The Future of the Fish & Seafood Market in Philippines to 2017

Transcription

1 1. The Future of the Fish & Market in Philippines to 2017 Market Size, Distribution and Brand Share, Key Events and Competitive Landscape Reference Code: FD0576ER

2 The Future of the Fish & Market in Philippines to 2017 Table of Contents 1. Introduction What is this Report About? Definitions This report provides 2012 actual sales; while forecasts are provided for Category Definitions Distribution Channel Definitions Volume Units and Aggregations CAGR Definition and Calculation Graphical representation of Brands Exchange Rates Methodology Summary Philippines Fish & Market Analysis, Fish & Value Analysis, Overall Fish & Market Value, Fish & Market Value by Category, Market Growth Dynamics by Value Fish &, Fish & Volume Analysis, Overall Fish & Market Volume, Per-Capita Consumption - Fish &, Fish & Market Volume by Category, Market Growth Dynamics by Volume Fish &, Philippines Ambient Fish & Market Analysis, Ambient Fish & Value Analysis, Ambient Fish & Market by Value, Average Consumer Price/Kg Ambient Fish &, Ambient Fish & Volume Analysis, Ambient Fish & Market by Volume, Market Growth Dynamics Ambient Fish &, Ambient Fish & Market Growth Dynamics by Value, Ambient Fish & Market Growth Dynamics by Volume, Ambient Fish & Brand Analysis, Ambient Fish & Distribution Channel Analysis, Philippines - Processed Market Analysis, Processed Value Analysis,

3 The Future of the Fish & Market in Philippines to Processed Market by Value, Average Consumer Price/Kg - Processed, Processed Volume Analysis, Processed Market by Volume, Market Growth Dynamics - Processed, Processed Market Growth Dynamics by Value, Processed Market Growth Dynamics by Volume, Processed Brand Analysis, Processed Distribution Channel Analysis, Philippines - Whole Cuts Market Analysis, Whole Cuts Value Analysis, Whole Cuts Market by Value, Average Consumer Price/Kg - Whole Cuts, Whole Cuts Volume Analysis, Whole Cuts Market by Volume, Market Growth Dynamics - Whole Cuts, Whole Cuts Market Growth Dynamics by Value, Whole Cuts Market Growth Dynamics by Volume, Whole Cuts Brand Analysis, Whole Cuts Distribution Channel Analysis, Philippines Dried Fish & Market Analysis, Dried Fish & Value Analysis, Dried Fish & Market by Value, Average Consumer Price/Kg Dried Fish &, Dried Fish & Volume Analysis, Dried Fish & Market by Volume, Market Growth Dynamics Dried Fish &,

4 The Future of the Fish & Market in Philippines to Dried Fish & Market Growth Dynamics by Value, Dried Fish & Market Growth Dynamics by Volume, Dried Fish & Brand Analysis, Dried Fish & Distribution Channel Analysis, Philippines Fresh Fish & (Counter) Market Analysis, Fresh Fish & (Counter) Value Analysis, Fresh Fish & (Counter) Market by Value, Average Consumer Price/Kg Fresh Fish & (Counter), Fresh Fish & (Counter) Volume Analysis, Fresh Fish & (Counter) Market by Volume, Market Growth Dynamics Fresh Fish & (Counter), Fresh Fish & (Counter) Market Growth Dynamics by Value, Fresh Fish & (Counter) Market Growth Dynamics by Volume, Fresh Fish & (Counter) Brand Analysis, Fresh Fish & (Counter) Distribution Channel Analysis, Philippines Frozen Fish & Market Analysis, Frozen Fish & Value Analysis, Frozen Fish & Market by Value, Average Consumer Price/Kg Frozen Fish &, Frozen Fish & Market Value by Segments, Frozen Fish & Volume Analysis, Frozen Fish & Market by Volume, Frozen Fish & Market Volume by Segments, Market Growth Dynamics Frozen Fish &, Frozen Fish & Market Growth Dynamics by Value, Frozen Fish & Market Growth Dynamics by Volume, Frozen Processed Fish Analysis, Frozen Processed Fish Market by Value, Frozen Processed Fish Market by Volume, Frozen Whole Cuts Of Fish & Analysis, Frozen Whole Cuts Of Fish & Market by Value, Frozen Whole Cuts Of Fish & Market by Volume, Frozen Fish & Brand Analysis, Frozen Fish & Distribution Channel Analysis, Profiles of Companies Active in the Global Fish & Market Charoen Pokphand Foods Public Company Limited Charoen Pokphand Foods Public Company Limited Business Analysis Charoen Pokphand Foods Public Company Limited Major Products and Services

