YEAR END REPORT

Transcription

1 YEAR END REPORT

2 INTRODUCTION Our Credo At Canada Snowboard, we believe embracing the culture of snowboarding combined with a commitment to excellence is the foundation of who we are. Performance at the highest level comes from an athlete-focused approach to training, programs and coaching. Our athletes are amongst the best in the world, and our goal is to continue to provide them the means to achieve their goals. Our members are our Provincial and Territorial Associations. They are the backbone of the competitive snowboard pathway. From a young rider s first event, to joining a club, to progressing to the national team, our Provinces and Territories are key to developing our future high performance athletes. Our goal is to support our members to work together to provide the best possible system for organized snowboarding on the planet. From coaches to officials, judges to events, sport development to high performance, creating strong alignment from coast to coast in each area will allow us to offer the best possible experience to each participant from park to podium. We believe the newly developed strategic plan encompasses the values and strategies that will allow us to build on our past success to reach future excellence, all through staying true to our core.

3 LETTER FROM THE EXECUTIVE DIRECTOR Canada Snowboard is pleased to announce Patrick Jarvis as our new Executive Director. Patrick brings a unique combination of private sector business experience, and hands-on national sports organization experience to the role, thanks to his diverse professional and volunteer background. He has served on numerous sport related boards as a director including nine years with VANOC, over ten years with the International Paralympic Committee, and was the president of the Canadian Paralympic Committee during their profound turn-around from Demonstrating his commitment to his new role, Patrick resigned from the Own-The-Podium board and closed down his business operations to become our new Executive Director. I am truly excited to join the Canada Snowboard family, and wish to extend my profound gratitude to all involved in the decision for the faith and trust extended to me through this offer. Principally, I want to wish everyone involved with the organization -- athletes, coaches, staff, directors, our PTSA leaders and all of our volunteers -- overwhelming success, from the grass roots to the highest competitive level, says Jarvis. Patrick s primary focus will be on enabling Canada Snowboard and its athletes to progress and excel as we set our collective sights on the 2018 Winter Olympic and Paralympic Games in Pyeongchang, South Korea. Patrick Jarvis Executive Director, Canada Snowboard

4 LETTER FROM THE CHAIRMAN OF THE BOARD As we find ourselves at the midpoint of the Olympic quadrennial cycle, it feels like only yesterday that the Sochi games wrapped up. Looking to the future, a major project in our new strategic plan has come to fruition and will be the guide as we head into the 2018 games and beyond. The vision remains the same: To be recognized as a world leading competitive snowboard nation. I can ensure you that the entire staff is dedicated to fulfilling the plan and to achieve success for the long term. Supported by our new Executive Director, Patrick Jarvis, I couldn t be more confident of a successful implementation of this Strategic Plan. I m convinced that one of the key success factors in this is a focus on communication and collaboration with our Provincial / Territorial Associations. We look forward to continuing to work collaboratively on an aligned system at all levels. During my time this year as interim executive director, I had the opportunity to witness first-hand the commitment, passion and professional conduct the entire organization devotes to the sport, each other and the organization. A lot of work has been done throughout the year and there a still a lot to do. I am excited to see what the coming year holds and wish the best to all our athletes, coaches, staff and partners. Guy Poupart Chairman, Board of Directors

5 2015 STRATEGIC PLAN AREA OF FOCUS PRIMARY MEASURE TARGET The goals set forth represent the proposed targets that will guide the growth, performance, reach and financial strategy. GROWTH PERFORMANCE REACH Registered Participants 2018 Olympic / Paralympic Medals 2022 Olympic / Paralympic Medals Communication Platforms 7,000* 3 Olympic 1 Paralympic 4 Olympic 4 Paralympic 2014 Digital Reach Metrics DOUBLED** MISSION To develop and lead competitive snowboarding in Canada. VISION To be recognized as a world leading snowboard nation. VALUES PERFORMANCE EXCELLENCE Focus on achievements at all stages of competitive snowboarding. Strive for athletes, clubs, coaches, officials, judges and technical leaders to perform to their potential GOALS $ FINANCIAL Funding Diversification *2014 Benchmark 3,000 participants **Based on 2014 Metrics of reach +25% Unrestricted Revenue PROGRESSION PASSION LIFESTYLE Embrace creativity and the pursuit of development through all stages of competitive snowboarding. Inspire through the passion that is inherent in Canadian snowboard athletes. Support the culture of snowboarding to contribute to the health and happiness of all those who participate. Special thanks to the Canadian Olympic Committee for their contribution to this project For credits and more information visit:

