BCSC Newsletter. Music Licensing 1. BPAA Nominations 1 Partners 2 President s Perspective 4 Tahoe-Bound 5. Pepsi Ad 6 Center Spotlight:

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1 OFFICIAL PUBLICATION OF THE BOWLING CENTERS OF SOUTHERN CALIFORNIA BCSC Newsletter V O L U M E 1 3, I S S U E 1 0 O C T O B E R INSIDE THIS ISSUE: Music Licensing 1 BPAA Nominations 1 Partners 2 President s Perspective 4 Tahoe-Bound 5 Pepsi Ad 6 Center Spotlight: 7 Sea and Air Lanes Annual Membership Renewals Congratulations! 8 Promotion is Key! 8 Pepsi Pricing 9 Dippin Dots 9 Betson Ad 10 Welcome Betson to BCSC 11 Bon Voyage! 11 7 Music Licensing Music licensing fees for BPAA-member centers will hold steady for BMI and ASCAP in 2010, but the SEASAC rate will increase slightly, BPAA has announced. The member rates, negotiated with an eye to the current economy, save more than 50% of the rates to non-members, whose rates will increase next year. BPAA members who participated in the program in 2009 will be invoiced soon. Information on how to participate will soon be sent to all centers. BPAA members who participated in the music licensing program in 2009 will be invoiced soon. Participation in the music licensing program is not mandatory, but if you decide to make use of this BPAA benefit, fees are due no later than Dec. 31, After that date, the discounted prices are no longer available. If you have questions, contact Amy Arcuri at or Amy@bpaa.com. Classifieds 12 Coast Casinos Specials 12 IBI Website 13 Calendars 14 Board of Directors 15 Western Bowling Proprietors Insurance Ad 16 BPAA Nominations The BPAA Nominating Committee will be conducting interviews during the Bowling Summit in January 2010 for anyone interested in serving as an officer of BPAA or on BPAA s Board of Directors. Applications will be received through Dec. 1. For qualifications and an application, contact Judy King at Judy@bpaa.com or call , Ext

2 PAGE 2 BCSC PARTNERS NEW! BCSC NEWSLETTER All Systems Company Paul D. Ghitescu Nugget Dr., Suite 6 Canyon Country, CA danpaul2000@hotmail.com American Consulting Group Steven J. Ross Madero, Suite 220 Mission Viejo, CA Betson Kyle Berger 5660 Knott Ave. Buena Park, CA kberger@betson.com Champion Family Games, LLC Douglas Parrott Vintage St. Northridge, CA CleanSource Inc. Gus Dominguez 5580 East Olympic Blvd. Commerce, CA gdominguez@cleansource.com Digital View David E Brow 2735 San Pasqual St. Pasadena, CA adigitalview@gmail.com Dippin Dots John & Cheryl Hiller Newhall Ranch Rd. Valencia,. CA Summer is here and Dippin Dots is doing well in many of your centers. Add dollars to your bottom line by adding a vending machine. Ebonite Shawn Morris 8022 S. Rainbow Blvd. #359 Las Vegas, NV smorris@ebonite.com Elavon Alicia Umber Fax: alicia.umber@elavon.com Accept credit and debit cards easily and efficiently. Elavon has offered discounted pricing to members of the BCSC since El Dorado Hotel & Casino John McGinnes mcginnesj@eldoradoreno.com Family Amusement Corporation Stephen or Robert Peck 876 N. Vermont Ave. Los Angeles, CA info@familyamusement.com Presidio Foods Co. Zev Zukerman 5618 Geary Blvd. Suite 207 San Francisco, CA HEY-FUNTS Direct: HPSI Hospitality Spencer Gonzalez 136 Reynolds Ave., Suite 101 Irvine, CA spencerg@hpsionline.com HPSI is a national group purchasing service company that negotiates contracts, collects rebates, and audits invoices for our consumers in the food service, bowling, hospitality, and healthcare industries. Herzog Insurance Agency Bob Herzog 235 Main Street Pleasanton, CA info@herzogins.com International Bowling Industry Scott Frager Riverside Drive, Suite 501 Sherman Oaks, CA frager@bowlingindustry.com IBI can quote any design or printing job, large or small. We deliver on time and on budget. Call today to begin saving time and money!

