Media Contacts. For media access to the 2016 Hot August Nights event, a media request form must be completed.

Transcription

1 2016 Media Kit

2 Media Contacts For media access to the 2016 Hot August Nights event, a media request form must be completed. Hot August Nights Heather Libretti, Marketing and Public Relations Manager Direct Phone: (775) Ext. 224 Cell Phone: (775) Address: HLibretti@hotaugustnights.net Biggest Little Group Ashley Brune, Communications Partner Cell Phone: (775) Address: Ashley@biggestlittlegroup.com Website hotaugustnights.net Facebook facebook.com/hotaugustnights Snap Chat HANightsReno Hashtag #HotAugustNights #HANTurns30

3 2016 Welcome Letter Distinguished members of the press, welcome to the 30th anniversary of Hot August Nights! Over the years, millions of people have created lifelong memories with us, and relived some of the happiest times of their lives through the classics that we revel in each summer. This being my first year as Executive Director of this tremendous and beloved event, I m honored to be at the helm as we head into Hot August Nights fourth decade. Together we ll continue to celebrate the past while looking towards the future, bringing longtime favorites plus new and exciting elements for you to enjoy each year. Whether your passion is the music of the 50s, 60s and 70s, shopping at the Big Boy s Toy Store or the Dazzling Diva, honing your driving skills on the AutoCross track, or watching picture-perfect history cruise before your eyes, Hot August Nights is sure to thrill each and every year. For our 30th anniversary, fans can see some new events! We ve teamed up with Motorsport Auction Group to present a new auction, we re also bringing the hot new motorsport of drifting to our fans! This global phenomenon can be seen at our AutoCross & Drifting presented by AMSOIL event from Thursday, August 4 through Saturday, August 6, and people can even participate in a ride-along, or compete with some top drifters. Thank you for covering our event, and sharing it with your readers and viewers so that we can let the bygone eras still shine. In large thanks to you, we ll continue to celebrate the heyday of automobiles and rock n roll for decades to come! Sincerely, Mike Whan Executive Director, Hot August Nights

4 Event Overview From the moment you hear that first engine roar to life, you're hooked. Excitement revs up, and the love affair red-lines. The Biggest Little City shifts into high gear for Hot August Nights, when hundreds of thousands come to pay tribute to the exquisitely powerful automobiles and electric-guitars lacing music of the '50s, '60s and '70s a combination so classic it may as well come with a poodle skirt and strawberry malt to share with your sweetheart. The world's premier classic car event, Hot August Nights celebrates its 30th anniversary by showcasing more than 6,000 vehicles from this golden era of design at events all over Reno, Sparks and Virginia City. It's impossible to miss the white-walled tires, fins, flares and chrome accents cruising the streets or parked, ready to be admired at Show-n-Shines, nightly cruises, Drag Races & Burnouts, AutoCross & Drifting presented by AMSOIL, the Hot August Nights Auction presented by Motorsport Auction Group, free concerts and many other community events. Visitors from all over the world and locals alike thrill at the sight of these beautiful beasts revving up, racing and high rollin' about town. From the Big Boy's Toy Store a massive event where enthusiasts can find the latest parts, accessories, and technology for their street rods, hot rods and muscle cars to the largest collective cash prize purse Show-n-Shines in the world totaling 13 different venues with more than $160,000 in cash and prizes for the taking, including the Hot August Nights Cup presented by Downtown Reno, a prestigious Show-n-Shine classic car competition with over $100,000 alone in cash and prizes available it's a motorhead's dream. Nothing goes with classic rods better than classic rock 'n' roll. Rock the night away to the unforgettable lineup of musical headliners and tribute bands performing for free from Aug. 2 6, Musical legends America and The Monkees Good Times: The 50th Anniversary Tour headline the weeklong celebration on Friday, Aug. 5 and Saturday, Aug. 6 from Grand Sierra Resort and Casino s outdoor stage. These events and many others are free, open to the public and not to be missed. Reno, Sparks and Virginia City play host to some of the planet's hottest rods, best tunes and happiest classic car fans you'll ever see. Thank you for celebrating 30 years with us and keeping this annual tradition alive!

