 30,956 $ 57,268 $ 15, $ 6,250 $ 6,000 $ - $ 12,250 $ 22,663 $ 3, $ 2,330 $ 12,800 $ - $ 15,130 $ 27,991 $ 8, $ 20,636 $ 6,790 $ 5,000 $ 32,426 $ 59,988 $ 7, $ 1,434,180 $ 3,309,448 $ 1,055,426 $ 5,799,055 $ 10,728,251 $ 2,837, $ 4,364,875 $35.65

6 About U.S. Cellular Community Park U.S. Cellular Community Park (USCCP) is owned and operated by the City of Medford. USCCP is the largest municipal installation of FieldTurf in the United States with nearly 1.5 million squarefeet of synthetic grass. Park Size: 132 acres Address: 300 Lowry Lane, Medford OR Construction Cost: $32.5 million Sports Fields: 15 Diamond Sports Complex: 8 fields Multi-Sport Complex: 6 fields Harry & David Field (baseball) Fields By Type: Full-Size Baseball: 3 Softball/Baseball: 7 Soccer/Football: 5 All fields feature: FieldTurf synthetic grass Musco lighting systems Daktronics scoreboards U.S. Cellular paid $650,000 for park naming-rights in At the time it was the largest naming-rights agreement for a municipal recreational facility in Oregon history. The 5-field softball/baseball complex opened on May 9, 2008 and has already hosted nearly 42,000 youth and adult games. Significance of the Economic Impact Report In most communities, parks and recreation agencies are the engines of tourism and economic development. Recreational facilities like USCCP attract tourists, businesses and retirees, and enhance real estate values. A common mistake is to merely provide decision-makers with financial reports on the revenue and expenses of these facilities instead of illustrating economic impact and the broader value of the community s investment. Economic impact reports are estimates and are easily inflated. Methodology and Data Collection This study closely follows the economic impact data-collection and calculation methods set forth by Texas A&M researcher Dr. John L. Crompton in his landmark 1999 book, Measuring the Economic Impact. Crompton contends only spending by visitors to Medford is meaningful in economic impact reports. Expenditures by tournament participants who reside in or near Medford are not included in Personal Income and Jobs calculations because of the likelihood their money would have been spent in the community on other forms of entertainment. The economic impact report also does not calculate the impact of participants in City-sponsored sports leagues that utilize USCCP. The questionnaire used for this study generated spending data from tournament directors regarding approximate amounts each team spent on entry fees, food and beverages, entertainment, retail shopping, transportation expenses and lodging. Conclusions Total Spending: USCCP hosted 40 tournaments or events that attracted 1,754 teams that spent an estimated $5,799,055 in hard dollars. Visitor Spending: The 845 visiting teams spent over $4.3 million. Softball team size is estimated at 14; baseball, fastpitch teams and soccer is estimated at 18. Sales: Total Spending by all USCCP tournament participants (local and visiting teams) multiplied by a ripple effect of 85 cents for every dollar spent, for a grand total of $10,728,251. The 1.85 multiplier is based on Crompton studies of tournaments in a city of similar size. Personal Income: This measure reports the direct, indirect and induced spending of visiting teams only. For every dollar spent by tournament visitors, 65 cents of personal income accrued within the community in the form of employee wages, salaries and proprietary income. Simply stated, USCCP theoretically generated $35.65 for each Medford resident. Jobs: If one job is created for every $42,366 Medford s median income USCCP tournaments helped sustain 103 jobs in the community based on the direct spending of visiting teams. The figure refers to both full- and parttime jobs, and it assumes the local economy is operating at full capacity and that there is no slack to absorb demand created by USCCP events. Totals do not reflect Harry & David Field, which is managed and maintained by the Medford Rogues Baseball Club.

