presented by: Daryl Jasper Brown Sports Marketing Box 1932 Providence, RI (401)

Transcription

1 Brown University Athletics Season Proposal presented by: Daryl Jasper Brown Sports Marketing Box 1932 Providence, RI (401)

2 NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through our corporate relationships. WHO NSM REPRESENTS: Ball State Brown University The Capital One Bowl The Champs Sports Bowl Colonial Athletic Association Colorado State University of Delaware Drexel University Eastern Michigan University Fairfield University Florida Atlantic University George Mason University Georgia State University Hofstra University Horizon League Indiana State University James Madison University Jimmy V Classic University of Louisville Marquette University Middle Tennessee State University Northeastern University Old Dominion University The Pac-10 Conference Princeton University Providence College Rutgers University Towson University University of North Carolina Wilmington Virginia Commonwealth University West Virginia University The College of William and Mary University of Wisconsin-Green Bay Wright State University 2

3 COLLEGE SPORTS AUDIENCE LEVERAGE Consumer Promotions Internal Sales Incentive Programs Consumer Advertising Trade Incentive Programs Equity Transfer Business-to-Business Sales (University Community) 3

4 About the University Founded: 1764 (7 th oldest University in America) Enrollment: 8,025 Nickname: Bears Colors: Seal Brown & Cardinal Red Located on College Hill in Providence, RI. New England s second largest city Brown University is a top ten employer in the State of Rhode Island with over 4,600 faculty & staff About Athletics at Brown Annual attendance exceeds 500,000 at Brown Athletic events Member of the Ivy League and the ECAC Hockey League 37 NCAA Division I sports (4 th most in nation) Nation s largest athletic program for women with 20 varsity teams 97% of all student-athletes graduate in four years US News & World Report recently named Brown Athletics to the College Sports Honor Roll as one of the nation s top 20 athletic programs 16% of Brown undergraduates are student-athletes Providence s only Division I football team 24 teams honored by the NCAA with public recognition awards for academic achievement, the second most in the nation Major rivalries with Harvard, Yale, Dartmouth and Princeton 4

5 College Sports Audience Nearly $100 billion a year spent on consumer goods and services by college students Attendees average household income exceeds $100,000 Attendees - over 70% own their own homes Attendees - over 69% own two or more cars Attendees - over 30% have children 50% of Fans have attended or graduated college Alumni income 30% above national average Alumni develop lifelong affinity to their school/sport Brown Alumni & Fan Demographics 78,000 living alumni, 14,000 live within 50 miles of Brown University Alumni living in the Maine, Massachusetts, Rhode Island, Connecticut, New York City, New Jersey & Washington DC corridor represent 49% of the 78,000 living alumni 47% of fans have a HHI above $100,000/year 66% are male 55% are married Over 70% own their own home 48% have children 40% hold graduate degrees 18% are aged 25-34; 28% are 35-44; 29% are

6 Brown Football Head Coach: Phil Estes (ten years as Head Coach) 2007: Team went 5-5 Team Plays in Division I-AA Home Stadium: Brown Stadium (capacity 16,000) Brown Men s Hoops Home Arena: Pizzitola Center (capacity 2,800) Brown Women s Hoops Head Coach: Jeanie Burr (twenty years as Head Coach) Winningest Coach in Brown University History Home Arena: Pizzitola Center (capacity 2,800) Brown Men s Ice Hockey Head Coach: Roger Grillo (ten years as Head Coach) Team plays in the ECAC Hockey League Home Rink: Meehan Auditorium (capacity 2,400) Brown Men s Soccer Head Coach: Mike Noonan (thirteen years as Head Coach) 7 NCAA Tournament berths under Noonan 8 IVY League titles under Noonan Home Stadium: Stevenson Field (capacity 3,500) Brown Men s Lacrosse Head Coach: Lars Tiffany (two years as Head Coach) Former two-time team captain at Brown 7-7 during the 2007 season Home Stadium: Stevenson Field (capacity 3,500) 6

7 Objective To present you with a comprehensive presence at Rhode Island s most prestigious higher education institution, Brown University. Through their athletic department and stadium venues, we will introduce alumni, faculty, fans, staff and students to your brand and capitalize on their consumer passions. 7

8 Let s Go Bears! 8

9 Presentation Opportunity This is a unique opportunity available for a limited number of companies to have a visible presence and direct connection to certain varsity teams within the Brown University Athletic Department. With your commitment, you will become part of the team! Benefits to include (partial list): Presentation rights to a varsity team or teams (Ex: Brown Football presented by your company name ) Significant stadium/venue signage/logo on the playing surface Logo inclusion in all print applications to include but not limited to: Game Day Programs Media Guides Press Releases Pocket Schedules Schedule Magnets Team Posters Season Ticket Mailers Season Ticket Brochures Tickets Newsletters 9

10 Presentation Opportunity, Continued Inclusion in all of Brown Athletics advertising and media buys related to the varsity team Inclusion in all radio broadcasts as the presenting sponsor (Ex: Brown Football presented by your company ) Hospitality events, corporate outings Game sponsorships and recognitions On-site marketing opportunities Co-branded, premium giveaway items Internet advertising; banner displays on varsity team s website Golf tournaments Speaking engagements by the head coach to your corporation 10

