The Future of the Fish & Seafood Market in Belgium to 2017

Transcription

1 1. The Future of the Fish & Market in Belgium to 2017 Reference Code: FD0554MR

2 The Future of the Fish & Market in Belgium to 2017 Table of Contents 1. Introduction What is this Report About? Definitions This report provides 2012 actual sales; while forecasts are provided for Category Definitions Distribution Channel Definitions Volume Units and Aggregations CAGR Definition and Calculation Graphical representation of Brands Exchange Rates Methodology Summary Belgium Fish & Market Analysis, Fish & Value Analysis, Overall Fish & Market Value, Fish & Market Value by Category, Market Growth Dynamics by Value Fish &, Fish & Volume Analysis, Overall Fish & Market Volume, Per-Capita Consumption - Fish &, Fish & Market Volume by Category, Market Growth Dynamics by Volume Fish &, Belgium Ambient Fish & Market Analysis, Ambient Fish & Value Analysis, Ambient Fish & Market by Value, Average Consumer Price/Kg Ambient Fish &, Ambient Fish & Volume Analysis, Ambient Fish & Market by Volume, Market Growth Dynamics Ambient Fish &, Ambient Fish & Market Growth Dynamics by Value, Ambient Fish & Market Growth Dynamics by Volume, Ambient Fish & Brand Analysis, Ambient Fish & Distribution Channel Analysis, Belgium - Processed Market Analysis, Processed Value Analysis,

3 The Future of the Fish & Market in Belgium to Processed Market by Value, Average Consumer Price/Kg - Processed, Processed Volume Analysis, Processed Market by Volume, Market Growth Dynamics - Processed, Processed Market Growth Dynamics by Value, Processed Market Growth Dynamics by Volume, Processed Brand Analysis, Processed Distribution Channel Analysis, Belgium - Whole Cuts Market Analysis, Whole Cuts Value Analysis, Whole Cuts Market by Value, Average Consumer Price/Kg - Whole Cuts, Whole Cuts Volume Analysis, Whole Cuts Market by Volume, Market Growth Dynamics - Whole Cuts, Whole Cuts Market Growth Dynamics by Value, Whole Cuts Market Growth Dynamics by Volume, Whole Cuts Brand Analysis, Whole Cuts Distribution Channel Analysis, Belgium Dried Fish & Market Analysis, Dried Fish & Value Analysis, Dried Fish & Market by Value, Average Consumer Price/Kg Dried Fish &, Dried Fish & Volume Analysis, Dried Fish & Market by Volume, Market Growth Dynamics Dried Fish &,

4 The Future of the Fish & Market in Belgium to Dried Fish & Market Growth Dynamics by Value, Dried Fish & Market Growth Dynamics by Volume, Dried Fish & Brand Analysis, Dried Fish & Distribution Channel Analysis, Belgium Fresh Fish & (Counter) Market Analysis, Fresh Fish & (Counter) Value Analysis, Fresh Fish & (Counter) Market by Value, Average Consumer Price/Kg Fresh Fish & (Counter), Fresh Fish & (Counter) Volume Analysis, Fresh Fish & (Counter) Market by Volume, Market Growth Dynamics Fresh Fish & (Counter), Fresh Fish & (Counter) Market Growth Dynamics by Value, Fresh Fish & (Counter) Market Growth Dynamics by Volume, Fresh Fish & (Counter) Brand Analysis, Fresh Fish & (Counter) Distribution Channel Analysis, Belgium Frozen Fish & Market Analysis, Frozen Fish & Value Analysis, Frozen Fish & Market by Value, Average Consumer Price/Kg Frozen Fish &, Frozen Fish & Market Value by Segments, Frozen Fish & Volume Analysis, Frozen Fish & Market by Volume, Frozen Fish & Market Volume by Segments, Market Growth Dynamics Frozen Fish &, Frozen Fish & Market Growth Dynamics by Value, Frozen Fish & Market Growth Dynamics by Volume, Frozen Processed Fish Analysis, Frozen Processed Fish Market by Value, Frozen Processed Fish Market by Volume, Frozen Whole Cuts Of Fish & Analysis, Frozen Whole Cuts Of Fish & Market by Value, Frozen Whole Cuts Of Fish & Market by Volume, Frozen Fish & Brand Analysis, Frozen Fish & Distribution Channel Analysis, Appendix About Canadean Disclaimer

