PLANNING PROCESS 3) STEP THREE - PREPARE PREFERRED PLAN AND 1) STEP ONE - ANALYSIS OF EXISTING CONDITIONS 2) STEP TWO - CONCEPTUAL RECOMMENDATIONS

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2 PLANNING PROCESS 1) STEP ONE - ANALYSIS OF EXISTING CONDITIONS 2) STEP TWO - CONCEPTUAL RECOMMENDATIONS 3) STEP THREE - PREPARE PREFERRED PLAN AND IMPlEMENTATION STRATEGIES

3 ANALYSIS OF EXISTING CONDITIONS Need for certain changes to the Land Use Ordinance and Design Guidelines. Existing Land Use Pattern "Scattered" Retail - "Critical Mass" Needed Insufficient Identity and Ambiguity - Clarification Needed

4 ANALYSIS OF EXISTING CONDITIONS Additional activities and venues needed. Retail sales not supporting the cost of doing business. Parking, loading, and delivery facilities lacking In Village Core. Community facilities desired by the public, locations needed to be Identified.

5 Town of Mountain Village Commercial Analysis Presentation November 29, 2000

6 Quarterly Retail Sales Mountain Village and Telluride $40,000,000 $35,000,000 Telluride Mountain Village $30,000,000 $25,000,000 $20,000,000 $15,000,000 $10,000,000 $5,000,000 $0 1st 2nd 3rd 4th 1st 2nd rd 4th 1st 2nd 3rd 4th 1st nd Source: Colorado Department of Revenue.

7 Town of Mountain Village Sales Tax Revenue December 1996 November 1999 $225,000 $210,000 $195,000 $180,000 $165,000 $150,000 $135,000 $120,000 $105,000 $90,000 $75,000 $60,000 $45,000 $30,000 $15,000 $ Short-term Accomodations Restaurants Retail Trade Other

8 Retail Sales Trends in Colorado Resort Towns 130% 120% 110% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% -10% Years Average Breckenridge Mountain Crested Butte Steamboat Springs Vail Aspen Crested Butte Snowmass Village Telluride Note: Arrows indicate year 2000 trends to date.

9 Real Estate Transfer Tax Revenue Telluride and Mountain Village $6,000,000 $5,500,000 $5,000,000 Telluride (2%) Mt. Village (3%) $4,500,000 $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $ est. Source: Town of Telluride 2000 Budget and Financial Plan; Telluride Consulting, A Profile of Telluride, Vol. 12, Year 2000; BBC Research & Consulting.

10 Linked Ski Resorts 'SVI %JJMPMEXI Telluride Aspen Crested Butte Steamboat Town Vail Core Jackson Durango Winter Park Mountain Village Snowmass Mt. Crested Butte Steamboat Village Vail Lionshead Teton Village Durango Mountain Resort Winter Park Village

11 Mountain Village Commercial Strategies 'larify 7implify -ntensify (iversify Improve Village Design and Function Concentrate Retail Trade Core Invest in Critical Retail Draws u Exactions u Incentives u Partnering Differentiate Retail from Telluride Invest in Non-Retail Attractions u Ice Skating u Concerts u Other Invest in Conference Market Affiliate With Telluride Events Pursue Big Ideas u Campus/Learning u Gondola Building

12 Telluride Region Retail Market Demands Current Buildout Dwelling Units 3,700 7,036 Housing Distribution by Type Retail Buildout Occupancy Trade Sales Resident 50% 100% $5,000/yr Second Home 28% 20% $60/day Transient 22% 60% $75/day Supportable Retail Trade 520,000 sq/ft. Current Retail Telluride <220,000> Mountain Village <60,000> Other <10,000> 290,000 sq.ft. Supportable Addition = 230,000 sq..ft MV Proposed (3 Hotels, Lot 50/51/59, Grocery Center) = 130,000+ sq. ft.

13 Governing Prlndples for Town of Mountain Village RevltalililUon Enhance, over time (In five years... ), the economic. cultural, recreational, environmental and social meaning of the Town of Mountain Village, by: 1. Sharpening the distinction and strengthening the linkages between the Town of Mountain Village and the Town of Telluride In a way that benefits both. 2. Enhancing the livability and legibility (I.e., clarifying the Image) of TMV. "Put the 'village' back Into the TMV" Maintain the quietude and quality of the TMV setting. 3. Making the TMV more visitor I user I merchant functional. 4. Broadening the definition of the TMV beyond SkIIng. More stuff to do Richer selection of cultural activities S. Expanding and strengthening commerce In TMV Increase visitation, especially In the summer. Increase "dwell lime" In the winter.