11 Community Marketing Program Literacy Marketing Program Co-sponsorship of Reading with the Bears program. Each year, Rhode Island elementary schools will be contacted to participate in an incentive based reading program. Students who read a specific amount of books will be rewarded with free tickets to various Brown Athletic events. As a sponsor of this program, your company will be present in all materials that are sent out to students (initial letter, follow-up letters, bookmarks, etc). Additionally, your company will be present during a designated athletic event (Football or Men s Basketball) where students are recognized for their accomplishments. 11

12 Radio All Brown Football and Men s Basketball games are broadcast LIVE on AM 790, Providence, RI. :10, :30 or :60 commercial messages available in all broadcasts of Brown Football games. :10, :30 or :60 commercial messages available in all broadcasts of Brown Men s Basketball games. Opening and closing billboards and live, on-air announcer reads in all broadcasts. Presenting sponsor of the Brown Bears Radio Network. Playoff Stipulation: Any additional or post-season tournament broadcasts are charged automatically at an additional pro-rated investment 12

13 Additional Radio Opportunities in All Broadcasts All Brown Football and Men s Basketball games are broadcast LIVE on AM 790, Providence, RI. Presenting sponsor of a feature in all broadcasts of Brown Football or Men s Basketball Opening Tip/Kick-off brought to you by Starting line-ups brought to you by The turning point of the game brought to you by The sponsor player of the game The sponsor student athlete of the month Halftime stats brought to you by Look around the Ivy League brought to you by Points in the Paint brought to you by Pre-game, halftime, or post-game show presenting sponsor Playoff Stipulation: Any additional or post-season tournament broadcasts are charged automatically at an additional pro-rated investment 13

14 Radio Brown University and Nelligan Sports Marketing also broadcast live Football and Men s Basketball Coaches Shows on AM 790, Providence, RI. Presenting sponsor of the Phil Estes Football Coaches Radio Show and the Men s Basketball Coaches Radio Shows :10, :30 or :60 commercial messages available in all broadcasts of the Brown Football and Men s Basketball Coaches Radio Shows. Opening and closing billboards in all broadcasts. Sponsor of a feature in all broadcasts of the Brown Football and Men s Basketball Coaches Radio Shows (i.e., player of the week brought to you by ; this week s opponent preview is sponsored by ). 14

15 Brown Stadium Signage: Football 78 x 160 Static scoreboard panels displayed at all home Football games played at Brown Stadium. 15

16 Brown Stadium Signage: Football End zone static signs displayed at all home Football games played at Brown Stadium. Sideline banners displayed at all home Football games played at Brown Stadium. Static sign opportunities on both sides of game-play clocks, located behind each end zone. 16

17 Brown Stadium Signage: Football Fascia and tunnel displays Goal posts Kid s Fun Zone 17

18 Pizzitola Center Signage: Basketball 2 x 7 rotating courtside, back-lit signs displayed at all Men s and Women s Basketball home games played at the Pizzitola Center. 3 x 10 rotating baseline signs displayed at all Men s and Women s Basketball home games played at the Pizzitola Center. 18

19 Pizzitola Center Signage: Basketball Static scoreboard signage available on the new Pizzitola Center scoreboards scheduled to be installed prior to the season. Main scoreboard will include a full color graphic display, short animations and message unit capabilities. 19

20 Pizzitola Center Signage: Basketball Pole Pad signage displayed at all Men s and Women s Basketball home games played at the Pizzitola Center. Team and courtside season ticket chair back sponsorships to include: team and season ticket holder chair backs; static, vertical signs (next to scorers table); static signs underneath the team bench chairs Upper and lower basket stanchion signs Backboard arm signs 3 x 8 media table static signs 20

21 Meehan Auditorium Signage: Hockey Dasherboard signs displayed at all Men s and Women s Ice Hockey home games played at Meehan Auditorium. More than 200,000 visitors come to the arena over the course of a year. In addition to the Brown Hockey programs, Meehan is home to several youth, high school and local hockey organizations. The arena is open 16 hours a day, seven days a week. 21

22 Meehan Auditorium Signage: Hockey Two (2) on-ice logos for all home Men s and Women s Ice Hockey home games played at Meehan Auditorium Penalty box signage Zamboni sponsorship: a unique opportunity for your company to be the exclusive sponsor of the Brown University zamboni. 22

23 Meehan Auditorium Signage: Hockey Static scoreboard signage available on the new Meehan Auditorium scoreboard scheduled to be installed prior to the season. Main scoreboard will include a full color graphic display, short animations and message unit capabilities. 23

24 Stevenson Field Signage: Soccer & Lacrosse Stevenson Field is home to Brown s Men s and Women s Soccer and Lacrosse teams. With a capacity of 3,500, Stevenson Field recently received new lighting and a completely new field and subsurface. New lights and light towers allow for night play and televised games. Two (2) on-field logos for all Men s and Women s Soccer and Lacrosse home games. 24

