KENTUCKY DERBY FESTIVAL ADVERTISING SECTION

Transcription

1 KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 The stories you tell happen here. OFFICIAL GUIDE April 17 - May 5 KDF.ORG #KDF2017

2 2 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 CONTENTS FAMILY-FRIENDLY 5 Give A Day Mayor s week-long service initiative encourages volunteerism 6 Thunder Over Louisville Air Show, fireworks to rock the waterfront 8 Chow Wagon Venerable venue features live music, traditional fare 8 Fest-a-Ville on the Waterfront Ultimate entertainment experience opens April 27 9 Great BalloonFest U.S. Bank balloon events at KEC, Bowman Field 12 Ken-Ducky Derby 20,000 ducks on the Ohio River 13 The Children s Tea with Kentucky Derby Festival Princesses Social skills served up at the Crowne Plaza 19 Great Bed Races Wacky event returns to Broadbent Arena 20 Parade Preview Party Insider s look at parade attractions 23 Pegasus Parade Louisville on the Move featured 24 Cinco de Mayo Fiesta Celebrate Cinco de Mayo at 4th Street Live! 26 RoboRumble New STEM Competition with Robot Battles 26 Spelling Bee Top spellers from KY and IN compete 26 StepFest Step Team showcase and competition 26 Academic Challenge A middle school quick-recall competition 27 Student Art Contest Student artists receive top honors MUSIC LOVERS 10 Friday Concert Daya with special guest Tryon 12 Drum Line Showcase Regional bands compete for bragging rights 12 Saturday Concert Hunter Hayes with special guest Carly Pearce 18 Louisville Youth Orchestra Concert in Iroquois Park 18 GospelFest Gospel Choir Showcase 18 Celebration Sunday Sidewalk Prophets with John Tibbs and Hannah Kerr 20 Tuesday Concert Sugarhill Gang with special guest Grandmaster Dee featuring Kurtis Blow 22 Wednesday Concert Drive-By Truckers with special guest Frederick The Younger 24 Thursday Concert Jimmy Eat World with special guest Colony House 24 Derby Eve Concert Gryffin (DJ Set) takes the stage at Waterfront Jam SOCIAL EVENTS 5 They re Off! Luncheon Seth Davis to tip-off power lunch 6 Taste of Derby Festival Area restaurants feature fine fare 12 TheSlice: Spice, Style and Soul West Louisville fundraiser dishes up food and music 18 Mayor s Derby Brunch on the River Brunch at Riverside, Farsley-Moreman Landing 19 Knights of Columbus Charity Dinner Annual event features charity presentation of Dean Eagle Memorial Award 19 HappyTail Hour Furry friends frolic at Fest-a-Ville 22 Great Steamboat Race Battle of the Belles on the Ohio 26 Festival Unveiled & the Official Poster Artist 2017 Poster and merchandise showcased 27 Spring Fashion Show Latest styles showcased at Horseshoe Southern Indiana 27 Fillies Derby Ball First ball of Derby season SPORTS FANS 5 $1 Million Dollar Hole-In-One Golf Tournament Big prize still up for grabs 5 Volleyball Classic Grass Division returns to Seneca Park 5 Pro-Am Golf Tournament KDF Foundation Tournament at Wildwood 6 Louisville Cup Boys & Girls Soccer Tournaments Multi-weekend youth soccer competition 10 OVW Run for the Ropes Ohio Valley Wrestling matches on the Great Lawn 18 V Foundation Celebrity Bocce Tournament Bocce Ball Tournament to help fight cancer 19 Don Fightmaster Golf Outing Kentucky PGA Foundation sponsors event 22 Battle of the Bounce Obstacle course competition 27 Night of the Future Stars Horseshoe Foundation sponsors skills competition 27 Basketball Classic All-Star event at Freedom Hall HEALTH & FITNESS 9 Training Program FREE 14-week program for runners 9 Race Expo and Packet Pick-up Race expo offers latest running wear and race tips 10 Marathon and minimarathon Largest day of road racing in Kentucky 10 Neigh-maste Yoga at Kroger s Fest-a-Ville 12 Fitness Jam Zumba and U-JAM Fitness on the Great Lawn 12 NPC Fitness and Physique Championship Fitness fanatics strut their stuff 13 Tour de Lou Cycling event around the city 13 Healthy Kids Day Kids Fitness Event grows with YMCA 20 Health Fair Learn about Healthy Lifestyles at this family-friendly event OVER Texas Hold Em Tournament Put on your poker face 20 WineFest Vino tasting on the Belvedere 22 BeerFest Beer tasting event showcases craft beers 24 Celebrity Day at the Downs Walk to red carpet with the stars 27 BourbonVille Newest KDF event features all things Bourbon FESTIVAL FAVORITES 3 Going Green! Recycling helps KDF go greener 3 Festival Foundation Derby Festival s Charitable Arm 4 KDF Directors and Staff Derby Festival board and staff members make it happen 13 Royal Court Five Princesses serve as KDF ambassadors 19 AT&T Morning Line Regional radio stations showcase area attractions 21 Pegasus Pins Register your pins online for to win Grand Prizes 25 Corporate Sponsors Generous sponsors help fund Festival FESTIVAL 411 STAY UP-TO-DATE WITH KDF! Websites KDF.ORG THUNDEROVERLOUISVILLE.ORG DERBYFESTIVALMARATHON.COM PEGASUSPINS.COM App Visit your App store and search KDF Social Media

3 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, Welcome Michael E. Berry, President and CEO, Kentucky Derby Festival Welcome to the 2017 Kentucky Derby Festival! Started with a single parade in 1956, the Festival is now a whirlwind of over 70 special events and part of the fabric of our community. Providing decades of fun for more than 1.5 million patrons annually has made the Festival into one of the most respected and honored special events organizations in the world. This year s Opening Ceremonies: Thunder Over Louisville, blasts off on April 22. The following two weeks of excitement, packed with a variety of events, has something memorable and unique for everyone and fans of all ages. Our staff works with 4,000 volunteers to put on this extravagant celebration every year. It culminates with the Festival s oldest and inaugural event, the Republic Bank Pegasus Parade, which will march in Downtown Louisville on May 4th. More than just fun and entertainment, the Derby Festival generates in excess of $127 million annually for the local economy. Events on the Festival s schedule also help to raise more than $500,000 for local charities each year. We welcome you to our celebration and hope you enjoy the exciting activities we have planned. With dozens of the events offering free admission with a 2017 Pegasus Pin, you can enjoy the festivities without stretching your pocketbook. For 62 years, the Derby Festival has brought this community together like nothing else. It is one of the premiere events of its kind in the world. Take some time to celebrate springtime in the Commonwealth, make the most of Kentucky s signature celebration and create memories that will last a lifetime. Lisa Stevenson, 2017 Chair, Kentucky Derby Festival The stories you tell happen here. KDF's Mission Provide creative and unique entertainment and community service for the people of the Greater Louisville area that directly contributes to the aesthetic, cultural, educational, charitable, and economic development of the area. We will organize, promote and conduct events using the collective efforts and resources of volunteers, small and large businesses, non-profit organizations and governmental entities to enhance the positive international recognition, economic and cultural development, and community image of the Greater Louisville area. We re still Going Green! Expect to see Green Teams and green efforts at many of the Kentucky Derby Festival s events again in The Kentucky Derby Festival s Go Green! Program continues its green efforts at multiple events, including Thunder Over Louisville, Kroger s Fest-a-Ville, U.S. Bank Great Balloon Glow, Marathon/miniMarathon, and the Republic Bank Pegasus Parade. In addition, in 2017, the Festival is proud to offer a zero-waste event at the Kentucky Proud WineFest. The Festival offers single-stream recycling, which allows all the accepted materials to go into the same container. Since no sorting is required, this method will allow for a user-friendly, efficient process at Festival events. The Go Green! program, which is sponsored by LG&E, includes composting of inedible food waste; donation of edible food; use of compostable products; grease recycling and on-site recycling. Concessions by Cox partners to assist with these efforts. Here are some ways you can Go Green with the Kentucky Derby Festival: 1. Use recycling bins at Festival events. 2. Ride your bike to Thunder and Kroger s Fest-a-Ville. 3. Carpool to Kentucky Derby Festival events. 4. Join the Kentucky Derby Festival and purchase Green Energy for your home or office, visit Kentucky Derby Festival Foundation The Kentucky Derby Festival works each year to provide community service that directly contributes to the cultural, educational, charitable and economic development of the community. To further that mission, the Kentucky Derby Festival Foundation was founded in The Foundation, a 501(c) 3 not-for-profit charity receives and manages charitable contributions on behalf of the Kentucky Derby Festival Inc., its supporters and the general public. The Foundation perpetuates the Festival s impact on the community by developing projects that highlight the Festival s influence on the area s cultural heritage. It works to further the Festival s educational and charitable mission through exhibitions and performances. Recent KDF Foundation outreach includes awarding $20,000 in savings bonds to the top five finishers in the Derby Festival Spelling Bee, production of the IU Southeast RoboRumble Regional Robotics Tournament, the Academic Challenge and Student Art Contest, as well as organization of the Charity Module running program to assist charitable groups in raising funds through the Festival s Marathon and minimarathon road races. The Charity Module has raised over $2,500,000 for local charities since its inception in Volunteer of the Year Known as one the of the Derby Festival s hardest workers, Bob Holt has been recognized as the 2017 Active Heroes Volunteer of the Year. Since 2009, Holt has worked within the Operations Committee at Kroger s Fest-a-Ville. Currently serving as the co-chair of Operations, Holt over-sees the successful flow between every event and concert over the nine-day run. His organization contributes to the smooth operation of the U.S. Bank Balloon Glimmer, Marathon/ minimarathon finish lines, Battle of the Bounce, PNC Tour de Lou and everything in between. With a smile to accompany his can-do attitude, he explains his satisfaction comes from when an event goes off without a hitch. Known for his spirit, attitude and passion, Holt volunteers because he enjoys the civic involvement and feeling of community within the Festival. There is always someone willing to lend a hand from their event to keep yours going, says Holt. This makes it easy to do what I do.

4 4 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, KENTUCKY DERBY FESTIVAL Board of Directors EXECUTIVE BOARD Chair of the Board Lisa Stevenson / DuPont Manual High School Chair Elect Scott Watkins / Norton Healthcare Vice Chair Marita Willis / American Red Cross Secretary Mike Ziemianski / St. Meinrad School of Theology Treasurer Judy Hess / Horseshoe Southern Indiana Immediate Past Chair Wes Rutledge President and CEO Michael E. Berry Steve Andriot / Dri-View Jill J. Bell / Passport Health Plan Tyler Bliss / New Albany+Floyd Co. Education Foundation Steve Conrad / Louisville Metro Police Department Scott Kuhn / Sheehy Advertising Ken Selvaggi / WAVE TV Stacy Serad / Humana Mike Shea / Government Strategies Catherine Smith Louis I. Waterman / Goldberg Simpson, LLC DIRECTORS Col. John E. Aubrey / Jefferson County Sheriff s Office Kathy Bingham / The Fillies, Inc. Kristen Branscum / Kentucky Department of Travel & Tourism Barry Brauch / American Founders Bank 2017 Kentucky Derby Festival Staff Past Chairs and Honorary Members Michael E. Berry - President & CEO Stacey Robinson - Executive Vice President/Chief of Staff Jeff English - Sr. Vice President of General Counsel/Kentucky Derby Festival Foundation President Matt Gibson - Sr. Vice President of Events Aimee Boyd - Vice President of Communications Zach Fisher - Event Manager Hailee Fults - Merchandising Manager Dodie Howlett - Director of Advertising & Promotions Cynthia Jackson - Customer Service Representative Anna Miller - Event Manager Carl Mittelsten - Executive Assistant Jennifer Morgan - Merchandising Manager Sarah Nordman - Sponsorship Sales Manager Jayme Perez - Sponsorship Sales Manager Jessica Pollio - Sponsorship Sales Manager Jon Pollock - Event Manager Bridget Sherrill - Vice President of Merchandising Tricia Siegwald - Director of Event Production & Volunteers Gary Stinson - Digital Media Manager Paul Carroll / Zeon Chemicals Wendy Dant Chesser / One Southern Indiana Natasha Collins / LG&E and KU Energy LLC Cathy Colliver / Courier-Journal Media David Combs / Walmart Mike Coomes / Papa John s International Al Cornish / Norton Healthcare Merilyn Coslow Linda Danna / WHAS 11-TV Harry Dennery / Food Service Solutions Barry Denton / Masonic Homes of Kentucky William R. Fisher, Jr. / DuPont Louisville Works Brenda Frank / Office of the Mayor Mike Gandolfo / RE Solutions LLC Glenn Haygood / WLKY-TV Robert Hecht / Stock Yards Bank & Trust Company Darren Hobbs / Zirmed The Kentucky Derby Festival Board and Royal Court at the Kentucky State Capitol Annex in Frankfort last April. Shaina Wagner - Ticket & Promotions Manager Shanna Ward - Senior Event Manager Tim Whitten - Director of Finance April Zik - Director of Sponsorship Sales Charles Hoffman / Ford Motor Co. Pattie Imperial / Fifth Third Bank Brian Jones / Greater Louisville Inc. James O. King, III / King Southern Bank Bill Lamb / WDRB Media Hank Mangeot / AT&T Kentucky Ed McCoy / Kerr Office Group Tim McGurk / Kroger Carol Nord / Nativity Academy At St. Bonafice Nancy O Hearn / Galt House Hotel & Suites Brian Outland / Coca-Cola Bottling Company Consolidated Barbara Porter / BB&T Debbie Prewitt / Citizens Union Bank Erin Rasinen / Messer Construction Co. Janet Reilly / U.S. Bank Jason Rittenberry / Kentucky Venues PAST CHAIRS 1957 Robinson S. Brown, Jr.* 1958 Addison F. McGhee* (F) 1959 Frank G. Rankin* 1960 Spencer T. Jones* 1961 J. Seaton Huff * 1962 Fred McClellan* 1963 Richard B. Condon* 1964 William Moore* 1965 James Browitt* 1966 Arthur T. Sturgeon* 1967 Thomas A. Ballantine* 1968 Basil P. Caummisar* (F) 1969 Mac Smith* 1970 D.A. Sachs, III* 1971 Samuel H. Gifford* 1972 Arthur J. Metzler* 1973 Ralph C. Wooton* 1974 Samuel H. Klein* 1975 W. Clyde Glass* 1976 Lewis C. Tingley* 1977 Charles R. Smith 1978 James E. Carrico 1979 Edwin C. Coburn* 1980 Katherine G. Peden* 1981 James S. Judy 1982 Bernard D. Rosenthal 1983 William J. Sheehy* 1984 William E. Summers,III* 1985 Barbara M. Hoffman 1986 Edward Jungbert, Jr.* 1987 William W. Campbell 1988 Wendell P. Wright 1989 Thomas A. DeMuth* 1990 Mrs. Charles (Jean) Weyland 1991 David W. Higgins* 1992 Carol W. Hebel 1993 David H. Snowden Michael Sadofsky / Republic Bank & Trust Co. Bruce Salyer / Meijer Jean G. Scott / YPAL Mike Sewell / Gresham, Smith & Partners Marty Storch / Metro Parks Department Suzann Thompson Nancy Jo Trafton / Indiana University Southeast Lani Vandertoll / KentuckyOne Health David Vogel / Louisville Water Company John Waggoner / HMS Global Maritime Joey Wagner / J. Wagner Group Kristin Warfield / Churchill Downs Inc. Stacey Yates / Louisville Convention & Visitor s Bureau 1994 Mike Kallay - Chairman of the Board Guy W. Hempel - Festival Chairman 1995 Donald G. McClinton - Chairman of the Board Marlyn Y. Smith - Festival Chairman 1996 Donald G. McClinton 1997 Robert R. Scherer* 1998 Thomas T. O Hearn 1999 Penny McTighe* 2000 William E Summers, IV 2001 Sam Smith 2002 Linda McGinity Jackson 2003 E. Douglas Hamilton 2004 Carolle Jones Clay 2005 Dan L. Owens 2006 Rip Hatfield 2007 Roy Potts 2008 Nancy Norris 2009 Chris Dickinson 2010 Leslie Broecker 2011 James A. Hillebrand 2012 Wendy Jacob 2013 Chris Whelan 2014 David Nett 2015 Trish Osborn HONORARY MEMBERS John T. Ballantine Hon. Matt Bevin Martha Layne Collins Barbara Price Cordery* Hon. Greg Fischer John R. Guthrie Earl Ruby* (F) Willard Scott Ray Wimberg* (F) * Deceased (F) Kentucky Derby Festival Founder

