-TABLE OF CONTENTS. 8. Station Performance. 16 One Year Anniversary. 13 Promotions. 15 Press and Accolades. 3 Executive Summary.

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-TABLE OF CONTENTS 3 Executive Summary 4

2 -TABLE OF CONTENTS 3 Executive Summary 4 Success in Numbers 7 Our Users 8. Station Performance 10 Hub Days 11 Bikeshare Basics Classes 12 Bike and Station Management 13 Promotions 14 WeHoTV Videos 15 Press and Accolades 16 One Year Anniversary 2

Executive Summary - The City officially launched the WeHo Pedals Bike Share system on August 30, 2016.

and environmentally-friendly form of personal mobility. Having a reliable bike share system makes it easier for people to get around without a car and helps make West Hollywood more livable.

The ridership numbers have shown that there is a healthy appetite for bike share as a mode of transportation in West Hollywood. Residents and visitors use bike share for routine trips (errands.

3 Executive Summary - The City officially launched the WeHo Pedals Bike Share system on August 30, The program makes 150 GPS-enabled "smart bikes" available to residents, visitors, and commuters at 21 stations - offering an easily accessible, affordable. and environmentally-friendly form of personal mobility. Having a reliable bike share system makes it easier for people to get around without a car and helps make West Hollywood more livable. The program also supports the City's transportation strategies by providing a convenient. affordable, non-motorized transportation option. The ridership numbers have shown that there is a healthy appetite for bike share as a mode of transportation in West Hollywood. Residents and visitors use bike share for routine trips (errands. meetings. as part of a mixed commute e.g. bike to Metro train station) or where they otherwise wouldn't have access to their own bike. With the launch of WeHo Pedals. West Hollywood joined bike share systems in other Westside communities (Santa Monica, Beverly Hills. and recently UCLA) in operating bike share with the vendor, CycleHop and using smart bikes provided by Social Bicycles. The City's investment in the bike sharing program enhances options available through the transportation network, supports the addition of bicycling infrastructure with the hopes of easing traffic congestion. improves air quality around the City and encourages a more active lifestyle. 3

$Success in Numbers I MEMBER DATA - ~.330 \.$ 33 STUDENTS 46 MEMBERSHIPS Per Month Active Memberships New Memberships - 1500 n- -

4 Success in Numbers I MEMBER DATA - ~.330 \.w ll TIME USERS ACTIVE USERS By Plan PAY AS YOU GO 1,479 ANNUAL 98 MEMBERS MONTHLY MEMBERS 33 STUDENTS 46 MEMBERSHIPS Per Month Active Memberships New Memberships n ,...,..-~ AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT,,J " V' ~

5 -Success in Numbers I TRIP DATA 24,685 TOTAL MILES TRAVELED..,,-.... i._ 20'57" WEEKDAY I:==:: ) 27'16" WEEKEND TRIPS Per Month I ) '-...,... v-.,, ~ \..._

Success in Numbers I TRIP DATA - When compared to making fheir trips by car. WeHo Pedals riders have saved themselves $14.062 in costs. burned an estimated 987,387 calories. and have kept 21.

With the exception of the wet winter months (December 2016 - February 2017), over 1.000 people per month have used bike share since its launch.

6 Success in Numbers I TRIP DATA - When compared to making fheir trips by car. WeHo Pedals riders have saved themselves $ in costs. burned an estimated 987,387 calories. and have kept pounds of carbon emissions out of the air. The illustration below denotes the total number of monthly trips taken by users between August 30, 2016 and October With the exception of the wet winter months (December February 2017), over people per month have used bike share since its launch. Weekends are the busiest ride days with an average of 79 trips per day and average trip distance of 1.7 miles. The average trip durations are relatively short with weekday trips lasting on average 21 minutes and weekend trips lasting 27 m inutes. TOTAL Trips AVERAGE Trip Time J\\...,, ( l --- (0 FOUNDING MEMBER PAY AS YOU GO 6, MIN 3, MIN ANNUAL MEMBERS 2, MIN MONTHLY MEMBERS 1, MIN STUDENTS MIN 6

7 Our Users -,,. USERSS ~ FROM ~ CONTINENTS 41 ::: FROM USERS... STATES INTERNATIONAL O VISITORS 81 % ousers DOMESTIC FROM ~...,. 27%CANADIAN CALIFORNIA ~...,.~ 15% AUSTRALIAN 12%BRITISH 11%JAPANESE USERS FROM THE GREATER,. LA REGION ( ---, 45% LOS ANGELES 40% WEST HOLLYWOOD 4% BEVERLY HILLS 2% SANTA MONICA ):B ---.J 1% PASADENA 7

Station Performance - Currently, the WeHo Pedals Bike Share System has a shared system area with Beverly Hills.