25 Stevenson Field Signage: Soccer & Lacrosse Sideline banners displayed at all Men s and Women s Soccer and Lacrosse home games played at Stevenson Field. 30 x 84 static scoreboard billboards displayed at all Men s and Women s Soccer and Lacrosse home games played at Stevenson Field. 25

26 Terrance Murray Stadium Signage: Baseball Home of the 2007 Ivy League Champion Brown Bears, and originally built in 1959, Murray Stadium was rededicated in April 2007 after a generous gift from Suzanne and Terrance Murray. The stadium includes a modern press box, bleacher seating for up to 1,000, dugouts, bullpen and batting cages. Shortly after its rededication, Murray Stadium played host to Brown s first Ivy League Championship victory, as it defeated Penn 20-6 in front of a capacity crowd of over 1,500. Static scoreboard billboards displayed at all Baseball home games played at Murray Baseball Stadium. 26

27 Terrance Murray Stadium Signage: Baseball Opportunity to have logo on the outfield wall Opportunity to have two (2) on-field logos for all home baseball games Opportunity to sponsor the dugout roof tops Opportunity to sponsor the foul poles 27

28 Print: Game Day Programs One (1) full-page, four color advertisement in the Official Brown Football Game Day Program given out to fans at all home games played at Brown Stadium. One (1) full-page, B&W advertisement in the Official Brown Men s Basketball Game Day Program given out to fans at all home games played at The Pizzitola Center. One (1) full-page, B&W advertisement in the Official Brown Men s Ice Hockey Game Day Program given out to fans at all home games played at Meehan Auditorium. Logo placement on all other Brown Athletic team game programs given out to fans at all home games (including: Men s and Women s Soccer, Men s and Women s Lacrosse and Baseball). 28

29 Print: Tickets & Ticket Brochure Opportunity to have a four color identification in the Brown Athletic season ticket brochures Opportunity to have logo on the front of all Brown Athletics ticket envelopes Opportunity to offer a coupon/discount on the back of all Brown Athletics tickets Opportunity to have logo on all Brown Athletics pocket schedules (Football, Basketball, Hockey, Soccer, and Lacrosse) Opportunity to have logo on all Brown Athletics schedule posters 29

30 Game Sponsorships Game sponsorship opportunities at Football, Men s Soccer, Men s Basketball, Men s Ice Hockey, and Men s Lacrosse (other sports can include Women s teams). Benefits include: Opportunity to conduct a co-branded premium item giveaway Company logo on the cover of the game day program Opportunity to host a pre-game hospitality function Tickets to the game for employees or community partner of your company Special in-game recognition, recognizing your company as the presenting sponsor of the game Opportunity to run a promotion during a time-out or halftime Live on-air mentions on radio broadcast Public address announcements Possible promotional giveaway items can include: Footballs Basketballs Soccer balls Bobble head dolls Replica game jersey Card sets Winter knit hats Hockey sticks Calendars Rally Towels T-shirts 30

31 In-Game/Intermission Promotions Help keep fans entertained by having your business highlighted during a break in the action with an in-game or intermission promotion. In-game promotions offer your company a great venue to showcase your product and offer great prizes to your customers and our fans. Possible promotions include: Half court shot Free throw contest Field goal kick Catch a pass Dress like a Brown Bear Musical chairs Other opportunities: Corporate Fantasy Game in the Pizzitola Center Forty-five minute game prior to a Brown Men s Basketball home game Celebrity announcer Unique opportunity for a corporate function to entertain clients Sample giveaway at the exits of the arena 31

32 On-Site Opportunities Sampling and display area in the FanZone at all Brown Football home games played at Brown Stadium. 32

33 Internet Opportunities Logo identification on the Brown Athletics website, with a hyper-link back to the homepage of your choice. Feature sponsorships on the Brown Athletics website with a hyper-link back to the homepage of your choice (i.e., upcoming schedule). 33

34 Internet Broadcast Opportunities :10, :30 or :60 commercial messages available in all game broadcasts via brownbears.com radio network audio streaming (approx. 100 games streamed per year). :10, :30 or :60 commercial messages available in all coaches shows broadcast via brownbears.com radio network audio streaming (approx. 30 games streamed per year). Sponsorship of a vignette feature in each of the games broadcast via brownbears.com radio network to include an additional :10 live read (Example: Play of the Game, Starting Line Ups, Injury Report, Post-Game Show ). Inclusion in opening and closing billboards on all broadcasts via brownbears.com radio network. 34

35 Football season tickets Tickets & Hospitality Football tailgate outings in Brown Bears Tailgate Village during Brown Football home games Men s Basketball season tickets Men s Basketball courtside seating and Bears Den, all-you-can-eat, suite tickets Men s Ice Hockey season tickets Additional game tickets available Hole sponsorships & foursomes at three (3) Brown Athletics summer golf outings/fundraisers each year 35

36 Hospitality Sponsor will have the opportunity to host a corporate hospitality tent in tailgate area at one (1) Brown Football home game at Brown Stadium The hospitality event will be for people Game tickets, parking passes and game programs are included 36

37 Net Annual Investment Based on level of involvement 37