Issue 2 DAY -1 Thursday, February 11, 2010 HOME AWAY FROM HOME. P&G Family Home an Oasis for U.S. Olympic Team families

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Martin Parks
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1 HOME AWAY FROM HOME P&G Family Home an Oasis for U.S. Olympic Team families

WELCOME HOME Procter & Gamble is providing athletes and their families a place to gather during Games Team USA partner Procter & Gamble will open its P&G Family Home to U.S. Olympians and their families in Vancouver on Feb.

2 WELCOME HOME Procter & Gamble is providing athletes and their families a place to gather during Games Team USA partner Procter & Gamble will open its P&G Family Home to U.S. Olympians and their families in Vancouver on Feb. 11. Located at 580 West Hastings St., the winter wonderland themed home will provide Team USA with a complimentary place to come together for the duration of the Olympic Winter Games. The house will give Olympic families the chance to mingle with other Team USA families and take advantage of four floors of P&G brand experiences, including a P&G grooming salon and spa for Olympic mothers, a Pringles/Wii lounge, a Crest/ Oral-B smile center, a Pampers play village, laundry services and an internet café. More than 200 athletes have responded with acceptances to their invitations, along with more than 700 family members, according to Janet Fletcher, associate marketing director for the P&G Olympic Team. The inspiration for the P&G Family Home came from the idea of creating a home away from home, for athletes and their families, Fletcher said. We have such a broad portfolio of products, she said, and when we thought about What s the connection with the families? it was the experiences we give people every single day We re in their homes they use us in the morning, they use us with their children we wanted to bring a little bit of that to create a home away from home. On the top floor of the home and first stop on the Family Home tour was the P&G Grooming Spa, which will provide makeovers with Pantene, COVERGIRL, Olay, Venus and Secret products from locally-hired hair stylists and makeup artists. We designed this for moms because we know that mom will want an escape. She may not want to be in the Wii Lounge or the Budweiser Bar, said Cheri McMaster, external relations manager from the P&G Olympic Team. I think it gives them a little boost of confidence, too, Fletcher added. If their daughter or son does really well at the Games I think a mom at that point is like Do I have my lipstick on? They ll be cameraready. The Tide laundry service, according to Fletcher, was an idea that surfaced after the 2008 Olympic Games in Beijing when P&G asked athletes families about their experiences at the Games. When Shawn Johnson s mom was in Beijing, we asked her about her experiences and how they could have been more comfortable and this was [an idea], she said. The last thing families want to do when they re here for an extended period of time is laundry, so this way they can bring it here and we do it for them. Adjacent to the laundry area is the Pampers play village, a large, colorful and heavily-padded playroom for toddlers and their parents to run wild. A few of the athletes [such as skeletoner Noelle Pikus- Pace (daughter is Lacee, 2) and speedskater Chad Hedrick (daughter is Hadley, born March 2009) are young parents, Fletcher said. So, we hope that they ll come here with their children and spouses. The room is replete with brand new toys, books, the first-ever Olympic diapers and a gigantic version of a park bench at the end of the room for the parents Mc- Master said, So adults can imagine how that just climbing up onto a chair takes an enormous amount of work [for a child]. The Pringles Lounge will have a custom Pringles bar, where Olympic families will have a menu of 45 Pringles flavors to choose from and a Nintendo Wii lounge. A few of the athletes are young parents, so we hope that they ll come here with their children and spouses, said Janet Fletcher, associate director of marketing for the P&G Olympic Team. The P&G Grooming Spa, which will provide makeovers with Pantene, COVERGIRL, Olay, Venus and Secret products from locally-hired hair stylists and makeup artists. We designed this for moms because we know that mom will want an escape, said Cheri McMaster, external relations manager from the P&G Olympic Team. P&G s Olympic sponsorship of Team USA includes the 2010 U.S. Olympic Team and the 2012 U.S. Olympic Team. The Home will operate in Vancouver from February from approximately 11 a.m.-11 p.m. Media requests to cover the P&G Family Home can be sent to PGFamilyHome@taylorpr.com.