5 The Future of the Fish & Market in Philippines to Charoen Pokphand Foods Public Company Limited Key Competitors Charoen Pokphand Foods Public Company Limited SWOT Analysis Charoen Pokphand Foods Public Company Limited History Charoen Pokphand Foods Public Company Limited Key Employees Charoen Pokphand Foods Public Company Limited Locations and Subsidiaries Maruha Nichiro Holdings Inc Maruha Nichiro Holdings Inc. Business Analysis Maruha Nichiro Holdings Inc. Major Products and Services Maruha Nichiro Holdings Inc. Key Competitors Maruha Nichiro Holdings Inc. SWOT Analysis Maruha Nichiro Holdings Inc. History Maruha Nichiro Holdings Inc. Key Employees Maruha Nichiro Holdings Inc. Locations and Subsidiaries Gordon Food Service Gordon Food Service Business Analysis Gordon Food Service Major Products and Services Gordon Food Service Key Competitors Gordon Food Service SWOT Analysis Gordon Food Service History Gordon Food Service Key Employees Gordon Food Service Locations and Subsidiaries Nippon Suisan Kaisha, Ltd Nippon Suisan Kaisha, Ltd. Business Analysis Nippon Suisan Kaisha, Ltd. Major Products and Services Nippon Suisan Kaisha, Ltd. Key Competitors Nippon Suisan Kaisha, Ltd. SWOT Analysis Nippon Suisan Kaisha, Ltd. History Nippon Suisan Kaisha, Ltd. Key Employees Nippon Suisan Kaisha, Ltd. Locations and Subsidiaries Seaboard Corporation Seaboard Corporation Business Analysis Seaboard Corporation Major Products and Services Seaboard Corporation Key Competitors Seaboard Corporation SWOT Analysis Seaboard Corporation History Seaboard Corporation Key Employees Seaboard Corporation Locations and Subsidiaries Dah Chong Hong Holdings Limited Dah Chong Hong Holdings Limited Business Analysis Dah Chong Hong Holdings Limited Major Products and Services

6 The Future of the Fish & Market in Philippines to Dah Chong Hong Holdings Limited Key Competitors Dah Chong Hong Holdings Limited SWOT Analysis Dah Chong Hong Holdings Limited History Dah Chong Hong Holdings Limited Key Employees Dah Chong Hong Holdings Limited Locations and Subsidiaries Nichirei Corporation Nichirei Corporation Business Analysis Nichirei Corporation Major Products and Services Nichirei Corporation Key Competitors Nichirei Corporation SWOT Analysis Nichirei Corporation History Nichirei Corporation Key Employees Nichirei Corporation Locations and Subsidiaries Brake Bros Limited Brake Bros Limited Business Analysis Brake Bros Limited Major Products and Services Brake Bros Limited Key Competitors Brake Bros Limited SWOT Analysis Brake Bros Limited History Brake Bros Limited Key Employees Brake Bros Limited Locations and Subsidiaries McCormick & Company, Incorporated McCormick & Company, Incorporated Business Analysis McCormick & Company, Incorporated Major Products and Services McCormick & Company, Incorporated Key Competitors McCormick & Company, Incorporated SWOT Analysis McCormick & Company, Incorporated History McCormick & Company, Incorporated Key Employees McCormick & Company, Incorporated Locations and Subsidiaries China Yurun Food Group Limited China Yurun Food Group Limited Business Analysis China Yurun Food Group Limited Major Products and Services China Yurun Food Group Limited Key Competitors China Yurun Food Group Limited SWOT Analysis China Yurun Food Group Limited History China Yurun Food Group Limited Key Employees China Yurun Food Group Limited Locations and Subsidiaries News and Key Events in the Global Fish & Market Category News