5 Stock Yards Bank $1 Million Dollar Hole-In-One Golf Contest SM THURSDAY, APRIL 20 SATURDAY, APRIL AM 8:30 PM (CLOSED APRIL 22) SUNDAY, APRIL AM 5 PM, SEMI-FINALS 6 PM SENECA GOLF COURSE, DRIVING RANGE CONTRIBUTING SPONSOR: METRO PARKS & RECREATION MEDIA SPONSORS: WLKY TV, 840 WHAS, AND INSIDER LOUISVILLE THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, MEDIA SPONSOR: BUSINESS FIRST They re Off! Luncheon FRIDAY, APRIL 21 11:30 AM GALT HOUSE EAST, GRAND BALLROOM CONTRIBUTING SPONSORS: The $1 million prize is still up for grabs at the Stock Yards Bank Kentucky Derby Festival $1 Million Dollar Hole-In-One Golf Contest. The daily competition returns this year to the Seneca Golf Course Driving Range from Thursday, April 20, to Sunday, April 30. Competitors and spectators can relax in the refreshment tent located adjacent to the tee area. There will be 10 days of preliminary qualifying rounds and a semi-final round at the Driving Range on Sunday, April 30. (The competition will be closed for Thunder Over Louisville on Saturday, April 22.) It s only $1 per shot, with daily special 2-for-1 deals: 2 Shots for $1 Days: Senior (62+) Days: Weekdays, 10 a.m. - 2 p.m. Junior Day: April 23 (under 18) First Responders & Veterans Day: April 24 Ladies Day: April 25 The Finals will be held on Tuesday, May 2, at Seneca Golf Course Hole #8. The participant coming closest to the hole during the finals (if no hole-in-one awarded) will win a $5,000 first prize. Volleyball Classic SATURDAY, APRIL 22 SUNDAY, APRIL 30 CONTRIBUTING SPONSOR: ASICS AND MIKASA MEDIA SPONSOR: 98.9 RADIO NOW One of the nation s largest outdoor volleyball tournaments, the Derby Festival Volleyball Classic returns in 2017 with hundreds of teams from all over the region taking part. The tourney, now in its 29th year, encourages all levels of play and forms of competition doubles, trips, quads and six-person on both sand and grass surfaces. The event guarantees fun and excitement for both players and spectators. For more information, call the Volleyball Connection/Tandem Sports at (502) Sand Divisions at Baxter Jack s April 22 & April 23: 9 a.m. - 9 p.m. April 29 & April 30: 9 a.m. - 9 p.m. Grass Divisions at Seneca Park at the Tennis Courts April 29 & April 30: 9 a.m. - 6 p.m. Seth Davis will go from March Madness to April Madness, as he helps kick-off this year s Kentucky Derby Festival. The award-winning writer, broadcaster and best-selling author will address approximately 1,500 Derby Festival supporters and patrons in attendance at the 61st Annual They re Off! Luncheon on Friday, April 21. The They re Off! Luncheon, first held in 1957, serves as the time-honored kick-off to each year s Festival. It s the second-oldest event on the Festival schedule, just behind the Republic Bank Pegasus Parade. A senior writer for Sports Illustrated, Davis also serves as a studio analyst for CBS and hosts The Seth Davis Show on Campus Insiders. Davis has been a Seth Davis contributor for CBS Sports' coverage of NCAA Men's Basketball since 2003 where he serves as an analyst on AT THE HALF, the college basketball halftime show. As a regular contributor to SI.com, he authors his popular "Hoop Thoughts" column. A graduate of Duke University, Davis has also authored three best-selling books. Davis also stands out on another stage, having performed stand-up comedy in various clubs throughout New York City. In addition to jump-starting the Festival s spring activities, the luncheon also honors distinguished individuals or groups with the presentation of the Fifth Third Bank Silver Horseshoe Award and the Active Heroes Volunteer of the Year Award. Give A Day: Mayor s Week Of Service SATURDAY, APRIL 15 SUNDAY, APRIL 23 Help make Louisville the most compassionate city in the world! As a citywide initiative, Louisville residents are encouraged once again to devote a day for community service. The 2017 Give A Day week kicks off on Saturday, April 15. For the sixth year, Give A Day is an official Kentucky Derby Festival event, and there are more opportunities than ever to get involved. Individuals, groups, or companies wanting to find a project should visit where projects and needs submitted by local non-profit agencies and other groups are listed. Agencies and organizations that have projects needing volunteers can also add their information to the website. Kentucky Derby Festival Foundation Pro-Am Golf Tournament MONDAY, APRIL PM WILDWOOD COUNTRY CLUB CONTRIBUTING SPONSOR: KPGA MEDIA SPONSOR: 1450 & 96.1 THE BIG X PRIZE SPONSOR: HORSESHOE SOUTHERN INDIANA The Kentucky Derby Festival Foundation Pro-Am Golf Tournament moves to a new location in 2017 the Wildwood Country Club. The event, which is a fundraiser for the Leukemia & Lymphoma Society and the Derby Festival Foundation, will be held on Monday, April 17. Golfers will play in teams of five with four amateurs and one professional. A lunch at 11 a.m. precedes the noon tee time. Entries are open to the public and include lunch, golf with a local pro, a cocktail reception following the tournament and gifts. The tournament features a Shamble format, with all team members playing from the Teeing Ground. The group picks the best drive and all players finish the hole with their own ball. Scoring is determined by one gross and one net ball per hole. There will be a two-putt maximum for all amateurs, and ties will be decided by a scorecard playoff for Flight Winners and a Team Putt-Off for Overall Champion. To enter, call (502) 584-FEST or contact Jon Pollock at jpollock@kdf.org.

6 6 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 Thunder Over Louisville SATURDAY, APRIL AM 11 PM OHIO RIVER #THUNDEROVERLOUISVILLE THUNDER ON THE GROUND SPONSOR: FORD MOTOR COMPANY OFFICIAL SOUND SPONSOR: CARESOURCE Celebrating the event s Louisville heritage, the 2017 Thunder Over Louisville, set for Saturday, April 22, is themed Thunder: Local & Original. The theme also directs the music picked for the fireworks soundtrack, which includes the music of local musicians from Kentucky and Indiana, as well as The Louisville Orchestra. The full day of entertainment kicks off at 11 a.m. with FoodFest and Ford s Thunder on the Ground. The air show continues the fun at 3 p.m., and the fireworks spectacular ends the event with a bang at 9:30 p.m. Viewing areas will be open along both sides of the Ohio River. A 2017 Pegasus Pin is required for admission to the Meijer Family Fun Zone, North Great Lawn, the Thunder Chow Wagon at Waterfront Park, and the East River Road Beer Garden. The show is made possible thanks to the generosity of five presenting sponsors: Horseshoe Southern Indiana, LG&E, Meijer, UPS, and Valero. In the Air This year s air show lineup has the most military aircraft scheduled to participate since before Featuring a salute to the 70th anniversary of the U.S. Air Force, the F-35 Lightning II Stealth Fighter will make its first-ever Thunder appearance. The U.S. Army Golden Knights, who last performed in 2015, return to the show. An F-86 Fighter Jet celebrating the 70th anniversary of the 123rd Kentucky Air National Guard is also in the lineup, along with the B-25 Bomber commemorating the 75th anniversary of the Doolittle Raid, which turned the tide of WWII. Other acts scheduled to perform include Billy Werth, Matt Younkin s Twin Beech 18, and Lima Lima. Ford s Thunder on the Ground Ford s Thunder on the Ground attractions will be featured on the South Great Lawn at Waterfront Park. The Ford Xperience Tour returns this year, showcasing the latest vehicles and technology. There will also be displays and demonstrations from various branches of the U.S. military, including a static Apache helicopter. Gates to the North Great Lawn at Waterfront Park will open at 9 a.m. The Meijer Family Fun Zone on the Belvedere and pop-up locations at the South Great Lawn and the Big Four Bridge featuring a variety of family-oriented activities open at 11 a.m. Food and Drink The Thunder FoodFest will offer a wide variety of tasty treats from more than 100 food vendors from 11 a.m. to 11 p.m. at the Chow Wagon, Great Lawn, Meijer Family Fun Zone on the Belvedere (2017 Pegasus Pin admission), and along Witherspoon Street and East River Road. Beer Gardens (free admission with a 2017 Pegasus Pin) will be open on the West Belvedere, River Road and at the Chow Wagon. Official Derby Festival merchandise, including ThunderWear, will be available throughout the venue. Thunder Sound Thunder s fireworks show is choreographed to an original soundtrack each year. The 2017 soundtrack features local musicians from both Kentucky and Indiana, as well as the Louisville Orchestra. The Orchestra s Music Director, Teddy Abrams, collaborated with the Derby Festival and the show s producer, Wayne Hettinger, in selecting songs for the soundtrack. This year s Thunder will be broadcast by WHAS TV and SummitMedia s PLAY. The complete fireworks soundtrack will also be aired on both official broadcast partners. Fans around the venue will hear the narration of the air show, event announcements, and the fireworks soundtrack thanks to CareSource, the Official Sound Sponsor. OFFICIAL TV STATION OFFICIAL RADIO STATION OFFICIAL THUNDER PROGRAM Saturday, April 22 issue This year, Thunder fans have a chance to help light up the skies at Thunder Over Louisville! The Derby Festival is teaming up with Meijer for the Meijer Moment, to let the crowd help light up the sky at Thunder. From 9:05 p.m. to 9:10 p.m. fans can participate by: 1. Turning on the lights of their Meijer Thunder Over Louisville Light Up Pin 2. Turn on their phone flashlights and point them to the sky 3. Activate their glow sticks or glow wands available on the venue. Announcements will be made over the Thunder sound system to remind everyone about the Meijer Moment. The special Meijer Thunder Over Louisville Light Up Pins are available at all local Meijer stores for $7. $ 7 Louisville Cup Boys & Girls Soccer Tournaments PRESENTED BY KENTUCKY FIRE JUNIORS SATURDAY, APRIL 22 SUNDAY, APRIL 30 BULLIT ESTATES FARM (NEAR OXMOOR FARMS) Over 100 youth teams are expected to participate in this year s Louisville Cup Boys & Girls Soccer Tournaments Presented by Kentucky Fire Juniors (KFJ). The tournaments feature both a girls competition, April 22 and 23; as well as a boys competition on April 29 and 30. Kentucky Fire Juniors an affiliated youth club of the Chicago Fire of Major League Soccer and have been producing the tournaments for more than 15 years. Soccer players from ages 8 to 19-years-old will participate in the event. It is free for spectators. For more information visit KentuckyFireJuniors.com or contact KFJ at (502) or (502) Taste of Derby Festival MEDIA SPONSOR: 840 WHAS TUESDAY, APRIL 25 5:30 PM - 8 PM LOIUISVILLE SLUGGER FIELD Eat, drink and be merry, all for a worthy cause! The biggest fundraiser of the year for the Dare to Care Food Bank the Taste of Derby Festival will be held from 5:30-8 p.m. on Tuesday, April 25, at Louisville Slugger Field. Coordinated by the Dare to Care Food Bank, the 19th annual event features fare from over 65 Louisville restaurants and beverage companies in the stadium s Hall of Fame pavilion. In addition to all the signature food and libations, the Taste of Derby Festival includes bourbon and wine tasting and a silent auction. Tickets, which cost $90 ($50 is tax-deductible), are limited and available in advance only. To reserve your spot, call (502)

7 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, The stories you tell happen here THUNDER OVER LOUISVILLE THANK YOU TO OUR THUNDER PARTNERS! THUNDER OVER LOUISVILLE PRESENTED BY THUNDER ON THE GROUND SPONSORED BY OFFICIAL SOUND SPONSOR BIG BANG LEVEL BB&T Boost Mobile Ford Motor Company Fourth Street Live! Galt House Hotel Humana Jeffrey L. Hicks, PhD of IDD Therapeutic Services, PLLC JenCare Senior Medical Centers Kentucky Lottery King Southern Bank Nathan s Famous PNC Broadway in Louisville Riverside Parking Rostrevor Foundation Sprint Stella Artois Tom Drexler Plumbing, Air & Electric THUNDER FUNDERS RED LEVEL Alliant Technologies Buckhead Mountain Grill Chrysalis Ventures Citizens Union Bank Falls City Ferguson Enterprises Great Big Idaho Potato Truck J Wagner Group Kentucky Center for the Performing Arts Kentucky Science Center Louisville Bats Louisville Magazine Monster Energy OPC Pest Services Rocky s Sub Pub The Fillies, Inc. UPS Valero WHAS WHITE LEVEL Bingham Greenebaum Doll, LLP Elite Escape Louisville Pride Foundation, Inc. Nimlok Kentucky SummitMedia LLC BLUE LEVEL Arizona Boomers Cornerstone Group Ditsler Insurance Agency, LLC. Employer Support of the Guard and Reserve (ESGR) KingFish Restaurants Papa John s International Self Events and Venues

8 8 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 Kroger s Fest-a-Ville SM THURSDAY, APRIL 27 DERBY EVE OPEN DAILY 11 AM - 11 PM SUNDAY PM WATERFRONT PARK Chow Wagon THURSDAY, APRIL 27 DERBY EVE OPEN DAILY 11 AM - 11 PM SUNDAY PM KROGER S FEST-A-VILLE SM CONTRIBUTING SPONSOR: MILLER LITE MEDIA SPONSOR: COURIER JOURNAL The ULTIMATE entertainment experience is back! Open for nine straight days starting on Thursday, April 27, through Derby Eve, Kroger s Fest-a-Ville on the Waterfront offers something for everyone, featuring seven nights of free concerts with national talent, a variety of food and drink, kids inflatables, midway rides and more. The 900,000-square-foot venue on the Ohio River will host the Waterfront Jam, including live music from over 30 local and regional bands and 7 national act concerts; as well as the U.S. Bank Great Balloon Glimmer, Neigh- Maste, Chow Wagon, Fitness Jam, Ohio Valley Wrestling Run for the Ropes, Passport GospelFest, HappyTail Hour, Battle of the Bounce, YMCA Healthy Kids Day presented by Humana, Ken-Ducky Derby, BeerFest Presented by American Founders Bank and the awards presentation for the Great Steamboat Race Presented by IBEW Local 369, among others. New this year, Fest-a-Ville will host a High Heel Race Presented by Voices of Kentuckiana; a Kickball Tournament produced by LXC; and the V Foundation Celebrity Bocce Tournament, where teams and celebrities play bocce ball for a great cause. Fest-a-Ville also offers a wide variety of activities for children, including attractions at Pegasus Play-Ville such as a merry-go-round, ships ahoy, a giant slide and more. Helicopter rides return again this year for $40. The Chow Wagon, just inside Kroger s Fest-a-Ville on the Waterfront, returns Thursday April 27 and runs through Friday, May 5. A meal time tradition in the Spring, it will offer the traditional cuisine and attractions its patrons have come to expect. Great food, drink and live music will be offered for the nineday run of the Chow Wagon. Kick back and relax at one of our bars, including Drake s by the River and the Blue Chair Bay Rum Bar; plus enjoy some the non-stop live music on the Miller Lite Music Stage as part of the Waterfront Jam concert series. There will be daily live local and regional music acts, including R&B, rock, country, blues, bluegrass and perennial favorites such as the Wax Factory, Kirbys Dreamland, and Velcro Pygmies. Admission is free with a 2017 Pegasus Pin. Visit KDF.org for a complete schedule of activities. The stories you tell happen here. Kroger s FEST-A-VILLESM ON THE WATERFRONT April 27 - Derby Eve Daily 11 AM - 11 PM Sunday PM DAILY ACTIVITIES: Chow Wagon featuring food, beer and live music Blue Chair Bay Rum Bar in The Grove, open 5 PM - close each day, featuring specialty rum drinks Drake s by the River a full service bar featuring Thunder Punch Old 502 Wine Bar open daily, featuring Old 502 Wines and a full service bar Tito s Tavern located near the Great Stage, a full servcie bar featuring Tito s Handmade Vodka Happy Hour Weekdays 4-6 PM $2 Beers Bocce 6-10 PM Daily in The Grove Helicopter Rides Friday - Friday Pegasus Play-Ville featuring midway rides and inflatables Kentucky s Largest Disco Ball in The Grove EVENT SCHEDULE THURSDAY, APRIL PM Opening Ceremony/Ribbon Cutting 7 PM Appalatin on Great Stage 8:30 PM U.S. Bank Balloon Glimmer FRIDAY, APRIL PM Neigh-maste on the Waterfront 6 PM Ohio Valley Wrestling Run for the Ropes 8 PM DAYA with special guest Tyron SATURDAY, APRIL PM Ken-Ducky Derby 5 PM Derby Festival Fitness Jam 8 PM 97.5 WAMZ Presents HUNTER HAYES with special guest CARLY PEARCE SUNDAY, APRIL PM YMCA Healthy Kids Day Presented by Humana 12 PM V Foundation Celebrity Bocce Tournament 1-3 PM Mascot Party 2 PM Republic Bank Pegasus Parade Inflatable Rehearsal 2-7 PM Passport GospelFest at the Chow Wagon 5 PM Celebration Sunday featuring SIDEWALK PROPHETS with JOHN TIBBS AND HANNAH KERR Monday, May PM HappyTail Hour 6 PM High Heel Race Presented by Voices of Kentuckiana 6 PM The Pass on Great Stage TUESDAY, MAY 2 5:30 PM LXC Kickball Tournament 8 PM SUGAR HILL GANG with special guests GRANDMASTER DEE featuring KURTIS BLOW WEDNESDAY, MAY 3 11 AM Battle of the Bounce 6 PM BeerFest Presented by American Founders Bank 6 PM Great Steamboat Race 8 PM DRIVE-BY TRUCKERS with special guest FREDERICK THE YOUNGER 8 PM Great Steamboat Race Antler Presentation on Miller Lite Music Stage THURSDAY, MAY 4 8 PM JIMMY EAT WORLD with special guest COLONY HOUSE FRIDAY, MAY 5 11 AM - 11 PM Military Day - Military Personnel get free admission with military ID 9 PM GRYFFIN DJ Set SPONSORED BY CONTRIBUTING SPONSOR MEDIA SPONSOR OFFICIAL DECORATOR kydf8658v4_fav_schedule_ad_9_7x5.indd 1 4/4/17 12:52 PM