5 The Future of the Fish & Market in Belgium to 2017 List of Figures Figure 1: Belgium Fish & Market Value (LCU m) and Growth (Y-o-Y), Figure 2: Belgium Fish & Market Value (LCU m) by Category, Figure 3: Belgium Fish & Market Dynamics, by Category, by Market Value, Figure 4: Belgium Fish & Market Volume (Kg m) and Growth (Y-o-Y), Figure 5: Belgium Per-Capita Fish & Consumption (Kg/head & Y-o-Y growth), Figure 6: Belgium Fish & Market Volume (Kg m) by Category, Figure 7: Belgium Fish & Market Dynamics, by Category, by Market Volume Figure 8: Belgium Ambient Fish & Market Value (LCU m) and Growth (Y-o-Y), Figure 9: Belgium Ambient Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 10: Belgium Ambient Fish & Market Volume (Kg m) and Growth (Y-o-Y), Figure 11: Belgium Ambient Fish & Market Growth Dynamics by Value, Figure 12: Belgium Ambient Fish & Market Growth Dynamics by Volume, Figure 13: Belgium Ambient Fish & Market Value by Brands (LCU m), Figure 14: Belgium Ambient Fish & Market Value by Distribution Channel (LCU m), Figure 15: Belgium - Processed Market Value (LCU m) and Growth (Y-o-Y), Figure 16: Belgium - Processed Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 17: Belgium - Processed Market Volume (Kg m) and Growth (Y-o-Y), Figure 18: Belgium - Processed Market Growth Dynamics by Value, Figure 19: Belgium - Processed Market Growth Dynamics by Volume, Figure 20: Belgium - Processed Market Value by Brands (LCU m), Figure 21: Belgium - Processed Market Value by Distribution Channel (LCU m), Figure 22: Belgium - Whole Cuts Market Value (LCU m) and Growth (Y-o-Y), Figure 23: Belgium - Whole Cuts Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 24: Belgium - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), Figure 25: Belgium - Whole Cuts Market Growth Dynamics by Value, Figure 26: Belgium - Whole Cuts Market Growth Dynamics by Volume, Figure 27: Belgium - Whole Cuts Market Value by Distribution Channel (LCU m), Figure 28: Belgium Dried Fish & Market Value (LCU m) and Growth (Y-o-Y), Figure 29: Belgium Dried Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 30: Belgium Dried Fish & Market Volume (Kg m) and Growth (Y-o-Y), Figure 31: Belgium Dried Fish & Market Growth Dynamics by Value, Figure 32: Belgium Dried Fish & Market Growth Dynamics by Volume, Figure 33: Belgium Dried Fish & Market Value by Brands (LCU m), Figure 34: Belgium Dried Fish & Market Value by Distribution Channel (LCU m), Figure 35: Belgium Fresh Fish & (Counter) Market Value (LCU m) and Growth (Y-o-Y), Figure 36: Belgium Fresh Fish & (Counter) Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 37: Belgium Fresh Fish & (Counter) Market Volume (Kg m) and Growth (Y-o-Y), Figure 38: Belgium Fresh Fish & (Counter) Market Growth Dynamics by Value, Figure 39: Belgium Fresh Fish & (Counter) Market Growth Dynamics by Volume, Figure 40: Belgium Fresh Fish & (Counter) Market Value by Brands (LCU m), Figure 41: Belgium Fresh Fish & (Counter) Market Value by Distribution Channel (LCU m), Figure 42: Belgium Frozen Fish & Market Value (LCU m) and Growth (Y-o-Y), Figure 43: Belgium Frozen Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 44: Belgium Frozen Fish & Market Value (LCU m) by Segments, Figure 45: Belgium Frozen Fish & Market Volume (Kg m) and Growth (Y-o-Y), Figure 46: Belgium Frozen Fish & Market Volume (Kg m) by Segments, Figure 47: Belgium Frozen Fish & Market Growth Dynamics by Value, Figure 48: Belgium Frozen Fish & Market Growth Dynamics by Volume, Figure 49: Belgium Frozen Processed Fish Market by Value (LCU m), Figure 50: Belgium Frozen Processed Fish Market by Volume (Kg m), Figure 51: Belgium Frozen Whole Cuts Of Fish & Market by Value (LCU m), Figure 52: Belgium Frozen Whole Cuts Of Fish & Market by Volume (Kg m),