3 VOLUME 13, ISSUE 10 BCSC PARTNERS, Continued PAGE 3 Just In Time Communications Chris Harter 2230 E. Imperial Hwy. El Segundo, CA chharter@directv.com Kahn Air Conditioning, Inc. Mike Carson Business Center Dr. Northridge, CA mcarson@kahnair.com Lime Energy Burke Ewers 2247 Lindsay Way Glendora, CA bewers@lime-energy.com Lime Energy provides energy-efficient design/build solutions for lighting, HVAC, water, weatherization, and renewable energy. Lind Shoe Company David Wiggins 6620 Southpoint Dr., Suite 501 Jacksonville, FL dwiggins@linds.com Lind Shoe Company supplies USBC-approved pins, house shoes and balls, essential items for pro shops. No-hassle warranty on all products. Contact us at sales@linds.com. MillerCoors Jeff Colton (949) colton.jeffrey@millercoors.com Mischel & Company Bowling & Entertainment Centers - Full-Service Brokers, Appraisers and Financial Advisors Ken Mischel 37 Tunapuna Lane Coronado, CA Fax: Murrey International, Inc. Bill Snoberger S. Figueroa St. Los Angeles, CA Ph: sales@murreyintl.com National Planning Corporation Vayle Floria 752 Town and Country Road Orange, CA ext. 110 Fax: vayle.floria@natplan.com Pepsi Greg Copeland Aliso Creek Rd. Aliso Viejo, CA greg.copeland@pepsi.com QubicaAMF Joe Roussin 190 S. Summertree Road Anaheim Hills, CA jroussin@qubicaamf.us QubicaAMF, the leader in new bowling center development and existing center modernization, bowling equipment and support services. Register Tapes Unlimited Pierre Luttrell 630 S. Mountain #116 Ontario, CA Switch Bowling and Billiards LLC James Borin 1025A Avenue M Grand Prairie, TX james@switchbowling.com Switch Bowling offers the latest technology and highest quality production methods. Check us out on US Bowling Corporation/ US Steltronic Mark Marchido 5480 Schaefer Avenue Chino, CA Fax: mark@usbowling.com

4 PAGE 4 BCSC PARTNERS, Continued Western Bowling Proprietors Insurance Larry Linder 1535 E. Shaw Street, Suite 100 Fresno, CA Fax Western Pacific Bowling Supply Chuck Sager / Lee Haxton 1216 W. Grove Avenue Orange, CA chuck@wpbowling.com President s Perspective With winter season now underway and schools in full session, most centers should again be seeing leagues during the week and busy weekends of open play. The school sessions today are much different than they used to be. There are schools doing year-round, there are schools doing quarter systems, and there are still some doing what we call the traditional school year. Because of this unusual schedule, it is vital to contact your school districts about their schedules so that you can prepare for their off days and holidays. Speaking of holidays, Halloween is coming up rather soon, and this year it falls on a Saturday night. Sounds like a great night for spooky cosmic music in your center and costumes worn for the evening while bowling. Prizes could be offered for age groups with their costumes, and candy for the kids. All right, candy for the adults, too. While we are on the subject of Halloween, my good friend Danny Mueller at Buena Lanes tried an idea with his league bowlers that turned out great. Danny offered free-game coupons to his league bowlers to give out as trick-or-treat gifts for kids. What a great way to reach kids about bowling in our neighborhoods, and the cost is a little bit of printing. We are doing the program this season, and I encourage everyone to think about it. One free game usually returns about $8 per person. I hope everyone is attacking the jersey programs at their centers. With baseball gearing toward the playoffs, pro football rolling along, and basketball in training, now is the time to use these fine sports sell bowling. Everyone loves some type of team, and the products we are offering are not only authentic, but priced so that no one can compete with us! I believe this program is about the best find we have ever had. Tom Cristi, President Bowling Centers of Southern California BCSC NEWSLETTER