9 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, U.S. Bank Great BalloonFest SM OHIO RIVER THURSDAY, APRIL 27 SATURDAY, APRIL 29 KROGER S FEST-A-VILLE SM ON THE WATERFRONT, BOWMAN FIELD AND THE KENTUCKY EXPOSITION CENTER CONTRIBUTING SPONSOR: V.G. REED & SONS Five events. Three days. One amazing time. The U.S. Bank Kentucky Derby Festival Great BalloonFest is sure to attract hot air balloon fans and make admirers out of new attendees. Running from Thursday, April 27, through Saturday, April 29, festivities will kick off at Bowman Field with the U.S. Bank Great Balloon Charity Race on April 27 at 7 a.m. Local celebrities will race in hot air balloons for a chance to win $1,000 for their favorite charity, thanks to the Kentucky Derby Festival Foundation. Starting at 8:30 p.m., the balloons will participate in the U.S. Bank Great Balloon Glimmer on the North and South Great Lawns of Kroger s Fest-a-Ville. BalloonFest resumes at Bowman Field the following morning, April 28, for the U.S. Bank Great Balloon Rush- Hour Race at 7 a.m. The Rush-Hour Race will offer a beautiful view to those on their way to work. The U.S. Bank Great Balloon Glow brings the fun to the Kentucky Exposition Center at 9 p.m. Friday night. Glow spectators are encouraged to come out early (gates open at 6 p.m.) and make an evening of the event. At 9 p.m., the balloon pilots will fire their burners, making the balloons glow against the night sky synchronized to a musical score provided by PLAY. The event will also be broadcast live by WLKY TV. The BalloonFest wraps up on Saturday, April 29, with the U.S. Bank Great Balloon Race at 7 a.m. at Bowman Field. The Saturday morning race is the oldest portion of the balloon events. GREAT BALLOON RACE ENTRANTS: Allen Electrical Services Bee Line Courier Service Bluegrass Pain Consultants PLLC Central American Airways Folds of Honor DreamShip Harbor House of Louisville IMTS International Manufacturing Technology Show Jasper Engines Kroger Mirazon Mortenson Family Dental Norton Children s Hospital Norton Healthcare Oliver Winery RE/MAX SULLAIR Sunny Side of Louisville by SoIN UAW/ Ford Kentucky Truck Plant UAW/Ford Louisville Assembly Plant U.S. BankU.S. Bank HARE Balloon Zaxby s BALLOON BRIEFS Thursday, April 27: 7 AM Launch. U.S. Bank Great Race for Charity. Bowman Field. 8:30 PM U.S. Bank Great Balloon Glimmer. Kroger s Fest-a-Ville on the Waterfront. Media Sponsor: Q103.1 Friday, April 29: 7 AM Launch. U.S. Bank Great Balloon Rush-Hour Race. Bowman Field. Public entrance off Pee Wee Reese Road. Media Sponsor: 99.7 DJX. 9 PM. U.S. Bank Great Balloon Glow. Kentucky Exposition Center. Gates open at 6 PM. $8 KEC parking fee. Media Sponsor: PLAY. Broadcast special by WLKY TV on MeTV Louisville Saturday, April 29: 7 AM Launch. U.S. Bank Great Balloon Race. Bowman Field. Public entrance off Pee Wee Reese Road. Media Sponsor: 99.7 DJX. Race Expo and Packet Pick-up OFFICIAL BOURBON: JIM BEAM MEDIA SPONSOR: 99.7 DJX The Kentucky Derby Festival Race Expo and Packet Pick-up will be open from 4 to 8 p.m. on Thursday, April 27, and from 11 a.m. to 9 p.m. on Friday, April 28, at a new location the West Wing of the Kentucky Exposition Center. The Expo will feature the latest running gear, nutritional products and advice, and pre-race running tips. Runners can pick up their race packet and also sign up for the mini and marathon Pace Team at the Expo. The Pace Team has seasoned pacers who believe in consistent splits, are energetic and personable, and dedicated to making sure runners have a great time on race day. Participation is free to all individuals who sign up on April 27 and 28. THURSDAY, APRIL 27 - FRIDAY, APRIL 28 KENTUCKY EXPOSITION CENTER, WEST WING Running Wild Pasta Party FRIDAY, APRIL 28 5:30 PM KENTUCKY EXPOSITION CENTER, WEST WING CONTRIBUTING SPONSORS: JIM BEAM AND SYSCO MEDIA SPONSOR: 99.7 DJX Get your fill of carbs at the Running Wild Pasta Party from 5:30 to 8:30 p.m. on Friday, April 28. Held at the Race Expo and Packet Pick-up in the West Wing at the Kentucky Exposition Center, the dinner is a delicious and healthy way to carbo load for the following day s race. Guests will also receive souvenirs. Tickets for the pasta dinner cost $20 and are available by calling (502) 584-FEST or at KDF.org. Norton Sports Health Training Program MISSED THE REGISTRATION DEADLINE? 250 Charity Bibs at $125 each will be available for purchase at the Expo starting at 4 p.m. on Thursday, April 27. All proceeds benefit the Kentucky Derby Festival Foundation. CONTRIBUTING SPONSOR: SWAGS SPORT SHOES MEDIA SPONSOR: THE MAX Each year, the Norton Sports Health Training Program helps prepare runners and walkers of all experience levels for the Marathon and minimarathon Presented by Walmart and Humana. Over the course of 14 weeks, participants of all ages learn the best way to condition themselves both physically and mentally for the KDF road races set for Saturday, April 29. If you missed out on this year s free Norton Sports Health Training Program, don t miss out in 2018! Call (502) 584-FEST or visit to learn more.

10 10 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 #KDFMARATHON Marathon/miniMarathon Presented by Walmart And Humana SATURDAY, APRIL 29 7:30 AM OFFICIAL RACE MEDICAL PROVIDER AND TRAINING PARTNER: NORTON SPORTS HEALTH CONTRIBUTING SPONSORS: BB&T, CHURCHILL DOWNS, LOUISVILLE WATER COMPANY, POWERADE, AND THE COURIER-JOURNAL OFFICIAL BOURBON: JIM BEAM OFFICAL HOTEL: GALT HOUSE HOTEL OFFICAL PACE CAR: JOHN JONES AUTO GROUP The largest day of road racing in Kentucky the Kentucky Derby Festival Marathon and minimarathon Presented by Walmart and Humana is on Saturday, April 29. Runners will follow a looped course, starting and finishing in downtown Louisville. Both races begin simultaneously at 7:30 a.m. at Main and Brook streets and finish at Preston and Witherspoon streets, just outside the entrance to Kroger s Fest-a-Ville on the Waterfront. The course showcases the unique architecture on Main Street, including the Museum Row attractions. Runners in both races also run a lap inside the infield at Churchill Downs racetrack and pass by Central Park and the St. James Court neighborhood. Marathon runners enter Iroquois Park through the Marathon Gateway Presented by Humana, as well as run through the beautiful Highlands. Since the 2017 race will be utilized by 31 official charity partners, many of the participants are running for a cause. For a full list of participating charities, and to donate, visit DerbyFestivalMarathon.com. Created in 2005, the Charity Module has raised over $2,000,000. Ohio Valley Wrestling Run for the Ropes FRIDAY, APRIL :30 PM KROGER S FEST-A-VILLE SM, GREAT LAWN Waterfront Jam Featuring Daya with special guest Tryon FRIDAY, APRIL 28 8 PM GREAT STAGE AT KROGER S FEST-A-VILLE SM Your favorite old-fashioned wrasslin action, Ohio Valley Wrestling Run for the Ropes, throws down Friday, April 28, at Kroger s Fest-a-Ville on the Great Lawn. Fans can get photos with their favorite OVW stars at a special meetand-greet at 5 p.m. There will be six big matches beginning at 6 p.m., with a special all-for-one, one-for-all overthe-top rope Battle Royal main event. Presented by Ohio Valley Wrestling, the event is free with a 2017 Pegasus Pin. For more information, call (502) Neigh-Maste on the Waterfront FRIDAY, APRIL PM KROGER S FEST-A-VILLE SM, GREAT LAWN MEDIA SPONSOR: 98.9 RADIO NOW Ready for a new summer anthem? Look no further than the Derby Festival s Waterfront Jam, featuring Daya. The first time Grammy winner takes the stage on Friday, April 28 on the Great Stage at Kroger s Fest-a-Ville. Known for the Best Dance Record Don t Let Me Down with The Chainsmokers, the youngest member of Forbes annual 30 Under 30 list this year, and #5 on Billboard s 21 under 21 list, Daya is a breakout pop musician. Her distinct vocals are climbing the charts after she released her highly anticipated gold-certified full length debut album, Sit Still, Look Pretty, featuring her first single, Hide Away. Pop duo Tryon will open the show. Admission to this one-of-a-kind show is free with a 2017 Pegasus Pin. Priority Viewing Tickets $20, visit KDF.org. Back by popular demand, Neigh-maste at Kroger s Fest-a-Ville on the Waterfront offers the opportunity to relax and recharge in a serene setting next to the Ohio River. This all level yoga class from Noon to 1 PM on Friday, April 28, is open to all ages and fitness levels. The event offers participants the opportunity to kick off the Derby Festival season in a fun, health way. Certified yoga teachers from 502 Power Yoga, Betsy's Studios, and Buti Yoga will lead the class on the Great Lawn. Admission is free with a 2017 Pegasus Pin.

11 The stories you tell happen here. THANKS Thanks to all of our 2017 OFFICIAL PRODUCT SPONSORS OFFICIAL VIDEOGRAPHER OFFICIAL BUBBLY PARTNER OFFICIAL COURIER SERVICE OFFICIAL PICTURE FRAMER OFFICIAL FINE JEWELER OFFICIAL BEEF PARTNER OFFICIAL PIE OFFICIAL BAR-B-Q SAUCE OFFICIAL WINE PARTNER OFFICIAL PEST CONTROL PARTNER OFFICIAL REAL ESTATE PARTNER OFFICIAL CHOCOLATE OFFICIAL PIZZA OFFICIAL TRUCK RENTAL PARTNER OFFICIAL HAT DESIGNER OFFICIAL COFFEE OFFICIAL VODKA OFFICIAL AFTER PARTY DESTINATION OFFICIAL TWO-WAY RADIO PROVIDER OFFICIAL FLORIST OFFICIAL EYE CARE PARTNER OFFICIAL VEHICLE OFFICIAL LIMOUSINE AND TRANSPORTATION SERVICE OFFICIAL EVENT DECORATOR JAMIE RHODES JONATHAN ROBERTS MARVIN YOUNG OFFICIAL PHOTOGRAPHERS KDF.ORG #KDF2017

12 12 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 Da Ville Classic Drum Line Showcase FRIDAY, APRIL 28 7 PM & SATURDAY, APRIL 29 2 PM THE LOUISVILLE PALACE MEDIA SPONSOR: B96.5 FM Waterfront Jam Featuring Hunter Hayes with special guest Carly Pearce SATURDAY, APRIL 29 8 PM GREAT STAGE AT KROGER S FEST-A-VILLE SM CONTRIBUTING SPONSOR: SELECT KENTUCKIANA CHEVY DEALERS Can you feel the beat? High school and community drum lines from Kentucky, Indiana and Ohio will showcase their creativity, musicianship and pageantry in the eleventh annual Da Ville Classic Drum Line Showcase. New this year, this event has expanded to include a Greek Step Show. The Step Show is set for 7 PM on Friday, April 28. The Da Ville Classic will start at 2 p.m. on Saturday, April 29. Both events will be held at the Louisville Palace. The showcase brings together drum lines and drum corps of all ages. Admission is $10. All seating is general admission. For more information, call (502) NPC Derby Championships SATURDAY, APRIL 29 10:00 AM GALT HOUSE EAST, GRAND BALLROOM MEDIA SPONSOR: 1450 & 96.1 THE BIG X Hunter Hayes with special guest Carly Pearce will have you out of your seat at the Kentucky Derby Festival s Waterfront Jam on Saturday, April 29. Singer, songwriter, multi-instrumentalist, and fivetime Grammy nominee, Hunter Hayes has taken country music by storm with hit singles like Wanted, I Want Crazy, and Somebody s Heartbreak, plus his newest single, Yesterday s Song. Opening the show at 8 p.m. is Kentucky native Carly Pearce, who is sure to wow the crowd with her own style of contemporary country and bluegrass music. Admission to the show is a 2017 Pegasus Pin. Priority Viewing tickets $20, visit KDF.org. The NPC Fitness and Physique Championship returns in 2017 to a new location, the Galt House East, Grand Ballroom. The event, which begins with pre-judging at 10 a.m. on Saturday, April 29, is a fitness, figure, swimwear and bodybuilding competition featuring amateur and pro athletes from across the country. The finals start at 6 p.m. Pre-judging tickets costs $20; there are three levels for tickets to the finals: general admission for $25, reserved seating for $30, and VIP tickets for $35. For tickets, call (502) or visit www. KentuckyMuscle.com. SPONSOR: SWOPE FAMILY DEALERSHIPS MEDIA SPONSOR: WLKY Spend a day at the races without going to Churchill Downs! See the launch of 20,000 rubber ducks into the Ohio River at the Ken-Ducky Derby on Saturday, April 29. From 4-8 p.m., spectators can race and compete for prizes at the event, which benefits Harbor House. The call to the post sounds off at 7 p.m. To adopt a duck, visit DuckTruck.org. Admission is free with a 2017 Pegasus Pin. Ken-Ducky Derby SATURDAY, APRIL 29 4 PM 8 PM KROGER S FEST-A-VILLE SM TheSlice: Spice, Style and Soul MEDIA SPONSOR: MAGIC SATURDAY, APRIL 29 6 PM - 9 PM THE KENTUCKY CENTER FOR AFRICAN AMERICAN HERITAGE TheSlice: Spice, Style and Soul serves up more than just delicious dishes found in the West End and Metro Louisville, the popular event also features live jazz, blues and R&B entertainment. Themed A Salute to Muhammad Ali and a Life of Inspiration, this year s event gets underway at 6 p.m. at the Kentucky Center for African American Heritage. It benefits local charities and assistance programs throughout West Louisville. Tickets are $65 in advance or $75 at the door and are available by calling (502) , visiting www. thesliceoflouisville.org, or for purchase at the Kentucky Center for African American Heritage, Better Days Records at Lyles Mall and Jam Busters at 4906 Poplar Level Rd. SPONSOR: ELEET STONE COUNTERTOPS MEDIA SPONSOR: KISS FM Enjoy healthy fun for the whole family at the Kentucky Derby Festival Fitness Jam on Saturday, April 29. An event for Zumba, fitness novices and enthusiasts alike, join the best Zumba and U-JAM instructors in the area, wear comfortable clothes and come burn calories! There will also be a special presentation of the newest dance fitness format - Country Heat. It s an exhilarating, easyto-follow, dance fitness party that that includes Latin rhythms, hip-hop and country line dancing beginning at 5 PM on the Great Lawn at Kroger s Fest-a-Ville, on the Waterfront. Admission is free with a 2017 Pegasus Pin. For information call (502) or visit KyFitnessParty.com. Food, drink and pets are not permitted. Fitness Jam SATURDAY, APRIL 29 5 PM 7 PM KROGER S FEST-A-VILLE SM, GREAT LAWN

13 SM PNC Tour de Lou SUNDAY, APRIL 30 8:30 AM START AND FINISH NEAR KROGER S FEST-A-VILLE SM AT WATERFRONT PARK OFFICIAL SAFETY SPONSOR: AAA EAST CENTRAL CONTRIBUTING SPONSORS: BAPTIST HEALTH SPORTS MEDICINE, LOUISVILLE MARRIOTT DOWNTOWN, AND SCHELLER S FITNESS & CYCLING MEDIA SPONSORS: THE MAX AND THE COURIER-JOURNAL SUPPORTING SPONSORS: LOUISVILLE BICYCLE CLUB AND LOUISVILLE WATER COMPANY THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, Derby Princesses Grab your helmets and your bicycles! The 2017 PNC Tour de Lou is scheduled for Sunday, April 30. KDF is again partnering with the Louisville Bicycle Club to produce the event. The route is an open course that will start and finish at Waterfront Park near Kroger s Fest-a-Ville. There are separate distances based on experience levels: 20 miles for beginners, 35 miles for the intermediate rider, and a 62.1 metric century for the seasoned rider. The course includes a scenic Olmsted Park Tour showcasing Shawnee, Chickasaw, Wayside, Iroquois and Cherokee parks. Cyclists will also travel through neighborhoods around the city, from downtown along Main Street and iconic Waterfront Park to Portland, Old Louisville, the Highlands, and NULU, as well as cruise past the iconic Churchill Downs racetrack. The metric century ride will take cyclists by the Farnsley-Moremen Landing and through Jefferson Memorial Forest. There is still time to register through April 26. Registration is $45 for the 20 and 35 mile rides and $55 for the metric century. A portion of the registration fee also benefits the Louisville Bicycle Club. For more information, visit kdf.org or call (502) 584-FEST. YMCA Healthy Kids Day Presented By Humana SUNDAY, APRIL PM KROGER S FEST-A-VILLE SM, GREAT LAWN PRODUCED BY: YMCA OF GREATER LOUISVILLE MEDIA SPONSORS: THE MAX AND TODAY S FAMILY MAGAZINE The Derby Festival takes its kids event to a new level by teaming up with the YMCA of Greater Louisville to add the KDF YMCA Healthy Kids Day Presented by Humana to this year s schedule. Free and family-friendly, the event will take place on Sunday, April 30, from 1-4 p.m. Located inside Kroger s Fest-a-Ville, Healthy Kids Day will feature interactive and family fitness activities, inflatables, giveaways, and minifun Run, where kids can run, jump and climb their way to the finish line. The event welcomes kids ages 3 and older, plus adults. For more information, visit YMCALouisville.org or call (502) Coordinated by YMCA of Greater Louisville. The Children s Tea SUNDAY, APRIL PM THE CROWNE PLAZA HOTEL, LOUISVILLE AIRPORT PRODUCED BY: THE FILLIES, INC. MEDIA SPONSOR: TODAY'S FAMILY MAGAZINE Spot of tea? Enjoy it with the Kentucky Derby Festival Princesses at The Children s Tea Presented by Bigelow Tea. Children ages 4 and older are encouraged to dress like a prince or princess for this social event with the Festival s 2017 Royal Court. The event includes a formal tea with current and former Princesses; tips on proper etiquette in social settings; a pampering/primping station; dance lessons; live musical entertainment; goodie bags; and framed pictures of each children who attends. The Children s Tea is coordinated by The Fillies, Inc. - a local volunteer group that works closely with the Derby Festival. This year s event will be hosted at The Crowne Plaza Hotel in Louisville on Sunday, April 30, from 1-4 PM. Tickets cost $35 and reservations are required; children must be accompanied by an adult. Purchase tickets online at For more information contact Joanne Hurst at jhurst601@gmail.com or The Derby Princesses act as ambassadors for the Kentucky Derby Festival and the city as they represent the community at a variety of functions. The Derby Queen is selected by the traditional spin of the wheel at the Fillies' Derby Ball Kailee Barnes of Louisville, KY Kailee, 19, is a sophomore at the University of Kentucky majoring in Human Health Sciences as a Pre- Med student. She is a Presidential Scholar, on the Dean s List, and is the Sisterhood Chair of Kappa Delta Epsilon Omega Chapter. Kailee serves on the Pre-Medical Activities Council and volunteers at UK Hospital in Lexington. Natalie Brown of Crestwood, KY Natalie, 21, is a senior at the University of Louisville majoring in Communications. She is a Trustees Scholar, Honors Scholar, on the Student Orientation Staff and serves as a Cardinal Ambassador. Natalie hosts a Student News Show at UofL and also volunteers for Heuser Hearing Institute with the Delta Zeta Sorority. Sidney Cobb of Frankfort, KY Sidney, 20, is a sophomore at the University of Louisville. A Pre-Law student, she is majoring in Political Science and History. Sidney is a National Merit Scholar, a McConnell Scholar, on the Dean s List, and is a Heather French Henry Quality of Life Winner. Sidney is Vice Chair of Engaging Issues for the Student Activities Board and also serves as a Citizenship Instructor at Kentucky Refugee Ministries. Daphne Woolridge of Louisville, KY Daphne, 18, is a freshman at the University of Louisville majoring in Secondary Education English with a minor in Pan-African Studies. She is a Porter Scholar, Whitney M. Young Scholar, on the Dean s List and received over $1 million in awards and scholarships upon graduating from Louisville s Male High School. Daphne is part of the Minority Teacher Recruitment Program, a C.O.N.E.C.T Mentor and volunteers at Indian Trail Elementary. Taylor Young of Louisville, KY Taylor, 20, is a junior at the University of Louisville majoring in Secondary Education. She is a Woodford R. Porter Scholar, on the Dean s List, part of the Minority Teacher Recruitment Program, and serves as an Event Coordinator for the Society of Porter Scholars. Taylor also volunteers for Boys & Girls Clubs of Kentuckiana. Royal Regalia Official Wardrobe and Image Sponsors: Apricot Lane, Blades Salon, Blu Boutique, Blue Palm Accessories, Bob Shrader, Bluegrass & Backroads, Bobbi Lynn s Boutique, Bridal Suite of Louisville, Cabi, Churchill Downs, Col. John Aubrey, Jefferson County Sheriff, Colonial Designs, Crush Boutique, Diva Studio and Day Spa, General Eccentric, Geoff Brosky, Goldberg Simpson Attorneys, Hilton Garden Inn Paddock Shops, Image Works Studios, Jeff Wyler Honda, Kentucky Derby Festival, Koi Gallery at the Galt House, Little Miss Dress Up, Louisville Slugger Museum & Factory, Macy s, Men s Wearhouse, Merkley Kendrick Jewelers, MotoPhoto, Off Broadway Shoes, Peppermint Palm, Pix Shoes of Louisville, Posh, Seng Jewelers, Sister s Tea Parlor, The Clothes Boutique, The Fillies, Inc., The Hat Girls, The Speed Art Museum, Today s Woman, Tou-Che, Two Chicks and Co., Versona, Vineyard Vines, VisionFirst, White House, Black Market, Work the Metal. Scholarships: The Fillies, Inc., and the Kentucky Derby Festival Foundation

