Biking and Tourism. Download date 21/07/ :28:11.

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1 Biking and Tourism Item Type Presentation Authors Cox, Peter Citation Cox, P. (2016). Biking and tourism. Paper presented at Cycling Forum, Institute of Parks and Recreation, Urban Redevelopment Authority, Singapore. Download date 21/07/ :28:11 Item License Link to Item

2 Biking & Tourism Dr. Peter Cox Presentation Urban Renewal Centre Singapore 24/02/2016

3 Riding for Pleasure Click to edit Master title style Long history Cyclists Touring Club founded Click 1878 to edit Master text styles Never Second just a level conveyance Third level always an experience Encouraging tourism = enhancing the experience

4 Types of Bike Tourism Click to edit Master title style Click to edit Master text styles Classic cyclo-touring: journeying by bike for the sake of riding Cycling as a Tourist: using the bike as a means of» travel Fifth level in a wider tourist activity Event tourism: Cycling events, museums and routes as a means of attracting visitors Not exclusive but overlapping categories

5 Café in a cycling museum: a Click to edit destination Master title style

6 Places matter: Click to edit Master France title makes style the most of its racing reputation

7 Importance of routes Click to edit Master title style Why ride in any location? Click Maximizing to edit Master opportunity text styles Physical conditions: surfaces, terrain, exclusivity Ease or challenge attracts differing participants Families and enthusiasts are very different

8 Riversides provide ideal opportunity Click to edit Master title style

9 Maintenance is needded: but is Click the tourist edit Master still valued? title style Why ride in any location? Click Maximizing to edit Master opportunity text styles Physical conditions: surfaces, terrain, exclusivity Ease or challenge attracts differing participants Families and enthusiasts are very different

10 Signs and Maps Click to edit Master title style Routes define rides and riders Visitors need good and consistent Click to signage edit Master text styles Minimize uncertainty, reassure riders Remember they» Fifth are leveltravelers, sign in advance (just as for other road users) Consistency important: do not rely on multiple information sources.

11 GPS useful, but Click to edit Master you can title still styleget lost

12 Click to edit Master Maps title work style with on-route signage

13 Click to edit Master title style Advertising routes for new students

14 Business opportunities Click to edit Master title style

15 What about the Bike? Click to edit Master title style Click to edit Master text styles Reliability important, but so is a good riding experience Frequent riders will compare with their own choice» Fifth of level ride Bike needs to match the route and ride offer (Urban, on/offroad, touring, climbing)

16 Matching the activity Click to edit Master title style

17 Sometimes you have to be prepared Click to edit Master title style

18 Click to edit Master title style Thankyou very much Questions? Contact