MEDIA INFORMATION AND PUBLICITY PACK 2015/16

Transcription

1 MEDIA INFORMATION AND PUBLICITY PACK 2015/16 President: Mr Mustafa Rashid Publicity Officer: Mr Rupert Wharton Secretary: Miss Sara Dorman Webmaster: Mr Paul Hegarty Publications: Journal of Orthopaedic Surgeons in National Training (JOINT) BOTA Bulletin Scope and Audience: 987 active members made up of trauma and orthopaedic trainees and junior trainees with an interest in orthopaedics. Re-designed landmark website increasing BOTA scope. 300 attendees at the acclaimed BOTA Educational Congress Major portal for junior doctors interested in trauma and orthopaedics. 1 of 8

2 Contents 1. Introduction and Overview p3 2. JOINT p3 3. BOTA Bulletin p3 4. BOTA Website p4 5. Twitter p4 6. BOTA App p4 7. Junior Doctor involvement programs p4 8. New sponsorship opportunities p4 9. Keynote speaker sponsorship p5 10. BOTA publicity tiers p5 11. Discounts for BOTA members p /16 publicity package rates p7 2 of 8

3 1. Introduction and Overview The (BOTA) is a representative group of doctors for all levels of Trauma & Orthopaedic surgical training in the United Kingdom. BOTA currently has 987 active members. All trainees with a national training number (NTN) have the opportunity to join. Foundation doctors and Core Surgical Trainees are permitted to join as junior members. Members of the BOTA Committee are democratically elected at the Annual General Meeting from the membership. BOTA has a major role in trainee education, running a prestigious and highly regarded Annual Educational Congress; as well as disseminating publicity information for major training and FRCS (Tr&Orth) courses. This is done through direct membership s, through the BOTA Bulletin - a fortnightly update with relevant advertisements and course details, through social media campaigns, and through the BOTA website. BOTA runs programs to increase the exposure of junior trainees to Trauma and Orthopaedics, and is a major portal for access of relevant career material. 2. Journal of Orthopaedic Surgeons in National Training (JOINT) JOINT (formerly the BOTA Handbook) is an annual print and PDF publication. Print copies are mailed directly to all registered members. JOINT is widely anticipated and has high penetration. Although the publication is produced corporately, limited advertising opportunities are available through BOTA. 3. BOTA Bulletin The BOTA Bulletin is a new initiative for 2015/6, which has been successful at increasing awareness and exposure by grouping s relevant to trainees and disseminating them at fixed time-points. This fortnightly mailing provides trainees with details of relevant courses, as well as an update on BOTA committee activity, engagement with national training policy. BOTA welcomes course information for membership dissemination, and offers limited advertising via BOTA bulletin. 3 of 8

4 4. BOTA Website The BOTA website is a key member platform which is updated daily. It provides details of relevant courses, educational opportunities and national training developments. BOTA welcomes course information for display via the website, and offer corporate/industry advertising opportunities. The website has recently been completely redesigned to improve aesthetics as well as functionality. Relevant information is well categorised and presented in an easy-to-navigate website. 5. Twitter BOTA has 1,743 followers on twitter who are regularly engaged with tweets from committee members. BOTA has posted 1,566 tweets to date regarding upcoming educational courses, and training developments. Tweets are also recorded directly on the BOTA website and through the BOTA app. 6. BOTA App BOTA have recently began development of a new smart phone app which provides relevant news and course information. The app has push notification functionality, which when launched will be available for sponsorship. The cost of the App sponsorship opportunities are negotiable and will be offered once the App has completed phase 1 of development. 7. Junior Doctors Involvement Programs BOTA run several major involvement programs for juniors interested in Trauma and Orthopaedics. These include the How I Got into Orthopaedics initiative and the BOTA Linkmen whose details are available on the website. 8. New Fellowship Opportunities BOTA are launching two new fellowship awards. The first is the BOTA short-term travelling fellowship: companies are asked to offer 50% ( 1000) towards this 2000 intended to subsidise candidate travel costs in return for synonymous co-branding of the fellowship. BOTA will contribute 50% ( 1000) towards the fellowship award. The second is a post CCT resident fellowship: again companies are asked to offer 50% ( 1000) towards candidate travel and accommodation costs in 4 of 8

5 return for co-branding of the fellowship award, which is 2000 in total. BOTA will contribute 50% ( 1000) towards the cost of this fellowship award. It is envisaged that these fellowship awards will be very popular amongst BOTA members to aid in the ever increasing cost of training. Interviews will be held at the Educational Congress each year for candidates that have been shortlisted. 9. Keynote Speaker Sponsorship BOTA will be arranging an annual keynote international speaker for the Educational Congress to start in June Companies are offered the opportunity to be sole sponsor of the keynote speech at a cost of 2000 towards the speaker's travel and accommodation costs. The talk will take the name of the sponsoring company. Industry sponsors that take up this fantastic opportunity will be able to discuss with the Education Representative to ensure the chosen preeminent speaker is a satisfactory choice. 10. BOTA Visibility Ladder BOTA publicity is tiered according to level of importance to members. Relevant courses are disseminated according to the executive committee's determination of the level of importance. These are not available for corporate/industry purchase, but courses which BOTA publicise will be assigned a visibility level. 5 of 8

6 11. Discounts for BOTA members Publicity discounts are offered for courses / meetings / events which offer a discount to BOTA members. 6 of 8

7 /6 Publicity Package Rates 12.1 BOTA Annual Educational Congress 16-19th June 2016: Hinckley Island Hotel DIAMOND ( 8500) Premium position and maximum size sponsor exhibition stand for Day 1 and Day 2 (Thurs / Fri) Accommodation for one person on Night 1 (Thurs) First choice of workshop topic on Day 1 and Day 2 (Thurs / Fri) Full A4 page advert in BOTA yearbook (JOINT) Opportunity to include brand material in welcome pack 10 minute presentation slot during Oral Presentation session on Saturday Extra large banner on conference website and social media advertising Extra large logo on marketing materials Full delegate (inc. contact info) database access post event Higher level of bespoke packages on request Oral and poster presentation prize sponsorship opportunity at no extra cost PLATINUM ( 7,500) Optimum positioning and maximum size stand Day 1 and Day 2 (Thurs / Fri) Accommodation for one person on night 1 (Thurs) Workshop at no additional cost, with first choice of workshop topic (depending on contract date) on two days (Thurs / Fri) Largest logo in prime positioning on marketing materials Large advertising banner on the Educational Congress webpage and social media advertising Opportunity to include brand material in delegate welcome pack Full delegate database post event 7 of 8

8 GOLD ( 6,000) Opportunity for a workshop at no additional cost ( 800 rebate for no workshop) Prominent sponsor stand on Day 1 and Day 2 (Thurs / Fri) Large logo on all marketing materials Small advertising banner on the Educational Congress webpage and social media advertising Full delegate database post event SILVER ( 3,500) Medium size sponsor stand on day 1 or day 2 (Thurs or Fri) Logo on marketing material Advertising on social media BRONZE ( 2,500) Small sponsor stand on day 1 or day 2 (Thurs or Fri) Logo on marketing material 12.2 BOTA Website Front page website course advertisement 150/month Front page website image banner (200x100 pixels): 125/month Long-term advertising: 10 courses for 1000/month ( 500 saving) 12.3 JOINT A limited number of advertisements are available through JOINT. These are priced on application. 8 of 8