r e v n e A leadership education volunteers community facilities multicultural participation

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1 u a l r e v n i n e A w leadership education participation multicultural volunteers community facilities

2 W A F C A N N U A L R E V I E W leadership education participation multicultural volunteers community facilities 1

3 i W A F C A N N U A L R E V I E W 2012 highlights Football participation in WA increased by 9.02% to 141, WA players were added to AFL lists through the AFL Draft. CONTENTS 3. Chairman s Report The Fremantle Dockers and West Coast Eagles both won AFL Finals. 4. CEO s Report The WAFL recorded its fourth highest attendance since WAFC Commissioners 6. Hall of Fame Claremont won back-to-back WAFL Premierships and the Foxtel Cup Grand Final. 6. WAFC LIFE MEMBERS 7-8. AFL Clubs Auskick participation grew by 10.8% to 26, GaMe Development The WAFC Community Facilities Fund contributed $197,889 to key projects. The 100th club was accredited under the WAFC s Quality Club Program. More than 38,000 participants played junior and youth football. n A n u a l r e v Pathways & Competitions Patersons Stadium Facilities Corporate Relations Finance & Administration Female participation in school programs more than tripled. e w 29. WAFC STAFF WA remained undefeated in Division 1 and 3 of the National 16s Championships SPONSORS The State U15 Indigenous team won back-to-back Kickstart Championships. 12 WA players were offered places in the elite AIS/AFL Academy program. 2

4 W A F C A N N U A L R E V I E W Chairman s report The West Australian Football Commission met significant challenges in 2012 that will redefine the football landscape moving forward and play an important role in our approach to overseeing the game in this State. In a demanding financial climate, we are proud of the outcomes achieved with WA s football development system, participation growth, investment into community programs and Footy Plus initiatives. The football structure in Western Australia is a fully integrated model where the strategic objective is Footy Plus: Grow the Game. Footy Plus represents the social dividend that arises from WA Football s community building activities. Sport in general and football in particular delivers a wide range of outcomes. Some of these include the use of football as a vehicle to engage students in school, programs enabling new immigrants to Australia to have an easier transition into our community and programs for the intellectually disabled that provide a wonderful outlet and great thrill for the participants. The quality environment of football clubs also assists in developing appropriate decision making and the building of positive community values. Overall, the growth of the game results in happier, healthier communities. PARTICIPATION Total participation grew by 9% to 141,835 in 2012 and included a strong rise in school programs and female participation. This continued growth is due largely to the WA Football District Model, which was adopted by the WAFC in 2003 to create 17 districts across metro and regional WA. This has paved the way for a targeted and more strategic approach towards football development, coordinated at a local level through the hard work and dedication of WAFC staff and countless club and community volunteers. Each week this network provides support for competitions, coaches, umpires and volunteers throughout WA. STADIUM The WAFC strongly supports a new stadium in Perth and appreciates the Government s commitment to the construction of a new stadium at Burswood. The Commission is focussed on ensuring that the economic model of football is protected with the new stadium and that the fans, the players and everyone involved in grass roots football benefits. This includes the 140,000 participants, 46,000 volunteers, 100,000 club members and hundreds of thousands of fans. Currently, over 80 per cent of the WAFC s revenue comes from its stadium lease and management arrangements at Patersons Stadium for AFL games, concerts and other events. Without these funds, the WAFC could not invest in the ongoing development and growth of the game in WA. AFL CLUBS The WAFC continues to work closely with the AFL and our AFL clubs in delivering game development outcomes and is pleased to report significant growth in partnership programs. These include the Freo Skills 4 Schools, Freo Dockers Cup, Freo House Footy and Freo Dockers Shield competitions, as well as The Eagles Cup and Eagles Faction Football. COMMISSION I would like to acknowledge and thank the very hard work of everyone involved at the Commission including the executive, the staff and the volunteers. I would also like to thank the Commissioners who have all given generously of their own time to the activities of the Commission over the past year. In particular I would like to acknowledge the efforts of Peter Gibbons who stood down from the Commission at the last election and to welcome Stuart Love who was recently elected. n n A u 2 a 0 l 1 r 2 e v i e w Frank Cooper Chairman 3

