Welcome Friends to our 17th Annual Bull Sale!

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2 Pleasant Dawn Charolais Welcome Friends to our 17th Annual Bull Sale! Once again, we would like to thank all of our customers for your support over the years. It has been a real pleasure working with so many cattlemen and women! We listen to our customers and always try to get you the most profitable animals possible. The bulls this year have the same traits that we strive for every year! Being in the cattle industry is one tough business, so they must have calving ease that all our customer s desire. My dad and I calve out all our cows, so we know calving ease! Early gestation, long smooth calves with the right bone will go a long way and these bulls have those traits. With expenses going up every year, the calves must make more money and all of that is through pounds. Wide topped calves with easy fleshing and length of spine are very important! Females that are fertile, calve on their own with milk and natural spring of rib and good temperament are the foundation of our herd. By knowing our cows dominant points, we breed each one specifically with great thought to each bull. Check out our EPDs and you will notice most are below average for BW and above average for WW, YW and Milk. As always our goal is customer satisfaction, so if I can help in any way, please feel free to contact me. We appreciate all your comments and look forward to seeing and visiting with you sale day! Sincerely Trent & Ashley Hatch and family Welcome to the 17th Annual Pleasant Dawn Bull Sale. Once again, Trent and Ashley have a great offering of bulls for your appraisal. They make their living with the cows and are always striving to produce a better product that will work for them and you. This year is no different with some new sire groups that are sure to impress both purebred and commercial producers. The Pleasant Dawn prefix is seen around the world and for good reason. This pen is the same as you have been used to seeing, with bulls that will fit any segment of the industry. Polled, easy calving, good performance, hair and structurally sound with great EPD to back them up. The same trusted guarantee and customer service hasn t changed in all these years. From white to red factor, from heifer bulls to cow bulls that will add pounds, have a look. Take advantage of the Charolais performance and sale ring premiums by putting high quality Charolais bulls in your breeding program. The sale will be broadcast live on so if you can t make it to the sale you can bid online. Be sure to register early if you are using this service. If Jon, Candace, or I can be of any assistance before the sale or on sale day please don t hesitate to give us a call. We would be happy to find you bulls that are right for your program. Sincerely, Helge & Candace By Jon Wright By Livestock cell

3 Pleasant Dawn Charolais 17th Annual Charolais Bull Sale Saturday, March 16, 2018, 2:00 pm Heartland Livestock, Virden, MB Sale Day Phones Heartland Livestock Helge By cell Trent Hatch cell Tully Hatch cell Jon Wright Sales Staff Danny Skeels, Auctioneer Gene Parks, Ring service Robin Hill, Heartland Featuring 52 bulls All are polled Insurance Insurance will be available sale day from Keystone Livestock Services, Lois McRae, or cell Accommodations Jay s Inn Countryside Inn Credit Card Purchases Purchases may be made on Visa or Mastercard. A 3% surcharge will be applied. Semen Testing All bulls will be semen tested within 30 days of the sale. Scrotal circumferences will be posted at and bylivestock.com. Delivery If you are able to bring your trailer on sale day, we will take $50 off the purchase price of your bull. For delivery immediately after the sale, and for bulls returning to Pleasant Dawn for future delivery, we can deliver your bulls at a cost of $75 for 200 km. We will work with you on other destinations. Online Bidding Available on DLMS Breed Average EPD CE 4.5 BW 1.1 WW 43.3 YW 83.1 M 21.1 TM 42.8 Genomically Enhanced EPD Some of the bulls have GEPD beside their EPDs. 50K SNPs were done on some of them which enhances the accuracy of their EPD. All buyers will be entered in a draw for a prize! Join us For coffee and donuts courtesy of Oak Lake Credit Union. No place to put your bull We can look after your bull at Pleasant Dawn Charolais at no charge until May 1. Bulls left at the farm must be insured. From a past customer We have a mixed grain and cattle operation here on both our farms. We have purchased nine Pleasant Dawn bulls over the years and we keep coming back because of calving ease, growth, weight gain and overall performance. We keep our own replacement heifers to build a strong foundation in our herds. We truly appreciate the Hatch family s hard work in producing these quality bulls. The after sale service and customer satisfaction are excellent. We are looking forward to seeing the next line of herd sires on sale day, God willing. Thank you Hatch families. Gerald & Sheila Lukin Cory, Shirley, Zachery, Stephanie & Alyssa Lukin Riding Mountain, Manitoba Unable to Attend the Sale? You need not be disappointed. We will select a bull for your program and guarantee you ll like him. Just give us a call. Sale Manager Bull videos will be available at the beginning of March Pleasant Dawn Charolais Box 132, Oak Lake, MB R0M 1P0 Trent & Ashley Hatch cell Helge By Candace By Jon Wright Shannon Rd, Regina, SK S4S 5B1 charolaisbanner@gmail.com Pleasant Dawn 17th Annual Bull Sale 1

4 1 PLEASANTDAWN MOBILE103F Homo Polled PMC TLJ 103F January Mobile is a calf that just keeps on impressing! He has a nice head with great neck extension, he is wide yet ultra smooth with shoulders blended in perfect for calving ease. Has a deep rib with natural spring and carries the depth all the way back through the flank that is extremely hard to get when a calf is freakishly this long. A tremendous straight top for this kind of length. Love the big hip with length of hook to pin bone, with the muscle in the hind quarter. Also finer boned for calving ease, yet with a big foot and that doesn't happen too often. Great testicular development and temperament. A calf that has unlimited potential that I have drawn semen from and am already looking forward to his progeny. Retaining 1/4 semen interest GEPD 2 CE 6.6 BW -2 WW 57 YW 108 M 25 TM 54 BW DW DW 1625 LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) EATONS BIG BUD P(P) PLEASANTDAWN LADY103D(P) PLEASANT DAWN BABE 102W(P) PLEASANTDAWN CHROME505F Homo Polled PMC ASH 505F January Chrome is one eye catcher of a calf! He's is tremendously thick with a huge quarter and a real wide top. Out of a Chisum daughter with a beautiful udder. These MAIN calves just click with our Chisum and Bud daughters! Retaining 1/4 semen interest LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) PLEASANT DAWN CHISUM 216A(P) PLEASANTDAWN CLOVER50D(P) PLEASANT DAWN ROSE 5A(P) GEPD CE 6.1 BW -.9 WW 44 YW 92 M 28 TM 50 BW DW DW Pleasant Dawn 17th Annual Bull Sale