VANCOUVER FORECAST HIGH/LOW Feb. 11 Rain 45/43 F Feb. 12 Light Rain 47/43 F Feb. 13 Showers 48/45 F WHISTLER FORECAST HIGH/LOW Feb. 11 Rain/Snow 39/37 F Feb. 12 Rain/Snow 39/36 F Feb.

ow 42/38 F DID YOU KNOW? Women s ice hockey players Jocelyne and Monique Lamoureux become the 21st known set of twins to be named to a U.S.

3 VANCOUVER FORECAST HIGH/LOW Feb. 11 Rain 45/43 F Feb. 12 Light Rain 47/43 F Feb. 13 Showers 48/45 F WHISTLER FORECAST HIGH/LOW Feb. 11 Rain/Snow 39/37 F Feb. 12 Rain/Snow 39/36 F Feb. 13 Rain/Snow 42/38 F DID YOU KNOW? Women s ice hockey players Jocelyne and Monique Lamoureux become the 21st known set of twins to be named to a U.S. Olympic Team and just the fourth pair on a winter team, following Phil and Steve Mahre (Alpine Skiing, 1976, 1980, 1984), Dan and Darrin Steele (2002) and Lanny and Tracy Barnes (Biathlon, 2006). QUOTEABLE They sent me off on a huge parade. The people are leaving their dreams on my shoulders, and I m proud to be able to do that. -- Nick Baumgartner (Iron River, Mich.), Snowboardcross, on support from his hometown THE TWEET SPOT Tweets from the U.S. Olympic Team Had one of the best days ever! I hung out with Meredith got to meet my favorite actress ever..sandra Oh, and yeah skated pretty fast today! -- Catherine Raney Norman, Long Track Speedskating (@raneycat) Just walked around and checked out Olympic Village. It is awesome! Good to see all of the happy faces. -- Jeret Peterson, Freestyle Skiing (@ speedypeterson) WORKING OVERTIME There s a reality check facing every athlete competing in the 2010 Olympic Winter Games in Vancouver. No matter how strong, how successful or how invincible they think they are, there comes a time to face the reality of life after sports. At least several members of the 2010 U.S. Olympic Team are mingling their life in sports with their life after sports. They could be considered the athlete-entrepreneurs of the Games. We all have to think about what we re going to do in life after sports, said women s mogul skier Shannon Bahrke (Tahoe City, Calif.), an Olympic silver medalist in 2002 in Salt Lake City. Over the next couple of weeks, Bahrke s focus will be aimed at making the most of her final Olympic competition. After the Vancouver Games end, Bahrke plans to focus her full attention on making Silver Bean Coffee successful with the same focus and energy she put into skiing moguls. Noelle Pikus-Pace s (Orem, Utah) double life for the next couple of weeks includes competing in skeleton racing at the Vancouver Games and her SnowFire Hat Co. Women s mogul skier Michelle Roark s (Denver, Colo.) business is Phi-nomenal Perfume, a product line of natural perfumes and colognes. Biathlete Haley Johnson (Lake Placid, N.Y.) began making her own line of greeting cards. Bahrke, Pikus-Pace, Roark and Johnson all got started down their business paths in different ways, but the common thread was their sports competition. Shannon Bahrke Noelle Pikus-Pace It was while sitting in a coffee shop after a day on the slopes that Bahrke s plan began to take shape. I thought, There has to be a way to bottle up the energy I felt in that shop, Bahrke said. But it was while sitting out the 2007 ski season to rehabilitate an injured knee that Bahrke finalized the plan. Her mission changed from selling coffee to providing it. While I m in competition, I m 100 percent focused on my skiing, Bahrke said. When I m on the road, I do the books for the company, but I don t have to focus on them every day. Her fiancé, Matt Happe, focuses on the business. Together they oversee the making of 12 different types of coffee in dark, medium and light blends. The Silver in the company s name represents Bahrke s Olympic medal. On the Cover: P&G Family Home Photos: Getty Images Pikus-Pace s winter hat business is nearing its first anniversary. She reports business picked up in the fall and winter months after a slow start last spring and summer. Her older sister, Amanda Yates, is a partner. continued...