6 2015 STRATEGIC PLAN 3 KEY STRATEGIC PILLARS FOR FROM PARK TO PODIUM - LTAD PATHWAY 1. ACTIVE START 2. FUNDAMENTALS 3. LEARN TO RIDE 4. TRAIN TO TRAIN 5. TRAIN TO COMPETE 6. LEARN TO WIN 7. TRAIN TO WIN 8. ACTIVE FOR LIFE Canada Snowboard has identified three key pillars that are ingrained in the organization providing a framework to support the high performance athlete pathway. Each pillar has essential goals and outcomes needed to support and measure the success achieved. GROWING THE SPORT Align with Provincial/Territorial associations to increase participation and retention in programs, clubs and events. Aggressively pursue partnerships with industry, resort, and key stakeholders to drive increased membership and program initiatives. Enhance coaching, officiating and judging programs and initiatives to support the delivery of our high performance athlete pathway. Deliver competition opportunities aligned with long term athlete development in collaboration with member and industry partners. Provide a pathway for athletes and coaches to develop from first contact through podium performance. Integrate innovative and interactive technologies that provide new and enhanced value propositions for members and participants of programs and events. ORGANIZATIONAL EFFECTIVENESS $ Diversify revenue sources to ensure sustainability and support of sport development and high performance programs. Seek and maintain strategic partnerships within both government and industry to optimize the brand, communications, programs and events. Bring the brand to life through creative and innovative promotional programs, unique content and communications strategies to increase visibility and engage new fans and followers. Deliver aligned policies, procedures and programs at national, provincial/ territorial and club levels through the athlete pathway. Ingrain risk management strategies into all levels of the organization. Ensure financial systems and processes are maintained to safeguard the assets of the organization. HIGH PERFORMANCE Create innovative and unique training environments utilizing technology, technical expertise and world class facilities. Focus energy, attention and resources for optimal return on investment to produce podium results. Identify, develop and recruit coaches and integrated support team staff that foster achievement, progression and produce strong results. Utilize sport science and analytical evidence to directly enhance high performance athlete progression. Collaborate with our sport and funding partners to support high performance athletes beyond the competitive pathway. Align sport development and high performance programs to increase clarity of the athlete pathway.

7 2015 MILESTONES HIGH PERFORMANCE Silver Medal at the FIS World Snowboard Championships in Kreischberg, AUT Kevin Hill Strong Freestyle presence at the FIS World Snowboard Championships 4th SBS & 2nd BA Darcy Sharpe, 5th SBS Jenna Blasman, 6th SBS & 5th BA Michael Ciccarelli Tyler Nicholson Ranked 2nd in the world (behind Mark McMorris) 4th Mammoth Grand Prix, 3rd at US Open and 3rd at Dew Tour X-Games Gold (Kevin Hill) and Silver (Dominique Maltais) in SBX Alex Massie New athlete to the Para team Bronze at X-Games and Bronze at La Molina World Cup X-Games Double Gold and Silver SS & BA - Mark McMorris & BA - Maxence Parrot) Bronze medal at the Junior World Championships Katie Anderson SBX 8 World Cup Podiums BUSINESS OPERATIONS Successful season as member of Snow Sports Canada which included the first season with premier partner Mackenzie Financial Successful season with premier partners Mazda, SportChek and Under Armour, including unique video series, development camera system launch, and unique team outerwear and training gear Launch of Why We Do Campiagn, which featured more athlete involvement than any previous marketing campaign More than doubling of social media followers across all platforms Over 1,000,000 views of Mazda s Hang Time webisode series Initial season with new partners in the shred hook-ups membership benefits program SPORT DEVELOPMENT Canada Snowboard Strategic plan development in collaboration with each PTSA Gold Medal Profile development with Coaches and Technical leaders Successful Canada Winter Games Online officiating program & Competition Introduction Advanced Coaching Course Execution High Performance Athlete Development pathway for each discipline Piloted and refined new Riders Program to ensure volume of athletes coming into the system at the snow school and club level Aboriginal Snowboard Program ran across Canada reaching 362 Aboriginal members Women in Snowboarding initiatives saw 11 events nation wide with 139 riders and 34 coaches National Para Snowboard Camps successfully recruiting 5 new potential national team athletes