5 Information AT A GLANCE KEY DATES July 29 July 30: July 31 Aug. 7: Aug. 3 Aug. 6: Aug. 3 Aug. 6: Aug. 3 Aug. 6: Aug. 4 Aug. 6: Aug. 4 Aug. 6: Aug. 4 Aug. 6: Aug. 7: Virginia City Reno-Sparks Hot August Nights Cup presented by Downtown Reno Drag Race & Burnouts Big Boy's Toy Store & Dazzling Diva Boutique Hot August Nights Auction presented by Motorsport Auction Group Hot August Nights Swap Meet & Cool Car Corral AutoCross & Drifting presented by AMSOIL Grand Finalé Parade FAST FACTS Hot August Nights is celebrating 30 years in northern Nevada More than 6,000 registered classic vehicles attend the event each year The event is open to all 1976 or older vehicles, including pickup size trucks and emergency vehicles Participants in the event come from 38 states and other countries The Hot August Nights Auction presented by Motorsport Auction Group makes its debut A one-of-a-kind 1939 Futurliner No. 3 Power of the Air Age headlines the Hot August Nights Auction presented by Motorsport Auction Group Drifting makes its first appearance at Hot August Nights New this year Fans can watch pro drifters on Saturday, Aug. 6 at AutoCross & Drifting presented by AMSOIL Dragsters race down a 1/16-mile track for cash prizes at the Drag Races & Burnouts More than 500 volunteers dedicate their time to the event Alan Taylor of The Drive is the Grand Marshall The Swap Meet and Cool Car Corral boasts more than 700 vendors and almost 500 classic vehicles for sale Hot August Nights features the largest collective Show-n-Shine prize purse in the world this year, offering $160,000 in cash and prizes

6 Information DETAILED KEY DATES & TIMES Aug. 4 Aug. 5 AutoCross Location: Reno-Sparks Livestock Events Center Time: 9 a.m. to 4 p.m. Aug. 4 Aug. 5 Drifting Location: Reno-Sparks Livestock Events Center Time: 9 a.m. to 4 p.m. Aug. 6 Drifting (Pro Drifters) Location: Reno-Sparks Livestock Events Center Time: 9 a.m. to 9 p.m. Aug. 3 Aug. 6 Drag Races & Burnouts presented by Nugget Casino Resort Location: West parking lot of the Nugget Casino Resort Time: 6 p.m. to midnight Hot August Nights Cup presented by Downtown Reno Aug. 3 Aug. 5 Show-n-Shine Location: 4th & Virginia Street in Downtown Reno Time: 9 a.m. to 4 p.m. Aug. 5 Top Ten Finalists Announced Location: 4th & Virginia Street in Downtown Reno Time: 3:30 p.m. Aug. 6 Top Ten Finalists Displayed Location: Reno-Sparks Convention Center Time: 9 a.m. to 4 p.m. Aug. 6 Winners Announced Location: 4th & Virginia Street in Downtown Reno Time: 6:00 p.m. Hot August Nights Auction presented by Motorsport Auction Group Aug. 4 Aug. 6 Auction Location: Reno-Sparks Convention Center Time: opens at 9 a.m. Aug. 4 Aug. 6 Dave Kindig of Bitchin Rides Autograph Signing Location: Reno-Sparks Convention Center Thursday 10 a.m. to noon; 2 p.m. to 4 p.m. Friday 10 a.m. to noon; 1 p.m. to 3 p.m.; 4 p.m. to 6 p.m. Saturday 10 a.m. to noon; 1 p.m. to 3 p.m.; 4 p.m. to 6 p.m. Aug Futurliner No. 3 Power of the Air Age Crosses the Block Location: Reno-Sparks Convention Center Time: 2 p.m.