7 The Future of the Fish & Market in Philippines to Pingtan Marine Enterprise Announces Strategic Cooperation Framework Agreement with China Co-op (Hainan) Industry Development Co., Ltd Clearwater s Incorporated Announces $30 Million Bought Deal Financing Haikui signs land use agreement for new production facility Norlantic Processors receives BAP certification for Canadian mussel processing plant Campobello Holdings to establish seafood processing plant in Maine CFIA suspends operations at fish processor Leslie Leger & Sons Ocean Choice International Re-Opens Fortune Facility Omega Protein to restructure operations in Gulf of Mexico Smoked fish processed in unapproved establishment Marks & Spencer recalls mussel-based products in UK Deal Activities in the Global Fish & Market Category Deals Marine Harvest sells Marine Harvest Rolmer SAS Alber s acquires Jessie s Ilwaco Fish Company Ucluelet Harbour s partners with Sea Drift Fish Company to open groundfish processing plant in Canada Zhangzidao Group Co acquires Dalian Shin Zhong Aquatic Products&Foods Co from Shin Nihon Global Loch Fyne Oysters acquires operations of Hebridean s Loch Fyne Oysters acquires operations of Hebridean Mussels Austral Group to sell 100% stake in Conservera de las Americas to Tri Marine International S de RL de Panama Cooke Aquaculture to acquire Pesca Chile Clearwater s to raise US$27.52 million in public offering of common shares Charoen Pokphand Foods raises US$290.4 million in exchangeable bonds offering Appendix About Canadean Disclaimer

8 The Future of the Fish & Market in Philippines to 2017 List of Figures Figure 1: Philippines Fish & Market Value (LCU m) and Growth (Y-o-Y), Figure 2: Philippines Fish & Market Value (LCU m) by Category, Figure 3: Philippines Fish & Market Dynamics, by Category, by Market Value, Figure 4: Philippines Fish & Market Volume (Kg m) and Growth (Y-o-Y), Figure 5: Philippines Per-Capita Fish & Consumption (Kg/head & Y-o-Y growth), Figure 6: Philippines Fish & Market Volume (Kg m) by Category, Figure 7: Philippines Fish & Market Dynamics, by Category, by Market Volume Figure 8: Philippines Ambient Fish & Market Value (LCU m) and Growth (Y-o-Y), Figure 9: Philippines Ambient Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 10: Philippines Ambient Fish & Market Volume (Kg m) and Growth (Y-o-Y), Figure 11: Philippines Ambient Fish & Market Growth Dynamics by Value, Figure 12: Philippines Ambient Fish & Market Growth Dynamics by Volume, Figure 13: Philippines Ambient Fish & Market Value by Brands (LCU m), Figure 14: Philippines Ambient Fish & Market Value by Distribution Channel (LCU m), Figure 15: Philippines - Processed Market Value (LCU m) and Growth (Y-o-Y), Figure 16: Philippines - Processed Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 17: Philippines - Processed Market Volume (Kg m) and Growth (Y-o-Y), Figure 18: Philippines - Processed Market Growth Dynamics by Value, Figure 19: Philippines - Processed Market Growth Dynamics by Volume, Figure 20: Philippines - Processed Market Value by Brands (LCU m), Figure 21: Philippines - Processed Market Value by Distribution Channel (LCU m), Figure 22: Philippines - Whole Cuts Market Value (LCU m) and Growth (Y-o-Y), Figure 23: Philippines - Whole Cuts Average Consumer Price (LCU) and Growth (Y-o- Y), Figure 24: Philippines - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), Figure 25: Philippines - Whole Cuts Market Growth Dynamics by Value, Figure 26: Philippines - Whole Cuts Market Growth Dynamics by Volume, Figure 27: Philippines - Whole Cuts Market Value by Brands (LCU m), Figure 28: Philippines - Whole Cuts Market Value by Distribution Channel (LCU m), Figure 29: Philippines Dried Fish & Market Value (LCU m) and Growth (Y-o-Y), Figure 30: Philippines Dried Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 31: Philippines Dried Fish & Market Volume (Kg m) and Growth (Y-o-Y), Figure 32: Philippines Dried Fish & Market Growth Dynamics by Value, Figure 33: Philippines Dried Fish & Market Growth Dynamics by Volume, Figure 34: Philippines Dried Fish & Market Value by Brands (LCU m), Figure 35: Philippines Dried Fish & Market Value by Distribution Channel (LCU m), Figure 36: Philippines Fresh Fish & (Counter) Market Value (LCU m) and Growth (Y-o-Y), Figure 37: Philippines Fresh Fish & (Counter) Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 38: Philippines Fresh Fish & (Counter) Market Volume (Kg m) and Growth (Y-o-Y), Figure 39: Philippines Fresh Fish & (Counter) Market Growth Dynamics by Value, Figure 40: Philippines Fresh Fish & (Counter) Market Growth Dynamics by Volume, Figure 41: Philippines Fresh Fish & (Counter) Market Value by Brands (LCU m), Figure 42: Philippines Fresh Fish & (Counter) Market Value by Distribution Channel (LCU m), Figure 43: Philippines Frozen Fish & Market Value (LCU m) and Growth (Y-o-Y), Figure 44: Philippines Frozen Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 45: Philippines Frozen Fish & Market Value (LCU m) by Segments, Figure 46: Philippines Frozen Fish & Market Volume (Kg m) and Growth (Y-o-Y), Figure 47: Philippines Frozen Fish & Market Volume (Kg m) by Segments, Figure 48: Philippines Frozen Fish & Market Growth Dynamics by Value, Figure 49: Philippines Frozen Fish & Market Growth Dynamics by Volume,