8 HPP SEASON HIGHLIGHTS The Canada Snowboard High Performance Program had an unbelievable season, we had podiums on most of the big Slopestyle and Big Air events this year with a strong push from our next big Slopestyle athletes currently Ranked 2nd -Tyler Nicholson, 11th - Darcy Sharpe, 14th - Michael Ciccarelli, our pro athlete Mark McMorris is still 1st overall and Sebastien Toutant is ranked 5th on the World Snowboard Points List. HIGH PERFORMANCE SBX had a difficult year with races being postponed/canceled with the bad weather, but we turned it into a good season with a podium at each World Cup that happened in SBX (2 Gold - Chris Robanske, Dominique Maltais) 2 Bronze (Kevin Hill) along with a Gold (Kevin Hill) and Silver (Dominique Maltais) at X Games Alpine had a great start of the season with a Bronze (Jasey-Jay Anderson) and Silver (Caroline Calve) at the Carezza PGS World Cup. Para 2 World Cup bronze (Alex Massie & Michelle Salt) & 1 X-Games Bronze (Alex Massie)

9 HIGH PERFORMANCE RESULTS MAJOR EVENTS (Dew Tour, X-Games, US Open) Gold 3 Silver 4 Bronze 4 Top Ten 9 WORLD CHAMPIONSHIPS Silver 2 Bronze 1 Top Ten 10 WORLD CUPS Gold 4 Silver 2 Bronze 4 Top Ten 28

10 NATIONALS SPORT CHEK NATIONALS: SPEED NATION ALPINE: 150 ATHLETES The 2015 S3 Speed Nation - Alpine Nationals partnered with Quebec Snowboard and took place at Le Relais, Quebec. This event allowed our National Team to race against the nations best up-and-coming PGS and PSL athletes. Both Alpine and Snowboardcross Nationals bring out a large contingent of National Team athletes. SBX/PARA: 132 ATHLETES This year, the 2015 Speed Nation - Sport Chek Snowboardcross Nationals took place at Big White Ski Resort. Canada Snowboard partnered with the BC Snowboard Association who offered, once again, a well run event for all competitors. It was a great way to finish the snowboardcross season!

11 NATIONALS SPORT CHEK NATIONALS: AIR NATION SLOPESTYLE: 124 ATHLETES Canada Snowboard was happy to partner with Whistler Blackcomb to host the second edition of the Sport Chek Air Nation - Freestyle Nationals. Riders benefited from high end course quality and design, as well as a well put together Welcome party hosted by Sport Chek. HALFPIPE: 58 ATHLETES Due to uncontrollable weather the halfpipe events had to be moved from Whistler Blackcomb. The event was then split between east and west with one event taking place in Calgary at Canada Olympic Park and the other in Ontario at Blue Mountain.

12 NATIONALS NATIONALS 2015: CAMERA SYSTEM During the event, athletes and coaches benefited from the Sport Chek RFID pilot Camera system. The system triggered cameras that automatically recorded and identified athletes as they rode on each feature. Riders were able to have immediate footage access and to share their unique code with friends, family and coaches.

13 The Snowboard Jamboree is the longest running World Cup event in Canada, and the only World Cup in Canada in 2014/15. This year s event showcased some of the best athletes in the World in both Slopestyle and Big Air. Stealing the show were roommates and national team athletes Darcy Sharpe, Tyler Nicholson and Mikey Ciccarelli who all hit the podium between the two events. WORLD CUP

14 PARA SNOWBOARD WORLD CUP The Para Snowboard WC, hosted at Big White Ski Resort, was the only Para SBX WC in Canada and the only Para BSL WC in North America in 2014/2015. It was a great performance by our Para National team, especially Michelle Salt who hit the podium in 3rd position at the women s BSL WC LL2 category.