6 The Future of the Fish & Market in Belgium to 2017 Figure 53: Belgium Frozen Fish & Market Value by Brands (LCU m), Figure 54: Belgium Frozen Fish & Market Value by Distribution Channel (LCU m),

7 The Future of the Fish & Market in Belgium to 2017 List of Tables Table 1: Category Definitions - Fish & Market... 9 Table 2: Distribution Channel Definitions - Fish & Market Table 3: Volume Units for Fish & Market Table 4: Belgium Exchange Rate LCU USD (Annual Average), Table 5: Belgium Fish & Market Value (LCU m) and Growth (Y-o-Y), Table 6: Belgium Fish & Market Value (USD m) and Growth (Y-o-Y), Table 7: Belgium Fish & Market Value (LCU m) by Category, Table 8: Belgium Fish & Market Value (LCU m) by Category, Table 9: Belgium Fish & Market Value (USD m) by Category, Table 10: Belgium Fish & Market Value (USD m) by Category, Table 11: Belgium Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (LCU m) Table 12: Belgium Fish & Market Volume (Kg m) and Growth (Y-o-Y), Table 13: Belgium Per-capita Fish & Consumption (Kg/head & Y-o-Y growth), Table 14: Belgium Fish & Market Volume (Kg m) by Category, Table 15: Belgium Fish & Market Volume (Kg m) by Category, Table 16: Belgium Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by volume (Kg m) Table 17: Belgium Ambient Fish & Market Value (LCU m) and Growth (Y-o-Y), Table 18: Belgium Ambient Fish & Market Value (USD m) and Growth (Y-o-Y), Table 19: Belgium Ambient Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Table 20: Belgium Ambient Fish & Market Volume (Kg m) and Growth (Y-o-Y), Table 21: Belgium Ambient Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 22: Belgium Ambient Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 23: Belgium Ambient Fish & Market Value by Brands (LCU m), Table 24: Belgium Ambient Fish & Market Value by Brands (USD m), Table 25: Belgium Ambient Fish & Market Value by Distribution Channel (LCU m), Table 26: Belgium Ambient Fish & Market Value by Distribution Channel (USD m), Table 27: Belgium - Processed Market Value (LCU m) and Growth (Y-o-Y), Table 28: Belgium - Processed Market Value (USD m) and Growth (Y-o-Y), Table 29: Belgium - Processed Average Consumer Price (LCU) and Growth (Y-o-Y), Table 30: Belgium - Processed Market Volume (Kg m) and Growth (Y-o-Y), Table 31: Belgium - Processed Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 32: Belgium - Processed Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 33: Belgium - Processed Market Value by Brands (LCU m), Table 34: Belgium - Processed Market Value by Brands (USD m), Table 35: Belgium - Processed Market Value by Distribution Channel (LCU m), Table 36: Belgium - Processed Market Value by Distribution Channel (USD m), Table 37: Belgium - Whole Cuts Market Value (LCU m) and Growth (Y-o-Y), Table 38: Belgium - Whole Cuts Market Value (USD m) and Growth (Y-o-Y), Table 39: Belgium - Whole Cuts Average Consumer Price (LCU) and Growth (Y-o-Y), Table 40: Belgium - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), Table 41: Belgium - Whole Cuts Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 42: Belgium - Whole Cuts Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 43: Belgium - Whole Cuts Market Value by Brands (LCU m), Table 44: Belgium - Whole Cuts Market Value by Brands (USD m),

