POST SHOW REPORT SEPTEMBER SAO PAULO EXPO 22-24

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Virginia Snow
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1 POST SHOW REPORT SEPTEMBER SAO PAULO EXPO 22-24

2 THE EVENT SECTORS Between the 22nd and the 24th of September, São Paulo was home to the largest bike event in Latin America. ACESSORIES WHOLESALERS Known as the most relevant event of the sector, Brasil Cycle Fair gathered the main manufacturers, distributors, wholesalers, importers, bike shop owners, BYCICLES DEALERS professionals and lover of the bike universe during the three days of the event. IMPORTERS PARTS AND APPLIANCES

3 GOLDEN SPONSOR INSTITUTIONAL SUPPORT SUPPORT OFFICIAL RADIO STATION CO-LOCATED EVENTS

4 PARTNER EVENTS SUSTAINABILITY PARTNER OFFICIAL CARRIER VENUE MEDIA PARTNER cyclomagazine ORGANIZATION AND PROMOTION

5 Business and leisure in one place

6 The event showed one more time that it is the ideal place for business generation, as well as providing leisure for the entire Family and disseminate the bicycle culture in many forms.

Business Visitors 7 OTHER 6 During the three days, the

FIELD OF ACTIVITY 300 EXHIBITING BRANDS 87 34 PRESIDENT

PARTS AND EQUIPMENT FOR BICYLES BIKE SHOP ROLE 18 ASSISTANT

7 Business Visitors 7 OTHER 6 During the three days, the event received SERVICES over visitors of the sector. FIELD OF ACTIVITY 300 EXHIBITING BRANDS PRESIDENT VICE-PRESIDENT OWNER COMMERCE WHOLESALE OF ACCESSORIES PARTS AND EQUIPMENT FOR BICYLES BIKE SHOP ROLE 18 ASSISTANT ANALYST 15 DIRECTOR 13 SELLER 12 5 MANAGER LEADER 3 COORDINATOR SUPERVISOR

More content to the day to day of the industry s professionals Still on the business area, in partnership with SEBRAE, ABCOMM and SIMEFRE, Brasil Cycle Fair

8 More content to the day to day of the industry s professionals Still on the business area, in partnership with SEBRAE, ABCOMM and SIMEFRE, Brasil Cycle Fair brought prominent level content for professionals through lectures with relevant themes to the day to day of the bike shop owners/distributors. LECTURES PARTICIPANTS

More content to the day to day of the industry s professionals Tech Cycle Challenge Tech Cycle Challenge gathered developers, designers, entrepreneurs and specialists in mobility to work on

9 More content to the day to day of the industry s professionals Tech Cycle Challenge Tech Cycle Challenge gathered developers, designers, entrepreneurs and specialists in mobility to work on developing digital platforms such as apps, chatbots and systems bringing more technology to the sector improving mobility. The winner group Iobken with the Project IObike platform which promotes communication between cyclists, sending notifications about cycle lanes, and smart clothes that send notifications through the NFC technology.

10 Testimonials We are very satisfied with our participation. We could achieve all our launch targets, as well as being recognized by the public. However, the most important was the interaction with the public: our bikes were greatly accepted, our designs and color options. I work at a bike shop in Fortaleza, called Barcellos, and this is my first time at the show. I came looking for launches, new partners, distributors and equipment. I am sure that our Customer Service will improve after this experience and knowledge that I gained here. GUILHERME SANTOS CEO at Tropix AROLDO MATOS BARBOSA Visitor / Bike Shop Owner We are very happy to take part in Brasil Cycle Fair. This is our first year, the brand Audax is also new, with only a year and a half. The show is very important because it brings the sector together. The end user, the cyclist, is also very important to us, because they make the brand powerful and have the opportunity to test our bikes, which help them see the quality of our products. TULIO BEZERRA Superintendent at Audax

11 So m e o f t he b r ands pr e s e nt B2B

12 27 hours In the external area, of leisure the event brought a number of attractions that gathered the public s curiosity

END USER During the three days of event, the show received over 9.

13 END USER During the three days of event, the show received over visitors interested in getting to know the latest launches and trends in the Market.

