2018 Brembo Italy Performance Global Network Meeting - A world of new info andproducts
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- Elinor May
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1 2018 Brembo Italy Performance Global Network Meeting - A world of new info andproducts The Brembo Performance Global Network meeting is a 1 st of its kind in the last 13 years since Star Bike/BG start working with the Brembo Group. And in this 13 years, both Brembo and BG has grown continuously every year and has reached a record co-operation and turnovers. The meeting is on a Tue 19/6/18 for 2 wheels and Wed 20/6/18 for Cars, and fresh from the Sunday Zhuhai race, Steven and BG s young Beijing Tech Liam has to rush to Hong Kong and catch the Plane flying to Milan arriving on Monday, then a transit to the Brembo HQ at Stezzano at the city of Bergamo. After a rare good night rest, Brembo personels picked all the world distributors representative from the Hotel and walked to the Brembo HQ just round the corner. The 1 st impression of Brembo s HQ bldg. was breathtaking as you re facing a Brembo Red colour wall stretches in front of you to the eye can see. Entering the bldg., Brembo 2/4 wheels calipers, discs lined the display wall units and many of these products was never seen in public eyes. BUT due to Brembo rules that NO photo can be taken inside the Brembo Bldg, so its unfortunate that we can show you the grand scale of all Brembo displays
2 Tue s Motorcycle meeting was held by Brembo COO: Mr. Almondo, Performance sales Director : Mr. M. Piccoli, marketing manager :Roberto Pellegrini, Intellectual property Right manager : Mr. Rezzaghi and other Brembo design, marketing, operation, Quality assurance manager. Close to most of Brembo s EU distributors, US rep and the most important Asian distributors including Star Bike are present at the meeting, many of whom are old friends of Steven and everyone was happy to see each other and was chatting away all day long. The meeting gave all the world distributors a world of information about all the current products, new and up coming designs and products that rec;d great anticipation from everyone, the Brembo fake product issue was discussed with Mr. Rezzaghi and Brembo is to take much intense and further action in combating these Fake products especially coming out from Taiwan, China and S.E. Asia. The meeting last all day till after 6.30 pm and by 5.30 pm, a heated discussion was under way over the topic of parallel and grey imports into many countries allover the world, and Action was agreed by Brembo that this matter will be looked into and dealt with.
3 Dinner was held in one of the most scenic restaurant up the mountain of Bergamo where everyone can relax and meet with each other. SUNDAY Another good night rest, then started with Brembo Auto meeting. Many of the Motorcycle distributors has left for home and some other, same as Star Bike also is the Auto distributor stayed for the Car meeting. A lot of positive figures was presented to the group with very impressive numbers : Close to 4 million visitors to Brembo website Close to 7 Million visitors likes Brembo on Facebook and Instagram - Over 40 million worth of Afvertising equivalent - Over 50 million Brembo Web pages. These are extremely huge numbers that most of the international company cannot achieve. On the Product development talk, new Brembo Auto products in both HPK and Racing will be introduced in 2018 and these are so impressive that we all expected a new rush of new comers to the Brembo supporter.
4 Again, there was a big discussion over Fake and non-brembo assembled Kit in the market, it was generally agreed that the USA, EU market was not as affected with small numbers discovered, but for the Asia market especially with China, Hong Kong, Macau and Taiwan being the disastrous area that these Fake and non Brembo assembly kits has reached a level that Brembo has to take decisive action to combat these fakes and copies goods in the Greater China market. Then the Brembo product development manager was introducing some of the newest Brembo Auto Racing and High performance Braking Kits to the distributors and these products will be officially launched at the Sema Show in the US in Nov. Further discussion between Brembo s Auto manager and distributors lasted for the rest of the afternoon and a lot of info was exchanged and BG has contributed our share of marketing and new product requirement to the Brembo auto management and further discussion will be carry out in the near future. Another dinner Banquet was arranged at one of Bergamo s hill top scenic restaurant and everyone has a great time chatting away and many promised to visit China soon in the future. This Brembo World distributors Meeting is a great success as Brembo get to hear all the latest info from all the attending distributors who came from allover the world, and most important is for all the world distributors to get to know each other and has exchanged contact so to form a network of Brembo personnel and all distributors so that all kinds of info can be exchanged in the future.
5 Extremely grateful for Brembo to organized this meeting and Star Bike/BG has learnt a lot and meet a lot of friends from allover the world.
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