9 The Future of the Fish & Market in Philippines to 2017 Figure 50: Philippines Frozen Processed Fish Market by Value (LCU m), Figure 51: Philippines Frozen Processed Fish Market by Volume (Kg m), Figure 52: Philippines Frozen Whole Cuts Of Fish & Market by Value (LCU m), Figure 53: Philippines Frozen Whole Cuts Of Fish & Market by Volume (Kg m), Figure 54: Philippines Frozen Fish & Market Value by Brands (LCU m), Figure 55: Philippines Frozen Fish & Market Value by Distribution Channel (LCU m),

10 The Future of the Fish & Market in Philippines to 2017 List of Tables Table 1: Category Definitions - Fish & Market Table 2: Distribution Channel Definitions - Fish & Market Table 3: Volume Units for Fish & Market Table 4: Philippines Exchange Rate LCU (Local Currency Unit) USD (Annual Average), Table 5: Philippines Fish & Market Value (LCU m) and Growth (Y-o-Y), Table 6: Philippines Fish & Market Value (USD m) and Growth (Y-o-Y), Table 7: Philippines Fish & Market Value (LCU m) by Category, Table 8: Philippines Fish & Market Value (LCU m) by Category, Table 9: Philippines Fish & Market Value (USD m) by Category, Table 10: Philippines Fish & Market Value (USD m) by Category, Table 11: Philippines Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (LCU m) Table 12: Philippines Fish & Market Volume (Kg m) and Growth (Y-o-Y), Table 13: Philippines Per-capita Fish & Consumption (Kg/head & Y-o-Y growth), Table 14: Philippines Fish & Market Volume (Kg m) by Category, Table 15: Philippines Fish & Market Volume (Kg m) by Category, Table 16: Philippines Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by volume (Kg m) Table 17: Philippines Ambient Fish & Market Value (LCU m) and Growth (Y-o-Y), Table 18: Philippines Ambient Fish & Market Value (USD m) and Growth (Y-o-Y), Table 19: Philippines Ambient Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Table 20: Philippines Ambient Fish & Market Volume (Kg m) and Growth (Y-o-Y), Table 21: Philippines Ambient Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 22: Philippines Ambient Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 23: Philippines Ambient Fish & Market Value by Brands (LCU m), Table 24: Philippines Ambient Fish & Market Value by Brands (USD m), Table 25: Philippines Ambient Fish & Market Value by Distribution Channel (LCU m), Table 26: Philippines Ambient Fish & Market Value by Distribution Channel (USD m), Table 27: Philippines - Processed Market Value (LCU m) and Growth (Y-o-Y), Table 28: Philippines - Processed Market Value (USD m) and Growth (Y-o-Y), Table 29: Philippines - Processed Average Consumer Price (LCU) and Growth (Y-o-Y), Table 30: Philippines - Processed Market Volume (Kg m) and Growth (Y-o-Y), Table 31: Philippines - Processed Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 32: Philippines - Processed Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 33: Philippines - Processed Market Value by Brands (LCU m), Table 34: Philippines - Processed Market Value by Brands (USD m), Table 35: Philippines - Processed Market Value by Distribution Channel (LCU m), Table 36: Philippines - Processed Market Value by Distribution Channel (USD m), Table 37: Philippines - Whole Cuts Market Value (LCU m) and Growth (Y-o-Y), Table 38: Philippines - Whole Cuts Market Value (USD m) and Growth (Y-o-Y), Table 39: Philippines - Whole Cuts Average Consumer Price (LCU) and Growth (Y-o-Y), Table 40: Philippines - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y),

