Tokyo Summer Olympics 2020 How companies can achieve

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1 Tokyo Summer Olympics 2020 How companies can achieve their goals in Japan? 24th July 9th August 25th August 6th September Petri Tulensalo Head of Sports Cluster Business Finland

2 TOKYO SUMMER OLYMPICS AND PARALYMPICS 2020 JAPAN tells its story globally and appears as a future expert Circular Economy, Renewable Energy Solutions, Artificial Intelligence, Robotics, Future Tech. Finland has an excellent and strong country brand -with the stories of our life, businesses, (perhaps best known Nordic country!) Clean Food, Health&Well-Being, Tourism, Smart Energy, Bio-based Economy, Digital Solutions Free Trade Agreement between EU and Japan The agreement's entry into force will immediately remove tariffs on 90 per cent of exports from the EU to Japan

3 EXPERIENCE FINLAND PAVILION Business Finland implements the Finnish Pavilion at the 2020 Summer Olympics and Paralympics, a central location on the grounds of the host city of Tokyo, the Embassy of Japan During the games, the Pavilion serves as the official National Hospitality House for Finnish Olympics and the Paralympic Teams, where will visit Official delegations of the Finnish State, The Finnish Olympic and the Paralympic Committee Customers and partners of the finnish companies Team Finland Japan key contacts from various business segments Top athletes, Olympics tourists Pavilion is open until end of the year 2020 for company private events Business Finland offers you the opportunity to become a Partner of the Experience Finland Pavilion. As a partner, you can grow your business, build and strengthen relationships with customers and stakeholders!

4 ACTIVE IN MEDIA We will strive for leadership in social media Storytelling about Finnish companies in a unique Pavilion in the property of Embassy of Finland Team Finland spirit of all the Pavilion partners The Pavilion will continue to be used for customer events, theme days, theme weeks, also after the games until end of the year 2020 Embassy Tokyo press department will be using their SoMe, Business Finland Japan local networks and contacts

5 PARTNER TYPES EXECUTIVE PARTNER The most extensive enterprise customization, the ability to influence already in the conceptual design phase of the project Uninterrupted visibility of the entire Pavilion during the existence of the Pavilion PREMIUM PARTNER The digital takeover of the pavilion space, the corporate look and feel are made possible by AV customization Strong presence and visibility of the company's private events GROWTH GROUP PARTNER The digital takeover of the pavilion space, the growth group corporate look and feel are made possible by AV customization Strong presence and visibility of the growth group company's private events Team Finland spirit opens a possibility to participate also other companies private events (tba) EXECUTIVE PREMIUM GROWTH DESTINATION SUPPLIER DESTINATION PARTNER The digital takeover of the pavilion space, the Destination partner look and feel are made possible by AV customization Strong presence and visibility of the company's private events SUPPLIER PARTNER Uninterrupted visibility of the entire time during the existence of the Pavilion thru for example goods, food or beverages Team Finland spirit opens a possibility to participate also other company private events

6 A GROWTH GROUP PARTNER A Growth Group Partner is having rights to use Pavilion premises during promotional events and seminars These companies are provided with digital AV visualization solutions that take the Pavilion's space with the right images, lights and sound. The environment tells the desired story, creates an enthusiastic and intense atmosphere, presents lifestyle products, services to invited guests in the Pavilion A Growth Group might have also a possibility to receive entry access to other company private event (the decision is made by a company who owns a private event) Companies can benefit from the local networks of Business Finland Japan and the Media contacts of the Finnish Embassy in Tokyo Companies will have also an opportunity to organize private events for their desired target groups in autumn after the games

7 Captivating storytelling with 360 degree High-Definition projection of images, computer graphics and videos. (TheBox) Modification of your existing audio-visual material (video, images, computer graphics, sounds) into immersive 360 format! (TheBox)

8 A GROWTH GROUP PAVILION PARTNER OPERATING TABLE 1. Morning (hours 9-12) For companies 2. Afternoon (hours 13-16) For athletes 3. Evening (hours 17-19) For companies GAME WATCH: Olympic, slots 24th July 9th August 2020 (17 days) (Exact dates, times will be reserved first pay, first serve ) GAME WATCH: Paralympic, slots 25th August 6th September 2020 (13 days) (Exact dates, times will be reserved first pay, first serve ) AFTER GAME, days 21 Sept - 11 Dec 2020 (Exact dates, times will be nominated first pay, first serve ) 1 x time (hours 9-12) 1 x time (hours 17-19) 1 x time (hours 9-12) 1 x time (hours 17-19) 3 x days

9 CONTACTS ELINA WARSTA, PROJECT MANAGER, SPORTS CLUSTER, BUSINESS FINLAND PETRI TULENSALO, HEAD OF SPORTS CLUSTER, BUSINESS FINLAND PEKKA LAITINEN, SENIOR ADVISOR, BUSINESS FINLAND, TOKIO