JEWD Status Report. Daniela de Souza Goldman. Brazilian Ambassador

Transcription

1 JEWD 2015 Status Report Daniela de Souza Goldman Brazilian Ambassador July 2015

2 JEWD 2015 STATUS REPORT INTRODUCTION In 2014, the first edition of JEWD was launched. The communication was strong and the three main confederations took part on it:brasil Júnior, JADE and JET - Junior Enterprises of Tunisia. Our Facebook reach was good and the results in the Thunderclap Campaign were even bigger than expected. These informations can be found in JADE s Dropbox (1 JADE Internal\13 Public Affairs\10 Global Public Affairs\03 Projects\02 JEWD\ 's Edition). During JADE Spring Meeting, happened in Brussels, Belgium, in March, we presented our 2014 edition to all the International Managers during the General Assembly. The presentation can be found in JADE s Dropbox (1 JADE Internal\13 Public Affairs\10 Global Public Affairs\03 Projects\02 JEWD\ 's Edition\01 Before JEWD). With the inputs we had from the General Assembly, we noticed that although the results achieved during 2014 were better than expected, we still haven t got the global awareness that we aimed since the beginning for JEWD. To understand better how people understood JEWD, we prepared a feedback survey that was send to all the International Managers of JADE, to the Counsellors from Brasil Júnior and it was also posted in JADE s Facebook page. The idea was to get as much feedback as we could to understand how people saw JEWD and how they felt about the idea. The surveys and the answers can be found in Brasil Júnior s Google Drive (1. EscritórioBJ\7. Áreas\3. Coordenadoria Internacional \2. Iniciativas \3. Global Public Affairs\ 2. JEWD\ 2.Edição 2015\ 1.Before JEWD\ 1. Formulários). After analysing the survey, Alexandru Ene, the Vice President and also Communication Director of JADE 2015 and Daniela Goldman, the Brazilian Ambassador responsible for Global Public Affairs realised that the biggest problem of JEWD was that the Junior Entrepreneurs didn t get the main idea of the day. To align expectations, we decided to have a brainstorming between the Department responsible for JEWD (Alexandru and Daniela). The Brainstorming can be found in JADE s Dropbox (1 JADE Internal\13 Public Affairs\10 Global Public Affairs\03 Projects\02 JEWD\ 's Edition\01 Before JEWD\03 Brainstorming). During the brainstorming, we drew the main guidelines for this year edition. It was decided that the purpose of 2015 s edition was to bring global awareness to our Movement, thought making posts on Facebook that explained our concept, the diversity of our Junior Enterprises, our confederations and promoting how big and

3 amazing our network is. We wanted to inform the Junior Entrepreneurs all over the World about the history of our movement. METHODOLOGY After some meetings and discussions that can be found on Podio (_011Management), the Department responsible for JEWD decided that the best way to bring global awareness to our concept was to present individually each of our confederations (the Europeans, Brasil Júnior, CJCC and JET). Each Confederation would be presented by year of foundation and when two or more confederations were founded on the same year, we would chose by alphabetic order. This idea was validated with the Department of Communication of Brasil Júnior, the President of CJCC and also with the International Manager of JET. It was decided that Brasil Júnior would be in charge of creating the cards that would be used for presenting each confederation. JADE and the Brazilian Ambassador responsible for GPA were in charge of creating the content of each card as to get all the information s with all the confederations. CJCC and JET would participate posting the cards and also giving us feedback and ideas. To start our work, the Brazilian Ambassador responsible for GPA organized Skype Meetings with all the Confederations with some prepared questions: When was your confederation founded, who founded it, why and how it was founded? What are the names and main information about your JEs? Where are they located, what are the interesting information? Do you have map of your country with all the JEs mapped? If you have, can you send us a profile of your junior entrepreneurs? How did the network developed in your country? What were your main challenges during the consolidation of the Confederation? At the same time, we started to make a report about JEWD The idea was to send to the confederations in Europe, Brazil and Tunisia an explanation about what was done in JEWD s last year edition. The report can be found in JADE s Dropbox (1 JADE Internal\13 Public Affairs\10 Global Public Affairs\03 Projects\02 JEWD\ 's Edition\01 Before JEWD\04 Report 2014). The report was sent to all the International Managers of JADE, to the Counsellors of Brasil Júnior and also for JET team in the end of May 2015.