15 JUDGING For the year we had a total of 65 FIS trained licensed judges. In Canada, we currently have 6 A License judges. These judges are fully qualified to both judge at the highest level of competition (Olympics), as well as facilitate clinics across Canada. In the past year we added the following new judges to our roster: BC: 4 new YT: 2 new AB: 3 new ON: 1 new QC: 3 new NS: 3 new SPORT DEVELOPMENT Total: 15 new judges Members On SDNA: 26 OFFICIATING A new portal dedicated to officials has been launched by Canada Snowboard and the Canadian Freestyle Ski Association - snowsportsofficials.com Canada Snowboard and the Canadian Freestyle Ski Association have collaborated to develop, align, and strengthen the Canadian Snowsports officials system. This longterm partnership will harmonize officials training and create a common online portal that will meet the needs of both Snowboard and Freestyle officials nationwide. During the season, 70 individuals have been able to take part in the first interactive online training program dedicated to volunteers and officials from across the country. Level 1 Training: 70 new officials (35 male / 35 female) Level 2 Training: 3 new officials Members: 122 (through the new portal) + 65 (through Sporting DNA) for a total of 187.

16 COACHING The Canadian Snowboard Coaching Program continues to provide high quality coach education with the guidance of an exceptional Technical Committee and the NCCP. With the advanced identification of Key Performance Factors, resources such as the Athlete Development Matrix, and the RIDERS Program, the coaching program continues to evolve to match the progression and direction of our sport. The focus of the delivery for was focused on the Competitive Introduction Context. The material is focused on holistic coaching theory and the how-to required to refine the technical skills of potential competitive snowboarders. This course enhances the Stage 3 rider s technical skills by developing the coach s analytics while introducing tactics, mental preparation and proper progression. As coaches start to work with athletes specializing in either the SPEED or STYLE competitive disciplines, the CSCP provides the sport specific content required to run effective year round competitive programs with the Comp Intro Advanced workshop. 92 New Comp Intro Trained Coaches 19 Courses Executed 13 Trained Learning Facilitators across the country 5 New Certified Coaches at the Comp Intro Context 6 Adaptive Fundamental Trained Coaches 11 Comp Intro Advanced STYLE Coaches Trained 1 New Certified Coach at the Comp Intro Level

17 SPORT DEVELOPMENT AND EVENTS STAGE 3: LEARN TO RIDE 13 events (5 in British Columbia, 4 in Alberta, 2 in the Northwest Territories, 1 in the Yukon and 1 in Saskatchewan) SPORT DEVELOPMENT STAGE 4: TRAIN TO TRAIN 86 events (2 in the Yukon, 1 in Saskatchewan, 18 in Quebec, 21 in Ontario, 9 in Nova Scotia, 19 in British Columbia and 16 in Alberta) STAGE 5: TRAIN TO COMPETE 8 events (4 in British Columbia, 2 in Ontario and 1 in Québec)

18 PTSA S PROVINCIAL/TERRITORIAL (PTSA) MEMBERSHIPS BRITISH COLUMBIA BC Provincial Snowboard Cross Team continues to be a strong feeder to the National SBX Team, with 75% of the current Team being from BC BC Snowboard organized and hosted a total of 25 events in the season (even though a few were canceled due to lack of snow), with a total of 1533 individuals athlete starts ALBERTA Went from 9 events season prior to 21 events in 14/15 Employed coaching development coordinator Began tracking and better managing coaches/potential coaches and worked hard to get them certified 740 MEMBERS 718 MEMBERS QUEBEC Healthy and mature competition circuit with 44 days of competition including 1 TTR, 6 FIS races and 6 NorAm days for a total of 1863 starts in all 3 disciplines Association s administration, operations and visibility improved with Annie Murray acting as General Manager. Athletes services are more visible. Expense control and prioritization eliminated our accumulated deficit. 442 MEMBERS ONTARIO Added one Provincial Series event in SBX, SBS and Alpine as well as the addition of PSL at Provincials, increasing the number of event days by 30% and event starts by 23.6% 442 MEMBERS