5 VOLUME 13, ISSUE 10 PAGE 5 Tahoe-Bound This year s West Coast Bowling Convention was held October 5-6 in South Lake Tahoe, NV. The move brought the WCBC back to its roots, where the show originally began 18 years ago. Ever since 1994, when it was last held in Tahoe, the show had been held in Reno. It wasn t the largest West Coast show ever. The attendance from the BCSC was pretty much comprised of mostly BCSC Board members and a few guests. It was a little disheartening even if understandable in this economic climate. I m curious to learn why more of us couldn t attend. Poor marketing, promotion? Bad time of year, location? Maybe it s a simple matter of no budget. Whatever the reason, I d really like to hear back from you so we can best decide how to garner participation in the future. A few highlights to report: The Keynote speaker, Howard Behar, was positively inspirational. Behar is former President of Starbucks International and wrote a book titled, It s Not About the Coffee. His keynote address and book are about leadership principals from his life at Starbucks and is filled with practical principals that ANY bowling center would be well served to follow. Buy the paperback online for a pittance and you ll be rewarded with a better perspective on life and business. How much is that worth? At BCSC s Annual Membership Meeting, I was honored to provide the BCSC Annual Awards for: Friend of the Year, Person of the Year and the Executive Director Award. You ve got to read the rest of this great newsletter to learn who won what. There were plenty of venders showing off their products and best of all, there was a great sense of camaraderie. In these times, there s little more comforting (except, maybe mama s chicken soup or tomato sauce) than being able to speak and interact with men and women who share the same problems and concerns that you have. There s no accountant, lawyer, banker, therapist or clergy who quite gets what it s really like to be a bowling center proprietor or manager like another. Over the next few months, the BCSC is going to schedule a few general membership meetings and activities. We ll set aside time to talk about BCSC business and what s happening at centers around So. CA. We ll also pack in plenty of fun too. We ll be calling, ing, snail-mailing and faxing to try and personally invite every one of you to these events. It would do us all a world of good if you carve out some time to participate. All the best in what, I hope, will prove to be a profitable fall. Scott Frager, Executive Director Bowling Centers of Southern California P.S. I would be remiss if I didn t, once again, thank Gary Forman and Fountain Bowl for bringing this newsletter to our membership in full-living color and in proper newsletter format!

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7 VOLUME 13, ISSUE 10 PAGE 7 Center Spotlight: Sea and Air Lanes North Island, Bldg. 772, San Diego, CA General Manager: Gerry Sagen, 24 lanes How long have you been in the bowling business? Since I started at Brunswick Cal Oaks. Then went over to Brunswick Chula Vista, Brunswick Premier, then to Parkway Bowl for seven years. How did you get into the bowling business? There was an opening by Brunswick in Murrieta for a part-time position. What advice would you give someone who is new and starting a bowling center? Learn as much as you can and bowl. Describe your market area. Navy friends and families. What are some of the biggest challenges for your center? Getting people to bowl when ships go out. What is your most profitable area? The bar. What is the biggest benefit/advantage of belonging to the BCSC? We like the attention we get. What s the next major project you re planning for the center? New scoring system with QubicaAMF. Do you have a quote to live by? My dad always used to say, There s always something to do! If you could change one thing about bowling, what would it be? To change the game up to make it more interesting. Annual Membership Renewals We at the BCSC office work hard to bring you the best practices and programs for your centers to take advantage of. Programs like the Pepsi, insurance, sports clubs, jerseys, cruise leagues and Dippin Dots not only provides members with great rebates and discounts, it also provides great value you can t quite put a dollar value on, like our networking events. This past year, BCSC sent a survey out to all its members asking them about the value of membership. We received some interesting results. When we asked our centers to describe the overall value of membership to our association, 40% said there was over $5,000 of value (See chart on right). When we asked centers to put a value on the programs they used at their center, the top 5 programs centers chose were BPAA music licensing, Pepsi, sports clubs, property and liability insurance and workers compensation insurance. If you are not taking advantage of these programs, we encourage you to give us a call to get the info. Member response to annual value of BCSC Membership 40% said $5, % said $1,500 - $5,000 19% said up to $1,500 The year s almost coming to an end and we will be sending out the invoices to renew your membership for We kindly ask that you join early before Dec. 31, 2009 as you will receive a discount of $2 per lane for doing so. We sincerely thank you for your continued participation and support.