I design most of the hats, Pikus-Pace said. We initially thought our target group would be 10-20 year olds. But we ve found our sales have gone to a wide range of ages both men and women.

Roark wanted to match her passion for mogul skiing with a fragrance, believing in aromatherapy. Her products are custom blended with ingredients from all over the world.

4 I design most of the hats, Pikus-Pace said. We initially thought our target group would be year olds. But we ve found our sales have gone to a wide range of ages both men and women. Janson Pace, Noelle s husband, came up with the company name, noting the winter and the need for warmth. However, the boss said there are no royalty payments involved. Roark wanted to match her passion for mogul skiing with a fragrance, believing in aromatherapy. Her products are custom blended with ingredients from all over the world. We hope to provide women with a sense of energy, power and focus, Roark said. Johnson began her business of making and selling cards out of necessity early in her career. She was training at the Maine Winter Sports Center with the help of a small stipend. She found that her creations provided some extra grocery money. I m inspired by the environment around me, the Adirondacks and northern Maine in particular, and enjoy boiling down the scene to a few key images to convey the meaning of the moment, Johnson said. Johnson sells her cards out of The Bookstore Plus in Lake Placid, N.Y. While competing, she plans to keep the business low key, but would like to expand and continue it in her after sports life. BALANCING ACT: PARENT ATHLETES ON TEAM USA While all Team USA athletes can call themselves Olympians, some of them have another title that puts an entirely different weight on their shoulders: parent. Twenty-three Team USA competitors have at least one son or daughter. Eight parents play hockey. There are two each from speedskating, luge, ski cross and curling. Others come from biathlon, skeleton and Nordic combined. Cross-country skier James Southam James Southam (Anchorage, Alaska) is the newest parent on Team USA and the only parent on the cross-country ski team. His daughter, Hazel, was born last November. When she was born, it was awesome, he said. It was the coolest thing I ve ever been around or been a part of. But the timing was less than ideal. Hazel was born four days before the ski season started, which meant the 31-year-old Southam had to fly home for three days and go back to training before the first races of the year. It was one of the hardest things I ve ever done, he said. Fortunately my parents and her parents were both there to help her out. While traveling has been difficult for Southam, he keeps everything in perspective. I definitely miss being around my family, and I guess it s just a little extra motivation. When I m here, it s a business trip. I m here to do my job, and that s been a good thing as well. Pairs figure skater Mark Ladwig (East Parrish, Fla.) can relate to balancing family and work. His son, Holden, was born last September. His experience in figure skating has taught him a lot about tackling the most important parts of his off-ice life. I ve learned over my experience with skating that you don t have to sacrifice much if you plan and prioritize, Ladwig, 29, said. I ve been able to marry a girl, Janet, from my hometown. We ve been able to start a family. I know we have to be organized and know when we re doing what. Even though he passed on his athletic genes to his son, Ladwig says there s no pressure on Holden to be an Olympian. I ve said he can do anything, Ladwig said. I m going to try to maintain that no matter what he does it must be good. I don t care if he wants to sweep streets. He s just got to be the best at it. I want him to strive for excellence in his life. And Ladwig knows his family will be cheering hard for him come Feb. 14, when he skates with his partner Amanda Evora (Sugar Land, Texas) in the Pairs Short Program. No matter the result, Ladwig knows his family members will continue to be his most fervent fans. My wife will love me. My child loves me. I can go and do my best, and if I don t, they will still love me. I have a lot of opportunities outside of skating that I m very thankful for. Michelle Roark Southam, meanwhile, will start competition in the Men s 15 km Free on Feb. 15.

