Osceola County Spring Training Complex

Transcription

1 Kissimmee, Florida

2 Design Morris Stein, Principal and Senior Vice President, HKS Fred Ortiz, Vice President/Director of Design HKS Team Ownership Arthur N. Fuccillo, Executive Vice President, Lerner Enterprises Economics Dr. Sean Snaith, Director of the Institute for Economic Competitiveness, UCF Dr. David Rivenbark, Planning Manager Experience Kissimmee County Staff Don Fisher, County Manager Andrew Mai, County Attorney George Nickerson, Special Counsel Donna Renberg, Assistant County Manager Frank Raymond, Public Works Director Osceola County Spring Training Complex

3 Osceola County Strategic Plan Grow and diversify the county s economy Spring Training Expansion Amateur Sports Job Creation Why Spring Training? Osceola County Spring Training Complex

4 2013 Statistics 15 MLB Teams 1,638,457 in attendance $753 million dollars E.I. 7 teams broke attendance records 8 teams over 100,000 in attendance Florida Sports, A division of Enterprise Florida 2013 Houston Astros Statistics 16 Home Games 53,602 in attendance $65.6 million dollars E.I. 125 Years of Florida Spring Training

5 Arthur N. Fuccillo, Executive Vice President Osceola County Spring Training Complex

6 Morris Stein, Principal and Senior Vice President Fred Ortiz, Vice President and Director of Design Design

7 YEAR CONSTRUCTION COST OTHER COST DEVELOPMENT COSTS PROJECT COSTS 2012 EQUIVALENT COST Salt River Fields 2011 $139M $45M $42M $226M $232.12M Camelback Ranch 2009 $107M $11M $19M $137M $139.92M Goodyear Ballpark 2009 $80M $35M $20M $135M $137.88M JetBlue Park 2012 $55M $6M $20M $81M $86M Wrigleyville West 2014 $75M $10M $9M $94M $96M Recent Spring Training Construction

8 Salt River Fields at Talking Stick Scottsdale, Arizona

9 Salt River Fields at Talking Stick Scottsdale, Arizona

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11 Dr. Sean Snaith, Director of the Institute for Economic Competitiveness, UCF Dr. David Rivenbark, Planning Manager Experience Kissimmee Economics

12 2012 MLB Spring Training Economic Impact Estimates for the Washington Nationals Using 2009 Data Mark Bonn, Ph.D. Bonn Marketing, Inc. Data from the 2009 Major League Baseball Florida Spring Training season was used to estimate the economic value the Washington Nationals would contribute to the local economy based upon 2012 attendance figures MLB Spring Training attendance was reported to be 73,205 (50,512 non County) 94,604 room nights Non County attendee spending per trip of $807 Tourist Development Tax collections calculated to be $303,721 annually During 2012, an estimated total of over $40.75 million in direct spending was generated by non county visitors attending Washington Nationals MLB Spring Training during 2012 Osceola County Spring Training Complex

13 Goods & Services Florida Attendees Out of State Attendees Total Spending Lodging $133, $4,928, $5,062, Food & Beverage $458, $5,404, $5,862, Grocery $285, $3,439, $3,724, Admission $474, $6,957, $7,432, Golf $129, $2,138, $2,267, Museums $22, $852, $874, Evening $67, $1,440, $1,507, Transportation $595, $5,243, $5,838, Shopping $657, $6,647, $7,305, Other $0.00 $869, $869, Total $2,824, $37,920, $40,745, Source: Bonn Marketing, Inc. Osceola County Spring Training Complex

14 MiLB Fields for Operation Months Amateur Use Teams Room Nights Direct Spending TDT Collected Jan. mid April $0 $0 Mid April mid Nov. 9 1,971 50,536 $13,655,957 $246,941 Mid Nov. Dec ,692 $997,695 $18,041 ===== ===== ===== ===== 2,115 54,229 $14,653,652 $264,983 Source: Osceola County Department of Tourism Development Annual Amateur Athletic Impacts on MiLB Diamonds Osceola County Spring Training Complex

15 IMPLAN Model was used to Calculate Estimated Impacts Specific to Osceola County Used to measure changes in economic activity due to new spending coming into an economy by tracking the movement of commodities between industries Questions IMPLAN is used to answer include: How does the local economy function? What would the economic consequences of this project be? What would the effect of this company/base closure be? The model calculates indirect impacts and induced impacts to answer these questions Osceola County Spring Training Complex

16 Direct spending indirectly causes additional spending ( indirect impacts ) The changes in inter industry purchases as they respond to new demands of directly affected industries In the case of baseball, indirect impacts reflect the spending that baseball s suppliers make when purchasing goods and services from second, third and fourth generation suppliers in order to meet the demand generated by baseball Indirect impacts also include the share of suppliers payroll (or employees earnings) that is supported by baseball s spending Osceola County Spring Training Complex