A WeHo Pedals hub or station is where system users can go to find. check out and return a bike. Since launch. a total of 21 stations have been installed.

The system area was also expanded along Hollywood and Sunset Boulevards to provide users with more convenient access to regional destinations such as the Metro Red Line station at Hollywood and Vine,

8 Station Performance - Currently, the WeHo Pedals Bike Share System has a shared system area with Beverly Hills. Within the system area there are 10 drop zones in Beverly Hills and one drop zone at Runyon Canyon where users can drop their WeHo Pedals bikes without incurring an out-of- hub fee. A WeHo Pedals hub or station is where system users can go to find. check out and return a bike. Since launch. a total of 21 stations have been installed. operated and maintained by the City's contracted vendor CycleHop. including two stations at The Grove. The system area was also expanded along Hollywood and Sunset Boulevards to provide users with more convenient access to regional destinations such as the Metro Red Line station at Hollywood and Vine, the Arclight Theater, and the Pantages Theater. The map on the following page details the locations of the systems' stations and drop zones. Stations were primarily installed along the commercial boulevards along Santa Monica Boulevard and the Design District (located at Melrose Avenue, Robertson Boulevard and Beverly Boulevard) and the areas most suitable for bike share based on topography and bicycle infrastructure. Although Sunset Boulevard has many hotels, large employment centers. and popular destinations. the lack of bicycle facilities and steep terrain may deter bicycle use in this area. For the period between launch and October the top five performing stations were: 1. Santa Monica Blvd i Olive Dr - 4,039 total rentals 2. Santa Monica Blvd i Westmount Dr - 3,630 total rentals 3. City Hall - 2,662 total rentals 4. Santa Monica Blvd i Crescent Hgts - 2,177 total rentals 5. Santa Monica Blvd i Hancock Ave - 2,117 total rentals 8

9 -Station Performance I RENTAL COUNTS.... BEVERLY HILLS i I t i s LIIOII A'II I I I i I i i = Ya.YD I WEST HOLLYWOOD IIICOIJLVD CENTURY CITY Bike Share Stations Bike Share Drop Zones 9

Hub Days - WeHo Pedals Hub Days are pop-up events held throughout the City to provide information.

All visitors to the WeHo Pedals pop-up received a free promotional gift and those who joined WeHo Pedals were given a promotional code to enjoy

$. llcani! Rnd OU how lo UN hkldl lo$ OIOCltd lom\ provide bike rat9 for.,oc, ~-al O dlcou,i. or p,omole ~ bulrmni lor ne! ' Dater. T1'uldc:lij.$

10 Hub Days - WeHo Pedals Hub Days are pop-up events held throughout the City to provide information. answer questions, and assist people who are interested in the bike share program, testing out a bike. and registering for a WeHo Pedals membership. All visitors to the WeHo Pedals pop-up received a free promotional gift and those who joined WeHo Pedals were given a promotional code to enjoy one complimentary hour of ride time (for new members only). ll,.. ~ 17~~~s ~ THROUGHOUT THE CITY NVTES YOU TO WeHo Pedals Hub Daysi Meet and 9"NI the Wello Pedall CMrNCh Team at WCU' nearby WeHo Pedals lb._.. llcani! Rnd OU how lo UN hkldl lo$ OIOCltd lom\ provide bike rat9 for.,oc, ~-al O dlcou,i. or p,omole ~ bulrmni lor ne! ' Dater. T1'uldc:lij. AkbJ. cn:i Sat\.l'dc:J\I Juu PM - -4PM --., "' Location: WeHo Pedals Bike~ Santa Monica Blvd F* (n front of Trader Joe'I) 10

committing any money, and being in a comfortable no judgement zone.