5 PLEASANTDAWN ASPEN 54F Homo Red, Homo Polled, Leptin TT QPMC TLJ 54F February Pleasantdawn Aspen is probably the best red calf we have raised. He carries the traits that made Charolais famous in the feedlots. He is full of red meat with a huge hip on him and carries the meat all the way down his twist. He has a super long top with great width from his front through to his loin. Out of a heavy milking heifer with nice small teats, he has the combination of leaving very heavy muscled males and very feminine females with beautiful udders, in a Homozygous Red calving ease performance package. I have drawn semen from him and will be using him AI with confidence in our herd for years to come. Retaining 1/4 semen interest PLEASANT DAWN MAX 70S(QP) PLEASANTDAWN REDZONE852Z(QP) PLEASANT DAWN RED 52S(QP) VIKSE OVER TIME 104A(P) PLEASANT DAWN OVERTOP540D(QP) PLEASANT DAWN MAGGIE 54U(QP) GEPD CE 6.7 BW.1 WW 51 YW 93 M 24 TM 49 BW DW DW 1472 PLEASANTDAWN CATALYST 917F Homo Polled PMC TLJ 917F February Length, width and hair, with a strong top and smooth front. Makes this Magico son another top prospect with his crazy combination of calving ease and performance and 50k EPDs that are awsome. Retaining 1/4 semen interest LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) EATONS BIG BUD P(P) PLEASANTDAWN LADY 917D(P) PLEASANTDAWN MARTHA 317X(P) GEPD CE 7.7 BW -2.6 WW 57 YW 109 M 21 TM 49 BW DW DW 1564 Pleasant Dawn 17th Annual Bull Sale 5

6 5 Homo Polled PLEASANTDAWN TALON 327F QPMC TLJ 327F January PLEASANT DAWN MAGNUM 56T(QP) PLEASANT DAWN MVP 316Y(P) PLEASANT DAWN RIO 216P(P) SWR AEROSMITH 7A(P) PLEASANTDAWN LADY721D(P) PLEASANTDAWN STEAK 712A(P) An MVP son and well, MVP does one of the best jobs of producing calving ease and performance with maternal traits out there and this guy is a lot like his daddy. CE 8.9 BW -2.2 WW 56 YW 114 M 24 TM 52 BW DW DW Homo Polled PLEASANTDAWN BELGIUM851F PMC TLJ 851F January PLEASANTDAWN CAPTAIN 675C(P) PLEASANTDAWN LADY 975A(P) CAMPBELLS BOMBSHELL 15B(P) PLEASANTDAWN SWEETS 951D(P) PLEASANTDAWN ERIKA 851Y(P) A top Captain calf with awesome performance. I like his natural spring of rib with his length and depth of rib and real good deep quarter. A top prospect out of a proven pedigree. CE 5.7 BW -.1 WW 47 YW 95 M 24 TM 48 BW DW DW 1470 From a past customer There are few certainties in farming, but exceptional quality herdsires from the Hatch family is one. We have used Pleasant Dawn bulls for over 14 years with great success. Our weaning weights continue to increase and our birth weights still remain below 100 lb., largely due to Pleasant Dawn genetics. I love the even temperament and hair coat of their bulls and we have never trimmed a bull s feet. ~ Fred Greig, Avondale Seeds From a past customer We run a 120 head commercial cow/calf herd. Since 1990 we have purchased our bulls exclusively from the Hatch family. Their extensive breeding program allows us to choose the bulls we need year after year. Disposition, calving ease, weight gain and customer satisfaction! All good reasons for our repeat purchases. ~ Hainsworth Farms Deloraine, Manitoba Notes: 6 Pleasant Dawn 17th Annual Bull Sale 6 Pleasant Dawn 17th Annual Bull Sale

7 Dbl Pld PLEASANTDAWN GREEK476F PMC TLJ 476F January SVY NORTHSTAR 153Y PCC ROME 437B(P) MXS BEYONCE' 44X(P) PLEASANTDAWN SPLENDOR 53Z(P) PLEASANTDAWN SHIRLY 476B(P) PLEASANTDAWN KAYLA 276X(P) Another Rome calf and he's got some style to him too with meat. 7 CE 2.6 BW 2.5 WW 36 YW 77 M 27 TM 45 BW DW DW 1367 Dbl Pld PLEASANTDAWN JET 17F PMC TLJ 17F January SVY NORTHSTAR 153Y PCC ROME 437B(P) MXS BEYONCE' 44X(P) PLEASANTDAWN MARSHALL70P(P) PLEASANT DAWN SARA 17X(P) PLEASANT DAWN SUN 710N(P) His sire, Rome, was champion at many shows and we used him for his added depth of rib with length. CE 3 BW -1.3 WW 47 YW 96 M 26 TM 50 BW DW DW rd Gen. Polled PLEASANTDAWN SEAL81F PMC TLJ 81F January EATONS BIG BUD P(P) PLEASANT DAWN CHISUM 216A(P) PLESANT DAWN MAGGIE 316X(P) PLEASANT DAWN FIRE 176S(P) B BAR D MISS DONNA 1Z(P) WAT-CHA PRIMA DONNA 24P(P) A Chisum son who would work on heifers. Lots of extra length and hair on this guy and like all Chisums, he has a great temperament. 8 9 GEPD CE 11.5 BW -2.8 WW 46 YW 96 M 21 TM 45 BW DW DW rd Gen. Polled PLEASANTDAWN TORNADO630F PMC TLJ 630F January EATONS BIG BUD P(P) PLEASANT DAWN CHISUM 216A(P) PLESANT DAWN MAGGIE 316X(P) PLEASANTDAWN MARSHALL70P(P) PLEASANT DAWN SHERRY730T(P) PLEASANTDAWN BEAUTY 720L(P) CE 2.3 BW -.4 WW 55 YW 107 M 25 TM 52 BW DW DW This Chisum calf is going to bring the added pounds that people and the feedlots desire. Out of one of the oldest cows on the farm. From a past customer Our pasture consists of native grass with rough terrain, including sloughs, rock ridges and lots of bush. Pleasant Dawn bulls have worked extremely well in our pastures, having to cover a lot of acres in a day with our 300 head cow herd. The calves have consistency with calving ease which is a must for our farm. We will definitely continue to buy bulls from the Hatch family. ~Marc & Allison Van De Kerckhove Toutes-Aides, Manitoba Pleasant Dawn 17th Annual Bull Sale 7