7 Information ECONOMICS & DEMOGRAPHICS Study conducted in Who are they? 52% of visitors are male and 48% are female. The primary age group is 35 to 54 years old. Under 34: 3% 35 to 44: 30% 45 to 54: 36% 55 to 64: 18% 65 to 74: 6% 75 and over: 7% Average household income: $125,000+ annually How do they feel about the event? Average number of days attending the event: Typical attendee: 3.5 days Car participants: 4.8 days Attendee satisfaction rating: Excellent Visitors continue to rank Hot August Nights at a 4.6 out of a possible 5 points for overall enjoyment, a number that has climbed consistently since our first survey in 1992 along with ratings for: Price vs. value Quality of entertainment Number and variety of events Information availability Event maps Visitors, of course, consistently like seeing the classic cars the most, but they also highly ranked: The entertainment The variety of events and exhibits With the Show-n-Shines, Big Boy's Toy Store, and Swap Meet and Cool Car Corral being standouts. Cruising Nostalgia The atmosphere and environment Getting out with friends and family Where are they from? California: 50% / Nevada: 23% / Oregon: 7% / Washington: 5% Utah: 3% / Arizona: 1% / Canada: 1% / Other: 10%

8 Entertainment Lineup From incredibly talented artists paying homage to the legends of rock 'n' roll themselves, Hot August Nights brings some of the year's best shows to Reno, Sparks and Virginia City. Don't miss these free and family-friendly events. Performances are scheduled to start at 8:15 p.m., unless otherwise noted, beginning Friday, July 29 and running through Saturday, Aug. 6. The following concert dates and times are subject to change: FRIDAY, JULY 29 DJ Rich West & Steve West at the Delta Venue Lot in Virginia City, 9 a.m. 1 p.m. Jim Shoe & The Sneakers at the Delta Venue Lot in Virginia City, 1 p.m. 5 p.m. SATURDAY, JULY 30 DJ Rich West & Steve West at the Delta Venue Lot in Virginia City, 9 a.m. 1 p.m. Lady an the Tramps at the Delta Venue Lot in Virginia City, 1 p.m. 5 p.m. SUNDAY, JULY 31 Lady an the Tramps at Bonanza Casino, noon 6 p.m. MONDAY, AUG. 1 Motown Magic at the Outdoor Stage at Atlantis, 5 p.m. 10 p.m. DJ Rocks Your Favorite Classics at the Outdoor Stage at Peppermill, noon 10 p.m. Baker Street and Beatles Flashback at the Outdoor Stage at Peppermill, 6 p.m. 9:45 p.m. TUESDAY, AUG. 2 Paperback Writer The Beatles Experience at Grand Sierra Resort and Casino Lady an the Tramps at Victorian Square, Sparks, 7 p.m. 10 p.m. WEDNESDAY, AUG. 3 Kraig Parker World Premier Elvis Tribute at Grand Sierra Resort and Casino Ronny & The Classics at Victorian Square, Sparks THURSDAY, AUG. 4 Peter Noone s Herman s Hermits at Grand Sierra Resort and Casino Satisfaction/The International Rolling Stones Show at Victorian Square, Sparks FRIDAY, AUG. 5 America at Grand Sierra Resort and Casino 60 s Summer of Love at Victorian Square, Sparks SATURDAY, AUG. 6 The Monkees Good Times: The 50th Anniversary Tour at Grand Sierra Resort and Casino Adbacadabra The Ultimate Abba Tribute at Victorian Square, Sparks AMERICA THE MONKEES

9 Show-n-Shines + Events SHOW-N-SHINE SCHEDULE There isn't anything prettier than a fully detailed classic car set out on display. You'll find these beauties flaunting fins, flashing classic car chrome and generally looking amazing all over town. JULY JULY 31 AUG. 1 AUG. 1 AUG. 6 AUG. 1 AUG. 6 AUG. 2 AUG. 2 AUG. 6 AUG. 2 AUG. 6 AUG. 5 AUG. 6 Virginia City Show-n-Shine Bonanza Show-n-Shine Circus Circus Show-n-Shine Mill Mile Show-n-Shine, Peppermill Resort Spa Casino Acres of Champions Show-n-Shine, Atlantis Casino Resort Spa Summit Racing Equipment Show-n-Shine Ultimate Classic Car Competition presented by Nugget Casino Resort Classic Cherry Show-n-Shine, Grand Sierra Resort and Casino Hot August Nights Cup Show-n-Shine, presented by downtown Reno Summit Racing Equipment Downtown Reno Show-n-Shine Best Stock Original and Best Stock Restored Competition, Nugget Casino Resort Celebrity Choice Show-n-Shine: Reno, Sparks and Grand Sierra Resort and Casino