14 14 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 OFFICIAL SCHEDULE OF EVENTS The Board of Directors and staff, our 4,000 volunteers and over 400 sponsors welcome you to one of America's greatest community celebrations. This whirlwind of colorful activities is a wonderful time in this community and we hope you enjoy it. The KENTUCKY DERBY FESTIVAL is a private, not-for-profit, community organization dedicated to providing unique entertainment for the Greater Louisville area. Entertaining over 1.5 million people, the KENTUCKY DERBY FESTIVAL is one of the nation's top festivals. With nearly 70 special events, there is something for everyone. Saturday, November 5, 2016 KENTUCKY DERBY FESTIVAL FOUNDATION TEXAS HO HO HOLD EM TOURNAMENT. 3 PM registration/check-in. 5 PM Tournament begins. Horseshoe Southern Indiana, First Floor Poker Room. $125 Buy-in includes 8,000 in chips and gift bag. Re-buys $50. Players can purchase an additional 4,000 in tournament chips anytime they are at or below 8,000 in chips during the first six levels of play. Each level of play will last 20 minutes. Call Bridget Sherrill at (502) or Jeff English at (502) to register. Thursday, January 12 Saturday, April 29 NORTON SPORTS HEALTH KENTUCKY DERBY FESTIVAL TRAINING PROGRAM. 6:00 PM. Kentucky Derby Museum. Sponsor: Norton Sports Health. Contributing Sponsor: Swags Sport Shoes. Media Sponsor: The Max. 14-week Training program for the Kentucky Derby Festival Marathon/miniMarathon. For more info, log on to Thursday, March 2 KENTUCKY DERBY FESTIVAL: FESTIVAL UNVEILED PRESENTED BY CITIZENS UNION BANK AND FOUR ROSES BOURBON. 5:00 PM. NEW LOCATION: Tim Faulkner Gallery. Join the Kentucky Derby Festival for a special unveiling of the 2017 Festival, including the Official Poster and merchandise line, as well as the 14th annual Four Roses Rose Julep Recipe Contest, where guests can help judge. Tickets: $30 in advance; $40 at the door (Limited Availability), includes dinner, Bourbon sampling and Festival Unveiled Pin. Tickets available at KDF.org or call (502) 584-FEST. (21 and over only. Must present ID upon entry.) Sponsors: Citizens Union Bank and Four Roses Bourbon. Contributing Sponsor: Ladyfingers Catering. Media Sponsors: LEO Weekly and PLAY. Saturday, March 4 INDIANA UNIVERSITY SOUTHEAST KENTUCKY DERBY FESTIVAL FOUNDATION ROBORUMBLE REGIONAL ROBOTIC TOURNAMENT. Doors open 8 AM. Competition begins 9 AM. Award Ceremony 4 PM. Ramsey Middle School. Regional STEM robotics competition allowing students to design, build and compete with robots. Coordinated by Jefferson County Public Schools. A Kentucky Derby Festival Foundation Event. For more information contact Pamela Howell at Pamela.Howell@jefferson.kyschools.us or call (502) Sponsor: Indiana University Southeast Monday, March 6 KENTUCKY DERBY FESTIVAL 2017 PEGASUS PINS GO PUBLIC. Pegasus Pins are your ticket to more than 30+ events and concerts on the Kentucky Derby Festival schedule and are available at more than 1,000 retail outlets. ($6 at retail. $7 at events.) In 2017, any Pin is your opportunity to win a Weekly Grand Prize beginning Friday, March 17 Friday, May 5! Gold Winner Pins are also eligible to win a Honda CR-V on Friday, May 12. To be eligible to win, register pins using the KDF App or online at PegasusPins.com. Saturday, March 11 FORD MOTOR COMPANY KENTUCKY DERBY FESTIVAL SPELLING BEE. 11 AM. Bomhard Theater at The Kentucky Center. Admission free for spectators. Top spelling bee competition for 4th through 8th grade students in Kentucky and Southern Indiana. Sponsor: Ford Motor Company. Media Sponsors: 840 WHAS and Kentucky Monthly. Saturday, March 25 KENTUCKY DERBY FESTIVAL FOUNDATION ACADEMIC CHALLENGE SM PRESENTED BY SULLIVAN UNIVERSITY. 8 AM 3 PM. Hyatt Regency Hotel. A quick recall competition for elementary school students. Produced by Jefferson County Public Schools. A Kentucky Derby Festival Foundation Event. For more information contact Doug Wilham at (502) Sponsor: Sullivan University. KENTUCKY DERBY FESTIVAL METRO PARKS & RECREATION STEPFEST. 1 PM 5 PM. dupont Manual High School. Step team competition for Elementary, Middle and High School step teams, as well as community step groups. Division winners receive cash prizes and will be featured in the 2017 Republic Bank Pegasus Parade. Produced by Metro Parks & Recreation. Admission for spectators is $5 for adults, $3 for children 12 and under. To enter the free competition or for more information contact Laneisha Beasley at (502) or Laneisha.beasley@louisvilleky.gov. Media Sponsor: B96.5 FM. Thursday, March 30 MACY S PRESENTS THE KENTUCKY DERBY FESTIVAL SPRING FASHION SHOW SM. Cocktails 5:30 PM. Dinner 7 PM. Show 8 PM. Showroom, Horseshoe Southern Indiana. Reserved seating: $750 Table of 10 or $75 each. Lounge ticket: $35 (General Admission). Tickets available at KDF.org, or call (502) 584-FEST. Sponsor: Macy s. Contributing Sponsors: Guess?, Inc., Horseshoe Southern Indiana, and J Michael s Spa & Salon. Media Sponsors: The Voice-Tribune and The Max. Saturday, April 8 THE FILLIES DERBY BALL. Cocktails 6:30 PM. Call to the Post 7:15 PM. Queen s Coronation 7:30 PM. Dinner 8:00 PM. Dancing 9:00PM 1:00AM. Louisville Marriot Downtown. Entertainment by The Sensations. Tickets $175 each, VIP Table of 10 is $2,500, includes dinner and dancing. Produced by The Fillies, Inc. Contributing Sponsors: Brown-Forman Corporation and Total Wine & More. Media Sponsors: TOPS Louisville and The Max. For tickets visit KDF.org or call (502) Portion of proceeds benefits Kentucky Derby Festival Foundation. Tuesday, April 11 KENTUCKY DERBY FESTIVAL FOUNDATION STUDENT ART CONTEST PRESENTED BY THE FILLIES, INC. 6:30 PM Reception. 7:00 PM Awards Ceremony. DuPont Manual High School. Awards ceremony for students in grades K-12 participating in the Kentucky Derby Festival Foundation s Student Art Contest. A Kentucky Derby Festival Foundation Event. Sponsor: The Fillies, Inc. Contributing Sponsor: Kentucky College of Art + Design at Spalding University. Media Sponsor: ARTxFM. Thursday, April 13 KING SOUTHERN BANK KENTUCKY DERBY FESTIVAL BOURBONVILLE SM. 6:00 PM. The Louisville Palace. Mix, mingle and enjoy Bourbon Specialty Drinks at the newest Kentucky Derby Festival event. Taste signature drinks from Kentucky s Bourbon distilleries, enjoy Bourbon-inspired cuisine and meet the Master Distillers. Tickets: $50 General Admission; $75 VIP Experience. General admission tickets include Bourbon and food tastings, commemorative glass and BourbonVille pin. VIP includes complete event experience, plus 5 p.m. early entry, theater tours, and premium gift bag. (21 and over only. Must present ID upon entry.) Tickets available by calling (502) 584-FEST or online at KDF.org. Sponsor: King Southern Bank. Contributing Sponsors: Falls City, Liquor Barn and Louisville Convention & Visitors Bureau. Friday, April 14 HORSESHOE FOUNDATION KENTUCKY DERBY FESTIVAL NIGHT OF THE FUTURE STARS. 7 PM. NEW LOCATION: Indiana University Southeast Activities Building. Admission free with 2017 Pegasus Pin or Basketball Classic ticket. Tickets on sale at all TicketMaster locations, TicketMaster.com or call (800) or the Freedom Hall box office at (502) One-hour autograph signing session immediately following the event (2 items per person limit). Limited seating available. Sponsor: Horseshoe Foundation of Floyd County. Contributing Sponsors: Papa John s and SoIN. Media Sponsors: B96.5 FM and SLAM Magazine. Supporting Sponsor: Dick s Sporting Goods. Saturday, April 15 KENTUCKY DERBY FESTIVAL BASKETBALL CLASSIC PRESENTED BY PAPA JOHN S. 7 PM. Freedom Hall. Reserved Tickets $18 in advance ($20 at the door). $50 VIP Courtside Tickets (Limited Availability). Tickets on sale at all TicketMaster locations, TicketMaster.com or call (800) or the Freedom Hall box office at (502) (Includes facility fee). Sponsor: Papa John s.

15 Contributing Sponsor: Horseshoe Foundation of Floyd County. Media Sponsors: 99.7 DJX, B96.5 FM, and SLAM Magazine. Supporting Sponsor: Dick s Sporting Goods. Broadcast live on WDRB. Saturday, April 15 Sunday, April 23 GIVE A DAY: MAYOR S WEEK OF SERVICE. Citywide week of volunteering to help others. Help make Louisville the most compassionate city in the world. Individuals, companies and groups can volunteer online at MyGiveADay.com. Agencies and organizations that have projects needing volunteers can also add their information to the website. Monday, April 17 KENTUCKY DERBY FESTIVAL FOUNDATION PRO-AM GOLF TOURNAMENT. Noon Tee Time. Wildwood Country Club. Team entries $2,000. Individual entries $500. Entries open to the public, includes lunch, golf with local pro, cocktail reception following tournament and gifts. Contributing Sponsor: KPGA. Media Sponsor: 1450 & 96.1 The Big X. Prize Sponsor: Horseshoe Southern Indiana. A Kentucky Derby Festival Foundation event benefitting the Leukemia & Lymphoma Society. A portion of the entry fee is tax deductible. Contact Jon Pollock at jpollock@kdf.org or (502) to register. Thursday, April 20- Sunday, April 30 STOCK YARDS BANK KENTUCKY DERBY FESTIVAL $1 MILLION DOLLAR HOLE-IN-ONE GOLF CONTEST SM. April 20-April 29: 10 AM 8:30 PM, Closed April 22, April 30: 10 AM 5 PM, Semi-finals 6 PM. Seneca Golf Course Driving Range. $1 per shot and free for spectators. April 23: Jr. Day Under 18 get 2 shots for $1. April 24: First Responders and Veterans Day get 2 shots for $1. April 25: Ladies Day Ladies get 2 shots for $1. Senior Special Weekdays 10 AM 2 PM, 62 and up get 2 shots for $1. Grand Prize: $1 million. First Prize (if no Hole-in-One): $5,000. Sponsor: Stock Yards Bank. Contributing Sponsor: Metro Parks & Recreation. Media Sponsors: WLKY TV, 840 WHAS and Insider Louisville. Friday, April 21 KENTUCKY DERBY FESTIVAL THEY'RE OFF! LUNCHEON. 11:30 AM. Tickets: $680 Table of 8 or $85 each. Galt House East Grand Ballroom. Official Kentucky Derby Festival kick off luncheon. Contributing Sponsors: Active Heroes, Fifth Third Bank, Kentucky Blood Center, and Kentucky Proud. Media Sponsor: Business First. Guest Speaker: Seth Davis. Saturday, April 22 Sunday, April 30 KENTUCKY DERBY FESTIVAL VOLLEYBALL CLASSIC. One of the country s largest outdoor volleyball tournaments. Contributing Sponsors: ASICS and Mikasa. Media Sponsor: 98.9 Radio Now. For more information call The Volleyball Connection/Tandem Sports (502) Sand Divisions at Baxter Jacks April 22 and 23: 9 AM - 9 PM and April 29 and 30: 9 AM - 9 PM Grass Divisions at Seneca Park at the Tennis Courts April 29 and 30: 9 AM - 6 PM Saturday, April 22 Sunday, April 30 KENTUCKY DERBY FESTIVAL LOUISVILLE CUP BOYS & GIRLS SOCCER TOURNAMENTS PRESENTED BY KENTUCKY FIRE JUNIORS. Bullit Estates Farm (near Oxmoor Center). Youth multi-weekend soccer tournament. Female competition: April Male competition: April Free to spectators. For more information visit KentuckyFireJuniors.com or contact the Kentucky Fire Juniors at (502) or (502) Saturday, April 22 KENTUCKY DERBY FESTIVAL OPENING CEREMONIES: THUNDER OVER LOUISVILLE. FoodFest and Ford s Thunder On the Ground open at 11:00 AM, Airshow at 3:00 PM, Fireworks at 9:30 PM. Downtown Louisville Riverfront, Waterfront Park, River Road and Southern Indiana shoreline Theme Thunder: Local & Original. Soundtrack featuring local and Kentucky musicians. ThunderOverLouisville. org Sponsors: Horseshoe Southern Indiana, LG&E, Meijer, UPS, and Valero, along with business Thunder Funders. Thunder on the Ground Sponsor: Ford Motor Company. Official Sound Sponsor: CareSource. All-day live coverage on WHAS TV and PLAY. Event programs distributed April 22 by The Courier- Journal. Featuring the Thunder Chow Wagon at Waterfront Park and the East River Road Beer Garden. Admission is free with a 2017 Pegasus Pin. (Open 11AM 11PM. NO TENTS, STAKES, TAPE OR PETS.) Meijer Family Fun Zone on the Belvedere. Admission is free with a 2017 Pegasus Pin. (Open 11AM THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, PM. NO TENTS, STAKES, TAPE OR PETS.) North Great Lawn area opens at 9 AM. Admission is free with a 2017 Pegasus Pin. (NO TENTS, STAKES, TAPE OR PETS.) Sunday, April 23 JUNIOR DAY AT STOCK YARDS BANK KENTUCKY DERBY FESTIVAL $1 MILLION DOLLAR HOLE-IN- ONE GOLF CONTEST SM. Seneca Golf Course Driving Range. 10 AM 8:30 PM (Open Daily through April 30). Under 18 get 2 shots for $1. Over 18 is $1 per shot. Grand Prize: $1 million. First Prize (if no Hole-in-One): $5,000. Sponsor: Stock Yards Bank. Contributing Sponsor: Metro Parks & Recreation. Media Sponsors: WLKY TV, 840 WHAS and Insider Louisville. Monday, April 24 FIRST RESPONDERS AND VETERANS DAY AT STOCK YARDS BANK KENTUCKY DERBY FESTIVAL $1 MILLION DOLLAR HOLE-IN-ONE GOLF CONTEST SM. Seneca Golf Course Driving Range. 10 AM 8:30 PM (Open Daily through April 30). First Responders and Veterans get 2 shots for $1. Other participants pay $1 per shot. Grand Prize: $1 million. First Prize (if no Hole-in-One): $5,000. Sponsor: Stock Yards Bank. Contributing Sponsor: Metro Parks & Recreation. Media Sponsors: WLKY TV, 840 WHAS and Insider Louisville. Tuesday, April 25 LADIES DAY AT STOCK YARDS BANK KENTUCKY DERBY FESTIVAL $1 MILLION DOLLAR HOLE-IN- ONE GOLF CONTEST SM. Seneca Golf Course Driving Range. 10 AM 8:30 PM (Open Daily through April 30). Ladies get 2 shots for $1. Other participants pay $1 per shot. Grand Prize: $1 million. First Prize (if no Hole-in-One): $5,000. Sponsor: Stock Yards Bank. Contributing Sponsor: Metro Parks & Recreation. Media Sponsors: WLKY TV, 840 WHAS and Insider Louisville. KENTUCKY DERBY FESTIVAL TASTE OF DERBY FESTIVAL. 5:30 PM - 8 PM. Louisville Slugger Field. Features exquisite fare from over 65 of Louisville s finest restaurants and beverage companies. Bourbon tasting, wine tasting and a silent auction. Tickets $80 until April 16th, $90 from April 17th 25th (limited availability). Tickets available in advance only. Coordinated by Dare to Care Food Bank. All proceeds to benefit Dare to Care. Sponsor: Brown-Forman Corporation. Media Sponsor: 840 WHAS. For more information call (502) Thursday, April 27 - Friday, April 28 KENTUCKY DERBY FESTIVAL RACE EXPO AND PACKET PICK-UP. Kentucky Exposition Center West Wing. Two-day Expo where you can see the latest running gear, get nutritional advice, pre-race running tips and pick up your race packet for Kentucky Derby Festival Marathon/miniMarathon and PNC Tour de Lou. Official Bourbon: Jim Beam. Media Sponsor: 99.7 DJX. Thursday: 4 PM - 8 PM. Expo and Packet Pickup. Friday: 11 AM - 9 PM Expo and Packet Pickup Running Wild Pasta Party 5:30 PM - 8:30 PM. Tickets for Pasta dinner: $20. Tickets available at KDF.org or call (502) 584-FEST. Contributing Sponsors: Jim Beam and Sysco. Media Sponsor: 99.7 DJX. Thursday, April 27 Saturday, April 29 U.S. BANK KENTUCKY DERBY FESTIVAL GREAT BALLOONFEST SM. Admission is free with a 2017 Pegasus Pin. Sponsor: U.S. Bank. Contributing Sponsor: V.G Reed & Sons. April 27: 7 AM Launch. U.S. Bank Kentucky Derby Festival Great Balloon Charity Race. Bowman Field. 8:30 PM. U.S. Bank Kentucky Derby Festival Great Balloon Glimmer. Kroger s Fest-a-Ville on the Waterfront. Media Sponsor: Q April 28: 7 AM Launch. U.S. Bank Kentucky Derby Festival Great Balloon Rush-Hour Race. Bowman Field. Public entrance off Pee Wee Reese Road. Media Sponsor: 99.7 DJX. 9 PM. U.S. Bank Kentucky Derby Festival Great Balloon Glow. Kentucky Exposition Center. Gates open at 6 PM. $8 KEC parking fee. Media Sponsor: PLAY. Broadcast special by WLKY TV on MeTV Louisville April 29: 7 AM Launch. U.S. Bank Kentucky Derby Festival Great Balloon Race. Bowman Field. Public entrance off Pee Wee Reese Road. Media Sponsor: 99.7 DJX.