5 W A F C A N N U A L R E V I E W ceo s report When I was appointed CEO in March, 2012, I had two simple objectives. The first being to increase the profile and visibility of the Commission and the second was to ensure we made considered decisions. I believe we have made progress in both these areas over the past 12 months but still have a considerable way to go before I can be satisfied these objectives have been achieved. Football from the outside is a wonderful sport to watch but like all businesses, it has its fair share of challenges. The biggest challenge facing the Commission is the move from Patersons to a new stadium. Effectively, our business is being disassembled at the end of 2017 and needs to be reassembled in a way that nets a minimum $14m to fund our operations. This is complex and will be affected by whether the WAFC manages the new Perth Stadium in the way it currently manages Patersons Stadium. Other complexities include the flow on effect of any move such as the level of investment in Patersons over the next five years and what Patersons will look like post We hope to engage the State Government on these major issues as soon as possible post the election on March 9, For the WAFC, football is more than just the game. We have a societal responsibility to keep our community healthy. We achieve this by helping with education, improving mental health and fitness, suicide prevention, responsible drinking, personal development, career opportunities, multicultural integration, and promoting good citizenship. This is what we mean by Footy Plus. The WAFC delivers these social benefits through its community development programs while also growing the game of football. With this in mind, it is pleasing to report that participation has increased to over 140,000, while around 300,000 others take part in football each week as officials, volunteers, staff and supporters. Other big ticket items include the continued success of our AFL clubs. The clubs contribute nearly $11m into the system via rental paid for use of Patersons Stadium plus a distribution of a portion of their revenue or profits. They are both travelling well at the moment and hopefully we will have several good years ahead. The sustainability of our WAFL clubs and the WAFL competition is another key focus area. We have taken steps to address this through the AFL/WAFL Partnering Club model, which will inject more than $5million into the WAFL system over a 5 year period. Unanimous agreement was reached in late January 2013 for the partnering model to proceed in the 2014 season whereby the East Perth Royals will partner with the West Coast Eagles and Peel Thunder will partner with the Fremantle Dockers. This follows much work and debate over the preceding 2 years. I believe the partnering model will lead to a stronger and more sustainable WAFL competition whilst maintaining the integrity that has been built up over the past 128 years. It will also deliver the competitive edge for our AFL clubs by having their players training, playing and being coached in the one environment. These were the primary drivers of undertaking the partnering model and they should provide continued long-lasting overall benefits to WA football. The West Australian Football League attracted its fourth highest attendance in 2012 since 1994 with a total of 187,455, while another 31,376 attended the AAMI WAFL finals series. On-field highlights were also abundant, especially for Claremont which took out both the Foxtel Cup and AAMI WAFL League Grand Final. We are appreciative of the ABC s long-term support of WAFL football and their commitment to telecasting weekly WAFL matches again in Patersons Stadium remains our primary revenue generator. It is pleasing that attendance reached almost 1 million throughout the year for events including AFL, Chris Mainwaring Telethon Match, WAFL Grand Final, Rugby Union, Rugby League and Perth Glory games. Investment in maintenance programs is continuing to ensure that Patersons Stadium remains suitable for events such as this during the construction of the new stadium, which is very exciting news for the future of the game in this State. The WAFC, together with the AFL and our AFL clubs, has been working closely with the State Government on this project to advise on football s needs and ensure we get the best outcome for football in WA. The results of the WAFC for 2012 reflect a tougher year in which forecast revenue in some areas fell below budget, while costs in other areas ran above budget. Maximising revenue and controlling costs is an ongoing challenge for everyone involved in running football operations and our focus is on ensuring the industry remains financially sustainable for the long-term. Gary Walton Chief Executive Officer 4

