10TH YEAR ANNIVERSARY ROANOKE SWING FORE A CURE 2017 SPONSORSHIP AND UNDERWRITING OPPORTUNITIES 2017 HONORARY CHAIRMAN GARNETT SMITH

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1 10TH YEAR ANNIVERSARY ROANOKE SWING FORE A CURE 2017 SPONSORSHIP AND UNDERWRITING OPPORTUNITIES 2017 HONORARY CHAIRMAN GARNETT SMITH

2 WHAT DOES THE AMERICAN CANCER SOCIETY DO? The American Cancer Society (ACS) is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer through research, education, advocacy and service. History & Mission - Founded in 1913, the American Cancer Society is the nation s largest community-based voluntary health organization and has played a role in virtually every groundbreaking cancer breakthrough. With volunteers as its backbone, the Society tackles all cancers on all fronts to eliminate cancer as a major health problem. Recent Accomplishments - The American Cancer Society s Patient Navigation Services continue to expand with new services at health care facilities throughout Virginia. We have created a statewide support network serving an estimated 20,000 cancer patients and families annually. Thanks to the vision and generosity of our donors, all services are free. Our cancer-fighting efforts have helped save nearly 350 lives per day, nationwide, since the 1990s. Research ACS is the largest non-governmental source of cancer research funding in the United States. Through the years, 47 American Cancer Society funded scientists have won the Nobel Prize. Today, 11 active American Cancer Society research grants worth $6.8 million are at work in Virginia at the University of Virginia, Virginia Commonwealth University, and George Mason University. Education - We reach out to millions in Virginia each year with good news that most cancer can be prevented by making healthy choices every day. We partner with community groups, schools, faith organizations, corporations and others to bring practical, cancer-fighting information to people nationwide. Advocacy - American Cancer Society advocates and grassroots volunteers give cancer a voice by promoting effective cancer policies and legislation at the federal, state and local levels. Current advocacy efforts include increasing federal funding for cancer research, the regulation of tobacco products by the FDA, and the protection of the historic Smoke-Free Virginia law. Patient Services - Every day, more than 100 Virginia residents reach out for help by calling our 24/7 national cancer information center. Nationwide, we answer 1.1 million calls each year. From the moment of diagnosis throughout the entire cancer journey, the Society provides a circle of care that offers patients comprehensive information, day-to-day help and emotional support so they can make informed decisions for the highest quality of life possible. In addition to the Society s many free programs and services, we maintain a database of community resources to assist patients. Since 1991, cancer death rates have declined in the U.S. by 23%, but we can t stop there. Over 1.6 million new cancer cases are expected to be diagnosed in the United States in 2017, and more than 589,000 Americans will lose their battle - that s over 1,600 people a day. The American Cancer Society is committed to changing these devastating odds. We know we cannot win the cancer fight alone. It will take all of us, working together, to bring this disease under control. Creating a world with less cancer requires strong partnerships.

3 About the Swing Fore A Cure Kick Off Reception & Tournament The American Cancer Society s 10 th annual Swing Fore A Cure event will be held on Sunday & Monday June 4-5, 2017 at the prestigious Ballyhack Golf Club. Nestled in the Blue Ridge Mountains, the course at Ballyhack is nothing short of spectacular. The 190-acre Lester Georgedesigned 18-hole championship course is a classic Scottish highland-type design incorporating the dramatic topography of the property. Ballyhack is noted to be a World Class Destination Golf Club by Links Magazine and Ranked #6 Best Golf Courses in Virginia by Golf Digest Magazine in A celebratory kick off reception will be held Sunday, June 4 th with silent and live auctions, as well as an opportunity to meet all players and special guests, and enjoy live entertainment with all players and your guests. A challenging day of golf on Monday, June 5 th will be capped off with a post play cocktail reception and awards. History- In 2007, a handful of caring and committed members of the Roanoke Valley came together to start a golf tournament with the purpose of raising funds and awareness for cancer research. Their vision was to create a golf tournament unlike no other in SW Virginia and more importantly help in the fight against such an awful disease that unfortunately, affects so many. Because of the generosity of sponsors like Advance Auto Parts, Garnett Smith, Sylvania, Haley Toyota, Spencer Home Center, Bright Services, Federal Mogul, and many other local and national businesses, this tournament has grown over the past nine years has raised over 3.3 million dollars in the fight against cancer, making it one of the largest golf tournaments for the American Cancer Society. The tournament has also had some of the greatest golfers in the world make a guest appearance such as, Tom Watson, Kenny Perry, and Paul Azinger as well as legendary Virginia Tech head football coach Frank Beamer who attends every year for this fun filled day of golf and comradery. Attendees- Over 200 golfers are expected to attend this exclusive event. Attendees will include corporate sponsors, business and philanthropic leaders, underwriters and distinguished guests. Your Support- Cancer is the leading health concern amongst Americans. Each year, more than 1.6 million people in the United States are newly diagnosed with cancer and more than 580,000 Americans die of this disease. By supporting the Swing Fore A Cure event, you are helping to find cures for cancer and reduce the burden that this disease has on our community. People will see and know your company as an organization committed to the well-being of your customers and your employees.