5 BY THE NUMBERS 2010 OLYMPIC WINTER GAMES 7/86 Sports/Events 46 Men s Events; 38 Women s; 2 Mixed 17 Days of Olympic Competition 91 Participating Nations 5,500 Athletes expected to participate 10,000 Accredited media 25,000+ Olympic volunteers 3 billion Worldwide television viewers expected 60,600 Seating capacity at BC Place 250,000 Total tickets for sale or sold 12,000 Number of Torch Bearers 45,000km Distance covered in Torch Relay 106 Days in Torch Relay 2010 U.S. OLYMPIC TEAM 216 Athletes on 2010 U.S. Olympic Team: 123 Men, 93 Women 7 Sports in which the U.S. Team will compete 5 Medals won by short track speedskater Apolo Anton Ohno, currently tied with Eric Heiden for most career winter Olympic medals by a U.S. man and two medals away from surpassing Bonnie Blair to become the most decorated U.S. Winter Olympian in history. 3 U.S. athletes who will compete in their fifth Olympic Games - luge athlete Mark Grimmette (Muskegon, Mich.), nordic combined skier Todd Lodwick (Steamboat Springs, Colo.) and alpine skier Casey Puckett (Aspen, Colo.) 129 U.S. athletes competing in their first Olympic Games 31 U.S. athletes who have already won Olympic medals 24 Years between the oldest and youngest 2010 U.S. Olympians. Curlers Tracy Sachtjen (Lodi, Wis.) and John Benton (St. Michael, Minn.) age 40 and freestyle aerialst Ashley Caldwell (Hamilton, Va.) and figure skaters Mirai Nagasu (Arcadia, Calif.) and Caydee Denney (Wesley Chapel, Fla.) at age Inches in height of the tallest Team U.S.A. member, bobsledder Chuck Berkeley (Pittsfield, Mass.) 60 Inches in height of the five shortest 2010 U.S. Olympians, Laura Spector (biathlon/lenox, Mass.), Caydee Denney (Figure Skating/Wesley Chapel, Fla.), Amanda Evora (figure skating/sugar Land, Texas), Erika Lawler (Ice Hockey/Fitchburg, Mass.), and Michelle Roark (freestyle skiing - moguls/denver, Colo.). 23 Members of the U.S. Olympic team who have children, 17 dads and six moms 6 U.S. athletes who are active or formerly served in the military 217 Total medals won by U.S. Team in Winter Games history 7 Athletes age 18 and under 8 World Cup medals won by short track speed skater Allison Baver, more than any other U.S. speedskater 8 U.S. athletes born outside of the U.S.: Tanith Belbin, ice dancing (Kingston, Ontario, Canada); Debbie Mc- Cormick, curling (Saskatoon, Saskatchewan, Canada); Dan Joye, luge (San Tome, Venezuela); Paul Stastny, ice hockey (Quebec, Canada); Allison Pottinger, curling (Brampton, Ontario, Canada); Travis Jayner, short track speedskating (Moncton, New Brunswick, Canada); Simon Cho, short track speedskating (Seoul, South Korea) HOUSEWARMING PARTY From Feb , the P&G Family Home will be THE place for Team USA to interact, reunite and celebrate with their families. Please join us at the P&G Family Home to celebrate the opening. Interview opportunities with Team USA members, their families and P&G executives will be available on-site. Address: 580 West Hastings Street Vancouver, British Columbia, Canada V6B 1L6 Date: Time: 2:00 PM RSVP: PGFamilyHome@TaylorPR.com NIKE LAUNCHES N7 IN CANADA On February 11, Nike will announce its commitment to increasing access to sport in Aboriginal communities across Canada through the Nike N7 program. Inspired by the Great Law of the Iroquois, In every deliberation we must consider the impact of our decisions on the next seven generations, the more than 10-year program which currently exists in the United States and includes access to product and community support, will expand to include Aboriginal communities in Canada. WHAT: WHO: WHEN: Launch of the Nike N7 program and collection that aims to increase access to sport in Aboriginal communities across Canada; N7 announcement and presentations, photo opportunity and one-on-one media Q&A Sam McCracken, Nike General Manager for N7 Wilson Smith, N7 Creative Director Tewanee Joseph, Four Host First Nations CEO Caroline Calve, First Nation and 2010 Canadian Olympic Snowboarder Sid Smith, Six Nations Lacrosse Defender 3:30 p.m. WHERE: Sutton Place Hotel, Lautrec Room 845 Burrard Street, Vancouver, BC V6Z 2K6

MYTEAMUSA REWARDS The USOC announced the launch of MyTeamUSA Rewards, a retailerfunded rewards program allowing U.S. Olympic fans to earn up to 15 percent cash back from hundreds of online retailers.

com and begin shopping at the hundreds of participating online retailers.