8 The Future of the Fish & Market in Belgium to 2017 Table 45: Belgium - Whole Cuts Market Value by Distribution Channel (LCU m), Table 46: Belgium - Whole Cuts Market Value by Distribution Channel (USD m), Table 47: Belgium Dried Fish & Market Value (LCU m) and Growth (Y-o-Y), Table 48: Belgium Dried Fish & Market Value (USD m) and Growth (Y-o-Y), Table 49: Belgium Dried Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Table 50: Belgium Dried Fish & Market Volume (Kg m) and Growth (Y-o-Y), Table 51: Belgium Dried Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 52: Belgium Dried Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 53: Belgium Dried Fish & Market Value by Brands (LCU m), Table 54: Belgium Dried Fish & Market Value by Brands (USD m), Table 55: Belgium Dried Fish & Market Value by Distribution Channel (LCU m), Table 56: Belgium Dried Fish & Market Value by Distribution Channel (USD m), Table 57: Belgium Fresh Fish & (Counter) Market Value (LCU m) and Growth (Y-o-Y), Table 58: Belgium Fresh Fish & (Counter) Market Value (USD m) and Growth (Y-o-Y), Table 59: Belgium Fresh Fish & (Counter) Average Consumer Price (LCU) and Growth (Y-o-Y), Table 60: Belgium Fresh Fish & (Counter) Market Volume (Kg m) and Growth (Y-o-Y), Table 61: Belgium Fresh Fish & (Counter) Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 62: Belgium Fresh Fish & (Counter) Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 63: Belgium Fresh Fish & (Counter) Market Value by Brands (LCU m), Table 64: Belgium Fresh Fish & (Counter) Market Value by Brands (USD m), Table 65: Belgium Fresh Fish & (Counter) Market Value by Distribution Channel (LCU m), Table 66: Belgium Fresh Fish & (Counter) Market Value by Distribution Channel (USD m), Table 67: Belgium Frozen Fish & Market Value (LCU m) and Growth (Y-o-Y), Table 68: Belgium Frozen Fish & Market Value (USD m) and Growth (Y-o-Y), Table 69: Belgium Frozen Fish & Average Consumer Price (LCU) and Growth (Y-o-Y), Table 70: Belgium Frozen Fish & Market Value (LCU m) by Segments, Table 71: Belgium Frozen Fish & Market Value (LCU m) by Segments, Table 72: Belgium Frozen Fish & Market Value (USD m) by Segments, Table 73: Belgium Frozen Fish & Market Value (USD m) by Segments, Table 74: Belgium Frozen Fish & Market Volume (Kg m) and Growth (Y-o-Y), Table 75: Belgium Frozen Fish & Market Volume (Kg m) by Segments, Table 76: Belgium Frozen Fish & Market Volume (Kg m) by Segments, Table 77: Belgium Frozen Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 78: Belgium Frozen Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 79: Belgium Frozen Processed Fish Market by Value (LCU m), Table 80: Belgium Frozen Processed Fish Market by Value (USD m), Table 81: Belgium Frozen Processed Fish Market by Volume (Kg m), Table 82: Belgium Frozen Whole Cuts Of Fish & Market by Value (LCU m), Table 83: Belgium Frozen Whole Cuts Of Fish & Market by Value (USD m), Table 84: Belgium Frozen Whole Cuts Of Fish & Market by Volume (Kg m), Table 85: Belgium Frozen Fish & Market Value by Brands (LCU m), Table 86: Belgium Frozen Fish & Market Value by Brands (USD m), Table 87: Belgium Frozen Fish & Market Value by Distribution Channel (LCU m), Table 88: Belgium Frozen Fish & Market Value by Distribution Channel (USD m),

9 The Future of the Fish & Market in Belgium to Introduction 1.1 What is this Report About? This report is the result of Canadean s extensive market research covering the Fish & Market in Belgium. It provides detailed segmentation of historic and future Fish & Market, covering key categories and segments. As such the report is an essential tool for companies active across the Fish & industry and for new players considering entry into Belgium s Fish & market. 1.2 Definitions All the data is collected in volume terms. Fish & Market refers to domestic Market only and includes imports. Please note that rounding errors may occur This report provides 2012 actual sales; while forecasts are provided for Category Definitions Table 1: Category Definitions - Fish & Market Category Segment Definition Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & Frozen Processed Fish Frozen Whole Cuts Of Fish & Ambient Fish & - all shelf-stable fish and seafood products. Includes fish and seafood sold in jars, tins and shelf-stable vacuum packs. - processed pieces - raw processed pieces of fish or seafood packed in trays or similar. Processing includes the fish being coated, pre-marinated etc. - whole cuts - raw whole pieces of fish or seafood packed in trays or similar. Dried Fish & - All dried fish and sea products, which doesn t contain water or moisture. Fresh Fish & (counter) - fresh fish and seafood, whether whole pieces or whole cuts, sold over fishmongers' counters in retailers. Processed fish and frozen e.g. Frozen pan dressed fish, filleted fish, fish sticks, fish streaks, fish cakes etc Raw uncoated frozen seafood products e.g. Singleton's Raw Shell On Shrimp 9