4 SWING FORE A CURE EXECUTIVE COMMITTEE 2017 Honorary Chairman Garnett Smith Executive Committee Members Retired CEO & Board Chairman, Advance Auto Parts Briggs Andrews John Newton Kitty Newton Don Howell Lee Faulkner, P.E., CSP Lu Merritt Marvin Bright Todd Hearp Mike Wise Kelly Mayhew Brandon LaCroix John Parrott Eric Spencer Ron Willard II Retired, General Council Carilion Clinic Davenport Energy Community Volunteer Silverback Innovations Senior Risk & Insurance Consultant at BB&T Insurance Services Inc. Retired, Senior Director of Development for Intercollegiate Athletics President, Bright Services Hearp Financial, LLC / National Financial Services, Inc. Delta Dental of Virginia Program and Business Operations Manager, Liberty University The LaCroix Group, Merrill Lynch Rutherfoord President, Spencer Home Center Vice President, The Willard Companies

5 Foursome(s)* Ballyhack Golf Course, Ranked #6 Best Golf Course in VA by Golf Digest 2016 $50,000 Presenting 2017 Roanoke Swing Fore A Cure Sunday Reception June 4, 2017 Monday Tournament June 5, 2017 Ballyhack Golf Club Sponsorship Levels $25,000 $25,000 Sunday Major Reception Participant Benefits Forecaddie Per Team (if preferred) Speaking Opportunity at Awards Dinner Overnight Guest Rooms Sunday Reception Tickets (Players and a Guest) $15,000 Master $7,500 Premier $5,000 Select Twosome $2,500 Hospitality Exclusive Player Gifts Exclusive opportunity to host Swing Fore A Cure, presented by your company Additional Naming Opportunity Save the Date Recognition Invitation Recognition on front cover Opportunity to distribute an item with Player Gifts Signage in Clubhouse 3 on both 3 on both 1 on both Hole Signs 5 on both flights flights flights flights on Program Book Recognition front cover Website Recognition *Golf foursomes include player gift, breakfast, lunch, club amenities, on-course hospitality and dinner for each player. Sunday Reception $500 Hole 1 on both flights

6 PRESENTING SPONSOR: $50,000 Participant Benefits Five (5) foursomes on Ballyhack Golf Course o Available preferred flight time (Morning or Afternoon- send by March 1, 2017) o Breakfast, Lunch, club amenities, on-course hospitality and post play cocktail reception for each player o o Enhanced player gift package for each player Forecaddies available upon request per team Two (2) overnight guest rooms at Ballyhack Cottages or the Hotel Roanoke on Sunday June 4, 2017 Forty (40) additional Sunday Reception tickets (Please RSVP for guests by May 1, 2017.) Opportunity to have a representative from your company speak at the Sunday Reception Exclusive opportunity to host the Swing Fore A Cure presented by your company Your corporate will be displayed on the front cover of the Swing Fore A Cure invitation (Commitment must be made by February 10, 2017.) Your corporate will be displayed on front cover of event printed program and 1 Full Page Ad in printed program (Commitment must be made by May 2, 2017.) Your corporate will have a prominent position on the Swing Fore A Cure Save the Date (Commitment must be made by February 2, 2017.) Your corporate will be prominently displayed on five (5) hole signs on both flight times 50- :30 Public Service Announcements that will run on several local radio stations Your corporate will have prominent positioning on day of event signage within the Clubhouse Your corporate will be displayed on the Swing Fore A Cure website Verbal recognition as the Presenting Sponsor during the Sunday Reception and reserved seating Opportunity to distribute a promotional item with corporate via player gifts (Item must be approved by ACS and sample supplied by May 2, Items must be delivered to the American Cancer Society office by May 29, 2017.