8 11 PLEASANTDAWN ED 124F Dbl Pld PMC TLJ 124F January SVY NORTHSTAR 153Y PCC ROME 437B(P) MXS BEYONCE' 44X(P) PLEASANTDAWN SPAWN 765W(P) PLEASANT DAWN BROOKLYN 1Y(P) PLEASANT DAWN BROOKLYN 9T(P) We used Rome to add depth of rib and well, did he ever with this guy. Lots of guts and length. CE 2.9 BW 1.7 WW 35 YW 71 M 30 TM 48 BW 95 Aug 13 WW 520 Jan 16 YW Red Factor, 4th Gen Pld PLEASANTDAWN OLYMPIC321F QPMC TLJ 321F January PLEASANT DAWN MAX 70S(QP) PLEASANTDAWN REDZONE852Z(QP) PLEASANT DAWN RED 52S(QP) PLEASANT DAWN MVP 316Y(P) PLEASANTDAWN LADY 21D(QP) PLEASANT DAWN MARSHA 21X(P) Redzone produces good performance in a calving ease package and this guy s mom is an MVP, so he's got the calving ease and performance with maternal covered. CE 8.8 BW -.7 WW 56 YW 109 M 24 TM 52 BW DW DW rd Gen Polled PLEASANTDAWN TECH94F PMC TLJ 94F March PLEASANT DAWN MVP 316Y(P) CTP MR ARROW 156A(P) RTP MISS PORCELIN 156U(P) FOOTPRINTS CROSSFIRE 113Y(P) PLEASANTDAWN SANA 804B(P) PLEASANTDAWN LINDA 504Y(P) A real deep bodied meat machine with length and performance. CE.8 BW 2.8 WW 55 YW 103 M 27 TM 55 BW DW DW Red Factor, 3rd Gen Pld PLEASANTDAWN BRONX 632F QPMC TLJ 632F February SPARROWS KINGSTON 139Y(P) HRJ BULLETPROOF 411B(QP) HRJ MISS PARIS 7S(P) DIAMOND W REDVAR 78U(QP) PLEASANT DAWN DANIA32X(QP) PLEASANT DAWN RED 32R(P) A Bulletproof calf out of a heavy milking mother. CE 6.1 BW.5 WW 36 YW 66 M 28 TM 46 BW DW DW Pleasant Dawn 17th Annual Bull Sale Pleasant Dawn 17th Annual Bull Sale

9 Homo Red, Homo Polled PLEASANTDAWN METRO 815F QPMC TLJ 815F February PLEASANT DAWN MAX 70S(QP) PLEASANTDAWN REDZONE852Z(QP) PLEASANT DAWN RED 52S(QP) DIAMOND W REDVAR 78U(QP) PLEASANT DAWN ROSE 815Y(QP) PLEASANT DAWN BETTY 715R(P) Another Homozygous red calf that will always throw the red gene and has tremendous growth. GEPD CE 3.4 BW 2.5 WW 47 YW 84 M 26 TM 50 BW DW DW 1441 Homo Red, Homo Polled PLEASANTDAWN COUNTACH873F QPMC TLJ 873F February SPARROWS KINGSTON 139Y(P) HRJ BULLETPROOF 411B(QP) HRJ MISS PARIS 7S(P) PLEASANT DAWN MAX 70S(QP) PLEASANTDAWN CHERRY 873B(QP) PLEASANT DAWN RED 173S(QP) A Homozygous red calf, out of Bulletproof that also has good depth, muscling and length. Out of a top Max daughter. GEPD CE 10.9 BW 2.5 WW 45 YW 94 M 26 TM 48 BW DW DW 1447 Red Factor, 3rd Gen Pld PLEASANTDAWN ACE 806F QPMC ASH 806F February PLEASANT DAWN CHISUM 216A(P) PLEASANTDAWN CLASSIC 707C(P) PLEASANT DAWN EXTRA 70A(P) PLEASANT DAWN MAGNUM 56T(QP) PLEASANT DAWN MAGGIE86Z(QP) PLESANT DAWN CARRIE46W(QP) This guy's mom had mastitis and only milked on 2 teats but he has really taken off. More hair and depth than most reds and real nice small head. CE 1.4 BW 2.8 WW 48 YW 99 M 27 TM 51 BW DW DW 1316 Red Factor, 4th Gen Pld PLEASANTDAWN JAG 703F QPMC TLJ 703F February PLEASANT DAWN MAX 70S(QP) PLEASANTDAWN REDZONE852Z(QP) PLEASANT DAWN RED 52S(QP) DIAMOND W REDVAR 78U(QP) PLEASANTDAWN RED FERN 3X(QP) PLEASANT DAWN RED 703P(QP) A Homozygous red calf, you can use these dark reds on blacks and retain black calves or on red to get red or on whites to get the tan calf that tops markets every fall. CE 7.8 BW -.9 WW 38 YW 75 M 22 TM 41 BW DW DW 1216 Pleasant Dawn 17th Annual Bull Sale 9