4 After talking to some country responsible, we noticed that the best way to create the cards was to separate them in two structures: Facts and Figures and Did you know?. This way we separate the cards in some important and serious facts about each confederation, but we also opened space for more fun information. With this information, Brasil Júnior was able to create the structure of our cards. It was decided between Brasil Júnior and JADE that each card would be posted every week on Thursday. During this period, CJCC stopped answering us, so it was decided that just Brasil Júnior, JADE and JET would post the cards. The first post of JEWD 2015 was a teaser to instigate and make our Junior Entrepreneurs curious for the next post. The teaser was posted on May 25 th on the Facebook of JADE, Brasil Júnior and JET. The art was made by Brasil Júnior, but each Confederation posted it with its own visual identity. Have you ever imagined a moment where the entire world could celebrate our movement together? This day is coming: November 22nd. JEWD will happen just on 22/11, but we want you to be prepared. Before making history, we want you to get to know and to share our history. 1 day 15 countries - more than students The moment has come to discover and explore our global network. Are you ready? #Shareourhistory#JEWD2015 The first card launched was from CNJE and the order followed for the posts would be CNJE, JADE Switzerland, CEJE, BDSU, JADE Italia, JADE Austria, JADE Belgium, UniPartners, Brasil Júnior, JADE Portugal, JET, WBC, JADE Poland, JADE Romania and CJCC. All the Confederations also agreed to share each post in their own Facebook page and we are also sharing it on many different groups on that social media. In the beginning of June, we started to have problems with the Department of Communication of Brasil Júnior once they thought we were making too many cards for each confederation (at least four cards per confederation) and if they posted all the cards, they wouldn t have engagement in their Facebook page. So it was decided that JADE and JET will post all the cards for all the confederations (done by Brasil Júnior) and that Brasil Júnior would post each month a special card as a teaser for the four confederations that will be advertised that month. The step by step of this meeting can be found on Podio (_05Public Affairs - GPA Weekly Updates).

5 However, there was still something missing: the Brand of JEWD. Together with the Communication Department in Brasil Júnior, we realised that JEWD 2014 and JEWD 2015 had different structures and visual identities. This was happening because different responsible for the project discussed different information on each semester. To align expectations and also to define the brand that will be used for the next editions of JEWD. The first Brainstorming made was between JADE team (Pedro Vargas, Daniela Goldman, Clémentine Wencel and Gorka Guerreiro) and Brasil Júnior s Director of Communication, Pedro Rio and one of the Communication s Coordinator, Kamilly Oliveira. The second one was made between Brasil Júnior team (Daniela Goldman, Kamilly Oliveira, Carolinne Bernadeli, Hugo Kahn, Stephanie Zanini and Paula Ladeira). The results of the Brainstormings can be found in JADE s Dropbox (1 JADE Internal\13 Public Affairs\10 Global Public Affairs\03 Projects\02 JEWD\ 's Edition\01 Before JEWD\03 Brainstorming). FINAL CONSIDERATIONS We will have a meeting during Handover, in July 2015, between the two Brazilian Ambassadors responsible for Global Public Affairs and with the Department of Communication in Brasil Júnior to define the new Brand of JEWD. The cards of the confederations will be launched until the end of September. The next steps of JEWD from September on, will also be defined during the handover. All the documents from JEWD 2014 and JEWD 2015 can be found in JADE s Dropbox (1 JADE Internal\13 Public Affairs\10 Global Public Affairs\03 Projects\02 JEWD).