8 Above: Dan Mueller Below: BCSC Annual Meeting Congratulations! The West Coast Bowling Convention was held Oct. 4-6 in Lake Tahoe, NV. There, the BCSC association held its annual meeting and honored BCSC proprietors and partners for their year s dedication and hard work. Recipient of the BCSC Executive Director award was Scott Poddig from Harley s Camarillo Bowl in Camarillo. The Person of the Year award went to Dan Mueller from Buena Lanes in Ventura. And the BCSC Friend of the Year went to Chuck Sager and Lee Haxton from Western Pacific Bowling Supply. A big thank you goes out to John Hiller from Dippin Dots for hosting lunch. We appreciate everyone who was able to attend the convention and attend the seminars. Above: Scott Poddig Right: Randy Brooks Promotion Is Key! Strike Ten Entertainment Centers can participate in the new Tony s Pizza banner program and photo contest. From Oct. 15 to Dec. 31, 2009, centers that hang their Tony s banner promoting the free game of bowling and take a picture of it will enter to win $500. Photos must be submitted by Nov. 15, 2009 via to striketen@bpaa.com or mail to BPAA, 621 Six Flags Drive, Arlington, TX

9 VOLUME 13, ISSUE 10 PAGE 9 Pepsi Pricing Below is the pricing for the Pepsi contract. Please review and match to your invoices. If your numbers don t match the pricing below, please contact the BCSC office for review. Fountain pricing is $10.79, not including Dr. Pepper. Non-members: you are missing out on national pricing and not earning rebates which will be $3 per gallon as of January 1, Joining the BCSC association will give you the opportunity to receive the national pricing and rebates. Your rebates will help pay most and perhaps all your dues. Current Bottle & Can Pricing for the following flavors are: 12oz Cans $ oz Aquafina $ oz Dole $ oz Sobe Glass $ oz Frappuccino $ oz Gatorade $ oz Energy Drinks $ oz CSD, Trop, Lipton $19.35 Current Fountain Pricing for the following flavors is $10.79 Pepsi Wild Cherry Pepsi Mountain Dew Sierra Mist Mug Root Beer Diet Pepsi Manzanita Sol Tropicana Lemonade Tropicana Pink Lemonade Tropicana Fruit Punch Lipton Peach Lipton Raspberry Lipton Unflavored SoBe Lean Cranberry Grapefruit package pricing is $11.73 Dippin Dots Looking for a perfect way to increase sales volume on your Dippin Dots vending machine/cooler? Check out the screen slides attached, compliments of Dippin Dots. Customize and add these regular screen slides on your scoring system advertising, use on your website, birthday party flyers, or posters. If you don t have a Dippin Dots ice cream cooler or vending machine, you re missing out. Give us a call if you re interested in adding one in your center today. Hurry! We only have three units available for placement. The average center nets more than $250/month in profit. We ve sold over 51,000 units of ice cream. That means $51,000 in commission to our proprietors. Hi-res versions of the attached screen slides may be requested by contacting the BCSC office. bcsc@socalbowling.com or phone

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11 VOLUME 13, ISSUE 10 PAGE 11 BCSC Welcomes Betson to BCSC Betson Enterprises, a family-run organization supported by 11 national offices is the leading coin operated distributor of amusement and vending equipment, coin operated parts, OCS equipment, supplies and service in the United States. With over 75years of experience and leadership in the coin-operated industry boasting the largest full line offering of entertainment solutions. Betson offers a wide selection of video and redemption games, vending and OCS solutions that include fine coffee and espresso machines as well as ATM s for your business. For locations looking for a simple and profitable solution or vendors looking for equipment that fits any situation, Betson Enterprises can help you. Betson has an industry proven reputation for quality and customer focus. We will help you make informed decisions that are best for your business. Betson also offers an aggressive yet comprehensive list of short as well as long-term lease programs that fit any need. Betson is also a leader in after sales support offering complete phone support from our experienced staff and branch offices that can offer timely parts delivery from the largest parts inventory in the coin-op industry. For more information on Betson Enterprises, visit our website at or call Kyle Berger at or just us at info@betson.com Bon Voyage! Gather your co-workers, bowlers, families and friends for 3-day Carnival Cruise, June 4, 2010 to Baja Mexico. There s still plenty of time to get your bowlers signed up for this program. Best of all, bring 16 bowlers (occupying 8 cabins) and receive your ticket free! (Tax and port fees not included). Every day you have many types of people come into your center. Categorize your groups of bowlers and develop the best approach to get their interest to sign up for the program. This cruise is great for all-ages. On this cruise, you and your bowlers will enjoy one fun experience after another. Centers do not have to buy a promotional kit to offer the program at the center. Please call Victoria at BCSC for more info, or bcsc@socalbowling.com.