10 19 4th Gen Pld, Twin PLEASANTDAWN INFINITY 202F PMC ASH 202F February PLEASANTDAWN CAPTAIN 675C(P) PLEASANTDAWN LADY 975A(P) PLESANT DAWN SIDNEY20W(P) PLEASANT DAWN MARSHA 2Z(P) PLESANT DAWN SOURIS 72W(P) This guy is an easy calving bull that is soggy and deep ribbed with that hair the auction marts love. He comes from a real easy keeping mother with lots of milk. CE 15.4 BW -5.6 WW 37 YW 81 M 25 TM 43 BW DW DW rd Gen Pld PLEASANTDAWN FURY 256F PMC TLJ 256F February PLEASANT DAWN MAGNUM 26T(P) CAMPBELLS BOMBSHELL 15B(P) CAMPBELLS SAFEKEEPING15S(P) PLEASANTDAWN SPLENDOR 53Z(P) PLEASANTDAWN ABBEY851B(P) PLEASANTDAWN AMBER 51K(P) Another Bombshell and they all have perfect tops and good hips that the buyers like at the auction marts. CE 7.4 BW -.6 WW 40 YW 77 M 27 TM 47 BW DW DW th Gen Pld PLEASANTDAWN SOLO 617F PMC TLJ 617F February ZWB PLEASANTDAWNLEDGER34B(P) PLEASANT DAWN UNREAL 58Z(P) PLEASANT DAWN MAGNUM 56T(QP) PLEASANTDAWNRED 417X(Q) PLEASANT DAWN LADY 317T(P) A heifer bull for any herd with good performance and longevity on his mother's side. GEPD CE 11.7 BW -3.8 WW 40 YW 78 M 29 TM 49 BW DW DW 1383 From a past customer In the past 14 years we ve purchased 20 Pleasant Dawn bulls. These bulls have consistently given us calf crops that have good hair coats and feed well. The bulls themselves have all had good feet and sired mothers that milk. ~ Van Buren Stock Farm Pipestone, Manitoba From a past customer There has been a lot of ups and downs in the cattle industry, but one thing that remains solid is the bulls the Hatch family has to offer. Quiet, good hair coats and calving ease are all attributes that keep us coming back to buy Pleasant Dawn Bulls. We have been buying bulls from Tully and Trent for about 7 years and have never had need to get any of their bulls feet trimmed, which in my opinion means they have a feed program that really works. Also peace of mind on sale day, that they back their bulls like very few in the industry. ~ Wes and Wayne Lamport, Melita, MB 10 Pleasant Dawn 17th Annual Bull Sale

11 3rd Gen Pld PLEASANTDAWN PARKER710F PMC TLJ 710F February EATONS BIG BUD P(P) PLEASANT DAWN CHISUM 216A(P) PLESANT DAWN MAGGIE 316X(P) PLESANT DAWN RIO136X(P) PLEASANTDAWN LADY 710Z(P) PLEASANT DAWN SARA 17X(P) A Chisum that has got the extra length with depth that will add a lot of extra pounds on your calves. CE.2 BW 1.3 WW 52 YW 108 M 24 TM 49 BW DW DW th Gen Pld PLEASANTDAWN VADER832F PMC TLJ 832F February PLEASANT DAWN MVP 316Y(P) CTP MR ARROW 156A(P) RTP MISS PORCELIN 156U(P) PLEASANT DAWN RADAR25Y(P) PLEASANT DAWN MAPLE 632A(QP) PLESANT DAWN DANIA32X(QP) Look at this guy s birth weight, then his good growth it s a complete package with his heavy milking mother. CE 8.7 BW -1.9 WW 41 YW 81 M 29 TM 50 BW DW DW th Gen. Polled PLEASANTDAWN NICK932F PMC TLJ 932F February PLEASANT DAWN MAX 70S(QP) PLEASANT DAWN MAXWELL38Z(QP) PLESANT DAWN MAGGIE48X(P) DIAMOND W REDVAR 78U(QP) PLEASANTDAWN RED931X(QP) PLEASANT DAWN RED 731S(QP) A real meat machine in a calving ease package. I lost his mother when he was a calf so he had to steal in the summer, but he sure is gaining well now. CE 12.5 BW -2.7 WW 28 YW 63 M 32 TM 45 BW DW DW rd Gen. Polled PLEASANTDAWN ACTIVATE 452F PMC TLJ 452F February PLEASANT DAWN MAGNUM 26T(P) CAMPBELLS BOMBSHELL 15B(P) CAMPBELLS SAFEKEEPING15S(P) FOOTPRINTS CROSSFIRE 113Y(P) PLEASANTDAWN CORRIN 952B(P) PLEASANTDAWN LADYMONTE952Y(P) CE 6.6 BW.1 WW 40 YW 77 M 21 TM 41 BW DW DW Out of a Crossfire female who puts a lot of meat in her calves. This guy also has a tremendous top being out of Bombshell. Pleasant Dawn 17th Annual Bull Sale 11