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17 Add discreet low-cutoff roadway luminaires Remove existing walls and light fixtures Simple, sophisticated entry sign Remove existing guardhouse Add discreet tree uplighting along Mountain Village Blvd Augment, enhance existing tree masses Add high natural grasses VISITOR CENTER Low, mowable natural grasses Add low indigenous shrubs Enhance existing tree massing SR 145 HIGHWAY ENTRY LANDSCAPE RESTORATION Simple, sophisticated entry sign H I G H W A Y E N T R Y 1" = 40'

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21 PARKING EXISTING WETLANDS Make gondola building more transparent, move circulation to sides GROCERY POST OFFICE PIZZA VIDEO LAUNDRY BANK/ATM SERVICE Icon GONDOLA Signage RETAIL/GROCERY 25,000 SF Establish access to existing roadway DROPOFF RETAIL 9000 SF SERVICE Preserve existing hill Abandon split roadway Two-way drive-through parking for 50 Screen parking MOUNTAIN VILLAGE BLVD Signage COMMUNITY CENTER at the INTERCEPT AREA N.T.S.

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25 Enhance stairs, cut back imposing planter Portal element replaces bus stop; carries lighting, radiant heat, signage Enhance retail presence of this facade TOWN OFFICES Add retail presence to this corner DROPOFF GRANITA Sign directing visitor to Main Entry Cut back mound to make portal more visible To Main Entry Icon Low "foreground" area S O U T H P O R T A L 1" = 40'

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28 LOT 59 DEVELOPMENT CHONDOLA TERMINAL COMMUNITY HEARTH FRANZ KLAMMER PLAZA BUILDING TOWER LOT 51 DEVELOPMENT ICE SKATING CONFERENCE CENTER LOT 38 DEVELOPMENT LOT 50 DEVELOPMENT CHONDOLA TERMINAL MAIN ENTRY LOT 129 DEVELOPMENT CONCEPT PLAN " = 60'

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30 OBJECTIVES OF DESIGN REGULATION REVISIONS Evolve the public spaces within the Village Core toward those which are better proportioned as well as more vital, hospitable and Interesting to visitors and residents. Enhance the contribution of vitality by retail stores and restaurants within the Village Core by encouraging a more visually engaging and physically accessible presence. Encourage the use of exemplary photographic examples to Illust rate th e Intent of the design guidelines. Establish guidelines for more soph isticated use of color, materials, finishes and lighting on and around the buildings within the Village Core

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42 Higher trees Higher trees SHIRANA Lower shrubs CENTRUM Lower shrubs PALMYRA CONFERENCE CENTER Down to Down DROPOFF Up parking NORTH PORTAL Realign road New stairs and HC ramp Higher trees Lower shrubs Icon with TMV and portal identity Portal roof with heating elements, columns carry lights Rework ramp walls Eliminate bus shelter, add broad stairs DROPOFF To Main Entry Relocate trash enclosure Infill dark areas with retail VILLAGE CREEK CONDOMINIUMS To Peaks N O R T H P O R T A L 1" = 40'

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46 LOT 151 CR Possible bridge locations GONDOLA BUILDING MAIN LEVEL 23,000 SF 2ND LEVEL 10,000 SF (GROUND LEVEL NOT INCLUDED IN COUNT) Second level (dashed) Escalators to below and above Window wall HEARTH MAIN FLOOR Existing deck (dotted) Porch roof PORCH Lift 4 LOT 59 DEVELOPMENT Escalator Tickets Existing outdoor deck Existing gondola building G O N D O L A B U I L D I N G 1" = 40'

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51 To Lift KAYENTA NO. 1 Bridges are sculptural re: TMV vocabulary To Gondola Plaza Careful hill rework should appear natural Establish a visual connection between two major areas of the village core To Ice Rink and Rec Complex INN AT LOST CREEK BLUE MESA LODGE OPPORTUNITY SITES TOWN SQUARE CHONDOLA TERMINAL To Rec Complex and The Peaks SOUTH PORTAL To Intercept Area Community Center create a CONNECTION 1" = 40'

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54 Soften edges of Pond with landscaping WESTERMERE MTN VILLAGE POND Views to pond behind Altar Preserve views to pond. Rear deck adjoins chapel and pond edge Preserve views to pond. FRANZ KLAMMER CENTRUM "THE CHAPEL" TOTAL SQ FT: 4500 INDOOR /OUTDOOR DESIGN PALMYRA CONFERENCE CENTER NORTH PORTAL T H E C H A P E L 1" = 40'

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60 Tunnel under roadway Existing skiway In LOT 50 DEVELOPMENT THE PEAKS Existing trees LOT 129 DEVELOPMENT MAIN ENTRY Existing skiway MOUNTAIN VILLAGE BLVD SOUTH PORTAL DROPOFF Bridge REC COMPLEX ENTRY Existing trees ICE Vertical circulation Existing trees POOLS SPA PARKING 2 LEVELS (175 CARS) SLIDING SPORTS (SUMMER, WINTER) DECK Existing pond Out Views Tunnel for roadway R E C R E A T I O N B U I L D I N G 1" = 80'

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