6 W A F C A N N U A L R E V I E W WAFC Commissioners Frank Cooper - Chairman Board Member - Fremantle Football Club 2002 Elected to WAFC Board , Chairman 2010 Present Murray McHenry - Deputy Chairman Former Director and Chairman of the West Coast Eagles. Elected to WAFC Board Peter Coleman Chief Executive Officer and Managing Director - Woodside Elected to WAFC Board Brett Fullarton Partner - KPMG WAAFL Board Member since 2001 Played for East Perth Elected to WAFC Board Peter Gibbons Managing Director IVY Funds Management Limited Elected to WAFC Board , Larry Kickett Aboriginal Mentor and Community Advisor - Chevron Australia Played 158 WAFL games for East Perth and 69 games for Claremont. Elected to WAFC Board Rob McKenzie Executive Director - McKenzie Moncrieff Lawyers Board Member - West Coast Eagles Board Member - IPL Elected to WAFC Board , 2010, Neil Randall State President - Australian Hotels Association Director - HOSTPLUS. Played over 200 WAFL games before serving as a board member at Subiaco for 20 years. Elected to WAFC Board

7 W A F C A N N U A L R E V I E W NAB Hall of Fame SIX of Western Australia s football greats were inducted to the NAB West Australian Football Hall of Fame in Since its inauguration in 2002, 141 individuals across four eras have been inducted and 14 have been elevated to the status of WA Football Legend inductees included: Herb Screaigh Player Games 214 (East Perth 206, Western Australia 8) Goals 372 (East Perth 359, WA 13) John O Connell Player Games 248 (Claremont 156, Geelong 81, WA 10, Vic 1) Goals 195 (Claremont 126, Geelong 65, WA 4) Barry White Player Games 176 (South Fremantle 160, Western Australia 16) Goals 319 (South Fremantle 281, WA 38) Grant Vernon Umpire Games 310 (WAFL 102, VFL/AFL 203, State 5) Ben Allan Player Games 217 (Claremont 66, Hawthorn 98, Fremantle 47, Western Australia 6) Goals 177 (Claremont 69, Hawthorn 72, Fremantle 34, Western Australia 2) Ashley McIntosh Player Games 258 (Claremont 12, West Coast 242, Western Australia 4) Goals 130 (Claremont 22, West Coast 108, Western Australia 0) WAFC LIFE MEMBERS Induction to the WAFC Life Members Association is regarded as the WAFC s highest level of recognition and is awarded to individuals who have made an outstanding overall contribution to football. In 2012, Life Membership was awarded to long-serving football identities Jack Clayton, Neil Donaldson, Paul Heaney and Brian Sierakowski. Jack Clayton Decades of involvement with East Perth Football Club as: Player - Junior and State Schoolboys , 80 League games Coach - Assistant Coach/Selection Committee Premiership Reserves Coach Director Junior Football Council including 10 years as President Life Member of both EPFC and WAFL EPFC Hall of Fame. Neil Donaldson Extensive involvement with University since 1954: Played 252 games, Life member and club patron Secretary then President Coach including 5 A-Grade Premierships State team roles as runner, selector, Chairman of Selectors, manager WAAFL Board member , member of WAAFL Hall of Champions Selection Committee 2009 to date WAAFL Life Member. Paul Heaney 29 years of service as WAFL Tribunal Chairman since 1984 Adjudicated on countless cases with scrupulous fairness Player - East Perth juniors 1 League game with Subiaco 1968 Trained with Geelong in the mid-1960s. Brian Sierakowski AFL Player St Kilda including AFL Premiership in 1966 WAFL Player Subiaco , WAFL Premiership 1973, State team 1969, 1973 Coach University FC including WAAFL Premiership in 1978 Director and Vice President, Subiaco FC , SFC Life Member and Diehard Patron of Cottesloe JFC since 1987 VFL Tribunal 1987, WAFL Arbitrator Director WCE Deputy Chairman, David Wirrpanda Foundation Chairman, Community Football Council From Left to Right: Jack Clayton Neil Donaldson Paul Heaney Brian Sierakowski 6