17 Direct spending indirectly causes additional spending ( indirect impacts ) The changes in inter industry purchases as they respond to new demands of directly affected industries In the case of baseball, indirect impacts reflect the spending that baseball s suppliers make when purchasing goods and services from second, third and fourth generation suppliers in order to meet the demand generated by baseball Indirect impacts also include the share of suppliers payroll (or employees earnings) that is supported by baseball s spending Direct and indirect spending induce additional spending ( induced impacts ) Induced impacts reflect the value of goods and services purchased by all workers whose earnings are affected by direct spending changes In the case of the restaurant, induced impacts reflect the effects of spending increases of those firms affected by purchases made by the restaurants employees, the employees of the food products distributer, and the distributer s suppliers Osceola County Spring Training Complex

18 Annual Economic Impacts: Washington Nationals and Amateur Athletic Impacts on MiLB Diamonds Direct Spending Indirect & Induced Spending Total Spending Impact Jobs Impact Washington Nationals $40,745,805 $28,522,064 $69,267,869 1,390 Amateur Sports (MiLB Diamonds) $14,653,652 $6,962,384 $21,616, ===== ===== ===== ===== Economic Impact $55,399,457 $35,484,448 $90,883,905 1,910 Tourist Development Tax Impact $568,704 Source: Osceola County Department of Tourism Development Osceola County Spring Training Complex

19 Direct Spending Indirect & Induced Spending Total Spending Impact Jobs Impact Washington Nationals $40,745,805 $28,522,064 $69,267,869 1,390 2 nd MLB Team $40,745,805 $28,522,064 $69,267,869 1,390 Amateur Sports (MiLB Diamonds) $14,653,652 $6,962,384 $21,616, ===== ===== ===== ===== Economic Impact $96,145,262 $64,006,512 $160,151,774 3,300 Tourist Development Tax Impact $872,425 Source: Osceola County Department of Tourism Development Annual Economic Impacts with Two teams Osceola County Spring Training Complex

20 Direct Spending Indirect & Induced Spending Total Spending Impact Jobs Impact Two Upper Price Point Hotels $11,592,459 $5,492,479 $17,084, Extended Stay Hotel $446,079 $211,945 $658, Sports Rehabilitation Facility $1,000,000 $616,174 $1,616, Culinary Arts Facility $775,000 $357,377 $1,132, ======= ======= ======= ==== Economic Impact $13,813,538 $6,677,975 $20,491, Tourist Development Tax Impact $713,670 Source: Osceola County Department of Tourism Development Annual Economic Impacts of Potential Mixed Uses Osceola County Spring Training Complex

21 Direct Spending Indirect & Induced Spending Total Spending Impact Jobs Impact Spring Training Complex $120,000,000 $61,888,981 $181,888,981 1,713 Upper Price Point Hotel $28,000,000 $14,440,762 $42,440, Extended Stay Hotel $4,661,664 $2,404,214 $7,065, Privately Funded Sports Rehabilitation Facility $2,209,440 $1,029,754 $3,239, Culinary Arts Facility $1,734,850 $808,562 $2,543, ======= ======= ======= ==== Economic Impact $156,605,954 $80,572,272 $237,178,226 2,239 Source: Osceola County Department of Tourism Development Construction Costs and Impacts Osceola County Spring Training Complex

22 Direct Spending Indirect & Induced Spending Total Spending Impact Jobs Impact Spring Training Complex $120,000,000 $61,888,981 $181,888,981 1,713 Upper Price Point Hotel $28,000,000 $14,440,762 $42,440, Extended Stay Hotel $4,661,664 $2,404,214 $7,065, Sports Rehabilitation Facility $2,209,440 $1,029,754 $3,239, Culinary Arts Facility $1,734,850 $808,562 $2,543, ======= ======= ======= ==== Economic Impact $156,605,954 $80,572,272 $237,178,226 2,239 Source: Osceola County Department of Tourism Development Construction Costs and Impacts Osceola County Spring Training Complex