11 The Future of the Fish & Market in Philippines to 2017 Table 41: Philippines - Whole Cuts Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 42: Philippines - Whole Cuts Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 43: Philippines - Whole Cuts Market Value by Brands (LCU m), Table 44: Philippines - Whole Cuts Market Value by Brands (USD m), Table 45: Philippines - Whole Cuts Market Value by Distribution Channel (LCU m), Table 46: Philippines - Whole Cuts Market Value by Distribution Channel (USD m), Table 47: Philippines Dried Fish & Market Value (LCU m) and Growth (Y-o-Y), Table 48: Philippines Dried Fish & Market Value (USD m) and Growth (Y-o-Y), Table 49: Philippines Dried Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Table 50: Philippines Dried Fish & Market Volume (Kg m) and Growth (Y-o-Y), Table 51: Philippines Dried Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 52: Philippines Dried Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 53: Philippines Dried Fish & Market Value by Brands (LCU m), Table 54: Philippines Dried Fish & Market Value by Brands (USD m), Table 55: Philippines Dried Fish & Market Value by Distribution Channel (LCU m), Table 56: Philippines Dried Fish & Market Value by Distribution Channel (USD m), Table 57: Philippines Fresh Fish & (Counter) Market Value (LCU m) and Growth (Y-o-Y), Table 58: Philippines Fresh Fish & (Counter) Market Value (USD m) and Growth (Y-o-Y), Table 59: Philippines Fresh Fish & (Counter) Average Consumer Price (LCU) and Growth (Y-o-Y), Table 60: Philippines Fresh Fish & (Counter) Market Volume (Kg m) and Growth (Y-o-Y), Table 61: Philippines Fresh Fish & (Counter) Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 62: Philippines Fresh Fish & (Counter) Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 63: Philippines Fresh Fish & (Counter) Market Value by Brands (LCU m), Table 64: Philippines Fresh Fish & (Counter) Market Value by Brands (USD m), Table 65: Philippines Fresh Fish & (Counter) Market Value by Distribution Channel (LCU m), Table 66: Philippines Fresh Fish & (Counter) Market Value by Distribution Channel (USD m), Table 67: Philippines Frozen Fish & Market Value (LCU m) and Growth (Y-o-Y), Table 68: Philippines Frozen Fish & Market Value (USD m) and Growth (Y-o-Y), Table 69: Philippines Frozen Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Table 70: Philippines Frozen Fish & Market Value (LCU m) by Segments, Table 71: Philippines Frozen Fish & Market Value (LCU m) by Segments, Table 72: Philippines Frozen Fish & Market Value (USD m) by Segments, Table 73: Philippines Frozen Fish & Market Value (USD m) by Segments, Table 74: Philippines Frozen Fish & Market Volume (Kg m) and Growth (Y-o-Y), Table 75: Philippines Frozen Fish & Market Volume (Kg m) by Segments, Table 76: Philippines Frozen Fish & Market Volume (Kg m) by Segments, Table 77: Philippines Frozen Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 78: Philippines Frozen Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 79: Philippines Frozen Processed Fish Market by Value (LCU m), Table 80: Philippines Frozen Processed Fish Market by Value (USD m), Table 81: Philippines Frozen Processed Fish Market by Volume (Kg m), Table 82: Philippines Frozen Whole Cuts Of Fish & Market by Value (LCU m), Table 83: Philippines Frozen Whole Cuts Of Fish & Market by Value (USD m), Table 84: Philippines Frozen Whole Cuts Of Fish & Market by Volume (Kg m), Table 85: Philippines Frozen Fish & Market Value by Brands (LCU m), Table 86: Philippines Frozen Fish & Market Value by Brands (USD m), Table 87: Philippines Frozen Fish & Market Value by Distribution Channel (LCU m), Table 88: Philippines Frozen Fish & Market Value by Distribution Channel (USD m), Table 89: Charoen Pokphand Foods Public Company Limited Fast Facts Table 90: Charoen Pokphand Foods Public Company Limited Major Products and Services Table 91: Charoen Pokphand Foods Public Company Limited History