8 W A F C A N N U A L R E V I E W AFL CLUBS FREMANTLE dockers Season 2012 Ladder position: 7th (14 wins, 8 losses) Finals: 1 win, 1 loss Leading Goalkicker: Matthew Pavlich (69 goals) Doig Medal: Ryan Crowley All Australians: Luke McPharlin. Fremantle Football Club delivered the following school football programs in partnership with the West Australian Football Commission: Freo Skills 4 Schools (Schools: 107; Participants: 20,000) Students competed in three different events: Freo Long Bomb 5500 students kicked a football as far as they could; Freo Kwik Kick 10,000 students paired up to complete as many successful kicks as possible over three minutes; Freo Fast Ball 4500 students participated in a team handballing event through a zig-zag formation. Freo Dockers Cup (Schools: 138; Teams: 146; Participants: 3425) The all-female primary school competition continued to grow in popularity in 2012, increasing in participation by almost 10% in only its third year. Freo House Footy (Schools: 101; Teams: 761 Participants: 11,415) This competition grew by almost 100 teams or 13% from last season. The modified game is designed so that everyone can play. It is less physically demanding and has minimal time commitment with a major emphasis on fun and safety. Freo Dockers Shield (Schools: 567; Teams: 567; Participants: 14,500) Primary schools participated in one-day lightning carnivals for the Freo Dockers Shield. Games were played under AFL Junior Rules for children aged 11 and 12 years and shields awarded to the schools that accumulated the most points at each inter-school carnival. 7

9 W A F C A N N U A L R E V I E W WEST COAST EAGLES Season 2012 Ladder position: 5th (15 wins, 7 losses) Finals: 1 win, 1 loss Leading Goalkicker: Jack Darling (53 goals) Club Champion: Scott Selwood All Australians: Darren Glass (captain), Dean Cox, Nic Naitanui, Beau Waters. The West Coast Eagles delivered the following school football programs in partnership with the West Australian Football Commission: Eagles Cup (Schools: 463; Teams: 472; Participants: 12,500 approx) Eagles Cup school football completed its 17th year in The competition, supported by the West Coast Eagles in partnership with BHP Billiton, is one of the highlights of the second term sporting calendar for players and teachers alike. The WAFC coordinates the competition via the primary school system. This working relationship again demonstrated its value to primary school sport with its enthusiasm and support of Eagles Cup. Eagles Faction Football (Schools: 250; Teams: 1548; Participants: 23,220) Eagles Eagles Faction Footy is an intra-school program which offers students of all ages the opportunity to learn the skills of footy in a safe, fun environment with friends from their own school faction. The growth of this competition has been phenomenal with a 24% participation increase in The number of students taking part in the competition almost doubled over the last three years. West Coast Eagles player Nic Naitanui also worked with the West Australian Football Commission in his role as an AFL Multicultural Ambassador to deliver programs in partnership with WAFC Emerging Markets Manager Paul Mugambwa, including the multicultural gala day for over 500 participants. 8

10 W A F C A N N U A L R E V I E W GAME DEVELOPMENT The Game Development directorate oversees the WAFC participation, training and competitions segments of football in WA. With 142,000 participants our game grew by a massive 9.02 % in The WAFC makes a major investment into the infrastructure and framework that underpins this massive scope of participation. Contemporary player, volunteer, club, school, social, umpire and fan programs were delivered to males and females in every corner of WA, maintaining our reputation as the State s premier sporting body. The record participation levels were equalled by national best Quality Club, School Ambassador and Volunteer development programs. Central to our code s enormous success is the District and Regional Development model. Governance of our game is professionally coordinated, resourced and funded. Well trained passionate volunteers continue to be the glue of our game as they organise football in positive environments that encourage fun, safe and fair participation across the board. Our Quality Club Program ushered in the 100th accredited Club in 2012 with numbers sure to grow heavily in The Sunday Times WA Football Volunteer of the Year attracted 1,852 nominations, each of whom was recognised with a certificate and for the ultimate winner a trip to the AFL Grand Final. The WAFC has benefited from robust focus in the Social, Female, Indigenous and Multicultural segments of our great game. Participation from these segments is at an all-time high level and with continued funding support we will see sustained success as well as broader involvement from these nontraditional participation areas. Having restructured our Coaching Development Program over the past 18 months, the quality and preparation of new coaches is going from strength to strength. There are 1500 new coaches accredited every year along with 1000 re-accreditations. The coaching program sees 35 accreditation courses conducted across the state as well as scores of seminars, forums and inservices. Along with a revitalised AFCA WA, the primary conduit of positive environments (the coach) has access to more support than ever before. The WAFC creation of an AFL School Ambassador has seen more than 1200 school teachers inducted into this program. Having this many football advocates in 90% of WA schools places us in a fantastic position to promote our game to prospective players, volunteers and fans. Our school competitions now have 58,000 participants. This alone is an incredible measurement of the success of our School Ambassador Program. Auskick continues to be a popular choice for 6 to 9 year olds with 26,000 boys and girls having the time of their lives in Auskick centres around the state. Junior Football is showing some very positive signs on the back of some reform and age bracket alignments. The quality of our Junior Football volunteers from District through to Club is the envy of every sport. In partnership with One Life, the WAFC was proud to deliver its inaugural Youth Leadership Program. The 15 to 17 year olds who participated in this intensive leadership program will slowly release benefits across club, school and umpiring environments for many years to come. As we turn our gaze to 2013, we are anticipating continued growth across the community segments that are underpinned by a massive volunteer army that is well resourced and up for the challenges that await. Our school participation will continue to explode within the excellent school development programs we deliver. We have a particular sense of excitement as new female participation opportunities continue to be unlocked as well as the consolidation of the female participation pathway. The WAFC is also proud of its staff, and in particular the professional and motivated metropolitan and regional Game Development managers and officers who are the key link between all of the environments of football in WA. These talented men and women work with the passionate volunteers and ensure that we all work in the same direction that enables us to grow the game. A n n u 2 0 Warren Nel Director of Game Development a l 1 2 r e v i e w 9