23 TOURIST DEVELOPMENT TAX COLLECTIONS FY FY FY FY FY FY FY % Change over prior year October 2,080,775 2,623,427 2,329,078 1,836,689 2,211,488 2,196,013 2,548, % November 2,403,003 2,401,480 2,223,129 2,399,328 2,191,592 2,180,235 2,564, % December 2,618,277 2,818,882 2,674,426 2,504,954 2,814,595 2,843,786 3,013, % January 2,606,923 3,101,824 2,709,658 2,286,346 2,417,332 2,574,282 3,062, % Projected Growth $11.2M by FY 2025 $13.9M by FY 2035 $16.7M by FY 2045 February 3,041,707 3,431,467 2,865,202 2,550,119 2,728,667 3,001,305 3,089, % March 4,069,918 4,413,671 3,332,891 3,483,493 3,448,225 4,073,731 4,507, % April 3,400,376 3,401,589 3,086,506 2,801,739 3,373,206 3,420,924 3,259, % May 2,609,332 2,814,275 2,272,797 2,217,219 2,442,424 2,538,493 2,947, % June 3,321,979 3,397,744 2,667,072 2,998,013 2,917,116 3,280,890 July 3,242,946 3,391,574 2,877,015 3,196,872 3,310,333 3,452,388 August 2,759,507 2,792,875 2,164,307 2,323,438 2,176,064 2,554,217 September 2,105,124 2,015,386 1,973,366 2,150,278 2,051,514 2,088,598 Total 34,259,867 36,604,192 31,175,448 30,748,488 32,082,556 34,204,863 24,991, % Osceola County Spring Training Complex

24 Andrew Mai, County Attorney George Nickerson, Special Counsel Contract

25 Construction Funding Design and Construction Spring Training Season Non-Spring Training Period Operation and Maintenance Future Capital Improvement Funding Promotional Package Contract Highlights

26 Spring Training Stadium 3' Logo behind home plate Seen at least 3 innings per game (2) Youth Clinics with Nat'l instructors. Nationals webpage Hyperlink Spring Training Nationals Park (2) 4'x8' lighted-in-stadium signs Sign on outside Parking Lot Kissimmee Promo Day. 3-5 day promotion prior to event TV, Radio, and Website Fan Festival booth blasts to fan base 300 sq. ft. Promo/Retail Space Promotional Package

27 Spring Training and Regular Season (2) :30 spots in each game (1) :30 spot in each series (1) FP, 4c ad in National Magazine (1) FP, 4c ad in National Yearbook (3) FP, 4c ad in Inside Pitch Marketing Value: $650,000 Annually GRAND ESTIMATED TOTAL: $19,500,000 Promotional Package

28 Don Fisher, County Manager Donna Renberg, Assistant County Manager Finance

29 PROPOSED OPERATING BUDGET 6 Fields 15 Fields Existing Proposed OPERATING EXPENSES 2013/2014 Two Team OPERATING EXPENSES $ 2,195,555 $ 1,928,250 PERSONAL SERVICES $ 910,890 $ 1,821,780 Total Expense $ 3,106,445 $ 3,750,030 Revenue $ 1,173,155 $ 1,458,625 Net $ (1,933,290) $ (2,291,405) Estimated Operating and Staffing Budget

30 Tourism Development Tax Dollars Bond Fund: 1 4 Cents: 5th Cent: 6th Cent: TOTALS: Available Cash on Hand: Bond Proceeds: $ 11,008,152 $ $ $ $ 11,008,152 Delayed Capital: Harmony Ballfields $ $ 7,500,000 $ $ $ 7,500,000 OHP Exterior Sound Stage $ $ 1,500,000 $ $ $ 1,500,000 OHP E. Tunnel Modification / Freight $ $ 1,000,000 $ $ $ 1,000,000 Reducing Reserves: Cash $ $ 3,026,288 $ 787,074 $ 1,982,781 $ 5,796,143 Contingency $ $ 2,279,204 $ $ $ 2,279,204 Capital $ $ 3,721,874 $ 3,695,474 $ 1,362,702 $ 8,780,050 Unassigned $ $ 136,451 $ $ $ 136,451 Sub Total Cash on Hand: $ 38,000,000 New Debt Issuance: State Bond Financing: $ 10,500,000 TDT Bond Financing: $ 49,500,000 Sub Total Debt Service: $ 60,000,000 Potential Available: $ 98,000,000 * would require ~ $3.49m in annual debt service for next 7 years then increase Finance

31 New Capital Requests for FY14 PH Austin Tindall Expansion $ 2,547,600 PH Austin Tindall Pedestrian Bridge $ 70,000 PH Kitchen & Ballroom $ 2,500,000 PH Forklift $ 65,000 PH Landscape Enhancement $ 2,500,000 PH Silver Spurs Arena Amp Rack $ 50,000 PH Surveillance System $ 100,000 PH LED Message Panel $ 300,000 PH Stadium Backfield Lights $ 1,180,000 PH Stadium Shade Structure $ 210,000 PH Stadium Covered Pavilion $ 32,000 $ 9,554,600 Finance

32 Questions and Answers