7 MAJOR SPONSOR: $25,000 Participant Benefits Three (3) foursomes on Ballyhack Golf Course o Available preferred flight time (Morning or Afternoon- send by March 1, 2017) o Breakfast, Lunch, club amenities, on-course hospitality and post play cocktail reception for each player o Enhanced player gift package for each player o Forecaddies available upon request per team One (1) overnight guest room at Ballyhack Cottage or the Hotel Roanoke for Sunday June 4, 2017 Twenty-Four (24) additional Sunday Reception tickets (Please RSVP for guests by May 1, 2017.) Opportunity to have a representative from your company speak at the Sunday Reception Your Major Sponsorship includes your choice of one of the following hospitality opportunities (as available) listed below under Hospitality Sponsorship (Page 8) Your corporate will be included on the Swing Fore A Cure invitation (Commitment must be made by February 10, 2017.) Your corporate will be included in the event program book and 1 Full Page Ad in printed program (Commitment must be made by May 2, 2017.) Your corporate will have a prominent position on the Swing Fore A Cure Save the Date (Commitment must be made by February 2, 2017.) Your corporate prominently displayed on three (3) hole signs on both flight times 30- :30 Public Service Announcements that will run on several local radio stations Your corporate will have prominent positioning on day of event signage within the Clubhouse Your corporate will be displayed on the Swing Fore A Cure website Verbal recognition as a Major Sponsor during the Awards dinner and reserved seating Opportunity to distribute a promotional item with corporate via player gifts (Item must be approved by ACS and sample supplied by May 2, Items must be delivered to the American Cancer Society office by May 29, 2017.)

8 MASTER SPONSOR: $15,000 Participant Benefits Two (2) foursomes on Ballyhack Golf Course o Available preferred flight time (Morning or Afternoon- send by March 1, 2017.) o Breakfast, lunch, club amenities, on-course hospitality and post play cocktail reception for each player o Enhanced player gift package for each player Sixteen (16) additional Sunday Reception tickets (Please RSVP for guests by May 1, 2017.) Your corporate prominently displayed on two (2) hole sign on both flight times Your corporate will have prominent positioning on day of event signage within the Clubhouse Your company name will be listed on the Swing Fore A Cure website Opportunity to distribute a promotional item with corporate via player gifts PREMIER SPONSOR: $7,500 Participant Benefits One (1) foursome on Ballyhack Golf Course o Available preferred flight time (Morning or Afternoon- send by March 1, 2017) o Breakfast, lunch, club amenities, on-course hospitality and post play cocktail for each player o Enhanced player gift package for each player Eight (8) additional guest reception tickets (Please RSVP for guests by May 1, 2017.) Your corporate will have prominent positioning on day of event signage within the Clubhouse Your corporate prominently displayed on one (1) hole sign on both flight times Your company name will be listed on the Swing Fore A Cure website Your corporate will be included in event program book Opportunity to distribute a promotional item with corporate via player gifts

9 SELECT SPONSOR: $5,000 Participant Benefits One (1) twosome on Ballyhack Golf Course o Available preferred flight time (Morning or Afternoon- send by March 1, 2017) o Breakfast, lunch, club amenities, on-course hospitality and post play cocktail reception for each player o Enhanced player gift package for each player Four (4) additional Sunday Reception tickets (Please RSVP for guests by May 1, 2017.) Your corporate will have prominent positioning on day of event signage within the Clubhouse Your corporate will be included in event program book Your company name will be listed on the Swing Fore A Cure website Opportunity to distribute a promotional item with corporate via player gifts HOSPITALITY SPONSOR: $2,500 Sponsorship includes your choice of one of the following naming opportunities (as available) օ Bar Reception Sponsor օ Driving Range or Golf Ball Sponsor օ Awards Sponsor օ Scorecard Sponsor օ Entertainment Sponsor օ Beverage Cart Sponsor օ Registration Sponsor օ Revenue Enhancer Sponsor Four (4) additional guest reception tickets (Please RSVP for guests by May 1, 2017.) Your company name will be included in event program book Your company name will be listed on the Swing Fore A Cure website Opportunity to distribute a promotional item with corporate via player gifts HOLE SPONSOR: $500 Your corporate prominently displayed on one (1) hole sign on both flight times. Your company name will be listed on the Swing Fore A Cure website

10 UNDERWRITING OPPORTUNITIES Underwriters are dedicated to maintaining a sustainable event for the American Cancer Society by covering the expenses of essential elements. If you and your company are not able to attend the event, but would like to support the American Cancer Society through the Swing Fore A Cure event, these underwriting opportunities could be the perfect option for you! By committing to underwriting a specific portion of the event, underwriters will receive name recognition on the event website and in the event program book. Additional recognition benefits are listed below. Underwriting commitments do not include individual spots, foursomes, or other taxable benefits for the Swing Fore A Cure event. Underwriting Opportunity Amount Additional Benefits Player Gifts $20,000 Additional event day signage with your company by Player Gifts Awards $5,000 Opportunity to include a note to all award winners Event Day Signage $5,000 Opportunity for prominent placement on printed sponsors/directional signage Volunteer Shirts $2,000 Opportunity for on all volunteer shirts Entertainment $2,000 Opportunity for prominent recognition behind stage On Course Food & Beverage $2,000 Event day signage with your company by food stations on course (provided by you) Volunteer Food and Beverage $500 Additional event signage with your company in the Volunteer Room MORE INFORMATION CAN BE FOUND AT: SWINGFOREACUREROANOKE.ORG

