3Q15 Analyst Meeting 20 November 2015

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1 3Q15 Analyst Meeting 20 November 2015

2 Agenda 3Q15 Financial Performance Digital TV Business Current Magnet Program Channel Rating Regulatory Update GMM GRAMMY PUBLIC COMPANY LIMITED 2

3 Financial Performance GMM GRAMMY PUBLIC COMPANY LIMITED 3

4 Financial Performance Music & Digital 3Q15 Revenue THB Million 5.7% - Underlying the growth of music group this quarter was fuelled by digital music marketing with higher contribution from SMS service Song2U, while YouTube viewers and revenue sharing for music & non-music contents kept rising and reaching 19MB per month, with a total of THB 53MB for 3Q15 - Showbiz performance, though maintained at the same level as last year, somewhat slowdown after the blast happened at Ratchaprasong intersection. During 4Q15 upcoming events incl Potato, Big Mountain Music Festival, Jimlai Festival, etc. - Copyrights revenue trended upward with music rights becoming increasingly used in popular TV singing contest for many digital TV programs - Physical sales dropped with a total number of 310 albums as of 3Q Turnaround Revenue Growth More albums & releases of new singles - Increase Youtube sharing & digital music marketing - Showbiz bounces off high activities & concerts throughout the year - Full-year revenue from MuangThai GMM Live House (Opened in Oct-14) Y-o-Y % Growth Q14 2Q14 3Q14 1Q15 2Q15 3Q15 GMM GRAMMY PUBLIC COMPANY LIMITED 4 5.7% Others Physical Digital YouTube Copyright Showbiz

5 Financial Performance Digital TV GMM ONE 3Q15 Revenue THB Million 46.0% - Revenue for ONE digital TV continue to grow 31.4% Q-o-Q with top-rated ranks from series of Prime time drama on air this quarter Ban Lang Mek Tawan Tat Burapa, with lineups of new hits variety shows targeting at mass audience i.e. Suk Wan Duan Pleng. During 4Q15, drama airtime will be expanded throughout Sat-Sun - Normalized 3Q15 revenue by taking into account the disconsolidated One Enterprise resulted in an improved performance by 19.2% Y-o-Y - Revenue stream from analog free TV platform decreased in accordance with the transition towards digital free TV platform. The pull back sitcoms planned to broadcast in 4Q15 were expected to gain high popularity among fanbase incl. Heng Heng Heng, Phu Kong Chai Sanae, Baan Nee Mee Rak, Mue Prab Kook Kook Koo - Year-to-date media advertising was still depressed by economic recession, with seasonality impact witnessed during 3Q Gearing towards Top-notch DTT Channels Continue adding magnet contents especially drama & sitcom in primetime - Expand viewers base in outskirts & rural area - Create brand awareness i.e. billboard, roadshow Y-o-Y % Growth 19.2% 46.0% 1Q14 2Q14 3Q14 1Q15 2Q15 2Q15 Normalized 3Q15 Consol ONE Q15 Normalized Consol ONE GMM GRAMMY PUBLIC COMPANY LIMITED ONE DTV Others Free TV

6 Financial Performance Digital TV GMM 25 3Q15 Revenue THB Million 2.3% - Ramp-up revenue for Digital TV GMM25, with rising trend after the launch of new programs in prime-time slots under slogan Entertaining Drama & Great Fun premiered at 8 pm - GMM 25 joined LINE TV with similar target viewers by broadcasting popular contents i.e. Club Friday the Series, Ugly Duckling on LINE TV shortly after the first run, with upcoming plan to co-produce for exclusive broadcasts on LINE TV, which enhanced copyright revenue & broaden viewers base to on-line platform that can further attract media agency as proven by several GMM25 contents touching over 100 million viewers record - Revenue from radio media rose 8.4% Q-o-Q, but dropped 11.7% Y-o-Y in line with declining media industry spending - Showbiz dropped after the blast at Ratchaprasong intersection, despite big concerts showed including Big Hero, Green concert# The Lost Love Songs - Satellite-FreeTV revenue declined from previous year, following the industry transition towards digital TV 2015 Gearing towards Top-notch DTT Channels - Stay ahead with series of fresh and differentiated contents - Showcase prime-time programs under slogan Entertaining Drama & Great Fun premiered at 8 pm - Provide total content solutions across multi-platforms to enlarge viewer base while maximize revenue & branding Y-o-Y % Growth Q14 2Q14 3Q14 1Q15 2Q15 3Q15 GMM GRAMMY PUBLIC COMPANY LIMITED % Others Showbiz Radio Free TV GMM 25 DTV

