2013 MEMBERSHIP MEETING NOVEMBER 19, 2013

Transcription

1 2013 MEMBERSHIP MEETING NOVEMBER 19, 2013

2 OVERVIEW INTRODUCTIONS ELECTION RESULTS 2013 IN REVIEW FINANCIAL PERFORMANCE MEMBERSHIP WRAP UP

3 2013 BOARD MEMBERS BOB STUMPF, CHAIRMAN LYNN MANTHEI, VICE BOB MYER, TREASURER KRISTEN SWANSON, SECRETARY HUGH RISSEEUW LLOYD HARRISON PETER GORSKI ED GILLIS, ASSET MANAGEMENT LIAISON

4 MANAGEMENT STAFF DAVE SMITH, SUPERINTENDENT CHRISTINA MOORE, HARBOR CLUB MANAGER PATRICK FEINDT, PGA GOLF PROFESSIONAL JIM LIGHT, USTA TENNIS PROFESSIONAL JESSE DWYER, FINANCE/ADMINISTRATION

5 STRATEGIC PLAN OUR MISSION: FAWN LAKE COUNTRY CLUB IS A PRIVATE, NONPROFIT, FAMILIY-ORIENTED, SOCIAL, ATHLETIC AND RECREATIONAL CLUB DEDICATED TO PROVIDE QUALITY GOLF, TENNIS, DINING, AND RELATED SERVICES OUR VISION: BUILDING MEMBER VALUE TODAY AND TOMORROW

6 COMMUNICATIONS WEBSITE (FAWNLAKECC.COM) CALENDAR, DINING, GOLF, TENNIS, EVENTS ACCESS TO MEMBER S PAGE ENTER YOUR CLUB NUMBER IN NAME BLOCK ENTER YOUR NAME IN PASSWORD BLOCK CLUB ANNOUNCEMENTS BOARD-O-GRAMS EMPLOYEE APPRECIATION FUND

7 2013 IN REVIEW

8 CLUB DEMOGRAPHICS 40's 11% 30's 4% 80's 4% 70's 22% 50's 23% 80's 70's 60's 50's 40's 30's 60's 36%

9 MEMBERSHIP Membership Totals by Year w/forecast Total

10 NET INCOME

11 EQUITY

12 HIGHLIGHTS HARBOR CLUB INCREASED REVENUE BY 31% YEAR- OVER-YEAR ($561,582 TO $736,272)>$175,000 WEDDINGS : 5 TO 10; $49,000 TO $108,000 INTRODUCED NEW EVENTS: TALENT NIGHT, COMEDY NIGHT, 7 BRIDGES, SUPER BOWL, FIGHT LIKE A GIRL, FESTIVUS, CUATRO DE MAYO, PATIO FRIDAYS

13 HIGHLIGHTS HARBOR CLUB CONTINUED UPCOMING EVENTS: THANKSGIVING BRUNCH-NOV 26 ELF ON THE SHELF-NOV 30 WINE DINNER-? HOLIDAY TALENT NIGHT-DEC 14 HOLIDAY MIXER- DECEMBER 16 FESTIVUS WITH BLUE TIPS BAND-DEC 20 KIDS HOLIDAY MOVIE-DEC 21 NEW YEAR S MAINTAINED SOLID COST CONTROLS UPWARD TREND IN DAILY QUALITY SURVEYS TENNIS HIRED JIM LIGHT, USTA TENNIS PROFESSIONAL AMAZINGLY SUCCESSFUL OFFERS CLINICS, PRIVATE LESSONS, AND WINTER PROGRAM

14 DAILY QUALITY SURVEY Service Quality Food Quality Overall Experience Cleanliness of Restaurant Jul-13 Aug-13 July & August September & on Excellent! = 4 Excellent! = 5 Good = 3 Good = 4 Average = 2 Average = 3 Poor = 1 Dissatisfied = 2 Very Dissatisfied = 1

15 DAILY QUALITY SURVEY Service Quality Food Quality Overall Experience Cleanliness of Restaurant Sep-13 Oct-13 July & August September & on Excellent! = 4 Excellent! = 5 Good = 3 Good = 4 Average = 2 Average = 3 Poor = 1 Dissatisfied = 2 Very Dissatisfied = 1

16 HIGHLIGHTS HARBOR CLUB CONTINUED UPCOMING EVENTS: THANKSGIVING BRUNCH-NOV 26 ELF ON THE SHELF-NOV 30 WINE DINNER-? HOLIDAY TALENT NIGHT-DEC 14 HOLIDAY MIXER- DECEMBR 16 FESTIVUS WITH BLUE TIPS BAND-DEC 20 KIDS HOLIDAY MOVIE-DEC 21 NEW YEAR S UPWARD TREND IN DAILY QUALITY SURVEYS TENNIS HIRED JIM LIGHT, USTA TENNIS PROFESSIONAL AMAZINGLY SUCCESSFUL OFFERS CLINICS, PRIVATE LESSONS, AND WINTER PROGRAM