10 Show-n-Shines + Events BIG EVENTS As if drooling over classic cars and dancing to classic rock 'n' roll wasn't enough, Hot August Nights features a long list of other fun events to check out. From Drag Races & Burnouts to Drifting and AutoCross presented by AMSOIL, Swap Meet and Cool Car Corral and craft fairs to poker runs and premium auto parts shows, there's something for every kid, car lover and motorhead in the family. JULY JULY JULY 31 AUG. 1 AUG. 6 AUG. 1 AUG. 6 AUG. 2 AUG. 2 AUG. 2 AUG. 6 AUG. 3 AUG. 4 AUG. 6 AUG. 4 AUG. 5 AUG. 4 AUG. 6 AUG. 4 AUG. 6 AUG. 4 AUG. 6 AUG. 5 AUG. 6 AUG. 6 AUG. 7 AUG. 7 Poker Walk, Virginia City Classic Car Cruise, Virginia City Pre-kickoff Party at Bonanza Casino Official Mill Mile Cruise at Peppermill Nightly Guinness Book of World Records Hula Hoop Contest, Atlantis Official Kick-Off Party at Peppermill Resort Spa Casino Open Cruise, 1976 & older, downtown Sparks Hip Hop 50s Pop-Up Poodle Skirt Sales Shop at the Nugget Casino Resort Happy Days Sock Hop at Circus Circus Reno, Mandalay Ballroom Nightly Eating Contests presented by Atlantis Casino Resort Spa Controlled Nightly Cruises, downtown Sparks Controlled Nightly Cruises, downtown Reno The Dazzling Diva, a fashionable boutique for the ladies, Reno Ballroom Big Boy s Toy Store, downtown Reno Drag Races & Burnouts, Nugget Casino Resort Poker Walk, downtown Reno Hot August Nights Auction presented by Motorsport Auction Group, Reno-Sparks Convention Center AutoCross, Reno-Sparks Livestock Event Center Swap Meet and Cool Car Corral, Reno-Sparks Livestock Event Center Jelly Belly Dragster with free jelly beans, Peppermill Drifting, Reno-Sparks Livestock Events Center Hot August Nights Fireworks Extravaganza presented by Silver Legacy Jenny s School of Dance Performance, Victorian Square, Sparks Parade Classic Car Staging, University of Nevada, Reno Grand Finale Parade, downtown Reno

11 Hot August Nights Cup PRESENTED BY DOWNTOWN RENO New name, same prestige. The Hot August Nights Cup presented by Downtown Reno makes its debut at Hot August Nights 30th anniversary event. Replacing the previous year s cup, the Hot August Nights Cup offers more than $100,000 in cash and prizes including a prize purse worth $41,720 for the Ultimate Best of Show Winner making it the largest prize purse of any collector car competition in the world. The Hot August Nights Cup brings out the cream of the classic car crop every year to compete in a three-day Show-n-Shine. Attendees can see classic engineering at its finest when 50 of the world s top restored and modified cars compete from 4th Street in downtown Reno from Wednesday, Aug. 3 thru Friday, Aug. 5. Renowned judges include Co-Host of Spike TV show MuscleCar Steve Mank, Co-Owner of nationally recognized car show the SuperNationals Reggie Tibbetts and Eddie Potestio of Eddie's Rods will make the judgment, narrowing down the selection to the Top Ten. The Top Ten qualifiers will be selected in downtown Reno at 3:30 p.m. on Friday, Aug. 5 and then displayed at the Hot August Nights Auction presented by Motorsport Auction Group, inside the Reno-Sparks Convention Center, on Saturday, Aug. 6 from 9 a.m. to 4 p.m. From there, the top five finalists, also known as the Reno Five, will be taken to downtown Reno and announced from 4th and Virginia Street at 6 p.m.