16 16 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 Thursday, April 27 Friday, May 5 KROGER S FEST-A-VILLE SM ON THE WATERFRONT. Open Daily 11 AM - 11 PM, except Sunday 12 PM 11 PM. Waterfront Park. ULTIMATE ENTERTAINMENT EXPERIENCE featuring concerts with national talent, family fun, food, kids inflatable playground, midway rides and more. Happy Hour Weekdays 4-6 PM, $2 beer. Admission is free with a 2017 Pegasus Pin. (FOOD, DRINK AND PETS ARE NOT PERMITTED). Sponsor: Kroger. Contributing Sponsor: Miller Lite. Media Sponsor: The Courier-Journal. KENTUCKY DERBY FESTIVAL CHOW WAGON Open Daily 11 AM - 11 PM, except Sunday 12 PM 11 PM. Kroger s Fest-a-Ville on the Waterfront. Outdoor food & live music venue. Sponsors: Kroger and Miller Lite. Featuring the Miller Lite Music Stage. Admission is free with a 2017 Pegasus Pin. (FOOD, DRINK AND PETS ARE NOT PERMITTED). Friday, April 28 KENTUCKY DERBY FESTIVAL NEIGH-MASTE ON THE WATERFRONT PM. Kroger s Fest-a-Ville on the Waterfront, Great Lawn. Relax and recharge at this yoga event at the Waterfront. Admission is free with a 2017 Pegasus Pin. (FOOD, DRINK AND PETS ARE NOT PERMITTED.) KENTUCKY DERBY FESTIVAL OHIO VALLEY WRESTLING RUN FOR THE ROPES. 6 PM 7:30 PM. Kroger s Fest-a-Ville on the Waterfront, Great Lawn. Admission is free with a 2017 Pegasus Pin. Special meet-and-greet with OVW stars at 5 p.m., followed by six big matches including a special all-for-1 one-for all over the top rope Battle Royal. For more information call (502) Presented by Ohio Valley Wrestling. (FOOD, DRINK AND PETS ARE NOT PERMITTED.) DAYA WITH SPECIAL GUEST TRYON AT WATERFRONT JAM. 8 PM. Kroger s Fest-a-Ville on the Waterfront. Admission is free with a 2017 Pegasus Pin. Media Sponsor: 98.9 Radio Now (FOOD, DRINK AND PETS ARE NOT PERMITTED.) Priority Viewing tickets $20, visit KDF.org. Friday, April 28 Saturday, April 29 KENTUCKY DERBY FESTIVAL DA VILLE CLASSIC DRUM LINE SHOWCASE. The Louisville Palace. New Greek Step Show at 7 PM on Friday, followed by the Da Ville Classic at 2 PM on Saturday. High school and community drum lines from Kentucky, Ohio and Indiana showcase their creativity, musicianship, and pageantry. General Admission Seating is $10. For tickets call, (502) Media Sponsor: B96.5 FM. Saturday, April 29 KENTUCKY DERBY FESTIVAL MARATHON/miniMARATHON PRESENTED BY WALMART AND HUMANA. 7:30 AM. Main Street near Slugger Field, start for 13.1 mile route or 26.2 mile route to Preston & Witherspoon Streets finish. Free for spectators. Entry fees and registration info at DerbyFestivalMarathon. com. Sponsors: Walmart and Humana. Official Race Medical Provider: Norton Sports Health. Contributing Sponsors: BB&T, Churchill Downs, Louisville Water Company, Powerade, and The Courier-Journal. Official Bourbon: Jim Beam. Official Hotel: The Galt House. Official Pace Car: John Jones Auto Group. KENTUCKY DERBY FESTIVAL NPC DERBY CHAMPIONSHIPS. Prejudging 10 AM. Finals 6 PM. Galt House East, Grand Ballroom. A fitness, figure, swimwear and bodybuilding competition featuring amateurs and pro athletes from across the country. Pre-judging tickets $20. Finals Tickets: $25 General Admission, $30 Reserved Seating, $35 VIP. For tickets call (502) or Media Sponsor: 1450 & 96.1 The Big X. KENTUCKY DERBY FESTIVAL KEN-DUCKY DERBY. 4 PM 8PM. Call to the post 7 PM. Kroger s Fest-a-Ville on the Waterfront. Admission is free with a 2017 Pegasus Pin. See the launch of 20,000 ducks into the Ohio River for a chance to race and compete for prizes. Proceeds benefit Harbor House. To adopt a duck, visit DuckTruck.org. For more information go to KDF.org or call (502) Sponsor: Swope Family Dealerships. Media Sponsor: WLKY. (FOOD, DRINK AND PETS ARE NOT PERMITTED.) KENTUCKY DERBY FESTIVAL FITNESS JAM. 5 PM 7 PM. Kroger s Fest-a-Ville on the Waterfront, Great Lawn. Admission is free with a 2017 Pegasus Pin. Join the best Zumba and U-JAM instructors in the area, wear comfortable clothes and come burn calories with the fitness craze that is sweeping the nation! For information call (502) or visit Sponsor: ELeet Stone Countertops. Media Sponsor: KISS FM. (FOOD, DRINK AND PETS ARE NOT PERMITTED.) KENTUCKY DERBY FESTIVAL THESLICE: SPICE, STYLE AND SOUL. 6 PM - 9 PM. The Kentucky Center for African American Heritage. Live entertainment and food tasting. Proceeds benefit charities and assistance programs. Tickets on sale March 20 and include 2017 Pegasus Pin. $65 in advance, $75 day of event. For tickets call (502) , visit TheSliceofLouisville.org or purchase at Kentucky Center for African American Heritage, Better Days Records at Lyles Mall or JAM BUSTERS at 4906 Poplar level Road. Media Sponsor: MAGIC WAMZ PRESENTS HUNTER HAYES WITH SPECIAL GUEST CARLY PEARCE AT WATERFRONT JAM. 8 PM. Kroger s Fest-a-Ville on the Waterfront. Admission is free with a 2017 Pegasus Pin. Contributing Sponsor: Select Kentuckiana Chevy Dealers. Media Sponsor: 97.5 WAMZ (FOOD, DRINK AND PETS ARE NOT PERMITTED.) Priority Viewing tickets $20, visit KDF.org. Sunday, April 30 PNC KENTUCKY DERBY FESTIVAL TOUR de LOU SM. Staggered start based on distance: 62.1 Metric Century 8:30 AM, 35-mile ride 8:45 AM, 20-mile ride 9 AM. Open course Cycling event with three distances for beginners to experienced cyclists. Start and finish near Kroger s Fest-a-Ville at Waterfront Park. Entry fees and registration info at KDF.org. Sponsor: PNC. Official Safety Sponsor: AAA East Central. Contributing Sponsors: Baptist Health Sports Medicine, Louisville Marriott Downtown, and Scheller s Fitness & Cycling. Media Sponsors: The Max and The Courier-Journal. Supporting Sponsors: Louisville Bicycle Club and Louisville Water Company. MAYOR'S DERBY BRUNCH ON THE RIVER. 11 AM-1:30 PM. Riverside, the Farnsley-Moremen Landing. A festive brunch featuring a traditional Kentucky breakfast, music, and tours of the property including the Moremen Family Chapel. Tickets $80 or $600 for Table of 8. For tickets or information call (502) or Riverside-Landing.org. KENTUCKY DERBY FESTIVAL V FOUNDATION CELEBRITY BOCCE TOURNAMENT PM. Kroger s Fest-a-Ville on the Waterfront, Great Lawn. Have fun and play bocce with celebrities for a great cause at the Waterfront. For registration information go to Admission for spectators is free with a 2017 Pegasus Pin. Sponsor: Money Concepts (FOOD, DRINK AND PETS ARE NOT PERMITTED.) THE CHILDREN'S TEA WITH THE KENTUCKY DERBY FESTIVAL PRINCESSES PRESENTED BY BIGELOW TEA. 1 PM - 4 PM. Crowne Plaza, Louisville Airport. Children ages 4 and up invited to meet the Kentucky Derby Festival Queen and Princesses. Tickets $35 each. Reservation required. Sponsor: Bigelow Tea. Media Sponsor: Today s Family Magazine. Produced by: The Fillies, Inc. Purchase tickets online at org. For more information contact Joanne Hurst at jhurst601@gmail.com or KENTUCKY DERBY FESTIVAL YMCA HEALTHY KIDS DAY PRESENTED BY HUMANA. 1 4 PM. Free, family friendly fitness event on the North Great Lawn at Waterfront Park inside Kroger's Fest-a-Ville. Features interactive activities, community vendors, inflatables, group exercise classes and the minifun Run. For kids ages 3 and older, plus adults. Coordinated by YMCA of Greater Louisville. Sponsor: Humana. Media Sponsors: The Max and Today s Family Magazine. For more information visit YMCALouisville.org or call (FOOD, DRINK AND PETS ARE NOT PERMITTED.) PASSPORT KENTUCKY DERBY FESTIVAL GOSPELFEST SM. 2 PM 7 PM. Gospel Choir Showcase. Kroger s Fest-a-Ville on the Waterfront. Admission is free with a 2017 Pegasus Pin. Sponsor: Passport. Contributing Sponsor: Kentucky Department of Tourism. Media Sponsors: B96.5 FM and WLOU FM. (FOOD, DRINK AND PETS ARE NOT PERMITTED.) KENTUCKY DERBY FESTIVAL LOUISVILLE YOUTH ORCHESTRA CONCERT. 4 PM. Iroquois Amphitheatre. A concert featuring ten Louisville Youth Orchestra ensembles. Admission is free with a 2017 Pegasus Pin. For more information call (502) or visit SIDEWALK PROPHETS AT CELEBRATION SUNDAY PRESENTED BY WJIE. 5 PM. Kroger s Fest-a-Ville on the Waterfront. Christian contemporary concert featuring Sidewalk Prophets with John Tibbs and Hannah Kerr. Admission is free with a 2017 Pegasus Pin. Media Sponsor: WJIE (FOOD, DRINK AND PETS ARE NOT PERMITTED.) STOCK YARDS BANK KENTUCKY DERBY FESTIVAL $1 MILLION DOLLAR HOLE-IN-ONE GOLF CONTEST SM SEMI FINALS. 6 PM. Seneca Golf Course Driving Range. Grand Prize: $1 million. First Prize (if no Hole-in-One): $5,000. Sponsor: Stock Yards Bank. Contributing Sponsor: Metro Parks & Recreation. Media Sponsors: WLKY TV, 840 WHAS and Insider Louisville. Monday, May 1 THORNTONS KENTUCKY DERBY FESTIVAL GREAT BED RACES. 4 PM Tailgating. 6 PM Parade of Beds. 7 PM Racing. Broadbent Arena. Admission is free with a 2017 Pegasus Pin. $8 KEC Parking fee. $130 entry fee for team of 5. Sponsor: Thorntons. Contributing Sponsors: Ashley Furniture Homestore of Louisville, International Brotherhood of Electrical Workers Local 369, and Safelite AutoGlass. Media Sponsor: The Eagle. Broadcast special on WAVE 3 NEWS. KENTUCKY DERBY FESTIVAL HAPPYTAIL HOUR. 5 PM 9 PM. Kroger s Fest-a-Ville on the Waterfront. Admission is free with a 2017 Pegasus Pin. A petfriendly (leashes please!) social event. Entertainment featuring The Pass. Coordinated by Metro Animal Services. Media Sponsor: KISS FM. (FOOD AND DRINK ARE NOT PERMITTED.)