6 MYTEAMUSA REWARDS The USOC announced the launch of MyTeamUSA Rewards, a retailerfunded rewards program allowing U.S. Olympic fans to earn up to 15 percent cash back from hundreds of online retailers. For each dollar a member earns, a matching dollar will be donated to the USOC and Team USA. Fans can register at and begin shopping at the hundreds of participating online retailers. Once members have earned at least $5 cash back, they can redeem their earnings for a Visa prepaid card or choose to donate their earnings to provide additional support for Team USA programs and facilities such as the three U.S. Olympic Training Centers, athlete health insurance, sports science and medicine, and off-thefield athlete programs such as career and tuition assistance. VISITNG USA HOUSE The USA House in Vancouver will have a limited media services operation. Journalists interested in gaining access and/or setting up interviews at Vancouver USA House should request a media day pass 24 hours in advance by sending an to USA- HouseMedia@usoc.org. The facility will have a small workroom and will provide some interview opportunities with U.S. athletes and officials. In addition, USA House will be an evening stop in the Managing Victory tour for U.S. medal-winning athletes. Due to size constraints, USA House in Whistler is not open to the press. USOC PRESSBOX Visit the USOC media website, www. usocpressbox.org, for up-to-date and daily coverage of Team USA. Available on the site: headshots of the 2010 U.S. Olympic Team, releases, media annoucements, press conference transcripts, bios, athlete Tweets and more. MEDIA ZONE PRESS CONFERENCE SCHEDULE VANCOUVER Date Sport Time Room February 11 Ice Hockey - Women 10:00 Gabriola February 11 USOC Flag Bearer/Delegation 12:00 Gabriola February 11 Skeleton 13:30 Quadra February 11 Bobsled - Men 14:00 Quadra February 11 Bobsled - Women 14:30 Quadra February 11 Snowboard - Halfpipe 15:30 Gabriola February 12 Figure Skating - Ice Dancing 12:00 Gabriola February 13 Figure Skating - Men 08:00 Gabriola February 13 Figure Skating - Women 12:00 Gabriola February 14 Ice Hockey - Men 16:00 Gabriola February 15 Ice Hockey - Men 16:00 Canada Hockey Place February 18 Ski Cross 13:00 Saturna February 27 USA Wrap-up 10:00 Gabriola WHISTLER February 11 Biathlon 15:30 Whistler Media Center (non-accredited) February 11 Luge Doubles 19:00 Whistler Media Center FLAG RAISING CEREMONY SET FOR FEBRUARY 11 Team USA will participate in the Village Flag Raising Ceremony on Feb. 11. Scheduled to begin at 17:00, the ceremony will take place in the Olympic Village Plaza of the Athletes Village in Vancouver. Media entrance to the International Zone of the Village is limited to 200 individuals each day, and each media member must receive a Village media guest pass to enter. Media guest passes are issued on a first-come, first-served basis, and passes are good for a full day. The Village Press Office opens at 9 am. Media interested in attending the Flag Raising are encouraged to visit the Village Press Office in the morning to secure a guest pass for the day. In the Spotlight: Pairs figure skater Mark Ladwig stops for an interview during Team Processing; and alpine skier Lindsey Vonn answers questions during a press conference. Follow Team USA online at and on Twitter and Facebook.

Issue 11 DAY 8 Saturday, February 20, 2010 ON THE RIGHT TRACK

Issue 11 DAY 8 Saturday, February 20, 2010 ON THE RIGHT TRACK ON THE RIGHT TRACK LIFE S LESSONS Over the last four years since he won a gold medal in speedskating in the 2006 Olympic Winter Games in Torino, Chad Hedrick (Spring, Texas) has learned there s a better