12 The Future of the Fish & Market in Philippines to 2017 Table 92: Charoen Pokphand Foods Public Company Limited Key Employees Table 93: Charoen Pokphand Foods Public Company Limited Subsidiaries Table 94: Maruha Nichiro Holdings Inc. Fast Facts Table 95: Maruha Nichiro Holdings Inc. Major Products and Services Table 96: Maruha Nichiro Holdings Inc. History Table 97: Maruha Nichiro Holdings Inc. Key Employees Table 98: Maruha Nichiro Holdings Inc. Subsidiaries Table 99: Gordon Food Service Fast Facts Table 100: Gordon Food Service Major Products and Services Table 101: Gordon Food Service History Table 102: Gordon Food Service Key Employees Table 103: Gordon Food Service Other Locations Table 104: Nippon Suisan Kaisha, Ltd. Fast Facts Table 105: Nippon Suisan Kaisha, Ltd. Major Products and Services Table 106: Nippon Suisan Kaisha, Ltd. History Table 107: Nippon Suisan Kaisha, Ltd. Key Employees Table 108: Nippon Suisan Kaisha, Ltd. Other Locations Table 109: Nippon Suisan Kaisha, Ltd. Subsidiaries Table 110: Seaboard Corporation Fast Facts Table 111: Seaboard Corporation Major Products and Services Table 112: Seaboard Corporation History Table 113: Seaboard Corporation Key Employees Table 114: Seaboard Corporation Other Locations Table 115: Seaboard Corporation Subsidiaries Table 116: Dah Chong Hong Holdings Limited Fast Facts Table 117: Dah Chong Hong Holdings Limited Major Products and Services Table 118: Dah Chong Hong Holdings Limited History Table 119: Dah Chong Hong Holdings Limited Key Employees Table 120: Dah Chong Hong Holdings Limited Subsidiaries Table 121: Nichirei Corporation Fast Facts Table 122: Nichirei Corporation Major Products and Services Table 123: Nichirei Corporation History Table 124: Nichirei Corporation Key Employees Table 125: Nichirei Corporation Other Locations Table 126: Nichirei Corporation Subsidiaries Table 127: Brake Bros Limited Fast Facts Table 128: Brake Bros Limited Major Products and Services Table 129: Brake Bros Limited History Table 130: Brake Bros Limited Key Employees Table 131: Brake Bros Limited Subsidiaries Table 132: McCormick & Company, Incorporated Fast Facts Table 133: McCormick & Company, Incorporated Major Products and Services Table 134: McCormick & Company, Incorporated History Table 135: McCormick & Company, Incorporated Key Employees Table 136: McCormick & Company, Incorporated Subsidiaries Table 137: China Yurun Food Group Limited Fast Facts Table 138: China Yurun Food Group Limited Major Products and Services Table 139: China Yurun Food Group Limited History Table 140: China Yurun Food Group Limited Key Employees Table 141: China Yurun Food Group Limited Other Locations Table 142: China Yurun Food Group Limited Subsidiaries

13 The Future of the Fish & Market in Philippines to Introduction 1.1 What is this Report About? This report is the result of Canadean s extensive market research covering the Fish & Market in Philippines. It provides detailed segmentation of historic and future Fish & Market, covering key categories and segments. As such the report is an essential tool for companies active across the Fish & industry and for new players considering entry into Philippines s Fish & market. 1.2 Definitions All the data is collected in volume terms. Fish & Market refers to domestic Market only and includes imports. Please note that rounding errors may occur This report provides 2012 actual sales; while forecasts are provided for Category Definitions Table 1: Category Definitions - Fish & Market Category Segment Definition Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & Frozen Processed Fish Frozen Whole Cuts Of Fish & Ambient Fish & - all shelf-stable fish and seafood products. Includes fish and seafood sold in jars, tins and shelf-stable vacuum packs. - processed pieces - raw processed pieces of fish or seafood packed in trays or similar. Processing includes the fish being coated, pre-marinated etc. - whole cuts - raw whole pieces of fish or seafood packed in trays or similar. Dried Fish & - All dried fish and sea products, which doesn t contain water or moisture. Fresh Fish & (counter) - fresh fish and seafood, whether whole pieces or whole cuts, sold over fishmongers' counters in retailers. Processed fish and frozen e.g. Frozen pan dressed fish, filleted fish, fish sticks, fish streaks, fish cakes etc Raw uncoated frozen seafood products e.g. Singleton's Raw Shell On Shrimp 13