12 26 4th Gen Pld PLEASANTDAWN HOLDER 714F PMC TLJ 714F February ZWB PLEASANTDAWNLEDGER34B(P) PLEASANT DAWN UNREAL 58Z(P) PLEASANTDAWN SPAWN 765W(P) PLEASANTDAWN VICE 714Y(P) PLEASANTDAWN VANILLA 14K(P) This is one deep ribbed, calving ease bull, out of a great uddered cow. CE 9.3 BW -3.1 WW 37 YW 74 M 26 TM 45 BW DW DW Homo Polled PLEASANTDAWN PRESENCE 953F PMC TLJ 953F February PLEASANT DAWN MVP 316Y(P) CTP MR ARROW 156A(P) RTP MISS PORCELIN 156U(P) PLEASANTDAWN RAZOR 14W(P) PLEASANTDAWN PRETTY 853Y(P) PLEASANT DAWN LADY 653T(P) aanother Arrow calf that is a lot like his dad. Good feet, depth of rib and length, with, as always, the calving ease and performance we desire. He goes back to one of my most consistent calving ease cow families and I still have his grandmother at 12, she's a sure shot for fertility and milk. GEPD CE 7.2 BW -.9 WW 44 YW 93 M 32 TM 54 BW DW DW th Gen Pld PLEASANTDAWN HARDWARE 718F PMC TLJ 718F February LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) CTP MR ARROW 156A(P) PLEASANTDAWN LADY718D(P) PLEASANTDAWN ROSE 518Z(QP) A thick, calving ease, Magico calf that is super correct. CE 6.1 BW.1 WW 48 YW 97 M 27 TM 52 BW DW DW Pleasant Dawn 17th Annual Bull Sale 29 3rd Gen Pld PLEASANTDAWN SPLASH 834F PMC TLJ 834F February PLEASANT DAWN MAGNUM 26T(P) CAMPBELLS BOMBSHELL 15B(P) CAMPBELLS SAFEKEEPING15S(P) PLEASANTDAWN RAZOR 14W(P) PLEASANTDAWN LADY 834A(P) PLEASANT DAWN RED 734S(QP) Out of a cow that always gives me calves under 90 pounds, here is a square topped calf with a good quarter. CE 10.7 BW -3.5 WW 33 YW 69 M 30 TM 46 BW DW DW 1263

13 3rd Gen Pld PLEASANTDAWN GUARDIAN 540F 30 PMC TLJ 540F February PLEASANT DAWN MAGNUM 26T(P) CAMPBELLS BOMBSHELL 15B(P) CAMPBELLS SAFEKEEPING15S(P) PLEASANTDAWN SPLENDOR 53Z(P) PLEASANT DAWN SPARKY 540B(QP) PLEASANT DAWN MAGGIE 54U(QP) An absolute Bombshell of a calf, he is carrying many of his dad s traits with his mom's depth and milk. Just look at this guy s top line and muscle when he walks in. CE 5.7 BW.7 WW 44 YW 85 M 27 TM 48 BW DW DW rd Gen Pld PLEASANTDAWN BULK 2710F PMC TLJ 2710F February PLEASANTDAWN SPAWN 765W(P) PLEASANTDAWNBARRACUDA413D(P) PLEASANT DAWN MAGGIE 40Y(P) PMC EATONS BIG BUD P(P) PLEASANTDAWN LADY 17C(P) PLEASANT DAWN SARA 17X(P) Wow this guy will bulk up a program! A super smooth shoulder with awesome depth and spring of rib and the meat that is a must in the beef business. CE -1 BW 1.9 WW 49 YW 92 M 21 TM 46 BW DW DW 1474 Homo Polled PLEASANTDAWN BOLD95F PMC TLJ 95F February ZWB PLEASANTDAWNLEDGER34B(P) PLEASANT DAWN UNREAL 58Z(P) PLEASANTDAWN SPLENDOR 53Z(P) PLEASANTDAWN LADY 905C(QP) PLEASANTDAWN BURST 705Y(QP) If you want to add some pounds, this boy will do it, he has great spring of rib and thickness. CE 7.6 BW.8 WW 53 YW 101 M 24 TM 51 BW DW DW th Gen. Polled PLEASANTDAWN PRIMA 230F PMC TLJ 230F February PLEASANTDAWN SPAWN 765W(P) PLEASANTDAWNBARRACUDA413D(P) PLEASANT DAWN MAGGIE 40Y(P) HARVIE UNREAL 39U(P) PLEASANTDAWN LADY 430Z(P) PLEASANTDAWNLADY630X(P) CE 4.8 BW 0 WW 37 YW 67 M 25 TM 43 BW DW DW Lots of rib with length and great feet on this calf, out of a great cow. I'd be keeping this guy s daughters. Pleasant Dawn 17th Annual Bull Sale 13

14 14 Pleasant Dawn 17th Annual Bull Sale 34 4th Gen Pld PLEASANTDAWN HAMMER651F PMC TLJ 651F February ZWB PLEASANTDAWNLEDGER34B(P) PLEASANT DAWN UNREAL 58Z(P) PLEASANTDAWN SPAWN 765W(P) PLEASANTDAWN ERIKA 851Y(P) PLEASANTDAWN AMBER 51K(P) Just a tank of a calf that will add body mass and pounds. 35 CE 5.9 BW -.6 WW 43 YW 82 M 26 TM 48 BW DW DW 1462 Dbl Pld PLEASANTDAWN CASTOR930F PMC TLJ 930F February PLEASANTDAWN CAPTAIN 675C(P) PLEASANTDAWN LADY 975A(P) FOOTPRINTS CROSSFIRE 113Y(P) PLEASANTDAWN LADY 930C(P) PLEASANT DAWN LIZ 730R A little more frame on this guy with also a little more pounds. This guy will definitely increase your weights in the fall. CE 6.3 BW.3 WW 50 YW 99 M 23 TM 48 BW DW DW Homo Polled PLEASANTDAWN MAIN122F PMC TLJ 122F February LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) PLEASANT DAWN CHISUM 216A(P) PLEASANTDAWN SARA 12D(P) BLACKBERN GLORY 12Z(P) Another Magico Lanzo bull that keeps carrying the traits of his dad, small head, lots of length, hair, depth, calving ease and performance and out of a Chisum daughter to top it off. Consistent calving ease and performance bred in to this guy for generations. GEPD CE 6 BW -.2 WW 58 YW 116 M 25 TM 54 BW DW DW Homo Polled, Leptin TT PLEASANTDAWN SHADOW508F PMC TLJ 508F February PLEASANT DAWN MVP 316Y(P) CTP MR ARROW 156A(P) RTP MISS PORCELIN 156U(P) EATONS BIG BUD P(P) PLEASANTDAWN RUTH 908C(P) PLEASANTDAWN TEASER 708Y(P) This boy comes from one of my favorite cow families and his mother has a perfect udder. With his hair, depth and thickness, he's going to leave some pretty awesome females. A small head and great muscle in his hip with length leaves this guy having the genetics with his pedigree to be a lasting impression in someone's herd. Definitely a herd bull! CE 2.3 BW.6 WW 58 YW 109 M 25 TM 53 BW DW DW 1469