11 7Q PEOPLE TOOK A BIKE SHARE BASICS CLASS Bike Share Basics Classes - Bike Share is new to many In West Hollywood. as well as the use of smartbikes. WeHo Pedals Bike Share Basics is a free class that offers community members a hands-on opportunity to try out the bikes and learn how to use them safely in the West Hollywood streets without committing any money, and being in a comfortable no judgement zone. In this 2-hour class, sponsored by CycleHop and taught by Sustainable Streets, students learn all the features of the Smart Bikes, basic rules of the road, and essential safety tips for riding safely and lawfully in the roadway. The instructors also show riders how to use the Social Bicycles opp to sign up for an account. find a bike, and share their rides with friends. WeHo Pedals bikes are provided to all participants as well as a free helmet. For the period between August 2016 and October 2017, 70 people attended a WeHo Pedals bike share basics class.

Bike and Station Management -WeHo Pedals is operated and maintained by the city's contracted vendor CycleHop.

The field technicians are dispatched to the system area daily to redistribute and clean the bikes and stations and ensure that bikes and racks are available

the operations team can remotely monitor and receive alerts when station racks are either too low or too full and deploy technicians accordingly.

12 Bike and Station Management -WeHo Pedals is operated and maintained by the city's contracted vendor CycleHop. whose operations team consists of a Regional Operations manager. two full-time field technicians. and a Fleet manager. The field technicians are dispatched to the system area daily to redistribute and clean the bikes and stations and ensure that bikes and racks are available at all stations. Because the bikes have GPS. the operations team can remotely monitor and receive alerts when station racks are either too low or too full and deploy technicians accordingly. As of October no bikes were stolen and there was only one bike totaled as the result of damage by a user. Since launch there has been one incident of station vandalism involving minor damage to station signs and stickering of bike baskets and one major incident of damage by a motorist to a large ad panel. which has prompted complete sign replacement. 12

Promotions - Museums Free for All - Sunday, Januarv 29, 2017 Out of hub fees waived within the svstem area.

Dine LA - Januarv 13-27, 2017 Created map to show all participating Dine L.A. restaurants in relation to bike share stations and drop zones. ;!"".'' ~ ~ C ~1~.

. Pride Bike Contest - June 2017 May Is Bike Month - May 2017 20% off annual and monthly memberships Bike to Work Day - May 18, 2017 Free rides all dav One Year Birthday

13 Promotions - Museums Free for All - Sunday, Januarv 29, 2017 Out of hub fees waived within the svstem area. Electlon Day - March 7, 2017 Free 60 minutes of ride credit between 6 a.m. and 9 p.m. Established special temporary hubs for residents to lockup at anv WeHo polling location for free. Dine LA - Januarv 13-27, 2017 Created map to show all participating Dine L.A. restaurants in relation to bike share stations and drop zones. ;!"".'' ~ ~ C ~1~. New Years 2017 and New Years 2018 ~~11~i,;. ~.... :~, I. $20 off Annual Memberships.. Pride Bike Contest - June 2017 May Is Bike Month - May % off annual and monthly memberships Bike to Work Day - May 18, 2017 Free rides all dav One Year Birthday Promotion - August 2017 $20 off annual memberships Refer a Friend "Give 7, Get T Ongoing promotion to encourage current members to refer a friend to sign up for the program. Upon signing up, new members receive a $7 credit to their account and the referring member gets a $7 credit to their account. National Night Out - August

WeHo TV Videos - WehoTV I WeHo Pedals Safety PSA featuring Willem Belli (The WeHoans) This was the Ci,V 's

$..... WeHoTCV I Newsb\lfe - August 24, 2017 Video created to promote the One-year Anniversary of the program.$ simple the program is to use. This video reached over 5,000 views on the City's Facebook.

simple the program is to use. This video reached over 5,000 views on the City's Facebook.

