Sheryl Bindelglass. The Detail of Retail. Presented By: Sheryl Bindelglass President SherylGolf.

Transcription

1 Sheryl Bindelglass The Detail of Retail Presented By: Sheryl Bindelglass President SherylGolf

2 Profiting from Retail What is selling? Why have a pro shop?

3 Location First Impression Window to the Shop Paper Clutter Decals Hours of operation Use as a display Add a trl I saw the sign Silent Salesperson

4 Merchandising 101 The Basics Fixtures & Lighting Counter Area Apparel Move It

5 Props Seasonal Props Sept clip board Oct Orange and Black Dec Holiday lights Feb Red gift bags Functional Props Cooler Bowling bag Decorating on a Dime Glow Shop Merchandise your services Ball drilling Maintenance Plans Price Card at the main counter Palm cards POP Door Signs Easel with Weekly Specials

6 Key Principles The WOW Getting the word out Signs Social Marketing Score Screens Announcements Enter to win Database Eblast Website

7 Create Retail Opportunities Special Group Events The Traditional Holiday Mothers Day Father s Day Dads & Grads Christmas Sip and Shop Happy Hour Kids boutique (in house or at the school) The Details of Retail Retail Math

8 Increasing Profits Profitability Inventory Turns Shrinkage Shipping and Handling Costs Shop Budget Dialing for Dollars The little black book! Create Sales Add-on Specials Coupon Books Leagues Locker Letters Lane Letters PICK 3

9 Sheryl s MAP 3 Marketing Advertising Program & Promotions for increased Profit January February March April Bowl for a Cure Happy New Year Sweetheart event St Patty s Spring /Easter Family Day May June July August Mothers Day Dads & Grads 4 th of July Anniversary Event Victoria Day National Day Canada Day Discovery Day September October November December World Record National Bowling Week Labor Day Halloween Events Thanksgiving (USA) Holiday Events Back to School Events Fall Festival Remembrance Day Boxing Day Thanksgiving (Canada)

10 Sheryl Bindelglass Sheryl Bindelglass has more than 25 years of practical, hands-on experience in the golf, recreation and family entertainment business. A leading expert in facility operations, retailing, staff training, group sales, marketing and special events, Sheryl brings ideas and energy to every situation. As President and founder of SherylGolf, she designs programs and marketing promotions that can deliver stellar profits for her clients. Prior to starting her own company, she was Executive Vice President for Fairway Golf Center, a 32 acre golf and recreation facility located in Piscataway, NJ. During her time there, the facility was named as one of the Top 100 Best Pro Shops by Golf World Business 6 years running, and among the Top 100 Golf Ranges, as selected by The Golf Range Association of America ( GRAA ) 10 years in a row. Awarded the Best of the Best for Family Entertainment Facilities, and Birthday Parties for 8 years running. Sheryl also has experience in the non-profit realm, having been an athletic director at a community center, where she hundreds of programs including bowling leagues and programs for kids, and adults. She is an accomplished speaker, whose recent workshops at the IAAPA, PGA Golf, Fun Expo, CMAA, and NGCOA shows garnered rave reviews from participants: Sheryl combines street-smarts with creative vision. Her workshop gives you the information you absolutely need for success. Her ideas and advice have been featured in Golf Range magazine and at numerous industry trade shows. Her passion and innovation for the business provides clients with a wealth of knowledge and solutions to everyday situations. Scope of Services Site Evaluations Market Analysis Fast Track to Group Sales TM Staff Training Grand Opening Turnkey Social Marketing Programs & Promotions Operational Assessments Marketing Makeover Retail Design Shop Renovation Loyalty Programs Author of the Pros Guide to Marketing your family entertainment facility. Plus The data for national & regional statistics on attendance projections for miniature golf. Guiding good businesses to become great businesses! Profit from the Pro