17 KENTUCKY DERBY FESTIVAL KNIGHTS OF COLUMBUS CHARITY DINNER. 5:30 PM Social Hour. 6:45 PM Opening Ceremonies. 7 PM dinner. Galt House Archibald Cochran Ballroom. Dinner tickets $50. Coordinated by the Bishop Spalding Council of the Knights of Columbus. For tickets call (502) Monday, May 1 - Tuesday, May 2 AT&T KENTUCKY DERBY FESTIVAL MORNING LINE. 6 AM 11 AM. Radio stations from around the region will broadcast their morning shows live from the Kentucky Derby Museum. Sponsor: AT&T. Contributing Sponsors: Kentucky Department of Tourism and Kentucky Derby Museum. Tuesday, May 2 KENTUCKY DERBY FESTIVAL DON FIGHTMASTER GOLF OUTING FOR EXCEPTIONAL CHILDREN. 8 AM Registration. 9 AM Noon. Children s golf event. Shawnee Golf Course. Free for spectators. Sponsor: Kentucky PGA Foundation. For more information, call (502) , ext. 307 or (800) or KyGolf.org. REPUBLIC BANK KENTUCKY DERBY FESTIVAL PEGASUS PARADE PREVIEW PARTY. Private group tours 10 AM 1 PM. Open to Public 5 PM 9 PM. Kentucky Exposition Center, South Wing C. Admission is free with a 2017 Pegasus Pin. $8 KEC parking fee. Floats, inflatables, and equestrians for the Republic Bank Pegasus Parade on display. To schedule a private group tour call (502) Sponsor: Republic Bank. Media Sponsors: 99.7 DJX and Today s Family Magazine. KENTUCKY DERBY FESTIVAL TEXAS HOLD EM TOURNAMENT. 4 PM Boarding/check-in. 6 PM Tournament begins, plus one-hour Cruise. Belle of Cincinnati, docked at Kroger s Fest-a-Ville on the Waterfront. $125 Buy-in includes 10,000 in chips and commemorative pin. Add-ons available 1st hour of play $40 for 4,000 chips. $5,000 first place prize. Payouts for 1st 24th place. Payouts based on 325 players, payouts pro-rated based on actual number of players. $15 for guests. LICENSE# ORG Call (502) 584-FEST to register. Media Sponsor: 1450 & 96.1 The Big X. KENTUCKY DERBY FESTIVAL HEALTH FAIR PRESENTED BY WELLCARE HEALTH PLANS. 5 PM 9 PM. Kentucky Exposition Center, South Wing C. Admission is free with a 2017 Pegasus Pin. $8 KEC parking fee. Promoting healthy lifestyles, there will be free health screenings for families. Sponsor: WellCare Health Plans. Contributing Sponsors: Bluegrass Pain Consultants, PLLC and KentuckyOne Health. Media Sponsor: 100.1/103.5 WAKY. STOCK YARDS BANK KENTUCKY DERBY FESTIVAL $1 MILLION DOLLAR HOLE-IN-ONE GOLF CONTEST SM FINALS. 6 PM. Seneca Golf Course, Hole #8. Free for spectators. Sponsor: Stock Yards Bank. Contributing Sponsor: Metro Parks & Recreation. Media Sponsors: WLKY TV, 840 WHAS and Insider Louisville. SUGARHILL GANG WITH SPECIAL GUESTS GRANDMASTER DEE FEATURING KURTIS BLOW AT WATERFRONT JAM. 8 PM. Kroger s Fest-a-Ville on the Waterfront. Admission is free with a 2017 Pegasus Pin. Media Sponsors: B96.5 FM, G105.1 and MAGIC (FOOD, DRINK AND PETS ARE NOT PERMITTED.) Priority Viewing tickets $20, visit KDF.org. Tuesday, May 2 Wednesday, May 3 KENTUCKY PROUD KENTUCKY DERBY FESTIVAL WINEFEST. Wine tasting sessions daily 5 PM 9 PM. Belvedere. Tickets: $10 Designated Driver; $45 General Admission; $85 VIP Experience (Limited Availability). VIP includes reserved entrance, local cuisine sampling, opportunity to barrel taste local wine, goody bag and access to private restrooms. (21 and over only. Must present ID upon entry.) Tickets available by calling (502) 584-FEST or online at KDF.org. Sponsor: Kentucky Proud. Contributing Sponsors: Ashley Furniture HomeStore of Louisville, Commonwealth Credit Union and Sullivan University. Media Sponsors: Today s Woman and PLAY. Wednesday, May 3 KENTUCKY DERBY FESTIVAL BATTLE OF THE BOUNCE. 11 AM 1 PM. Kroger s Fest-a-Ville on the Waterfront, Great Lawn. Admission is free with a 2017 Pegasus Pin. Obstacle course competition that benefits Christian Care Communities and Kentucky and Indiana Stroke Association. Sponsor: Louisville Inflatables. Media Sponsors: WDRB and 99.7 DJX. For entry information call (502) or visit (FOOD, DRINK AND PETS ARE NOT PERMITTED.) KENTUCKY DERBY FESTIVAL GREAT STEAMBOAT RACE PRESENTED BY IBEW LOCAL :30 PM - 5:30 PM boarding. 5:45 PM departure. Race begins at 6 PM. Awards presentation immediately following at the Chow Wagon in Kroger s Fest-a-Ville. Tickets on the Belle of Louisville $130 (limited availability). For Belle of Louisville tickets call (502) 584-FEST or visit KDF.org. Tickets on the Belle of Cincinnati $60 Cruise Only; $85 Dinner, Four Roses Bourbon Tasting, and Cruise. For Belle of Cincinnati tickets call or visit BBRiverboats.com. Free spectator viewing at Kroger s Fest-a-Ville and along the banks of the Ohio River. Sponsor: International Brotherhood of Electrical Workers Local 369. Contributing Sponsor: Four Roses Bourbon. Supporting Sponsor: Jeffrey L. Hicks, PhD of IDD Therapeutic Services PLLC. Media Sponsor: Q THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, KENTUCKY DERBY FESTIVAL BEERFEST PRESENTED BY AMERICAN FOUNDERS BANK. 6 PM 10 PM. Beer tastings featuring regional craft beers. Overlook at Kroger s Fest-a-Ville. Tickets: $10 Designated Driver; $45 General Admission in advance; $55 at door until event sells out; $75 for VIP experience starting at 5 PM. Tickets include beer tastings, sampling mug and BeerFest pin. Tickets available by calling (502) 584-FEST or online at KDF.org. (21 and over only. Must present ID upon entry.) Sponsor: American Founders Bank. Contributing Sponsors: Kroger and Samuel Adams. Media Sponsors: 95.7 WQMF and SWIG Louisville. DRIVE-BY TRUCKERS WITH SPECIAL GUEST FREDERICK THE YOUNGER AT WATERFRONT JAM. 8 PM. Kroger s Fest-a-Ville on the Waterfront. Admission is free with a 2017 Pegasus Pin. Media Sponsor: 91.9 WFPK. (FOOD, DRINK AND PETS ARE NOT PERMITTED.) Priority Viewing tickets $20, visit KDF.org. Thursday, May 4 KENTUCKY DERBY FESTIVAL CELEBRITY DAY AT THE DOWNS PRESENTED BY KENTUCKIANA HONDA DEALERS. 11:30 AM. Churchill Downs, Sixth Floor. SOLD OUT. Sponsor: Kentuckiana Honda Dealers. Contributing Sponsor: Macy s. Media Sponsors: The Voice-Tribune and PLAY. REPUBLIC BANK KENTUCKY DERBY FESTIVAL PEGASUS PARADE. 5 PM. West on Broadway from Campbell to 9th Street. Bleacher tickets $10 and chair seating $12. VIP seating $30. Tickets available at KDF.org or call (502) 584-FEST. This annual spectacle of colorful floats, marching bands, giant inflatables and equestrians will be broadcast live on WAVE 3 NEWS. Sponsor: Republic Bank. Contributing Sponsor: KentuckyOne Health. JIMMY EAT WORLD WITH SPECIAL GUEST COLONY HOUSE AT WATERFRONT JAM. 8 PM. Kroger s Fest-a-Ville on the Waterfront. Admission is free with a 2017 Pegasus Pin. Media Sponsor: The Max. (FOOD, DRINK AND PETS ARE NOT PERMITTED.) Priority Viewing tickets $20, visit KDF.org. Friday, May 5 GRYFFIN (DJ Set) AT WATERFRONT JAM 9 PM. Kroger s Fest-a-Ville on the Waterfront. Admission is free with a 2017 Pegasus Pin. Media Sponsor: 99.7 DJX. (FOOD, DRINK AND PETS ARE NOT PERMITTED.) Sunday, May 7 KENTUCKY DERBY FESTIVAL CINCO DE MAYO FIESTA. 2 PM 9 PM. Fourth Street Live! in Downtown Louisville. The family-friendly celebration will feature Mariachis, face-painting, a piñata competition, dance performances and a battle of Latino bands. Hosted by the Mayor's Office for Globalization's Louisville Latino Council. Proceeds benefit 100 Dreamers Community Foundation of Louisville. More information online at Cincoat4thSt.org. Sponsors: Fourth Street Live, LG&E, and Adhawks Advertising & Public Relations. Friday, May 12 PEGASUS PIN GOLD PIN WINNER GRAND PRIZE DRAWING. In 2017, any Pegasus Pin is your chance to win a Weekly Grand Prize beginning Friday, March 17 - Friday, May 5. Gold Winner Pins are also eligible to win a Honda CR-V on Friday, May 12. Drawings broadcast on WAVE 3 News. To be eligible, register pins using the KDF App or online at PegasusPins.com. The stories you tell happen here Kroger s $ 3 Off FEST-A-VILLE on the Waterfront Offer valid weekdays only, April 27 - May 5, Sat. & Sun. not included. One ticket per purchase. Excludes alcohol. Any purchase of $ or more at any food or beverage vendor at Kroger s Fest-a-Ville SM, weekdays 11 AM - 4 PM. Happy Hour Weekdays 4-6 PM $2 Beers SM

18 18 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 Passport GospelFest SM SUNDAY, APRIL 30 2 PM 7 PM KROGER'S FEST-A-VILLE SM Waterfront Jam Featuring Sidewalk Prophets with John Tibbs and Hannah Kerr SUNDAY, APRIL 30 5 PM GREAT STAGE AT KROGER'S FEST-A-VILLE SM Packed with powerful performances, the Passport GospelFest returns on Sunday, April 30, at Kroger s Fest-a-Ville and will showcase gospel choirs from around the state. Grammy-nominated artist Jason Clayborn and The Atmosphere Changers, St. Stephen Youth Choir, and Sensational Bentleys will headline the event. Other groups performing include: West Louisville Performing Arts Academy, Michael Young & In God s Presence, The Golden Crowns, Heather Renee Band, Cable Baptist Church One Voice, Saxophonist Tony Fish, Blessed Reunion Choir, and Lexington Chapter Gospel Music Worship of America. The family-friendly event kicks off at 2 p.m. Admission is free with a 2017 Pegasus Pin. CONTRIBUTING SPONSOR: KENTUCKY DEPARTMENT OF TOURISM MEDIA SPONSORS: B96.5 FM AND WLOU FM Sidewalk Prophets, an award winning contemporary Christian band headlines this year s Derby Festival Celebration Sunday concert, on April 30. The 2010 Dove Award winner for New Artist of the Year, Sidewalk Prophets will bring their energetic live-performance to the Great Stage with singles from their latest Album, Prodigal, To Live Is Christ, and Impossible. John Tibbs is a rising songwriter and worship leader whose signature southern heartland roots shine through in his first major-label release, Dead Man Walking. Hannah Kerr, a breakthrough Christian singer from New York is known for her most recent album, Overflow. Both Tibbs and Kerr will open the show. Admission is free with a 2017 Pegasus Pin. Food, drinks and pets are not permitted. Louisville Youth Orchestra Concert SUNDAY, APRIL 30 4 PM IROQUOIS AMPHITHEATRE V Foundation Celebrity Bocce Tournament SUNDAY, APRIL PM KROGER S FEST-A-VILLE SM, GREAT LAWN SPONSOR: MONEY CONCEPTS One of the new additions to this year s Festival schedule, the V Foundation Celebrity Bocce Tournament is set for Sunday, April 30, inside Kroger s Fest-a-Ville. Beginning at noon on the Great Lawn, teams and celebrities will pair up to participate in a round robin tournament of bocce the Italian version of lawn bowling. The event benefits the V Foundation for Cancer Research, helping to raise awareness for prostate cancer and raise funds to help fight cancer in Louisville and surrounding areas. Admission is free with a 2017 Pegasus Pin. For more information or to register to play, visit JimmyVLouisville.org. Food, drink and pets are not permitted. Mayor s Derby Brunch on the River SUNDAY, APRIL AM-1:30 PM RIVERSIDE, THE FARNSLEY-MOREMEN LANDING Calling all music lovers! The Louisville Youth Orchestra Concert will be returning to the historic Iroquois Amphitheater for a special spring performance. The concert, themed And They re Off, will be held at 4 p.m. on Sunday, April 30. The orchestra features nine Louisville Youth Orchestra ensembles made up of young musicians from grade school through age 21. There are over 350 members from 15 counties and 60 schools from the Louisville & Southern Indiana metro area. Admission is free with a 2017 Pegasus Pin. For more information, call (502) or visit Kick off your Derby Week with the Mayor s Derby Brunch on the River, held at the historic Farnsley-Moremen Landing. The event features honorary host Mayor Greg Fischer as well as a traditional Kentucky breakfast, music, and tours of the historic property and Moremen Family Chapel. The festive brunch is Sunday, April 30, from 11 a.m. to 1:30 p.m. Riverside, the Farnsley-Moremen Landing is a 300-acre farm and house located on the banks of the Ohio River in southwest Louisville. Individual tickets to the brunch cost $80 ($600 for a table of 8). Tickets are available by calling (502) or by visiting Riverside-Landing.org.

19 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, Thorntons Great Bed Races MONDAY, MAY 1 4 PM TAILGATE, 6 PM PARADE OF BEDS, 7 PM RACING BROADBENT ARENA CONTRIBUTING SPONSORS: ASHLEY FURNITURE HOMESTORE OF LOUISVILLE, INTERNATIONAL BROTHERHOOD OF ELECTRICAL WORKERS LOCAL 369, AND SAFELITE AUTOGLASS MEDIA SPONSORS: THE EAGLE. BROADCAST PARTNER: WAVE 3 NEWS. It s the only place you ll see beds racing the Thorntons Great Bed Races returns on Monday, May 1. More than 40 teams are expected to race their decorated beds on wheels around the figure-eight course at Broadbent Arena. The race features two 600-foot divisions the Fun Division and the Champions Division. While the Fun Division is just what its name implies, the Champions Division is for serious racers. With the theme Louisville on the Move, teams also will compete for prizes for fastest times and most outrageous costumes and decorations. The dormitory area will be staged outside Broadbent Arena and will open at 12 p.m. The official tailgate party revs up at 4 p.m. The participating teams will have an opportunity to showcase their costumes and bed in a pre-race parade around the racing surface beginning at 6:00 p.m. When racing begins at 7, beds have a great time navigating the course, although many do not make it intact all the way to the finish. WAVE 3 TV will have live reports from Broadbent Arena from 4 7:30 p.m. with a 30-minute special beginning at 7:30. Admission is free with a 2017 Pegasus Pin. MEDIA SPONSOR: KISS FM COORDINATED BY: METRO ANIMAL SERVICES HappyTail Hour MONDAY, MAY 1 5 PM 9 PM KROGER S FEST-A-VILLE SM, GREAT LAWN Your pooch shouldn t be left out of Derby Festival fun! HappyTail Hour, a pet-inclusive social event, will again be hosted by Metro Animal Services on Monday, May 1, at Kroger s Fest-a-Ville on the Waterfront. The event provides an opportunity to listen to music on the Great Stage, mingle while playing games with your pet (leashes, please!) and hanging out in spacious Waterfront Park. HappyTail Hour runs from 5 to 9 p.m.; live entertainment will be provided by The Pass from 6 to 8:30 p.m. Admission is free with a 2017 Pegasus Pin. AT&T Morning Line MONDAY, MAY 1 TUESDAY, MAY 2 6 AM 11 AM CONTRIBUTING SPONSORS: KENTUCKY DEPARTMENT OF TOURISM AND KENTUCKY DERBY MUSEUM Radio listeners around the region tune in to hear about Louisville attractions and the festivities of Derby Week on the AT&T Kentucky Derby Festival Morning Line. For 25 years, the event has featured radio stations from around the state and region that broadcast their morning shows live for two days from the Kentucky Derby Museum. Morning show teams from the Kentucky cities of Ashland, Elizabethtown, Henderson, Hopkinsville, Owensboro, Madisonville, Mayfield, Mount Sterling, Paintsville, and Somerset will converge at the Kentucky Derby Museum on May 1 and 2, as well as radio personalities from Huntsville, Ala., St. Joseph, Mich., and St. Louis, Mo. The Morning Line lets listeners in on the fun of the Festival and Derby Week as they hear interviews with local and state dignitaries, celebrities, Derby Festival volunteers, fashion bloggers, top local chefs and insiders of Kentucky s horse industry. Don Fightmaster Golf Outing for Exceptional Children TUESDAY, MAY 2 9 AM NOON SHAWNEE GOLF COURSE SPONSOR: KENTUCKY PGA FOUNDATION Held at Shawnee Golf Course, the Don Fightmaster Golf Outing for Exceptional Children is an exciting day for children with special needs, who get to experience the game of golf. The event starts at 9 a.m. on May 2. Activities will include a lunch and awards ceremony featuring local celebrities, including the 2017 Derby Festival Royal Court. The event is free for spectators. For more information, call (502) , ext. 307, or (800) , or visit Knights of Columbus Charity Dinner MONDAY, MAY 1 5:30 PM GALT HOUSE, ARCHIBALD COCHRAN BALLROOM COORDINATED BY: BISHOP SPALDING COUNCIL OF THE KNIGHTS OF COLUMBUS The Derby Festival Knights of Columbus Charity Dinner a fundraiser for the civic organization will be held on Monday, May 1, in the Galt House Hotel s Archibald Cochran Ballroom. This annual event helps the Knights of Columbus raise money to improve the lives and opportunities of the mentally handicapped in Kentucky. The presentation of the Dean Eagle Memorial Award is one of the highlights of the dinner. Special guests will include the 2017 Derby Festival Queen and Court. A social hour will kick off the event at 5:30 p.m. The opening ceremonies start at 6:45, with dinner following at 7. $50 dinner tickets are available at the Bishop Spalding Council of the Knights of Columbus, 4417 Upper River Road. For tickets or more information, call (502) Texas Hold em Tournament TUESDAY, MAY 2 6 PM BELLE OF CINCINNATI, DOCKED AT KROGER S FEST-A-VILLE SM MEDIA SPONSOR: 1450 & 96.1 THE BIG X The 11th annual Kentucky Derby Festival Texas Hold Em Poker Tournament returns on Tuesday, May 2, onboard the Belle of Cincinnati, docked at Kroger s Fest-a-Ville on the Waterfront. Boarding and check-in begins at 4 p.m., with a one-hour cruise and tournament starting at 6. The $125 buyin includes 10,000 chips and a commemorative Texas Hold Em event pin. An add-on will be available for the first hour of play for $40 for $4,000 worth of chips. First place is $5,000. Cash prizes will also be awarded through 24th place. Payouts are based on 325 players; payouts will be pro-rated based on actual number of players. Guests can watch all the action onboard for a $15 entry fee. Call (502) 584-FEST to register. License # ORG

20 20 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 Republic Bank Pegasus Parade Preview Party TUESDAY, MAY PM KENTUCKY EXPOSITION CENTER, SOUTH WING C Waterfront Jam Featuring Sugarhill Gang with special guests Grandmaster Dee Featuring Kurtis Blow TUESDAY, MAY 2 8 PM GREAT STAGE AT KROGER S FEST-A-VILLE SM MEDIA SPONSORS: 99.7 DJX AND TODAY S FAMILY MAGAZINE Get a sneak peek at the popular Republic Bank Derby Festival Parade Preview Party at the Kentucky Exposition Center in South Wing C. The event, a family favorite, takes place on Tuesday, May 2. It s a great way for Festival fans to get an inside glimpse of the parade before it marches down Broadway, as well as meet the people who help make the event so special. Each float and inflatable will be on display, complete with costumed characters; even some of the equestrian units will be present. Stage performances from local groups will also be featured. A special area showcasing education will include The Alley Theater Arts Caravan, which will be giving away books to support literacy and the Louisville Free Public Library. Admission to the Preview is free with your 2017 Pegasus Pin. Private group tours will take place from 10 a.m. to 1 p.m., and the event will be open to the public from 5 to 9 p.m. To schedule a private tour, call (502) MEDIA SPONSORS: B96.5 FM, G105.1 AND MAGIC Everyone will be chanting I said a hip hop when the Sugarhill Gang takes the stage at the Waterfront Jam on May 2, along with special guests Grandmaster Dee featuring Kurtis Blow. An American hip hop group, the Sugarhill Gang will bring a blast from the past with 1979 hit single Rapper s Delight. Joining them is the internationally renowned DJ Grandmaster Dee, founding member of Whodini, and rap artist Kurtis Blow, known for landmark certified gold single The Breaks and his single Basketball. The concert begins at 8 p.m. at Kroger s Fest-a-Ville. Admission is free with a 2017 Pegasus Pin. Priority Viewing Tickets $20, visit KDF.org. Health Fair Presented by WellCare Health Plans TUESDAY, MAY PM KENTUCKY EXPOSITION CENTER, SOUTH WING C CONTRIBUTING SPONSORS: BLUEGRASS PAIN CONSULTANTS, PLLC, AND KENTUCKYONE HEALTH MEDIA SPONSOR: / WAKY WellCare Health Plans and the Kentucky Derby Festival bring the Health Fair to the Kentucky Exposition Center in South Wing C on Tuesday, May 2. The event will again be held in conjunction with the Republic Bank Pegasus Parade Preview Party. In an effort to promote healthy lifestyles, there will be free health screenings for families. Bring the family out from 5-9 p.m. to see a giant inflatable heart and colon as well as receive health screenings from KentuckyOne Health, including stroke risk assessment, hands-only CPR demos, and acupuncture demos. There will also be a blood drive for the Kentucky Blood Center. American Senior Community, Bluegrass Pain, Fleet Feet, Kentuckiana Air Education, and the Kornhauser Library will also be in attendance, along with many others. Admission to the event is free with a 2017 Pegasus Pin. Kentucky Proud WineFest TUESDAY, MAY 2 WEDNESDAY, MAY PM BELVEDERE CONTRIBUTING SPONSORS: ASHLEY FURNITURE HOMESTORE OF LOUISVILLE, COMMONWEALTH CREDIT UNION, AND SULLIVAN UNIVERSITY MEDIA SPONSORS: TODAY S WOMAN AND PLAY Sip, sample, and socialize at the two-day Kentucky Proud WineFest on the Belvedere, set for May 2 and 3. The event features wine-tasting sessions from 5-9 p.m. daily (21 and over only. Must present ID upon entry). Patrons receive etched souvenir wine glasses and a WineFest Pin. More than a dozen wineries from Kentucky and Southern Indiana are scheduled to participate this year (view the complete list online at kdf.org). Kentucky Proud will host cooking demonstrations throughout the evening, including pairings with Old 502 Winery, KDF s official wine. Plus, Wine 101 educational classes will be offered at various times throughout the event. Tickets are $45. In addition, $10 Designated Driver tickets will be offered at the event. WineFest VIP tickets are also available for $85. This exclusive ticket gives guests access to a reserved entrance avoiding lines, access to private restrooms, goody bags, and the opportunity to barrel-taste local wine. A wine-tasting guide, featuring information on the participating wineries and their products, will be distributed to patrons. Bottles of wine will be available for purchase from the wineries. Order tickets online at kdf.org or call (502) 584-FEST.