15 4th Gen Pld PLEASANTDAWN BUSTER 612F PMC TLJ 612F February PLEASANTDAWN CAPTAIN 675C(P) PLEASANTDAWN LADY 975A(P) PLEASANTDAWN RAZOR 14W(P) PLEASANTDAWN LADY 712Z(P) PLEASANT DAWN MARSHA 21X(P) A real complete calf from feet to maternal with hair and meat. CE 5.2 BW.4 WW 39 YW 93 M 29 TM 48 BW DW DW th Gen Pld PLEASANTDAWN MACK801F PMC TLJ 801F February LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) SRK CANYON 2Y(QP) PLEASANTDAWN FLASHY 803D(QP) PLEASANTDAWN LADY804X(QP) Here is a calving ease, performance son of Magico, with hair and length. CE 8.2 BW -1.6 WW 52 YW 101 M 28 TM 54 BW DW DW th Gen. Polled PLEASANTDAWN ALPHA 827F PMC TLJ 827F February PLEASANTDAWN SPAWN 765W(P) PLEASANTDAWNBARRACUDA413D(P) PLEASANT DAWN MAGGIE 40Y(P) HARVIE UNREAL 39U(P) PLEASANTDAWN LADY 817Z(P) PLEASANTDAWNRED 417X(QP) This calf is super long and deep, with lots of middle and out of a good uddered cow. CE 2.2 BW 1.8 WW 38 YW 74 M 27 TM 46 BW DW DW From a past customer We are a mixed grain and cow/calf operation here at Vanbeselaere Farms. We have 5 Pleasant Dawn bulls working for us. We have run a closed beef herd for over 35 years. Keeping our own replacement heifers is an important part of building a strong foundation in the herd. The Tully Hatch family and their bulls are doing just that for us, as well as giving us the pounds to sell in the fall off our last February, March calving cows. The calving ease, growth, depth, width and the disposition of these herdsires is really showing. We have a little ways to go to the vision of what I want our herd to look like. The Pleasant Dawn genetics are sure making this attainable. ~ Keith, Lisa, family and Andrew Vanbeselaere Medora, Manitoba Pleasant Dawn 17th Annual Bull Sale 15

16 41 3rd Gen Pld PLEASANTDAWN DRIVER 701F PMC TLJ 701F February ZWB PLEASANTDAWNLEDGER34B(P) PLEASANT DAWN UNREAL 58Z(P) EATONS BIG BUD P(P) PLEASANTDAWN SHELBY 1B(P) PLEASANT DAWN ARROW 14T(P) A complete package of birth to performance. CE 10.9 BW -2.9 WW 45 YW 89 M 22 TM 45 BW DW DW th Gen Pld PLEASANTDAWN SLIPPERY 904F PMC TLJ 904F February ZWB PLEASANTDAWNLEDGER34B(P) PLEASANT DAWN UNREAL 58Z(P) PLEASANT DAWN MAGNUM 56T(QP) PLEASANTDAWN LINDA 504Y(P) PLEASANT DAWN PATTY 4N(QP) This Ledger grandson is a definite heifer bull with muscling. CE 14 BW -5.6 WW 33 YW 65 M 30 TM 46 BW DW DW rd Gen Pld PLEASANTDAWN MACK 203F PMC TLJ 203F February PLEASANTDAWN CAPTAIN 675C(P) PLEASANTDAWN LADY 975A(P) SWR AEROSMITH 7A(P) PLEASANTDAWN LADY 103C(P) PLEASANT DAWN BABE 102W(P) A Captain son that goes back to Roundup. CE 4 BW 1.7 WW 46 YW 99 M 20 TM 44 BW DW DW Pleasant Dawn 17th Annual Bull Sale 44 4th Gen Pld PLEASANTDAWN OFFICIAL713F PMC TLJ 713F March PLEASANTDAWN SPAWN 765W(P) PLEASANTDAWNBARRACUDA413D(P) PLEASANT DAWN MAGGIE 40Y(P) PLEASANT DAWN MAX 70S(QP) PLEASANTDAWN STEAK317Y(P) PLEASANT DAWN WINTER217M(P) A younger calf with a lot of eye appeal length and great weaning weight with hair, who is ultra smooth. CE 5.6 BW.1 WW 41 YW 75 M 24 TM 44 BW DW DW 1348

17 4th Gen Pld PLEASANTDAWN ARROW 875F 45 PMC TLJ 875F March PLEASANT DAWN MVP 316Y(P) CTP MR ARROW 156A(P) RTP MISS PORCELIN 156U(P) PLEASANTDAWN MARSHALL70P(P) PLEASANTDAWN BLOSSOM 75S(P) PLEASANTDAWN PRESTON753N(P) This guy is out of my old girl, TLJ 75S, who is the grandmother of the high selling cow at the No Borders Select Sale for over $18,000, going to Saddleridge Charolais. This calf has the Marshall hair and awesome performance and muscling in a calving ease package. CE 4.3 BW 1.3 WW 51 YW 96 M 21 TM 47 BW DW DW rd Gen Pld PLEASANTDAWN ACE 98F PMC TLJ 98F March PLEASANTDAWN CAPTAIN 675C(P) PLEASANTDAWN LADY 975A(P) EATONS BIG BUD P(P) PLEASANTDAWN REBA 8B(P) PLEASANT DAWN LADY8Z(P) Another Captain son with a huge butt and lots of calving ease. CE 7.2 BW -1.1 WW 46 YW 98 M 24 TM 47 BW DW DW th Gen. Polled PLEASANTDAWN AUTO 75F PMC TLJ 75F March PLEASANT DAWN MVP 316Y(P) CTP MR ARROW 156A(P) RTP MISS PORCELIN 156U(P) PLEASANTDAWN EMPIRE 14A(P) PLEASANTDAWN BABE 875C(P) PLEASANTDAWN BLOSSOM 75S(P) This guy comes from a rocking cow family having TLJ 75S, who is still going strong and RKJ 214G, the 17 year old, Gold Star dam that produced 15 calves. His sire, Turnbull's Arrow, an MVP son, that has the awesome combination of calving ease and performance gives him the Pleasant Dawn calving ease performance traits we look for with milk. CE 4.6 BW -.2 WW 51 YW 101 M 24 TM 49 BW DW DW th Gen. Polled PLEASANTDAWN ROB808F 48 PMC ASH 808F March LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) PLEASANT DAWN CHISUM 216A(P) PLEASANTDAWN BEV707D(P) PLEASANT DAWN EXTRA 70A(P) Another Main and Chisum mating that does not disappoint. He is younger but has the same muscling and performance you come to expect from this mating. CE 3 BW 1.5 WW 51 YW 105 M 25 TM 51 BW DW DW 1444 Pleasant Dawn 17th Annual Bull Sale 17