10 The Future of the Fish & Market in Belgium to Distribution Channel Definitions Table 2: Distribution Channel Definitions - Fish & Market Distribution Channel Cash & carries & warehouse clubs (Cash & Carry) Discount, variety store & general merchandise retailers (Dollar Stores) Convenience stores & gas stations (Convenience stores) Department stores (Department stores) Hypermarkets & supermarkets (Hyper/ Super Markets) Vending machines (Vending machines) Drug stores & Pharmacies (Pharmacies) Food & drinks specialists (Food & drinks specialists) eretailers (eretailers) Health & Beauty Stores Other general retailers (Others) Definition Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or pricepoint retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop. Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India. Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles. Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart. Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars). Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-thecounter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India. Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India. eretailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India. Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India. Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops). 10

11 The Future of the Fish & Market in Belgium to Volume Units and Aggregations Table 3: Volume Units for Fish & Market Category Segment Units Fish & Ambient Fish & Kg m - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & Kg m Kg m Kg m Kg m Kg m CAGR Definition and Calculation Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period of time. For this report, CAGR for historic time period is Calculated from , as CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / ( )) ) - 1 CAGR for forecast time period is Calculated from , as CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / ( )) ) - 1 For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from , as CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / ( )) )

12 The Future of the Fish & Market in Belgium to Graphical representation of Brands Top 10 brands are considered for each category in the market subject to availability of such data. Brand analysis charts are displayed only for categories where data is available for more than two brands Exchange Rates All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and for the latest year of actual data (2012 in this report) are made using an annual average exchange rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data (from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US dollar conversions, whereas they will be the same for forecasts. Table 4: Belgium Exchange Rate LCU(Local Currency Unit) USD (Annual Average), Currency LCU USD Methodology Summary In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. 12

13 The Future of the Fish & Market in Belgium to Belgium Fish & Market Analysis, Fish & Value Analysis, Overall Fish & Market Value, Table 5: Belgium Fish & Market Value (LCU m) and Growth (Y-o-Y), Market Value Y-o-Y growth Table 6: Belgium Fish & Market Value (USD m) and Growth (Y-o-Y), Market Value Y-o-Y growth 13

14 Fish & Market Value (LCU m) Growth % (Y-O-Y) The Future of the Fish & Market in Belgium to 2017 Figure 1: Belgium Fish & Market Value (LCU m) and Growth (Y-o-Y), Market Value Y-O-Y growth % 14

15 The Future of the Fish & Market in Belgium to Fish & Market Value by Category, Table 7: Belgium Fish & Market Value (LCU m) by Category, Category Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & CAGR Overall Table 8: Belgium Fish & Market Value (LCU m) by Category, Category Ambient Fish & CAGR Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & Overall 15

16 The Future of the Fish & Market in Belgium to 2017 Table 9: Belgium Fish & Market Value (USD m) by Category, Category Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & CAGR Overall Table 10: Belgium Fish & Market Value (USD m) by Category, Category Ambient Fish & CAGR Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & Overall 16

17 Fish & Market Value by Category (LCU m) The Future of the Fish & Market in Belgium to 2017 Figure 2: Belgium Fish & Market Value (LCU m) by Category, Frozen Fish & Fresh Fish & (Counter) Dried Fish & - Whole Cuts - Processed Ambient Fish &

18 Fish & Growth (% CAGR) The Future of the Fish & Market in Belgium to Market Growth Dynamics by Value Fish &, Table 11: Belgium Fish & Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (LCU m) Category CAGR CAGR Ambient Fish & - Processed - Whole Cuts Dried Fish & Fresh Fish & (Counter) Frozen Fish & Overall Market Size 2007 Market Size 2012 Market Size 2017 Figure 3: Belgium Fish & Market Dynamics, by Category, by Market Value, Whole Cuts Dried Fish & Fresh Fish & (Counter) - Processed Ambient Fish & Frozen Fish & Fish & Growth (% CAGR) 18