7 Estimated Economic Impact Year Events Teams Visitor Spending Total Spending Overall Sales Jobs $1,389,706 $1,674,419 $3,097, $2,896,322 $3,590,541 $6,642, ,331 $4,176,346 $5,212,669 $9,643, ,172 $3,802,183 $4,782,784 $8,848, ,170 $3,938,774 $4,784,732 $8,851, ,325 $4,186,707 $5,096,426 $9,318, ,415 $4,584,433 $5,537,316 $10,249, ,586 $4,660,844 $5,982,350 $11,067, ,837 $5,019,839 $6,405,228 $11,849, ,754 $4,364,875 $5,799,055 $10,728, Totals ,878 $39,020,029 $48,865,520 $90,297, Estimated Park Visits Year Total Park Attendance Event Attendance Year Total Park Attendance Event Attendance ,940 82, , , , , , , , , , , , , , , , , , ,950 Totals 1,833,398 1,334,180 Total Games Played Year Games Year Games Year Games Year Games , , , , , , ,000 Total 41, , , ,200 Vehicle Traffic Counts Highway 99 (near USCCP/Harry & David Field entrance) USCCP Annual Statistics Interstate 5 (0.3 miles south of Exit 27 near USCCP) Year Daily Avg. Annual Total Year Daily Avg. Annual Total ,200 5,197, ,700 13,798, ,700 5,365, ,700 13,760, ,800 4,672, ,800 14,162, ,700 4,635, ,800 13,797, ,200 4,465, ,800 13,834, ,000 4,380, ,800 13,797, ,900 5,073, ,200 13,943, ,500 5,292, ,600 14,819, ,900 5,803, ,300 15,439,500

8 2018 USCCP Tournament and Event Schedule Date Event Type Event Name Jan Softball The Yeti Tournament* Jan. 28 Baseball Winter Warm-Up Jamboree I* Feb Softball Home Runs 4 Hearts Tournament* Feb. 25 Baseball Winter Warm-Up Jamboree II* March 3-4 Softball Holiday RV Classic March Baseball March Mayhem Tournament* March Fastpitch Spring Fling Tournament* March Fastpitch North Medford Spring Break Classic March Softball Northwest Senior Travel League (70+) March 31-April 1 Softball Northwest Senior Travel League (63+)(50+) April 7-8 Baseball Spring Classic Tournament* April Fastpitch Turf Wars Tournament* April Softball Express Athletics Classic April Baseball Diamond Dash Tournament* May 5-6 Fastpitch Halloween in May* May Softball Northwest Travel League (75+) May Softball Bob Leavens Memorial* May Softball Northwest Senior Travel League (68+)(50+)(63+) May Baseball Memorial Day Tournament* May Soccer Rogue Valley Timbers Memorial Challenge June 2-3 Fastpitch Black Tornado Invitational (U16)(U18) June 7-8 Softball Northwest Senior Travel League (75+) June 9-10 Baseball Bigfoot Bash* June 16 Special Special Olympics Oregon State Bocce and Softball Tournaments June Softball Firecracker Overnight Tournament* June 29-July 1 Fastpitch Oregon USA Softball 12B State Tournament July 6-8 Fastpitch Oregon USA Softball 12A/14A State Tournaments July Baseball Mid-Summer Monster* July Baseball Oregon Little League State Minors Championship July 30-Aug. 5 Fastpitch USA Softball 14A Western National Tournament* Aug. 24 Soccer Southwest Conference jamboree Aug. 25 Soccer Skyline Conference jamboree Aug Baseball Summer Sizzler Tournament* Sept. 8-9 Softball Rogue Valley Senior Softball Association Fall Classic Tournament Sept Baseball Bash to School Tournament* Sept. 22 Special Alzheimer s Foundation Walk-a-thon Oct. 6-7 Baseball Fall Classic Tournament* Oct Fastpitch Valley South College Exposure Invitational Oct Softball Halloween Havoc Tournament* Nov. 3-4 Baseball Turkey Slam* Nov Softball Grand Gobbler Tournament* Dec. 1-2 Baseball Ugly Sweater Slugfest* Dec. 8-9 Softball Toys 4 Kids Tournament* * Event coordinated by Medford Parks and Recreation Department

Annual Report. U.S. Cellular Community Park. Economic Impact Analysis Annual Statistics 2016 Highlights 2017 Event Schedule

Annual Report. U.S. Cellular Community Park. Economic Impact Analysis Annual Statistics 2016 Highlights 2017 Event Schedule U.S. Cellular Community Park Annual Report Medford Parks & Recreation Department 2016 Economic Impact Analysis Annual Statistics 2016 Highlights 2017 Event Schedule U.S. Cellular Community Park 2016 Highlights