14 The Future of the Fish & Market in Philippines to Distribution Channel Definitions Table 2: Distribution Channel Definitions - Fish & Market Distribution Channel Cash & carries & warehouse clubs (Cash & Carry) Discount, variety store & general merchandise retailers (Dollar Stores) Convenience stores & gas stations (Convenience stores) Department stores (Department stores) Hypermarkets & supermarkets (Hyper/ Super Markets) Vending machines (Vending machines) Drug stores & Pharmacies (Pharmacies) Food & drinks specialists (Food & drinks specialists) eretailers (eretailers) Health & Beauty Stores Other general retailers (Others) Definition Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or pricepoint retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop. Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India. Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles. Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart. Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars). Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-thecounter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India. Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India. eretailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India. Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India. Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops). 14

15 The Future of the Fish & Market in Philippines to Volume Units and Aggregations Table 3: Volume Units for Fish & Market Category Segment Units Fish & Ambient Fish & Kg m - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & Kg m Kg m Kg m Kg m Kg m CAGR Definition and Calculation Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period of time. For this report, CAGR for historic time period is Calculated from , as CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / ( )) ) - 1 CAGR for forecast time period is Calculated from , as CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / ( )) ) - 1 For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from , as CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / ( )) )

16 The Future of the Fish & Market in Philippines to Graphical representation of Brands Top 10 brands are considered for each category in the market subject to availability of such data. Brand analysis charts are displayed only for categories where data is available for more than two brands Exchange Rates All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and for the latest year of actual data (2012 in this report) are made using an annual average exchange rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data (from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US dollar conversions, whereas they will be the same for forecasts. Table 4: Philippines Exchange Rate LCU (Local Currency Unit) USD (Annual Average), Currency LCU USD XXXX XXXX XXXX XXXX XXXX XXXX Methodology Summary In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. 16

17 The Future of the Fish & Market in Philippines to Philippines Fish & Market Analysis, Fish & Value Analysis, Overall Fish & Market Value, Table 5: Philippines Fish & Market Value (LCU m) and Growth (Y-o-Y), Market Value Y-o-Y growth Table 6: Philippines Fish & Market Value (USD m) and Growth (Y-o-Y), Market Value Y-o-Y growth Figure 1: Philippines Fish & Market Value (LCU m) and Growth (Y-o-Y),

18 The Future of the Fish & Market in Philippines to Fish & Market Value by Category, Table 7: Philippines Fish & Market Value (LCU m) by Category, Category Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) CAGR Frozen Fish & Overall Table 8: Philippines Fish & Market Value (LCU m) by Category, Category Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & CAGR Overall 18

19 The Future of the Fish & Market in Philippines to 2017 Table 9: Philippines Fish & Market Value (USD m) by Category, Category Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) CAGR Frozen Fish & Overall Table 10: Philippines Fish & Market Value (USD m) by Category, Category Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & CAGR Overall 19

20 The Future of the Fish & Market in Philippines to 2017 Figure 2: Philippines Fish & Market Value (LCU m) by Category,

21 The Future of the Fish & Market in Philippines to Market Growth Dynamics by Value Fish &, Table 11: Philippines Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (LCU m) Category CAGR CAGR Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & Overall Market Size 2007 Market Size 2012 Market Size 2017 Figure 3: Philippines Fish & Market Dynamics, by Category, by Market Value,

22 The Future of the Fish & Market in Philippines to Fish & Volume Analysis, Overall Fish & Market Volume, Table 12: Philippines Fish & Market Volume (Kg m) and Growth (Y-o-Y), Market Volume Y-o-Y growth Figure 4: Philippines Fish & Market Volume (Kg m) and Growth (Y-o-Y),

23 The Future of the Fish & Market in Philippines to Per-Capita Consumption - Fish &, Table 13: Philippines Per-capita Fish & Consumption (Kg/head & Y-o-Y growth), Per-Capita Consumption Y-o-Y growth Figure 5: Philippines Per-Capita Fish & Consumption (Kg/head & Y-o-Y growth),

24 The Future of the Fish & Market in Philippines to Fish & Market Volume by Category, Table 14: Philippines Fish & Market Volume (Kg m) by Category, Category Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) CAGR Frozen Fish & Overall Table 15: Philippines Fish & Market Volume (Kg m) by Category, Category Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & CAGR Overall 24

25 The Future of the Fish & Market in Philippines to 2017 Figure 6: Philippines Fish & Market Volume (Kg m) by Category,

26 The Future of the Fish & Market in Philippines to Market Growth Dynamics by Volume Fish &, Table 16: Philippines Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by volume (Kg m) Category CAGR CAGR Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & Overall Market Size 2007 Market Size 2012 Market Size 2017 Figure 7: Philippines Fish & Market Dynamics, by Category, by Market Volume