A ONCE IN A LIFETIME OPPORTUNITY FOR WINTER SPORTS BUSINESS IN CHINA

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1 A ONCE IN A LIFETIME OPPORTUNITY FOR WINTER SPORTS BUSINESS IN CHINA FINNISH OLYMPIC DESIGN GROUP

2 A ONCE IN A LIFETIME OPPORTUNITY China is the fastest growing WINTER sports market in the world, with an enormous number of potential customers. They are taking a strong focus on developing their winter sports culture, with the goal of introducing winter sports to more than 300 million people. This is a once in a lifetime opportunity for winter sport businesses. Entering the Chinese market can be hard. This is why the government of Finland has developed the Finnish Winter Sport Cluster, which will push Finnish winter sports expertise and products forward with the help of Finnish municipalities and Chinese central and regional governments. The Cluster will be represented in strategic locations across China through office network. Chinese staff will ensure constant local presence, allowing for smoother communication within the cluster.

3 GOAL: BY 2022 FINLAND IS THE PREFERRED PARTNER IN WINTER SPORTS IN CHINA

4 Four Business Areas to Boost SPORTS CONTENT Coaching Athletes development Event expertise Sports Education COLLABORATION Sister City networks 2019 Winter Sport Theme Year Sport Associations Ministerial collaboration (MoHURD, GAS, MofCom, etc.) SPORTS CONTENT COLLABORATION CLEAN TECHNOLOGIES CONSUMERS A ONCE IN A LIFETIME OPPORTUNITY FOR WINTER SPORTS BUSINESS IN CHINA CLEAN TECHNOLOGIES Construction projects Olympic stadiums and athlete village construction Ski resorts and related infra solutions Arena and Ski tube solutions Arena conversions, upgrades, multipurpose arenas Automation and maintenance CONSUMER Equipment Clothing and apparels Sport Tourism

5 Organization Chart Draft Steering group BF, MFA, MEE, MEC, OC, companies, cities, federations Head of Sports Cluster NN Senior Sports Advisor Fin. 30% Business Finland partner services Project Manager Fin. Consultant 50% Fin. Project Manager Cn. Marketing 30% Visit Finland Innovation funding Senior Advisor Cn. Beijing Winter Sports Show Room Winter Sports Offices Harbin Zhangjiakou Winter Sports Offices Others under Study

6 Finnish joint offering Clear focus and identifying opportunities Companies ready for China market Success for the cluster members Delegations and door opening services Local networks in the target market Individual support for member companies when needed State level Program Team Finland - collaboration

7 Strong presence in China Organization in China: Presence in Beijing + Winter sports offices in the provinces Identifying Chinese customers and their needs Understanding the latest developments of the Winter Sports sector in China Identifying new markets and creating networks Provinces, Cities, companies, central and local governments Understanding the local way of doing business Maintaining and widening the local network to support Finnish business in China Detailed planning and activities in individual company level Strengthening marketing and sales knowhow of the member companies in China Trainings for companies to clarify the value proposition and messaging in the marketing materials Supporting the member companies individual action plans in China Small scale consulting when needed Visibility and marketing Delegations in China and Finland, exhibitions and seminars Speaking slots in Chinese Winter Sport related conferences Buyers and press visits to Finland Online and offline marketing materials

8 HOW DO WE DO IT? - Finding and verifying business leads and organizing matchmaking through network in China - Business delegations and seminars in China and Finland (approx 6-8 visits a year) - Opening of the Harbin winter sport office followed by Beijing Showroom and Zhangjiakou office - Office services and facilitating negotiations for members - Maintaining relationship with Chinese officials with the support of the team in China and the Embassy of Finland in China - National Sino-Finnish 2019 Winter Sports Theme Year opening doors - Social media and online presence in China + combined marketing materials for the cluster - Business trainings for member companies by Business Finland - Evaluating Business Finland innovation funding for member companies - Support from steering group consisting of company, ministries and sport federation representatives - All program activities are planned by steering group and discussed with all the members

9 Showroom as an option - Services - Office space - Showroom with advanced digital facilities - Open 5 days a week - Possibility to organize company specific events and business negotiations - Possibility to bring and stock printed company marketing materials - Business Finland employee present based on availability - Benefits - Central location in Beijing for business meetings - Joint Finnish offering brings credibility for all companies in the facility - All needed office facilities while visiting Beijing - Company materials always available for visitors - Easy to access location for Winter Sport related events

10 Workshop - All members are asked to send a representative to the Winter Sports Workshop held in the Team Finland House on Wednesday the 20 th June 2018 at 1pm-4pm - Meeting agenda - Going through the detailed proposition for the first year s activities and program content - Workshop: Comments and modification ideas on the activity plan - The final plan will be will be drafted based on the members comments and ideas - Setting up the steering group for the Winter Sports Cluster - The membership period and member activities start the 1 st of August 2018

11 OLYMPIAD

12 PRICING CITIES / year Including 5 local startups LARGE CORPORATIONS / year Beijing showroom / year SMALL and MEDIUM SIZE COMPANIES Membership / year Beijing showroom / year SPORTS INSTITUTES & EDUCATION Membership / year Beijing showroom / year SPORTS ASSOCIATIONS Commercial Rights Co-operation

13 WHY JOIN? 01 THE STATE Government level cooperation with China. Finnish Winter Sports Cluster is the official program of Finnish government 04 THE MOMEMTUM IS NOW 2019 is the official winter sport year between Finland and China, which will strongly reflect to Olympics 2022 and beyond. 02 THE BRAND Operating under a respected Finnish brand as a part of the official Finnish winter sport offering THE MARKET 05 Exclusive access to the fastest growing winter sports market in the world 03 THE OFFERING The combined offerings of top companies, sports institutes, associations, cities and other stakeholders can be implemented in different regions in China 06 THE LOCAL NETWORK A locally managed Beijing Showroom + office network across China, which prescreens projects and arrange events for members