12 Prizes ULTIMATE BEST OF SHOW WINNER $30, cash Customized Tool Box Eldorado Hotel Stay for five nights of Hot August Nights in 2017 McCollister s Transportation $500 OPTIMA Batteries $500 worth of Adam s Premium Car Care Products $500 AMSOIL Product Hot August Nights Cup Trophy Owner Hot August Nights Cup Trophy Builder Hot August Nights Jacket SECOND PLACE $18, cash Customized Tool Box Eldorado Hotel Stay for five nights of Hot August Nights in 2017 McCollister s Transportation $500 OPTIMA Batteries $500 worth of Adam s Premium Car Care Products $500 AMSOIL Product Hot August Nights Cup Trophy Builder Hot August Nights Jacket THIRD PLACE $10, cash Eldorado Hotel Stay for five nights of Hot August Nights in 2017 McCollister s Transportation $500 OPTIMA Batteries $500 worth of Adam s Premium Car Care Products $500 AMSOIL Product Hot August Nights Cup Trophy Builder Hot August Nights Jacket FOURTH PLACE $7, cash Eldorado Hotel Stay for five nights of Hot August Nights in 2017 McCollister s Transportation $500 OPTIMA Batteries $500 worth of Adam s Premium Car Care Products $500 AMSOIL Product Hot August Nights Cup Trophy Builder Hot August Nights Jacket FIFTH PLACE $5, cash Eldorado Hotel Stay for five nights of Hot August Nights in 2017 McCollister s Transportation $500 OPTIMA Batteries $500 worth of Adam s Premium Car Care Products $500 AMSOIL Product Hot August Nights Cup Trophy Builder Hot August Nights Jacket 6TH 10TH PLACE Hot August Nights Cup Trophy Builder Hot August Nights Jacket 2015 CUP WINNERS Grand Prize Winner Randy & Lisa Wilcox with a 1962 Chevy Bubbletop, built by CAL Automotive Creations and designed by Bob Thrash. First Runner-up Gil and Janet Losi with a 1956 Plymouth Belvedere, built by Steve Cook Creations. Second Runner-up Willie Maise with a 1956 Dodge Dart, built by Will Posey at Big Oak Garage. Third Runner-up Gary Brown with a 1957 Chevrolet Pickup, built by Mike Goldman Customs. Fourth Runner-up Don and Elma Voth with a 1956 Chevy Impala, built by Chip Foose.

13 Travel & Hotel Information While rooms in Reno and Sparks fill early, it is never too late to get a room, as there are a good number of hotels and motels in the area. Here is a list of our sponsoring hotels: Atlantis Casino Resort Spa 3800 S. Virginia Street, Reno Circus Circus Reno 500 N. Sierra Street, Reno Eldorado Resort Casino 345 N. Virginia Street, Reno Grand Sierra Resort and Casino 2500 E. 2nd Street Reno Nugget Casino Resort 1100 Nugget Ave., Sparks Peppermill Resort Spa Casino 2707 S. Virginia Street, Reno Silver Legacy Resort Casino 401 N. Virginia Street, Reno Whitney Peak 255 N. Virginia Street, Reno Harrah s Reno 219 N. Center Street, Reno If you are flying in to attend Hot August Nights, most hotels offer shuttles from the Reno Tahoe International Airport to the hotel (please check with the hotel you will be staying at). Rental cars can get you from one place to the next, but if you are not planning on driving up to Lake Tahoe or Virginia City, and plan on staying in Reno and Sparks, your best bet is to travel by taxi or Citifare bus as general parking at our venues is limited.

14 Board of Directors & Staff STAFF Mike Whan, Executive Director Jon Canton, Operations Manager Laura Hutchinson, Administrative Assistant Dale Kintop, Finance Accounting Manager Heather Libretti, Marketing & Public Relations Manager Kathy Schaffer, Logistics & Project Manager BOARD OF DIRECTORS Mike Smart, President Cindy Mason, Vice President Joe Wyatt Treasurer Chris Kilian, Secretary John Boyd, Board Member Marie Burgess-Rambosek, Board Member Bob Cashell, Board Member John Crowell, Board Member Dave Funk, Board Member Geno Martini, Board Member Ron Maxwell, Board Member Russ Sheltra, Board Member Pat Witten, Board Member FOUNDATION BOARD OF DIRECTORS Mike Whan, Executive Director Mike Smart, President Cindy Mason, Vice President Joe Wyatt, Treasurer Chris Kilian, Secretary Andrew Clinger, Foundation Board Member Mike Pagni, Foundation Board Member Scott Schellin, Foundation Board Member Mary Simmons, Foundation Board Member

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