21 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, $ 6 Every pin is eligible to win a Weekly Grand Prize. To enter, register using the KDF APP or PEGASUSPINS.COM. COLORS at retailers, Lou City Purple Pantone 269c 82r 30g 120b 80c 95m 0y 35k #521e78 Weekly Grand Prizes $7 at events Lou City Gold Pantone 7403c 232r 206g 121b 0c 11m 51y 0k #E8CE79 COLORS Sponsorship Lou City Purple Pantone 269c 82r 30g 120b 80c 95m 0y 35k #521e78 Lou City Gold Pantone 7403c 232r 206g 121b 0c 11m 51y 0k #E8CE79 PEGASUS PIN The stories you tell happen here. Your TICKET to premium prizes. $2,500 Speakeasy Bourbon Party 3/17/2017 $2,500 Travel Certificate 3/24/2017 $2,500 Premium Season Tickets & Merchandise Package 3/31/2017 $2,500 Visa Gift Card 4/7/2017 $2,500 Kroger Fuel Card 4/14/2017 $2,500 Meijer Gift Card 4/21/2017 NEW PRIZE $2,500 Kroger Gift Card 4/28/2017 $2,500 Kroger Grocery Card 5/5/ Gold Pin Winner Grand Prize Pi ns,! l l a Y NEW! VIP Kentucky Oaks & Derby Tickets 2017 Honda CR-V 5/12/2017 The sooner you register, the more chances you have to win! Coupon Sponsors Register your pin for exclusive online offers and Festival perks. FREE COMMEMORATIVE DERBY FESTIVAL GLASS Just bring your coupon to any Liquor Barn. *Coupon included inside pin envelope. Offer good March 6, May 7, 2017, OR while supplies last. One glass per coupon, limit 4 coupons per person per visit. PEGASUSPINS.COM #PEGASUSPIN liquorbarn.com

22 22 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 Great Steamboat Race Presented by IBEW Local 369 WEDNESDAY, MAY 3 BOARDING 4:30 PM RACE BEGINS 6 PM OHIO RIVER BeerFest Presented by American Founders Bank WEDNESDAY, MAY 3 6 PM 10 PM OVERLOOK AT KROGER S FEST-A-VILLE SM CONTRIBUTING SPONSOR: FOUR ROSES BOURBON MEDIA SPONSOR: Q103.1 SUPPORTING SPONSOR: JEFFREY L. HICKS, PHD OF IDD THERAPEUTIC SERVICES, PLLC Riverboat rivalry returns to the Ohio for the Kentucky Derby Festival Great Steamboat Race on Wednesday, May 3, featuring the Belle of Louisville and the Belle of Cincinnati. The winner of the Great Steamboat Race will be the vessel that accumulates the most points from performing a series of tasks assigned throughout the day and during the race. One of the tasks will be a Calliope Contest between the two boats; other tasks will be performed by the boat crews on-board, as well as onshore, including a Monkey Fist rope toss, line handling and buoy flag retrieval. Tickets for the Belle of Louisville are $130; Belle of Cincinnati tickets are $60 for the cruise only, but concessions are available on-board. A $95 ticket is also available for the Belle of Cincinnati, which includes a Four Roses bourbon tasting and dinner. Passenger tickets for the Belle of Louisville may be purchased by calling (502) 584-FEST or online at For Belle of Cincinnati tickets, call (800) or visit BBRiverboats.com. Spectators can watch the competition at Kroger s Festa-Ville on the Waterfront and along the banks of the Ohio River. CONTRIBUTING SPONSORS: KROGER AND SAMUEL ADAMS MEDIA SPONSORS: 95.7 WQMF AND SWIG LOUISVILLE Cheers! BeerFest Presented by American Founders Bank returns on Wednesday, May 3, to the Overlook at Kroger s Fest-a-Ville on the Waterfront. Held from 6 10 p.m., BeerFest features beer tasting sessions from a variety of regional and craft beers. The Kentucky Beef Council also serves samples of the 2017 Derby Burger for patrons. Beer fans wanting a VIP experience can purchase an exclusive $75 ticket, which guarantees early entry into BeerFest, beginning at 5 p.m., as well as access to a special area with food, private port-o-lets, a special sampling mug and pours from a tap exclusive to VIP ticket holders. General admission tickets are $45 in advance and $55 at the gate until the event sells out. Tickets include beer tastings, a commemorative sampling glass and a Kentucky Derby Festival BeerFest pin. In addition, $10 Designated Driver tickets will be offered this year at the event. A complete list of BeerFest participants can be found online at All attendees must be 21 and over and present ID upon entry. The event will be held rain or shine. Tickets are available by calling (502) 584-FEST or online at Battle of the Bounce WEDNESDAY, MAY 3 11 AM 1 PM KROGER S FEST-A-VILLE SM, GREAT LAWN SPONSORED BY: LOUISVILLE INFLATABLES MEDIA SPONSORS: WDRB-TV AND 99.7 DJX See how adults fare when competing on giant inflatables and in human-sized hamster balls. The Derby Festival Battle of the Bounce is a one-of-a-kind race you don t want to miss. The event pits four-member teams from local companies and organizations against each other as they compete for the fastest times. Benefiting Christian Care Communities and the Kentucky and Southern Indiana Stroke Association, it s all fun for a good cause. Admission is free with a 2017 Pegasus Pin. For entry information, call (502) or visit Waterfront Jam Featuring Drive-By Truckers with special guest Frederick The Younger WEDNESDAY, MAY 3 8 PM GREAT STAGE AT KROGER S FEST-A-VILLE SM The Drive-By Truckers will bring their alternative country/southern rock sound to the Great Stage at Kroger s Fest-a-Ville on Wednesday, May 3. The band, based in Athens, Georgia, has members from both Georgia and Alabama. The group recently released their most explicitly political album to date American Band. Louisvillebased quintet Frederick The Younger will open the show. The concert starts at 8 p.m. and admission is free with a 2017 Pegasus Pin.

23 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, REPUBLIC BANK PEGASUS PARADE THURSDAY, MAY 4 5 PM WEST ON BROADWAY FROM CAMPBELL TO 9TH STREET CONTRIBUTING SPONSOR: KENTUCKYONE HEALTH BROADCAST PARTNER: WAVE 3 NEWS The 62nd annual Republic Bank Pegasus Parade, the Festival s oldest and founding event, is set to step off on Thursday, May 4. Linkin Bridge, finalist on season 11 of America s Got Talent, will serve as Honorary Grand Marshals of the 2017 parade, as well as open the event with a live performance on Broadway. Louisville on the Move is the twofold theme of this year s Pegasus Parade with both a health focus and a nod to how the city continues to grow and progress. It will include 13 floats, 11 equestrian units, 5 inflatables, 11 marching bands and 16 specialty units. Spectators can expect to get up and move this year with the Parade units as they go down the route. The 2017 Republic Bank Pegasus Parade begins at 5 PM at Broadway and Campbell and marches west for approximately 120 minutes, ending on 9th Street. The annual spectacle will be broadcast live on WAVE 3 NEWS. Highlights of the parade over the years have included the appearance of a Duke and a General. Hollywood stars such as John Wayne, Michael Landon, Lorne Greene, William Shatner and Rod Steiger have served as Grand Marshals of the parade. Entertainers from Carol Channing and Liberace to Diane Lane, Ludacris and Cyndi Lauper have also graced the route, as well as University of Louisville and University of Kentucky NCAA Champion Teams. PARADE TIPS: Come early to stake your claim. Blankets and lawn chairs start appearing at noon. No ticket no bleacher. Please respect ticketholders by keeping off bleachers if you don t have a ticket. Parade security will ask you to relocate. (Tickets: $10 bleacher, $12 chair seating, and $30 VIP seating available by calling (502) 584-FEST or online at Respect police instructions. Stay off the route during the parade for your safety. Check local news Thursday morning for parade street closings. PEGASUS PARADE FLOAT SPONSORS Belle of Louisville City of St. Matthews Girl Scouts of Kentuckiana Grand Lodge of Kentucky Hwang s Martial Arts Indiana University Southeast Kentuckiana Pride Foundation Kosair Shriners/Kosair Charities Masonic Homes of Kentucky Metro Parks & Recreation Norton Healthcare Second Chance@Life The Fillies, Inc. PEGASUS PARADE PUSH FLOATS Passport PEGASUS PARADE INFLATABLE SPONSORS CareSource Horseshoe Southern Indiana LG&E Republic Bank ZirMed, Inc. Vote for the "People's Choice" Parade float and inflatable at KDF.org/peopleschoice. Your search is over Kentucky Derby Festival F estival fashion statements The stories you tell happen here. OFFICIAL MERCHANDISE 2017 merchandise is now on sale. VISIT KDF.ORG #KDF2017

24 24 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 Celebrity Day at the Downs Presented by Kentuckiana Honda Dealers THURSDAY, MAY 4 11:30 AM CHURCHILL DOWNS, SIXTH FLOOR Waterfront Jam Featuring Jimmy Eat World with special guest Guest Colony House THURSDAY, MAY 4 8 PM GREAT STAGE AT KROGER S FEST-A-VILLE CONTRIBUTING SPONSOR: MACY S MEDIA SPONSORS: THE VOICE-TRIBUNE AND PLAY On Thursday, May 4, the stars will be out during the daytime at Celebrity Day at the Downs Presented by Kentuckiana Honda Dealers. Held on the sixth floor of Churchill Downs, this event is your opportunity to enjoy great food and drink while mingling with stars from the world of entertainment and sports, many of whom will appear in the Republic Bank Pegasus Parade later that day. The traditionally sold-out event begins at 11:30 a.m. Post time for the first race is 12:40 p.m. The afternoon s third race is named for the Derby Festival. The 2017 KDF Chair and the Derby Festival Queen and Royal Court will present an engraved award to the winning jockey, trainer and owner. MEDIA SPONSOR: THE MAX The Derby Festival will rock out with Jimmy Eat World at the Waterfront Jam. Jimmy Eat World, the American rock band from Mesa, Arizona, recently released their ninth studio album, Integrity Blues, which Rolling Stone called some of the band s most adventurous musical statement in years, with hit single Sure and Certain and other gems including You With Me, You Are Free and the next single Get Right. Nashville-based rock band Colony House will open the show. Set for 8 PM, on the Great Stage, this concert is not one to miss. Admission is free with a 2017 Pegasus Pin. Priority Viewing Tickets $20, visit KDF.org. Waterfront Jam Featuring Gryffin (DJ Set) FRIDAY, MAY 5 9 PM GREAT STAGE AT KROGER S FEST-A-VILLE MEDIA SPONSOR: 99.7 DJX The Kentucky Derby Festival is mixing it up on Derby Eve with Gryffin (DJ Set) at the Waterfront Jam. Dan Griffith, known by his stage name Gryffin, is a NYC-based multi-instrumentalist and producer. He has cemented his path to the international spotlight with his style of house music that fuses indie with dance. Known for some of the biggest remixes from the last year Tove Lo s Talking Body, Maroon 5 s Animals, Years & Years Desire, and more this gifted up-and-comer has already seen a significant amount of success, hitting #1 on Hype Machine consistently, on top of racking up 100 million streams online. His newly released single, Feel Good featuring Daya, is already charting. Admission to this one-of-a-kind show is free with a 2017 Pegasus Pin. Cinco de Mayo Fiesta SUNDAY, MAY PM FOURTH STREET LIVE! IN DOWNTOWN LOUISVILLE SPONSORED BY: FOURTH STREET LIVE!, LG&E, AND ADHAWKS ADVERTISING & PUBLIC RELATIONS The largest Hispanic/ Latino event in the state Cinco de Mayo Fiesta returns on Sunday, May 7, at Fourth Street Live! in Downtown Louisville. The family-friendly celebration is from 2-9 p.m. and will feature mariachis, face-painting, a piñata competition, dance performances, and a battle of Latino bands. In addition to entertainment, the event brings diverse non-profit groups together for a summit conference, allowing exhibit spaces for community groups that offer services of interest to the entire minority population. The is hosted by the Mayor s Office for Globalization s Louisville Latino Council. For more information about the event, visit The stories you tell happen here. COMMEMORATIVE GLASS COLLECTION COLLECT ALL 4 Available for purchase as a set or individually through designated events and retailers. Visit KDF.org. Festival Unveiled BourbonVille BeerFest Liquor Barn KENTUCKY DERBY FESTIVAL KDF.ORG #KDF2017