14 Having an external area and one internal was excellent. A big venue with easy access. A 1st class venue with an European level. Brasil Cycle Fair delivered something that the market waited for a long time SERGIO GALLO Director at Groove Bikes The show managed to attract the end user and the bike shop owner. This is the first show that I see in Brazil that manages to do this. The exchange of experience, the return from the public has been very important. The external area was spot on, being able to present our launches to the public. From what we saw at the show, I believe the next edition will be bigger and better. To us, Specialized, the show in this new format was very positive. It is great to have the end user, especially when we talk about the test rides. Brasil Cyle Fair has got the format right this year. It is a nice show to be at, there were children, families, areas to drink beer, for kids to play, several products on display It was a ride that covered all types of people and the entire family, a remarkable success. MARINA RICHWIN Marketing Manager at Specialized Giuliano bertazzolo Marketing Coordinator at Thule

15 Some of the brands present B2C

16 TEST RIDE With 8kms of extension, the Urban and Mountain Bike tracks attracted visitors such as athletes and children! As well as testing the best bikes in the market, visitors could ride through the Botanical Gardens. Over 1,000 bike models of distinct categories such as: mountain bikes, triathlon, road, urban, e-bikes, BMX, cyclocross and gravel bike. OVER TEST RIDES Presence of the main brands

17 CIMTB The first mountain bike XCO race in São Paulo was a success, full of challenges. The public surrounded the CIMTB track during the start line and the athletes pedaled fast through the Botanical Gardens. OVER ATHLETES NATIONAL AND INTERNATIONAL KM OF TRACK

18 It was very intense with the athletes attacking the entire time. A tough race, but also great fun. Participating at a race in Sao Paulo inside Brasil Cycle Fair is a fantastic opportunity. LUIZ HENRIQUE COCUZZI Scott Athlete from Equipe Lar and the stage winner It was exactly as we dreamed. It was all fine. The public s reception was fantastic. We are planning 2018 with bigger and better attractions. Athletes, supporters, teams, were all brilliant! Next year, we will be back! ROGERIO BERNARDES Organizer of CIMTB Levorin

19 NIGHT RUN Still on the mountain bike track, the Night Run took place, offering an opportunity to racing lovers. OVER 150 PARTICIPANTS women s Winner FRANCISCA MARIA COSTA OLIVEIRA MEN s Winner DIOGO MALAGON

20 BMX Super Spine Brazilian Championship The championship received 75 competitors, among them the main South American athletes such as: Anderson Kakaroto, André Jesus, Caio Rabisco, Danilo Ferrugem e Douglas Leite Doguete" SP Stage Winner DOGUETE

21 I love BMX. I am Always here having fun with my friends and happily, I did a good presentation and ended in first place in this run. I am very happy. The show was simply amazing, the public came and it is satisfying to see this. It is the public that makes this sport grow, so their presence is very important DOUGLAS LEITE DOGUETE Winner of the SP stage of the BMX Super Spine Brazilian Championship It was great because we could gather the best athletes in Brazil and in the world in this stage. Also, we took BMX to other types of public that like bicycles and this is one of the nicest things that a sport can give you. A cyclist often starts doing BMX then goes on to MTB or the other way round. The event was a success, the public came and we only had positive feedbacks. The idea now is to organize another stage next year ANDRE RIBEIRO Organizer of this stage

22 AND MORE... Kids AREA In this area, children had the opportunity to pedal for the first time with help from Bike Anjo. STAGE Pump Track AMATEUR AND KIDS Area dedicated to the sharing of knowledge related to the cycling culture. Life stories, of sport overcoming and other themes such as mobility were part of the stage. Area in which visitos could develop their skills

23 The global Bicycle Mayor initiative arrived in São Paulo and was presented during Brasil Cycle Fair. The program aims at accelerating the expansion of cycling in the city and at achieving one billion cyclists. Created in Holland, the project was implemented in Amsterdam, Sidney, Mexico, among others. In each location, ambassadors were selected and received the title of Bicycle Mayor. A cycling parade took place and received the visit of the Sao Paulo s Secretary of Transport and Mobility, Sergio Avelleda, and the Consulate General of the Kingdom of the Netherlands in Sao Paulo. The activist JP Amaral, from Bike Anjo, was chosen the representative of São Paulo.

24 Now, it is time to pedal for 2018 EVEN BETTER! Bring your brand to this great gathering of the sector / 5006 Organization and Promotion

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