18 49 Red Factor, 3rd Gen Pld PLEASANTDAWN RUSTIC 204F QPMC TLJ 204F March PLEASANT DAWN MAGNUM 26T(P) CAMPBELLS BOMBSHELL 15B(P) CAMPBELLS SAFEKEEPING15S(P) PLEASANT DAWN MAX 70S(QP) PLEASANTDAWN LADY 204Z(QP) PLEASANT DAWN SWEET 4T(P) A Bombshell son that has his dad's great feet, length and hip. 50 CE 4.1 BW 1.5 WW 41 YW 80 M 25 TM 46 BW DW DW th Gen Pld PLEASANTDAWN STOCKER803F PMC TLJ 803F March ZWB PLEASANTDAWNLEDGER34B(P) PLEASANT DAWN UNREAL 58Z(P) PLEASANT DAWN MAX 70S(QP) PLEASANTDAWN LADY804X(QP) PLEASANT DAWN RED 704T(QP) A Ledger grandson out of a moderate cow, that has the calving ease of Ledger and the middle of his mother. CE 13.2 BW -3.7 WW 38 YW 71 M 26 TM 45 BW DW DW th Gen Pld PLEASANTDAWN OPTICAL173F PMC TLJ 173F March PLEASANT DAWN MAX 70S(QP) PLEASANT DAWN MAXWELL38Z(QP) PLESANT DAWN MAGGIE48X(P) PLESANT DAWN SIDNEY20W(P) PLEASANTDAWN ROSE 873Z(QP) PLEASANT DAWN RED 173S(QP) A tremendous calf that has the combination of calving ease and performance on a smaller frame. A full brother sold into the Harmon herd last year. This guy s mother always produces a top calf. CE 10.6 BW -2.3 WW 33 YW 71 M 29 TM 46 BW DW 804 Jan 16 YW Pleasant Dawn 17th Annual Bull Sale 52 3rd Gen Pld PLEASANTDAWN SLICK1F PMC TLJ 1F April ZWB PLEASANTDAWNLEDGER34B(P) PLEASANT DAWN UNREAL 58Z(P) SPARROWS FARGO 811U(P) BLACKBERN GLORY 12Z(P) BLACKBERN WALLOP 13W(P) This is the youngest calf but does he ever have a lot going for him. Out of the calving ease PD Ledger and a high performing cow we bought from Blackburn, in Ontario. He's got both of their positive traits. CE 10.2 BW -1.1 WW 49 YW 95 M 24 TM 48 BW 86 Jan 16/19 Wt 1236

19 2018 Highlights Pleasant Dawn 17th Annual Bull Sale 19

20 Reference Sires ZWB PLEASANTDAWNLEDGER34B 4th Gen Polled EPD: CE 15.4 BW -4.6 WW 42 YW 79 M 24 TM 45 % Rank SONS SELL MAIN MAGICO LANZO 36D 3rd Gen Polled EPD: CE 8 BW -1.9 WW 49 YW 97 M 27 TM 51 % Rank SONS SELL PLEASANT DAWN CAPTAIN 675C 4th Gen Polled EPD: CE 13.6 BW -4.6 WW 40 YW 91 M 25 TM 45 % Rank SONS SELL CTP MR ARROW 156A 4th Gen Polled EPD: CE 4.6 BW -.2 WW 57 YW 112 M 29 TM 58 % Rank SONS SELL CAMPBELLS BOMBSHELL 15B Dbl Polled EPD: CE 5.3 BW.3 WW 46 YW 84 M 22 TM 45 % Rank PLEASANTDAWNBARRACUDA413D4th Gen Polled EPD: CE 2.7 BW -.9 WW 36 YW 64 M 29 TM 46 % Rank SONS SELL 4 SONS SELL 20 Pleasant Dawn 17th Annual Bull Sale

21 Reference Sires PLEASANTDAWN REDZONE852Z Red Factor, 4th Gen Pld EPD: CE 10 BW -1.8 WW 48 YW 92 M 22 TM 46 % Rank SONS SELL PCC ROME 437B Polled EPD: CE 5.7 BW 2.3 WW 34 YW 67 M 29 TM 46 % Rank SONS SELL PLEASANT DAWN CHISUM 216A Dbl Polled PLEASANT DAWN MAXWELL38Z 3rd Gen Polled, Red Factor EPD: CE 4.8 BW -1.3 WW 59 YW 122 M 24 TM 54 EPD: CE 12.6 BW -3.1 WW 31 YW 69 M 30 TM 46 % Rank % Rank SONS SELL 2 SONS SELL From a past customer We have purchased numerous Pleasant Dawn bulls and females over the years. The bulls consistently have good feet and are easy to work with. They calve with ease and have calves with a good hair coat, disposition and they perform well on feed. Customer satisfaction with results keep us coming back. The Hatches are a legend in the Charolais breed. ~ Harmon s 101 Ranch, Glen & Sheila Harmon, Kevin & Jennifer Harmon and family From a past customer Kathy and I raise beef for the consumer to enjoy, not cattle for show. We have always rail graded our finished cattle and rely heavy on EPDs. The Hatch family s genetics have been a sound part of our crossbreeding program and has shown positive in our feedlot results. We have been through a few ups and downs in the cattle cycle and found that a solid crossbreeding program that gives us live calves that convert grass to beef and have the gut capacity to perform well in the feedlot will save us money at the end of the day. Until the consumer says they don t like beef, I expect the Hatch s bulls to be part of our herd. If we could sum up our opinion of the Hatch family, it comes down to one word, Trust. ~ Barry & Kathy Routledge Farms, Lenore, Manitoba Pleasant Dawn 17th Annual Bull Sale 21