25 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, The stories you tell happen here KENTUCKY DERBY FESTIVAL CORPORATE SPONSORS PINNACLE SPONSORS AAA East Central Active Heroes Alpha Media Louisville American Founders Bank AT&T Barefoot Bubbly BB&T Boost Mobile Business First CareSource Churchill Downs Incorporated Citizens Union Bank Coca-Cola Bottling Co. Consolidated Entenmann s Sweet Baked Goods & Sara Lee Bread Fifth Third Bank Ford Motor Company Four Roses Bourbon Horseshoe Foundation of Floyd County Horseshoe Southern Indiana Humana iheartmedia Indiana University Southeast International Brotherhood of Electrical Workers Local 369 JenCare Senior Medical Centers Kentuckiana Honda Dealers KentuckyOne Health Kentucky Beef Council Kentucky Blood Center Kentucky Department of Tourism Kentucky Lottery Kentucky Proud King Southern Bank Kroger LG&E Liquor Barn Macy s Meijer Miller Lite Norton Sports Health OPC Pest Services FPO Papa John s International Passport PNC Republic Bank Sprint Stella Artois Stock Yards Bank SummitMedia LLC The Courier-Journal The Voice-Tribune Thorntons Tom Drexler Plumbing, Air & Electric UPS U.S. Bank Valero Walmart WAVE 3 TV WellCare Health Plans WDRB Media WHAS 11 WLKY TV EXECUTIVE SPONSORS 5-Hour Energy 840 WHAS 88.5 WJIE 93.1 The Beat 95.7 WQMF 97.5 WAMZ 98.9 Radio Now 99.7 WDJX 100.1/103.5 WAKY KISS FM The Max The Hawk PLAY The Eagle 1450 & 96.1 The Big X Sports Radio ACBL Allegra Marketing Services American Senior Communities Archdiocese of Louisville ARTxFM Ashley Furniture HomeStore of Louisville ATM Services Austin Wilder B96.5 FM Baptist Health Sports Medicine Bee Line Courier Service Inc. Belle of Louisville Bennett s Gas Company Bigelow Tea Blue Chair Bay Rum Bluegrass Frames Bluegrass Pain Consultants PLLC Brown-Forman Corporation CGB Champion Windows Chrysalis Ventures City of St. Matthews Commonwealth Credit Union Cox Concessions Davis Jewelers DB Bourbon Candy Derby City Lithographing Dick s Sporting Goods Dri-View Drake s Dynacraft/Paccar EMA/Metrosafe Evan WIlliams Bourbon Experience Falls City Fazoli s Ferguson Enterprises Figure Weight Loss Fleet Feet Louisville Forcht Bank Fourth Street Live! G Galt House Hotel Girl Scouts of Kentuckiana Grand Lodge of Kentucky Great Big Idaho Potato Truck Guess?, Inc. Harbor House of Louisville Hardin County Honda Hilliard Lyons Honda World Humana Hwang s Martial Arts Hyatt Regency Louisville Impressions, Inc. Insider Louisville Interstate All Battery Center J Michael s Spa & Salon J Wagner Group Jamie B. Rhodes jamierhodesphotography.com Jarvis Family Medical Services JCPS Summer Feeding Program Jeff Wyler Dixie Honda Jeffrey L. Hick s of IDD Therapeutic Services, PLLC Jim Beam Joe s Crab Shack Joffe MediCenter John Jones Auto Group Jonathan Roberts Kentuckiana Pride Foundation Kentucky Air National Guard Kentucky Center for the Performing Arts Kentucky College of Art + Design at Spalding University Kentucky Derby Museum Kentucky Monthly Kentucky Science Center Kern s Kitchen/DERBY-PIE Kosair Charities/Kosair Shriners Ladyfingers Catering Lasik Plus Lasik Vision Institute Leaf Filter Leaf Guard of Louisville-Lexington LEO Weekly Liquor Barn Louisville Bats Louisville City FC Louisville Convention & Visitors Bureau Louisville Fire Department Louisville Magazine Louisville Marriott Downtown Louisville Metro Electric Louisville Metro EMS Louisville Metro Government Louisville Metro Police Louisville Metro Public Works Louisville Solid Waste Management Louisville Stoneware Louisville Water Company Magic Malone Staffing Navy Recruiting District Ohio Mark s Feed Store Marvin Young/ myphotographer.biz Masonic Homes of Kentucky Messer Construction Metro Parks & Recreation Michelob Ultra Middleton Reutlinger Mike Linnig s Modelle s Custom Tailors Monster Energy Morgan & Pottinger MPI Printing Napa River Grill Neil Huffman Honda Norton Healthcare Old 502 Winery Outfront Media Outlet Shoppes of the Bluegrass Powerade Pruvit Q103.1 R&R Limousine Raising Cane s RCS Communications Renewal By Andersen Riverside Parking Robert H. Clarkson Insurance Agency, LLC Rootie s Sports Bar & Grille Rumpke of Kentucky Safelite AutoGlass Samuel Adams Scheller s Fitness & Cycling Second Chance@Life Select Kentuckiana Chevy Dealers Semonin Realtors Simmons College of Kentucky SoIN Spectrum Sternberg Truck & Van Rental Subway Restaurants Sullivan University Summer Classics Susan s Florist Swags Sport Shoes SWIG Louisville The Event Company The Fillies, Inc. The Hat Girls Tito s Handmade Vodka Today s Family Magazine Today s Woman TOPS Louisville UAW/Ford Kentucky Truck Plant UAW/Ford Louisville Assembly Plant USI Insurance Services United States Marine Corps, Recruiting Station Louisville VG Reed & Sons Vimarc Vision First Wendy s WingStop WLOU/New Praize YMCA ZirMed, Inc. TRUSTEE SPONSORS Central Bank of Jefferson County Creative Charters Kerr Office Group Kindred Healthcare Louisville Marriott Downtown Orr Corporation FESTIVAL SPONSORS AMGEN Bath Fitters Louisville Bennett & Bloom Eye Centers Buckhead Mountain Grill CharizYa Fitness Christian Care Communities Community Medical Center and CMC Medi Spa Dare to Care Drexel Metals Dillard Graphic Designs & Calligraphy Dogtopia EMCO Enterprises Harding, Shymanski & Company, P.S.C. Jefferson Special Police, Inc. Karen Dunn Kentuckiana Golf Course Superintendents Kentucky Fire Juniors Kentucky Muscle, LLC Knights of Columbus Louisville Youth Orchestra Masterson s Catering Metro Animal Services Mod Pizza Mountjoy Chilton Medley LLP KDF.ORG #KDF2017 PepsiCo Power Analysis Raising Cane s River City Drum Corp. Rocky s Sub Pub Rumpke SLAM Magazine Sparkle Brite Sysco Louisville Inc. TARC The Slice, LLC. The Volleyball Connection/Tandem Sport Tri-Arrows Aluminum U.S. Postal Service Yelp Louisville Zaniac Learning Hurstbourne PATRON SPONSORS A Taste of Kentucky Apricot Lane Boutique BLU Boutique Bluegrass Rental of Oldham County C.H. Robinson Worldwide Crush Boutique Darling State of Mind Dismas Charities, Inc. Dupont Manual High School Fastline Publications Inc. Kentucky Education Savings Plan Trust KIPDA Kornhauser Health Science Library Kyana Packaging & Industrial Supply Little Sisters of the Poor Louisville Bicycle Club maurices New2Lou Olivia & Co. Boutique PNC Broadway in Louisville Schaefer General Contracting Services Team Fishel The Willow Tree Total Body Chiropractic Trinity High School Weyland Ventures/Jean Weyland Work the Metal GREAT BALLOON RACE ENTRANTS Allen Electrical Services Bee Line Courier Service Bluegrass Pain Consultants PLLC Central American Airways Folds of Honor DreamShip Harbor House of Louisville IMTS International Manufacturing Technology Show Jasper Engines Kroger Mirazon Mortenson Family Dental Norton Children s Hospital Norton Healthcare Oliver Winery RE/MAX SULLAIR Sunny Side of Louisville by SoIN UAW/ Ford Kentucky Truck Plant UAW/Ford Louisville Assembly Plant U.S. Bank U.S. Bank HARE Balloon Zaxby s PEGASUS PARADE FLOAT SPONSORS Belle of Louisville City of St. Matthews Girl Scouts of Kentuckiana Grand Lodge of Kentucky Hwang s Martial Arts Indiana University Southeast Kentuckiana Pride Foundation Kosair Shriners/Kosair Charities Masonic Homes of Kentucky Metro Parks & Recreation Norton Healthcare Second Chance@Life The Fillies, Inc.. PEGASUS PARADE PUSH FLOATS Passport PEGASUS PARADE INFLATABLE SPONSORS CareSource Horseshoe Southern Indiana LG&E Republic Bank ZirMed, Inc. OFFICIAL PRODUCTS AUSTIN WILDER Official Videographer BAREFOOT BUBBLY Official Bubbly BEE LINE COURIER SERVICE INC. Official Courier Service BLUEGRASS FRAMES Official Picture Framer DAVIS JEWELERS Official Fine Jeweler DB BOURBON CANDY Official Chocolate Partner FOURTH STREET LIVE! Official After Party Destination KENTUCKIANA HONDA DEALERS Official Vehicle KENTUCKY BEEF COUNCIL Official Beef Partner KERN S KITCHEN/DERBY-PIE Official Pie MARK S FEED STORE Official Bar-B-Q Sauce OFFICIAL PHOTOGRAPHERS Jamie B. Rhodes, Jonathan Roberts, and Marvin Young OLD 502 WINERY Official Wine Partner OPC PEST SERVICES Official Pest Control Partner PAPA JOHN S Official Pizza RCS COMMUNICATIONS Official Two-Way Radio Provider R&R LIMOUSINE Official Limousine and Transportation Service SEMONIN REALTORS Official Real Estate Partner THE EVENT COMPANY Official Event Decorator THE HAT GIRLS Official Hat Designer THORNTONS Official Coffee SUSAN S FLORIST Official Florist STERNBERG TRUCK & VAN RENTAL Official Truck Rental Partner TITO S HANDMADE VODKA Official Vodka VISIONFIRST Official Eye Care Partner (Sponsors confirmed as of March 21, 2017)

26 26 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 Festival Unveiled Presented by Citizens Union Bank and Four Roses Bourbon Ford Motor Company Spelling Bee CONTRIBUTING SPONSOR: LADYFINGERS CATERING MEDIA SPONSORS: LEO WEEKLY AND PLAY The first Official Kentucky Derby Festival event of 2017 Festival Unveiled Presented by Citizens Union Bank and Four Roses Bourbon was held at a new location, Tim Faulkner Gallery, on March 2, with over 700 guests in attendance. Several elements of the 2017 Festival were showcased, including the 2017 Official Poster and Merchandise line. As a special treat, Four Roses Bourbon held the 14th Annual Rose Julep Recipe Contest where Mark Corley from Silver Dollar won the Judges Choice Award with his "Wild Wilda Mint Julep" and Colleen Clarke won the People's Choice Award with her drink,"the Petal Pusher." The 2017 Poster Artist - Ron Jasin - was on hand at the event to sign copies of his design. The image features a colorful montage of icons representing Louisville landmarks and Derby Festival events. The image is available in three different versions: the Official version sells for $30, the Signed and Numbered Limited Edition sells for $50 and the Hand Printed Special Edition is $75. They are available online at KDF.org and can also be found in local frame shops. The Festival's official merchandise line includes over 100 pieces from t-shirts to caps and mugs and was produced by 12/13 Apparel Synergism. It's available at Kroger, Costco and Taste of Kentucky locations, as well as online at Indiana University Southeast KDF Foundation RoboRumble Regional Robotic Tournament MEDIA SPONSORS: 840 WHAS AND KENTUCKY MONTHLY Eleven-year-old Tara Singh of Louisville is a two-time champion after winning her second consecutive Ford Motor Company Kentucky Derby Festival Spelling Bee on March 11 in the Bomhard Theater at The Kentucky Center. Singh won the event by correctly spelling gloxinia to beat out 60 other contestants. Singh received the John & Joan Murphy Memorial Scholarship Fund, a $10,000 U.S. Savings Bond at maturity from the Kentucky Derby Festival Foundation. Singh will also have the opportunity to ride the Winner s Float in the Republic Bank Pegasus Parade on May 4th. Sixty-one of the region s top spellers went through 238 words before the top competitor was determined. The Derby Festival Spelling Bee s second-place finisher, Ashley Devore of Fayette County, Ky., received a $5,000 savings bond. JC Hyde of Floyd County, Ind., finished third, winning a $3,000 savings bond. Ava Chuppe of McCracken County finished fourth and received a $1,500 savings bond. Ariti Gani of Warren County finished fifth, winning a $1,000 savings bond. KDF Foundation Academic Challenge Presented By Sullivan University PRODUCED BY:JCPS Hundreds of students from around Jefferson County converged on Ramsey Middle School on March 4th to participate in the Derby Festival Foundation s newest event the Indiana University Southeast RoboRumble Regional Robotic Tournament. The STEM robotics competition allows students to design, build and compete with robots. Divided into four competitions, there were winners in the elementary, middle and high school divisions. First place Fun at the Fair winners included Darth Rover from Coleridge Taylor Elementary, UDA Saints from Notre Dame Academy, and SHS4 from Southern High School. In the SumoBot Challenge, the winners were SA Robotek Five from St. Agnes, Meyzeek Sumo 5 from Meyzeek Middle School, and IDK 1 from Southern High School. In the Live Programming division, first place winners were Young Robotics from Whitney Young Elementary and the Jaguar Bots from Johnson Traditional. In the final competition, Robot Use, first place went to the Field Falcons from Field Elementary and Johnson Terrain Filmer from Johnson Traditional. Metro Parks & Recreation StepFest PRODUCED BY: METRO PARKS & RECREATION MEDIA SPONSOR: B96.5 FM Elementary, Middle and High School step teams, as well as community step groups put their best foot forward on Saturday, March 25. New to this year s schedule, the Metro Parks & Recreation StepFest was hosted at dupont Manual High School and allowed step teams to compete for cash prizes. First place winners included McFerran Elementary, Western Middle School, and Complex Collaboration. The winners each received a $500 cash price and will be showcased in this year s Republic Bank Pegasus Parade on May 4. Over a dozen teams from Jefferson County Elementary Schools took part in the 2017 Kentucky Derby Festival Foundation Academic Challenge Presented by Sullivan University held at the Hyatt Regency Hotel on March 25. After 8 rounds, Greathouse Traditional Elementary School defeated runner-up, Lowe Elementary School. Brandeis Elementary came in third and Field Elementary received fourth place. All top four schools received trophies and monetary contributions to their school from the Kentucky Derby Festival Foundation. As first place, Greathouse received a $300 contribution. Lowe received $200 for second place, Brandeis was awarded a $100 as the third place finisher and fourth place, Field Elementary received $50. The Academic Challenge Presented by Sullivan University is an opportunity for students from all over the county to test their acumen by answering questions pertaining to math, science, social studies, language arts and humanities. Jefferson County Public Schools produced this year s quick-recall tournament. The event is sponsored by Sullivan University and coordinated by Jefferson County Public Schools. It is a Kentucky Derby Festival Foundation event.

27 Macy s Presents the Spring Fashion Show SM THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, King Southern Bank BourbonVille SM CONTRIBUTING SPONSORS: GUESS?, INC., HORSESHOE SOUTHERN INDIANA AND J MICHAEL S SPA & SALON MEDIA SPONSORS: THE VOICE-TRIBUNE AND THE MAX The Macy s Kentucky Derby Festival Spring Fashion Show, themed Metamorphosis, brought the latest spring fashions to the runway on Thursday, March 30, at Horseshoe Southern Indiana. The event offered dinner and a runway show, as well as lounge seating. Christine Fellingham, Creative Consultant, returned to produce the show. This year s show transformed spring style with featured outfits and accessories from more than a dozen local boutiques, Macy s, and other retailers including: Apricot Lane Boutique, BLU Boutique, Caden, Colonial Designs, Crush Boutique, Darling State of Mind, GUESS?, Inc.,, maurices, Olivia & Co. Boutique, The Willow Tree, and Work the Metal. Models provided by Heyman Talent Agency. CONTRIBUTING SPONSORS: FALLS CITY, LIQUOR BARN, AND LOUISVILLE CONVENTION & VISITORS BUREAU One of the Derby Festival s newest events King Southern Bank BourbonVille celebrated Kentucky s home-grown spirit. Hosted at the Louisville Palace on April 13, the event drew bourbon connoisseurs and newcomers alike. BourbonVille featured signature cocktails from several Kentucky bourbon distilleries, including Evan Williams, Jim Beam, Flat Boat, Four Roses, Woodford Reserve, and Old Forester. Guests also enjoyed bourbon-inspired cuisine and got to mix and mingle with the Master Distillers and Brand Ambassadors. General admission tickets included bourbon and food tasting, as well as a commemorative glass and a BourbonVille Pin. VIP tickets gave guests the complete experience along with early entry, theater tours, and a premium gift bag. Horseshoe Foundation Night of the Future Stars The Fillies Derby Ball PRODUCED BY: THE FILLIES, INC. CONTRIBUTING SPONSORS: BROWN-FORMAN CORPORATION AND TOTAL WINE & MORE MEDIA SPONSORS: THE MAX AND TOPS LOUISVILLE The first ball of the Derby season the annual Fillies Derby Ball returned to the Louisville Marriott Downtown on Saturday, April 8. It s one of the Kentucky Derby Festival s oldest and most elegant events. Themed The Royal Ball, the event treated every guest like royalty, including a red carpet and crown. The highlight of the Derby Ball which is planned and produced by The Fillies, Inc. is the coronation of the Kentucky Derby Festival Queen, selected by the traditional spin-of-the-wheel. Monte Durham from "Say Yes to the Dress Atlanta" assisted Kathy Bingham, 2017 Fillies President, in spinning the wheel. The evening was hosted by Vicki Dortch from WLKY TV. Live musical entertainment was provided by The Sensations. The Fillies Derby Ball is the largest fundraiser for the Kentucky Derby Festival Foundation, the Derby Festival s charitable arm. A portion of proceeds from the ball benefits the Foundation. KDF Foundation Student Art Contest Presented by The Fillies, Inc. CONTRIBUTING SPONSORS: PAPA JOHN S AND SoIN MEDIA SPONSORS: B96.5 FM AND SLAM MAGAZINE SUPPORTING SPONSOR: DICK'S SPORTING GOODS The Horseshoe Foundation Derby Festival Night of the Future Stars moved to Indiana University Southeast in The event on Friday, April 14, was comparable to the NBA All-Star weekend, with players showcasing their special skills before passionate fans. The Night of the Future Stars features Slam Dunk, Three-Point Shooting and Two-on-Two competitions, followed by a one-hour autograph-signing session for spectators. Admission is free with a 2017 Pegasus Pin or a ticket to the Derby Festival Basketball Classic Presented by Papa John s. Basketball Classic Presented by Papa John s CONTRIBUTING SPONSOR: HORSESHOE FOUNDATION OF FLOYD COUNTY MEDIA SPONSORS: 99.7 DJX, B96.5 FM, AND SLAM MAGAZINE SUPPORTING SPONSOR: DICK'S SPORTING GOODS BROADCAST PARTNER: WDRB Featuring high school all-stars at the top of their game, this year s Kentucky Derby Festival Basketball Classic Presented by Papa John s was held at Freedom Hall on Saturday, April 15. The event is the oldest continuously held high school all-star game in the country. This year s roster included University of Louisville signees Malik Williams, Darius Perry, Lance Thomas and Jordan Nwora; UK signee Shai Gilgeous-Alexander; and IU signees Aljami Durham and Justin Smith. The remainder of the roster was ranked in the Top 50 nationally by recruiting services Rivals.com, Scout.com and 247sports.com. The Basketball Classic also featured the finals of the Slam Dunk competition and Three-Point Shooting Contest. CONTRIBUTING SPONSOR: KENTUCKY COLLEGE OF ART & DESIGN AT SPALDING UNIVERSITY MEDIA SPONSOR: ARTxFM Dozens of local students from grades K-12 participated in the 41 st annual Kentucky Derby Festival Foundation Student Art Contest Presented by the Fillies Inc. Their artwork showcased their favorite Kentucky Derby Festival events. The students used watercolor, acrylics, inks, crayon, colored pencils, oil pastels, felt markers and any combination of these materials. In March, a panel of local artists selected over 30 winners from the dozens of submissions from area private, parochial and public school students. First place winners received a 2017 framed Festival Poster and will appear on the Festival Winners float in the 2017 Republic Bank Pegasus Parade on Thursday, May 4. They also receive a medallion and certificate.

28 28 THE COURIER-JOURNAL KENTUCKY DERBY FESTIVAL ADVERTISING SECTION SUNDAY, APRIL 16, 2017 GREAT STAGE MUSIC LINEUP April 27 - Derby Eve Kroger s Fest-a-VilleSM WATERFRONT JAM The stories you tell happen here. Saturday, April 29 8 PM Friday, April 28 8 PM DAYA with special guest Tyron Tuesday, May 2 8 PM 97.5 WAMZ PRESENTS HUNTER HAYES with SUGARHILL GANG with Sunday, April 30 5 PM special guests Grandmaster Dee featuring Kurtis Blow SIDEWALK PROPHETS with special guest Carly Pearce John Tibbs and Hannah Kerr Wednesday, May 3 8 PM Thursday, May 4 8 PM DRIVE-BY TRUCKERS with JIMMY EAT WORLD with special guest Frederick The Younger Friday, May 5 9 PM special guest Colony House GRYFFIN DJ Set 6 $ Get up close and personal with $20 Priority Viewing tickets. Available for select shows! Visit KDF.org for details. FREE admission with a 2017 Pegasus Pin at retailers, $7 at events Also enjoy over 30 local and regional acts on the Miller Lite Music Stage at the Chow Wagon. FOR A FULL CONCERT LINEUP, VISIT KDF.ORG. #KDF2017 SPONSORED BY CONTRIBUTING SPONSOR MEDIA SPONSOR