14 WeHo TV Videos - WehoTV I WeHo Pedals Safety PSA featuring Willem Belli (The WeHoans) This was the Ci,V 's top Facebook post during August WeHoTCV I Newsb\lfe - August 24, 2017 Video created to promote the One-year Anniversary of the program. Features WeHo TV news Anchor Mike Ciraco as he takes a Pedals bike for a ride and shows how "Xtremely" simple the program is to use. This video reached over 5,000 views on the City's Facebook. and was the most popular WeHo Pedals promotion to date. WeHo Pedals Bike Share Blrthdaij - August 30, Video created to highfight some of the successes during the first year o' the program. 14

Press and Accolades - Accolades Nominated for West Hollywood Chamber of Commerce Innovative Sustalnabllity Award, November 2017 News Media New Tang Dynasty Television LA

.. : Online Media City of West Hollywood Facebook Page City of West Hollywood Twitter Account Curbed LA - Facebook Live, August 2016 ~ LA Weekly - web skin, August 2017

15 Press and Accolades - Accolades Nominated for West Hollywood Chamber of Commerce Innovative Sustalnabllity Award, November 2017 News Media New Tang Dynasty Television LA 18 Evening News - Chinese ~ ,..._..._...,., :~~-:!;?~ : Online Media City of West Hollywood Facebook Page City of West Hollywood Twitter Account Curbed LA - Facebook Live, August 2016 ~ LA Weekly - web skin, August 2017 Print Media Ad in LA Weekly, August 2017 Ad in West Hollywood Magazine. Autumn 2016 Featured in DuJour Cities - Winter Edition Regular Ads in Wehovllle, and Beverly Press Ad in Chamber of Commerce state of the City, June 2 Celebrity Sightings Olivia Culpo, DailyMail i, Normal Magazine Special Events American Planning Association Los Angeles. Young Planners Group, WeHo Pedals Tour. August 2017 LA CoMotlon Expo and Festival. Los Angeles County Bicycle Coalition Mobile Tour Cedars Sinai Safety Fair Short Term Sponsorships Google, November 2017 Paul Frank, December

One Year Anniversary - WeHo Pedals celebrated its one-year birthday by hosting a Community Birthday Party on Wednesday, August 30, 2017 at the Sal Guarriello Veterans Memorial Park in West Hollywood.

The event also featured a community ride. led by members of the West Hollywood Bicycle Coalition and WeHo Pedals Ambassadors.

Photos from the event can be found on the City's Flickr page: https://www.f!ickr.com/photos/weho/ albums02lsz68z282493446. As part of the birthday celebration.

16 One Year Anniversary - WeHo Pedals celebrated its one-year birthday by hosting a Community Birthday Party on Wednesday, August 30, 2017 at the Sal Guarriello Veterans Memorial Park in West Hollywood. The community event took place from 5:30 p.m. to 7:30 p.m. and featured music. food and refreshments. a photo booth. cake-cutting. and a raffle for a swanky helmet from a local retailer. The event also featured a community ride. led by members of the West Hollywood Bicycle Coalition and WeHo Pedals Ambassadors. The event was free and open to the public and WeHo Pedals bikes were provided to those who wished to participate in the community ride. Photos from the event can be found on the City's Flickr page: albums02lsz68z As part of the birthday celebration. WeHo Pedals was free-of-charge to new and existing WeHo Pedals members. In addition. a birthday promotion was launched for new and existing users to get $20 off an annual membership ($79 instead of $99) using the promotional code BIRTHDAYB1KE79 at wehopedals.com. For its first year. WeHo Pedals h~d a lot to celebrate in terms of the number of members. trips taken. and greenhouse gas emissions averted. These successes were captured in a video created by the City's Communications Department to mark the occasion. The video was shared via the City's Twitter and Facebook pages and can be found on the City's WeHoTV YouTube page: 16

17 Thanks for a great year! BIKE SHARE

DIRECTION REGARDING WEHO PEDALS BIKE SHARE PROGRAM AND DOCKLESS BIKE SHARE PILOT MAYOR PRO TEMPORE JOHN D' AMICO COUNCILMEMBER LAUREN MEISTER

CITY COUNCIL DECEMBER 3, 2018 NEW BUSINESS SUBJECT: INITIATED BY: DIRECTION REGARDING WEHO PEDALS BIKE SHARE PROGRAM AND DOCKLESS BIKE SHARE PILOT MAYOR PRO TEMPORE JOHN D' AMICO COUNCILMEMBER LAUREN MEISTER