11 YOUR SUPPORT HELPS TO SAVE LIVES Through your sponsorship, you are making the greatest impact in the fight against cancer. The American Cancer Society fights for every life threatened by every type of cancer in every community. The work we do impacts everyone regardless of where the funds are raised. Here s how the society puts your dollars to work: Your sponsorship can help us find cancer s causes and cures through groundbreaking research. As the largest, private, nonprofit funder of cancer research, the American Cancer Society has played a role in nearly every cancer breakthrough in recent history. Since the early 1990s we ve contributed to a 23 percent decline in US cancer death rates, meaning we ve helped save more than 14 million lives. We fill a unique need with our research, funding cutting-edge investigators whose new ideas may otherwise be passed by. Our track record of funding 47 Nobel Prize winners early in their careers demonstrates our ability to identify the best and brightest ideas. Your sponsorship helps discover new ways to prevent cancer or find it at its earliest, most treatable stage and helps people take steps to stay healthy. Nearly half of all cancer deaths could be prevented if people did what we know works: avoid tobacco, maintain a healthy weight through diet and exercise, and get recommended cancer screenings. We spread the word in communities across the country and fight for local, state, and federal policies that help keep people healthy. Your sponsorship allows us to do the most to help people with cancer today. We re here 24 hours a day, seven days a week, 365 days a year, to help people with cancer and their families through every step of the cancer experience. We provide reliable information about cancer and treatment options, and free services like transportation to and from cancer treatment or a free place to stay while receiving treatment away from home. Your sponsorship helps fight cancer as much through public policy as in the laboratory. Through our nonpartisan advocacy affiliate, the American Cancer Society Cancer Action Network (ACS CAN), we work with lawmakers everywhere to make this world a healthier place to live, and we rally around the globe to join our fight.

12 2017 ROANOKE SWING FORE A CURE SPONSORSHIP COMMITMENT FORM Contact Information: (Please print) Corporation (as listed on all print): Contact Name (as listed on all print): Title: Address: City, State, Zip: Work Phone: Cell Phone: Assistant s Name: Assistant s Phone: Assistant s Sponsorship Selection: (Check all that apply below) $50,000 Presenting Sponsor $25,000 Major Sponsor $25,000 Major/Sunday Reception Sponsor $15,000 Master Sponsor $7,500 Premier Sponsor $5,000 Select Sponsor $2,500 Hospitality Sponsor $500 Hole Sponsor Underwriting Selection: (Check all that apply below) $20,000 Player Gifts $2,000 Volunteer Shirts $5,000 Awards $2,000 On Course Food & Beverage $5,000 Event Day Signage $500 Volunteer Food and Beverages $2,000 Entertainment Match: My company will match $ Name Phone ( ) Credit Card Payment: (See additional payment options below) American Express MasterCard Visa Discover Total amount to be charged on credit card $ Name on Card: Card Number: Expiration Date: Signature: Additional Payment Options: Please invoice me Check enclosed (payable to the American Cancer Society) I will pay via credit card by calling (540)

13 2017 ROANOKE SWING FORE A CURE PLAYER INFORMATION We are excited about the expansion of Swing Fore A Cure at two tee times at Ballyhack Golf Club. As we are trying to accommodate all of our generous sponsors and donors, we want to inquire on your preferred tee time. If you have a preference, where which would you choose to play? Please check below. Morning Afternoon No Preference Comments: Deadline: March 1 st, 2017 Golfer Name: Address: Mailing Address: Shirt Size: Telephone Number: Golfer Name: Address: Mailing Address: Shirt Size: Telephone Number: Golfer Name: Address: Mailing Address: Shirt Size: Telephone Number: Golfer Name: Address: Mailing Address: Shirt Size: Telephone Number: Handicap: Handicap: Handicap: Handicap: Please Return Form to: American Cancer Society, Inc., 2840 Electric Road Suite 106A Roanoke, Virginia Contact: Jordan Bousman Mobile: MORE INFORMATION CAN BE FOUND AT: SWINGFOREACUREROANOKE.ORG

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