12 Classifieds Boyd Gaming is one of the leading companies in the gaming industry, owning and operating 16 gaming facilities in seven states. Our geographic diversification translates not only into greater financial stability and company growth, but a wide range of career opportunities for our employees. Assistant Bowling Center Manager Las Vegas, NV Minimum of one year experience as a bowling center manager or assistant Working knowledge of Windows based programs Proficient in bowling center operations and promotions We offer our valued employees a great work environment with competitive pay and benefits to include; 401K, dental insurance, medical insurance, disability benefits, prescription drug coverage, life insurance, and job training programs! If you share in our Boyd Style of integrity, valuing relationships, working smart, and exceeding expectations, we invite you to join us. To apply, please visit us at: Drug Free Workplace. Equal Opportunity Employer.

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14 PAGE 14 October 2009 Sun Mon Tue Wed Thu Fri Sat November 2009 Sun Mon Tue We Thu Fri Sat October 24-25: Grand Prix Tournament #1 November 15-17: BCSC/NCBC Joint Board of Directors Retreat Santa Cruz, CA. November 21-22: Grand Prix Tournament #2 December 2009 Sun Mon Tue Wed Thu Fri Sat January 2010 Sun Mon Tue We Thu Fri Sat December 16 : BCSC Board of Directors Meeting/Holiday Lunch January 9-10 : Grand Prix Tournament #3 January 23-27: BPAA Bowling Summit, Arlighton, TX BCSC NEWSLETTER

15 VOLUME 13, ISSUE 10 PAGE 15 BCSC BOARD OF DIRECTORS TOM CRISTI President Santa Clarita Lanes W. Soledad Canyon Rd. Santa Clarita, CA P: F: DAN MUELLER Vice President Buena Lanes 1788 S. Mesa Verde Ventura, CA P: F: GARY FORMAN Secretary / Treasurer Fountain Bowl Brookhurst St. Fountain Valley, CA P: F: gcf@fountainbowl.com BRYAN ALPERT Pickwick Bowl 921 W. Riverside Dr. Burbank, CA P: F: balpert@pickwickgardens.com MICKEY COGAN Gable House Bowl Hawthorne Blvd. Torrance, CA P: F: mcghb@aol.com NICOLE ELLISON Del Rosa Lanes 1499 E. Highland Ave. San Bernardino, CA P: F: nicole@delrosabowl.com CRAIG GOODMAN Santa Clarita Lanes W. Soledad Canyon Rd. Santa Clarita, CA P: F: craiggnla@dslextreme.com DINA FINK Buena Lanes 1788 S. Mesa Verde Ventura, CA P: F: buenabowler@aol.com JOHNNY HUMBLE Kearny Mesa Bowl 7585 Clairmont Mesa Blvd. San Diego, CA P: F: johnnyhumble@hotmail.com BILL MOSSONTTE Mission Hills Bowl Sepulveda Blvd. Mission Hills, CA P: F: missionbowl@verizon.net SCOTT PODDIG Harley s Camarillo Bowl 305 Arneill Rd. Camarillo, CA P: F: cambowlscott@yahoo.com DOUG SVELA Gage Bowl 3477 E. Gage Ave. Huntington Park, CA P: F: gagebowl@sbcglobal.net Official Publication of the Bowling Centers of Southern California Riverside Drive, Suite 501 Sherman Oaks, CA Scott Frager, Executive Director scottf@socalbowling.com Victoria Tahmizian, Office Administrator bcsc@socalbowling.com Phone: Fax:

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