19 PTSA S PROVINCIAL/TERRITORIAL (PTSA) MEMBERSHIPS NOVA SCOTIA Two medals at Canada Games for Nova Scotia, Maddie Radvanyi silver and Liam Moffatt Bronze. Liam Moffatt being selected to the SBX Development team, First rider from NS named to a SBX National team. 217 MEMBERS MANITOBA New executive Director Successful contingent at the Canada Winter Games MEMBERS SASKATCHEWAN Mark McMorris named Saskatchewan s Male Athlete of the Year for the province by Sask Sport Canada Winter Games Team put two athletes in slopestyle finals and first ever top 10 finish for the province 83 MEMBERS YUKON Initiated and completed terrain park dirt work reshape at Mt. Sima significantly improving athlete training opportunities in the Canadian Territories. Yukon s best showing ever at the Canada Winter Games including; 2 athletes in the finals, fielded a full women s roster, 25% of team members were aboriginal 60 MEMBERS

20 PTSA S PROVINCIAL/TERRITORIAL (PTSA) MEMBERSHIPS NORTHWEST TERRITORIES New female head coach is a former national team member Rope tow in Yellowknife has been approved for operation for the 2014/15 season. 8 MEMBERS NEWFOUNDLAND Focused on the female demographic in 2015 by organizing female centered training sessions, social events, and its second annual full day female specific snowboard camp to celebrate park days with local coaches and an Olympic Athlete Expanded its reach throughout the province to provide training sessions outside of its main hill (Marble Mountain) by networking with White Hills Resort to offer youth snowboard programs as well as other non-traditional snow-scape locations such as Gros Morne National Park to facilitate interactive snowboard awareness / skills sessions. PRINCE EDWARD ISLAND 18.5 feet of snow! Newly trained Comp Intro Coach for a total of 2 in PEI. 6 week Rails to Race program (6 athletes) delivered by Brookvale Snow School. 7 MEMBERS 4 MEMBERS NEW BRUNSWICK SNOWBOARD ASSOCIATION NEW BRUNSWICK Working to collaborate with other Atlantic provinces on events, training and sport development 4 MEMBERS

21 SOCIAL MEDIA MARKETING 11,439 FOLLOWERS 6,594 FOLLOWERS 2,868 FOLLOWERS

22 MARKETING #WHYWEDO #WhyWeDo was the marketing campaign launched for the 2014/15 season. The hashtag was the focal point of showcasing Why our Snowboarders Do what they Do. Why they train the way the do. Why they gravitate towards the lifestyle of a professional snowboarder. Why they travel to unique places chasing the snow, chasing new experiences all while focused on becoming the best in their discipline. The record engagement from the national team, sponsors and partners, the platform brings new attention to our sport, athletes and organization.

23

24 REVENUE % 2% Sport Canada $2,375,811 $3,560,016 Major Events Sponsorships $250,000 $607,269 $450,000 $534,913 17% Program Revenue $233,689 $270,997 Other Revenue $69,937 $97,124 Total $3,536,706 $4,913,050 7% 67% Sport Canada Major Events Sponsorships Program Revenue Other Revenue

25 EXPENSES High Performance Program Sport Development Program $1,729,364 $676,308 $2,577,812 $566,230 24% Major Events Program $265,407 $907,328 Business Operations Total $842,680 $3,513,759 $816,596 $4,867,966 8% 49% 19% High Performance Program Major Events Program Sport Development Program Business Operations

26 BOARD OF DIRECTORS EXECUTIVE Guy Poupart, Chairman Matt Houghton, Vice-Chairman Jesse Fox, Secretary Michael Lees, Treasurer DIRECTORS AT LARGE Tyler King Cara Thibault Danny Buntain Alexa Loo

27 CANADA SNOWBOARD , Terminal Avenue, Vancouver, BC., V6A 4C1 Tel. : Fax. :