7 Financial Performance Home Shopping 3Q15 Revenue THB Million 48.4% 2015 High Double Digit Revenue Growth - Despite overall depression in consumer confidence and purchasing power, O-Shopping maintained an average daily sales at 5.1 MB with rising customer base up to 790k - Plan to penetrate online shoppers Oshoppingtv.com together with mobile application showcasing more variety of product lines up to 1,000 items with high security payment system - Launch special promotion twice a month and partner with Linepay, Bank Credit Card for co-promotion - Initiate new project : Master Antenna TV (MATV) in connection with high rise condominium broadcasting system to penetrate O-shopping channel for residential viewer - Differentiate with variety of products - Expand through internet channel - Daily sales target approaching 5 MB per day by yr-end Regulatory spotlight and supporting policy GMM GRAMMY PUBLIC COMPANY LIMITED 7

8 Financial Performance Satellite TV Platform Movies & Others 3Q15 Revenue 3Q15 Revenue THB Million THB Million 73.7% 20.2% - Approximately 200K units were sold this quarter, lower Y-o-Y according to the shrinking volume of set-top-box sold for the whole market mainly caused by digital TV transformation - In an attempt to stimulate sales, series of promotion were launched this quarter following the new product lines Mini Gold with gold prize, together with big regional event Z super Mechanic Fin Fun Fair across 4 provinces Bangkok, Hadyai, Chiangmai, Khonkaen, Moreover, the Company joined Tesco Lotus presented Exclusive Trip Around the World 2 giveaway Prague-Berlin tour package & closed out festive season with Big Shoppers Farewell Year end for Tesco Lotus customers to win iphone 6S - Despite new movie Freelance generated box office revenue by THB 88 million together with substantial copyrights revenue in ASEAN market, 3Q15 revenue from movie slightly dropped 2.1% in line with overall local film industry got impacted from political unrest, economic recession and strong competition from Hollywood blockbusters - In 4Q15 GTH prepared to premiere new teen movie May Who? directed by famous producer Chayanop Boonprakob whose past achievement in SuckSeed was very popular. The new film May Who? featured Japanese comic story telling format with fantasy character and animation technique - Other business revenue decreased in the absence of publishing group following the divestment this quarter GMM GRAMMY PUBLIC COMPANY LIMITED 8

9 Strong Financial Position Financial Position Interest Bearing Debt (IBD) Ratio and Total Cash on Hand 16,301 15,950 15,106 11,894 11,711 12,604 14,145 13,918 12,180 11,596 10,821 11,523 10,136 9,776 8,627 9,007 7,795 6,942 7,391 7,660 6,442 6,481 6,364 6,115 4,503 4,699 5,093 4,319 3,916 3,879 3,977 3,173 3,583 3,936 3,772 3,661 3,678 3,016 3,340 2,157 2,032 2,815 2,228 2,100 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4,000 3,500 3,000 2,500 2,000 1,500 1, ,514 3,348 3,719 1,014 2,197 2,884 3,284 1,940 1,847 1,334 1,264 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q Assets Liabilities Equities IBD Cash IBD: Equity Note: Total cash on hand = Cash and cash equivalents + Current investments i.e. Fixed deposit, Trading and Debt securities GMM GRAMMY PUBLIC COMPANY LIMITED 9

10 2015 Outlook Profit before corporate expenses and MI Unit : MB Existing Business H 2H 1H 3Q15 4Q15 Music Others Business Progress Home Shopping Pay TV -1,461 None None None None Digital TV The ONE Enterprise (51% Equity) Extraordinary Items Divestment (SE-ED) + 72 Disconsolidating ONE TV Divestment (Index) Divestment (Others) + 34 Total -1, GMM GRAMMY PUBLIC COMPANY LIMITED 10

11 Digital TV Business GMM GRAMMY PUBLIC COMPANY LIMITED 11

12 Digital Terrestrial TV Business Two unique and distinct Digital TV channels to capture maximum audience exposure No. 31 on Digital TV and No. 41 on Satellite/Cable Theme Smart and Stylish Sincere and Sassy No. 25 on Digital TV and No. 35 on Satellite/Cable Positioning Celebrate Your Life In Style Everyday on ONE GMM Channel is with you every step of your life and every beat of your heart Main Target audiences Selected Magnet Content Premium Mass Audiences Modern Families Trendy Office Workers Pen-Tor (All-New Season) Star-studded Line-up of new primetime dramas The Star (Variety Show) Suk Wan Duan Pleng (Variety Show) All-Day Live News Young & Young At Heart Gen Y Social media savvy population Club Friday the Series Drama I Wanna Be Sup Tar GMM25 The Concert Red Carpet EFM Entertainment News GMM GRAMMY PUBLIC COMPANY LIMITED 12

