Your easy, automatic bike commuting program. 1. Why do it? 2. How it works 3. Hardware and Software 4. Example program

Transcription

1 Your easy, automatic bike commuting program 1. Why do it? 2. How it works 3. Hardware and Software 4. Example program

2 Background Developed for U of M Health Insurance Credit Wellness Requirements Difficult to Cheat Passive System Automatic and Easy 1. Get tag and register 2. Ride Bike Program Expansion - a network of RFID readers

3 How it works 1. A tamper-proof RFID tag attaches to the front wheel of each registered bike 2. A ZAP station detects tagged bikes as they pass by 3. Our web app reports on the ride data received from each station

4 Where is RFID Used? Door locking systems Passports Credit Cards Hospitals Libraries Bike Commute Logging

5 ZAP System Hardware Passive RFID Tamper-proof tag Wireless communication 5-30 Read Zone Solar powered station may be placed nearly anywhere ft

6 Commuter Web Interface Personal ride stats Calendar clearly indicates which days were counted Announcements from program administrator Reports on other stats chosen by program administrator

7 Administrator Web Interface Organization s ride stats Manage registrations Manage prizes Manage announcements View station health Mass function Customized reports

8 Where are commuter incentive programs common? Universities Faculty and Staff Students Citywide Programs (TMO s) Businesses Large or Small Efforts to increase bike modeshare and improve air quality Alternative Transportation Benefits Offer commute incentivizing to companies citywide Health Insurance Discounts

9 History of bike programs in MSP Ride 2 Rewards o Manual entry o Users recorded bike trips over 8- week period o Became a multi-modal trip tracker

10 History of bike programs in MSP Ride 2 Rewards o Worked great for 8 weeks Multi-Modal trip tracker o Even shorter life of average user o Lack of usable data

11 History of bike programs in MSP Image: QBP

12 University of Minnesota ZAP Bike Commuting Program ZAP Program Goals Incorporate bike commuting Into Wellness program Available for all Easy for users (passive system) Accurate and accessible data

13 University of Minnesota ZAP Bike Commuting Program 1 st official effort to include biking as rewardable activity was in 2007 Trip verification issues always scuttled attempts Verification suggestions included U-cardbased parking schemes, date-stamped photos, honor system logs, etc. Realized that system had to be bikebased and not GPS-based due to privacy concerns and availability to all

14 University of Minnesota ZAP Bike Commuting Program In 2007/2008 hit on the idea of RFID as trip verification method discovered Freiker system in CO elementary school Dero developed bike-based system, testing began at UMN in 2008 System fully deployed in 2011 Wellness began offering rewards in January 2012

15 University of Minnesota ZAP Bike Commuting Program

16 University of Minnesota ZAP Bike Commuting Program Actual Installations

17 University of Minnesota ZAP Bike Commuting Program Actual Installations

18 University of Minnesota ZAP Bike Commuting Program Bicycle Tagging Commuters go to the U of MN Bike Center to get tag installed on bike.

19 University of Minnesota ZAP Bike Commuting Program Bicycle Tagging Events

20 University of Minnesota ZAP Bike Commuting Program

21 University of Minnesota ZAP Bike Commuting Program Initial Funding Initial hardware purchase $100,000 for 20 readers National Transportation Pilot Program(NTPP) funding of $524,000 for ZAP and UMN Bike Center University contribution of $240,000

22 ZAP Twin Cities funding Joint program between St. Paul Smart Trips and Commuter Connection $165,000 to purchase ZAP readers from surplus CMAQ

23 Regional collaboration

24 Regional collaboration Population and employment density around ZAP readers:

25 University of Minnesota ZAP Bike Commuting Program Ongoing Funding $25,000 annually for student incentives & event expenses $50,000 - $70,000 annually for Wellness reimbursements $12,000 annually for student program coordinator

26 University of Minnesota ZAP Bike Commuting Program Business Sponsorship Local businesses sponsor ZAP readers, provide discounted gift cards and sponsor a variety of minichallenges

27 University of Minnesota ZAP Bike Commuting Program Team Challenges 66 teams, 345 participants Fall, Spring, Summer Challenge Sponsored Mini-Challenges throughout year

28 University of Minnesota ZAP Bike Commuting Program Team Challenge Awards Event

29 ZAP Twin Cities

30 ZAP Twin Cities What is ZAP Twin Cities? How does it work? Who uses ZAP? Results so far

31 What is ZAP Twin Cities? Regional partnership Pilot started in August 2012 Offered to individuals and employers

32 How does it work?

33 How ZAP Twin Cities works Get tagged. Get ZAPPED. Get rewarded.

34 How ZAP Twin Cities works Tagging events For general public As part of employer package

35 How ZAP Twin Cities works Connection to bikeshare

36 How ZAP Twin Cities works

37 How ZAP Twin Cities works Incentives to ride Automatic incentive - 10 days Prize drawing - 8 days / month Challenge prizes - occasional

38 How ZAP Twin Cities works ride prize Example of monthly prize drawing Example of challenge prize

39 Who is in ZAP Twin Cities?

40 Who is in ZAP Twin Cities? 14 employers o Large companies o Local co-ops o Non-profits o Colleges & hospitals

41 Who is in ZAP Twin Cities? Why ZAP? o Wellness o Sustainability o Parking

42 Who is in ZAP Twin Cities? Different employers, different uses for ZAP Largest has 285 users o Bike room with ZAP reader o 60% participated this year

43 Who is in ZAP Twin Cities? What makes a successful ZAP employer program? o Internal champions o Engaged administrator o Buy-in from insurer

44 Who is in ZAP Twin Cities? City of Minneapolis o My Health Rewards o Bikeshare integration o 117 participants, 40 met their goal (34%)

45 What we ve found

46 What we ve found Percentage of ZAP participants who completed 50 or more rides

47 What we ve found More popular than we expected o 2406 participants and counting o 129,000+ ZAPs o 1,300,000+ miles biked

48 What we ve found Retention o 68% participation this year o 85% completed at least 1 ride over life of program o 66% completed 10 rides

49 What s next Continue to expand program Attract new employers, incorporating fee for service Push for wider availability of ZAP wellness benefit

50 University of Minnesota ZAP Bike Commuting Program

51 University of Minnesota ZAP Bike Commuting Program

52 University of Minnesota ZAP Bike Commuting Program

53 University of Minnesota ZAP Bike Commuting Program

54 University of Minnesota ZAP Bike Commuting Program Participation Rates Staff/Faculty ZAPS April - October

55 University of Minnesota ZAP Bike Commuting Program Daily ZAP averages Fall/Winter

56 University of Minnesota ZAP Bike Commuting Program