17 HIGHLIGHTS GOLF STRONG LEADERSHIP FROM MANAGEMENT TEAM EFFECTIVELY SUPPORTED MGA/LGA PROGRAMS GREW OUTSIDE EVENT REVENUE BY 27% ($59,000-$75,000) MEMBER ROUNDS DOWN/GUEST ROUNDS UP GOLF COURSE MAINTENANCE CONTINUES TO EXCEED EXPECTATIONS MANAGING CROWN JEWEL GOLF COURSE IS IN FANTASTIC CONDITION FINANCE/ADMINISTRATION MAINTAINS NEARLY FLAWLESSLY ALL BILLING AND FINANCIAL RECORDS SERVES AS HUB FOR MEMBERSHIP INITIATIVES RECENTLY HELD A VERY SUCCESSFUL REALTOR ORIENTATION

18 HIGHLIGHTS BOARD RETAINED CURRENT DUES, ASSESSMENTS, FEES, INITIATION FEES, AND MINIMUMS EXPLORED OPTIONS FOR FUTURE GROWTH VISITED SEVERAL COUNTRY CLUBS DEFINED BROAD REQUIREMENTS BANQUET FACILITY, FITNESS CENTER, BOARD ROOM, ADMINISTRATIVE AREA, KITCHEN, DINING, CARD ROOM

19 HIGHLIGHTS BOARD CONTINUED CONDUCTED OUTSOURCING STUDY FOUR PROPOSALS ALL COST PLUS FIXED FEE FLCC ASSUMES ALL EXPENSE AND RISK ANNUAL FIXED FEE OF $72,000-$120,000 BOARD RESOLUTION TO TERMINATE DISCUSSIONS AND CONTINUE TO BUILD IN-HOUSE OPERATION ACHIEVED FINANCIAL VIABILITY POSITIVE CASH FLOW CURRENT ACCOUNTS PAYABLE REDUCED LINE OF CREDIT BEGAN FUNDING RESERVE ACCOUNT

20 HIGHLIGHTS ASSET MANAGEMENT REDUCED REAL ESTATE PROPERTY TAX BY 47% DROPPED EVALUATION FROM $9.8M- $4.6M RECEIVED $55,000 OVER PAYMENT

21 PUMP STATION 2012

22 NEW PUMP STATION

23 CHALLENGES GROW MEMBERSHIP AND MANAGE GROWTH PLAN/EXECUTE FUTURE EXPANSION RENOVATE HARBOR CLUB CONTINUE TO BUILD FAMILY ORIENTED PROGRAMS EXPLORE SYNERGIES BETWEEN HOA AND FLCC MAINTAIN FINANCIAL VIABILITY

24 OPERATIONS VS BUDGET

25 BUSINESS UNITS

26 BALANCE SHEET

27 CAPITAL RESERVE

28 MEMBERSHIP CURRENT: 237 FULL GOLF SOCIAL + 25 TENNIS = 497 MEMBERSHIP TRENDS FULL GOLF DOWNGRADED TO SOCIAL 8 FULL GOLF RESIGNED 13 NEW FULL GOLF 31 SOCIAL RESIGNED AND 8 JOINED (SLIGHT NET $ GAIN WITH INITIATION FEES) ($69,000) ($35,000) ($104,000) $135,000 (Includes $78,000 initiation fees)

29 MEMBERSHIP MEMBERSHIP TRENDS FULL GOLF DOWNGRADED TO SOCIAL 3 FULL GOLF RESIGNED 5 NEW FULL GOLF 34 SOCIAL RESIGNED AND 14 NEW SOCIAL JOINED ($65,000) ($13,000) ($78,000) $52, nd initiation fee payment from ,000=$130,000

30 MEMBERSHIP EFFORT EVERY PROSPECTIVE RESIDENT GETS FLCC INFO FROM AGENT (FL, TOLL BROS, MI, & OTHERS UPON PURCHASE OF HOME/LOT, NEW RESIDENTS RECEIVE LETTER OFFERING COMPLIMENTARY ROUND OF GOLF OR TENNIS MATCH WITH SPONSOR COUPLE NEW MEMBER RECEPTIONS AT HARBOR CLUB

31 MEMBERSHIP EFFORT REALTOR ORIENTATIONS AT HARBOR CLUB (COMMISSIONS) SPECIAL EVENTS AT HARBOR CLUB FOR TOLL AND MI PROSPECTIVE BUYERS NEW MEMBER REFERRAL PROGRAM (REFERRING MEMBER GETS PRO SHOP CREDITS) $150 REWARD FOR BRINGING IN NEW ANNUAL MEMBER

32 WRAP UP 2013 HAS BEEN A VERY GOOD YEAR MUCH MORE REMAINS TO BE DONE CONFIDENT THAT NEW BOARD WILL CONTINUE THE UPWARD TRAJECTORY WE THANK YOU FOR YOUR SUPPORT