13 Digital TV Business Current Magnet programs CELEBRATE LIFE IN STYLE EVERYDAY Smart and Stylish Yours ONE All Day, Everyday Hits Drama on Air at ONE Drama / Series Sitcoms TVR 1.28 TVR 1.88 TVR 2.39 TVR 2.37 TVR 3.18 GMM GRAMMY PUBLIC COMPANY LIMITED 13 Source : AC Nielsen

14 Digital TV Business Current Magnet programs CELEBRATE LIFE IN STYLE EVERYDAY Smart and Stylish Yours ONE All Day, Everyday Hits Drama on Air at ONE Game show / Variety Show News TVR 1.94 Morning News, Midday News, All day News, Late night News GMM GRAMMY PUBLIC COMPANY LIMITED 14 Source : AC Nielsen

15 Digital TV Business Current Magnet programs Drama / Series FUN EVERY DAY, TOGETHER ALL THE TIME Sincere and Sassy Entertaining Drama & Great Fun premiered at 8 pm News TVR 2.29 TVR 1.42 TVR 1.24 GMM GRAMMY PUBLIC COMPANY LIMITED 15 Source : AC Nielsen

16 Digital TV Business Current Magnet programs Game show FUN EVERY DAY, TOGETHER ALL THE TIME Sincere and Sassy Entertaining Drama & Great Fun premiered at 8 pm Reality / Variety GMM GRAMMY PUBLIC COMPANY LIMITED 16

17 Million Baht TV Advertising Spending 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000-4,712 4,835 4,712 4,835 6,637 6,037 6,271 5,847 5,832 5,682 5,585 5,470 5,526 5,847 5,427 5, ,052 7,268 7,709 7,672 7,343 6,758 7,390 5,377 5,348 4,544 4,853 5,310 4,248 2,846 2,332 2,324 2,490 2,510 1,958 8,978 5,614 8,153 8,510 8,141 8,004 5,048 4,971 4,809 5,026 3,364 3,182 3,462 3,332 2,978 6,675 6,055 6,518 4,890 4,697 4,413 1,785 1,642 1,821 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 New DTT Traditional TV GMM GRAMMY PUBLIC COMPANY LIMITED 17 Source : AC Nielsen Remark: Starting from Sept onwards, AC Nielsen announced to adjust DTT reported spending by net-off discount from rate card in order to better reflect actual DTT media spending

18 Total Individuals - All 4+ WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) TOTAL INDIVIDUALS MON- SUN PRIMETIME 18:30 22.:29 April May June July August September October November December January February March April May June July August September October TOTAL INDIVIDUALS MON- SUN ALL TIME 06:00 23.:59 April May June July August September October November December January February March April May June July August September October GMM GRAMMY PUBLIC COMPANY LIMITED 18 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7

19 Total Individuals - All WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) ALL MON- SUN PRIMETIME 18:30 22.:29 April May June July August September October November December January February March April May June July August September October ALL MON- SUN ALL TIME 06:00 23.:59 April May June July August September October November December January February March April May June July August September October GMM GRAMMY PUBLIC COMPANY LIMITED 19 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7

20 Greater Bangkok WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) GREATER BANGKOK MON- SUN PRIMETIME 18:30 22.:29 April May June July August September October November December January February March April May June July August September October GREATER BANGKOK MON- SUN ALL TIME 06:00 23.:59 April May June July August September October November December January February March April May June July August September October GMM GRAMMY PUBLIC COMPANY LIMITED 20 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7

21 Upcountry Urban WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) UPC URBAN MON- SUN PRIMETIME 18:30 22.:29 April May June July August September October November December January February March April May June July August September October UPC URBAN MON- SUN ALL TIME 06:00 23.:59 April May June July August September October November December January February March April May June July August September October GMM GRAMMY PUBLIC COMPANY LIMITED 21 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7

22 Upcountry Rural WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) UPC RURAL MON- SUN PRIMETIME 18:30 22.:29 April May June July August September October November December January February March April May June July August September October UPC RURAL MON- SUN ALL TIME 06:00 23.:59 April May June July August September October November December January February March April May June July August September October GMM GRAMMY PUBLIC COMPANY LIMITED 22 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7

23 Regulatory Update Rating License Favorite Channels MUX Coverage Subsidized Coupon HD on Satellite Lawsuit against NBTC GMM GRAMMY PUBLIC COMPANY LIMITED 23

24 GMM GRAMMY PUBLIC COMPANY LIMITED. 50 GMM Grammy PLACE, Sukhumvit 21 Rd. (Asoke), Khlongtoeinuea, Wattana, Bangkok 10110, Thailand Investor Relations ir@gmmgrammy.com Tel : (+66) , (+66) , (+66) GMM GRAMMY PUBLIC COMPANY LIMITED 24

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