B-TRACK-B w w w. b t r a c k b. e u
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1 facebook.com/btrac twitter.com/btrac Seducing Cyclists with B-Track-B HENK HENDRIKS TROELS ANDERSEN
2 facebook.com/btrac twitter.com/btrac Increase cycling. Tracking because we want to: 1. Monitor the cyclists 2. Expose the cyclists 3. Reward the cyclists BTB wants to encorage leisure cycling for families Why Tracking? 2
3 facebook.com/btrac twitter.com/btrac KM counters Bike bingo App Chip Same tools national versions Tools 3
4 facebook.com/btrac twitter.com/btrac Web Site 4
5 facebook.com/btrac twitter.com/btrac KM to be reported at web site. One per day. Number of trips calculated by average distances. KM Counters 5
6 facebook.com/btrac twitter.com/btrac Key words or codes from sites to be reported at web site. Distances calculated by matrix. Bike Bingo 6
7 facebook.com/btrac twitter.com/btrac Smart Phone Apps 7
8 facebook.com/btrac twitter.com/btrac RFID chips on every bike. RFID check points. 1 trip = 1 score in the lottery. Ranking lists. Expensive infrastructure. Low running costss in following years. Extremely user friendly. Chip 8
9 facebook.com/btrac twitter.com/btrac 1 Sunday in September 2013 and Families linked to school classes. 20 school classess = 1,000 cyclists. Chips for all participants. App for extra virtual check points. Long route, medium route, short route 2 event sites. Fredericia BTB Event 9
10 facebook.com/btrac twitter.com/btrac FREE ACTIVITIES Ball games Svimming Atlethics Fredericia Sports Centre 10
11 facebook.com/btrac twitter.com/btrac FREE ACTIVITIES Training sessions Stunt show Fredericia BMX Club 11
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13 facebook.com/btrac twitter.com/btrac Rewarding classes with highest score. Lottery draw among all cycle trips Gifts for all children and parents Juice and energy bars Free cycle service Fredericia BTB Event 13
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15 facebook.com/btrac twitter.com/btrac 2. edition of system tested in 2 years with 1,500+ users. All events are locally controlled. Each city decide which of the 4 systems will be used. All local data entered in the software tools, and on the local sites is owned by the individual partner sites. Follower cities must pay for the development of special, tailorof the tools made local editions provided. Come visit our booth! Join 15
16 facebook.com/btrac twitter.com/btrac Rewarding family members for cycling stimulates discussion about cycling at the dining i table discussion 16
17 facebook.com/btrac twitter.com/btrac When entrepreneurs provide prices for checkpoints this willl increase their awareness about % cyclists among their clients discussion 17
18 facebook.com/btrac twitter.com/btrac Employerl rs should reward their employees for cycling to work! Employp yers should support rewarding cyclists in their city. Because then their employees will cycle more discussion 18
19 facebook.com/btrac twitter.com/btrac Through different check in methods one can reach a wider % of cyclists which inc creases for participation What are the advantages of BTrac (RFID, APP, km counters, manual) discussion 19
20 facebook.com/btrac twitter.com/btrac Thanks! ECF (European Cyclists' Federation): Rue Franklin, 28, Brussels, Belgium w w w. e c f. c o m
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