22 Index Tattoo Lot TLJ 1F 52 TLJ 17F 8 TLJ 54F 3 TLJ 75F 47 TLJ 81F 9 TLJ 94F 13 TLJ 95F 32 TLJ 98F 46 TLJ 103F 1 TLJ 122F 36 TLJ 124F 11 TLJ 173F 51 ASH 202F 19 TLJ 203F 43 TLJ 204F 49 TLJ 230F 33 TLJ 256F 20 TLJ 321F 12 TLJ 327F 5 TLJ 452F 25 TLJ 476F 7 ASH 505F 2 TLJ 508F 37 TLJ 540F 30 TLJ 612F 38 TLJ 617F 21 TLJ 630F 10 TLJ 632F 14 TLJ 651F 34 TLJ 701F 41 TLJ 703F 18 TLJ 710F 22 TLJ 713F 44 TLJ 714F 26 TLJ 718F 28 TLJ 801F 39 TLJ 803F 50 ASH 806F 17 ASH 808F 48 TLJ 815F 15 TLJ 827F 40 TLJ 832F 23 TLJ 834F 29 TLJ 851F 6 TLJ 873F 16 TLJ 875F 45 TLJ 904F 42 TLJ 917F 4 TLJ 930F 35 TLJ 932F 24 TLJ 953F 27 TLJ 2710F 31 Thank you to our 2018 bidders and buyers R LAZY B RANCH INC., ND BREMNER CHAROLAIS FARM MYHRE LAND AND CATTLE TERRY CREEK CHAROLAIS, ON FERME BERNIER, QC PENO VALLEY CHAROLAIS, SK DAVID REYKDAL NEAL & SANDRA HAINSWORTH DU PLESSIS RANCH VANBESELAERE FARMS LTD. JAMES & DREW HOEHN, SK BRAD THOMPSON DELTON MARTIN, ON LAMPORT FARMS VAN BUUREN CHAROLAIS OAKSTONE LAND & CATTLE CO, AB ROYCE REISS, SK ELLIOT GRAIN & CATTLE GALEN KELLER, ND RAINBOW FARMS KENT MATHIESON BAR T LIVESTOCK, SK A-J'S ACRES, ON RANDY BRYANT T AND M FARMS, SK VAN-ALLIMAR CATTLE RANCH CHAR-MAINE RANCHING, AB 21 FARMS LTD. BRAD KAYTOR, SK BRIAN SILLEN KEVIN J HARMON, MELITA BRUCE & KATHY MORRICE ALVIN FOSTER KEVIN J HARMON CORY LUKIN LESLIE & ALLAN TUTTHILL ANDY FIRMAN LEWIS FAMILY JOHN LITTLE, ON

23 Terms & Conditions Terms: The terms of the sale are cash or cheque payable immediately after the sale in Canadian funds. All settlements must be made with the sale clerks before cattle will be released. The right of property will not pass until final payment is made. Bidding: Each animal will sell to the highest bidder. Bidders unable to attend the sale may phone their bids and instructions to the sale manager, auctioneer or special representatives. Bids must be received in sufficient time prior to the sale. Disputes: Bidding will be reopened between the parties involved. If no further bid is made, the buyer will be the person from whom the auctioneer accepted the last bid. The auctioneer s decision is final. Announcements: Announcements made from the auction block will take precedence over printed matter in the catalogue. Buyers are cautioned to pay close attention to announcements. Purchaser s Risk: Each animal becomes the risk of the purchaser as soon as sold. Animals will be cared for at the purchaser s risk for a reasonable length of time. All animals left with the seller must be insured. Certificate of Registration: Each animal will carry papers issued by the Canadian Charolais Association. A certificate of registry duly transferred will be furnished to the buyer after payment has been made. Delivery: Assistance will be given in making delivery after the sale. The purchaser agrees shipping arrangements will be at the convenience of the seller, but will be as soon as practical after the sale, at the buyer s risk. Breeder Guarantee - Bulls: Should any bull fourteen months of age or over, fail to prove a breeder after being used on cows known to be breeders, the matter shall be reported in writing to the seller within six months following the date of purchase or six months after the bull has reached fourteen months of age. The seller has the right and privilege of six months to prove the bull a breeder. No guarantee is given that semen collected from the bull will freeze. Exception Guarantee: In cases where the animal is subjected to any hormonal or surgical reproductive techniques after the sale, this guarantee shall be null and void. The seller is not responsible for damage caused by foreign bodies after the animal has been sold or for sickness not apparent at sale time. In no event shall the seller be responsible for more than the purchase price. Accidents: Although every precaution will be taken to protect the safety and comfort of buyers, neither the sale manager, auctioneer, or sellers assume any responsibility and disclaim any liability, legal or otherwise, in the event of accident or loss of property. By Livestock is only acting as a medium between the buyer and seller and is not responsible for failure on the part of either party to live up to their obligations; or for the truth of any warrantees or representations, expressed or implied. By Livestock assumes no obligation to enforce or collect monies between parties. By Livestock assumes no responsibility for any credit extended by the seller to the buyer. Any legal action taken in exceptional cases must be between the buyer and the seller. The buyer must look to the seller for fulfilment of all guarantees and representations. Insurance: Insurance will be available sale day. Pictures: By attending the sale you are granting permission for your picture to be used for promotional and advertising purposes relating to the sale. Notes

24 Helge & Candace By 124 Shannon Road Regina, Sk S4S 5B1