11 W A F C A N N U A L R E V I E W WA s Unity Cup Team Bakari Royals East Perth District s multicultural football development program, the Bakari Royals, combined with the Edmund Rice Foundation to compete at the Unity Cup in Melbourne. The squad, which takes its name from the Swahili word for promising, was formed in Design a Jumper Almost 60 schools from around the State took part in the 2012 competition which involved designing a football jumper reflecting the ethos of the school. The Metropolitan winner was Timothy Do from Westminster Primary School and the Regional winner Ryan Allan from Useless Loop Primary School. Burley Sekem produced a set of 20 playing jumpers in the winning designs for each school. Level 2 Coaching Course 16 current AFL players including West Coast captain Darren Glass and Fremantle ruckman Aaron Sandilands undertook the Level 2 coaching accreditation, joining in with community coaches to further their understanding of coaching. Swan View Under 12s Goal post pads for schools Physical activity and participation in school football programs received a boost at six local primary schools after Coles AFL Schools goal post pads were presented to Mount Hawthorn, Nollamara, Woodbridge, Doubleview, East Fremantle and West Morley Primary Schools. Stephen Michael Cup The Yamatji Sharks (Mid-West, Gascoyne and Murchison) and Noongar Country (Metro & Regional) 16 s teams played for the Stephen Michael Cup in a curtain-raiser to the West Coast v St Kilda AFL game at Patersons Stadium during AFL Indigenous Round. The game was funded by the Department of Sport and Recreation and run in partnership with the WA Football Commission. 10

12 W A F C A N N U A L R E V I E W GAME DEVELOPMENT (Cont) South Korean experience Seven teachers from South Korea were introduced to Australian Rules Football during their visit to Perth as part of a teacher enrichment program coordinated by the East Perth District. The teachers were guests of the WA Football Commission at the Fremantle v Adelaide AFL game at Patersons Stadium, where they saw AFL football for the first time. Footy for Mums The WAFC held its inaugural Mum s Orientation Coaching Course in 2012 to cater for the increasing number of female players and growing interest from mums to become coaches at allgirls Auskick centres. Footy for Mums Wattle Club Special Needs Auskick Centre A six-week program run by Swans District staff used Auskick as a tool to provide people with intellectual disabilities, Down Syndrome and sustained brain injuries with greater accessibility to football. The program was supported by the Peter Anderton Respite Centre, Shire of Kalamunda, Swan Districts Football Club and the WA Football Commission. Special Needs Auskick Centre One Life The WA Football Commission formed a new partnership with the State Government s Western Australian Suicide Prevention Strategy, to implement suicide prevention programs in partnership with One Life. The partnership engages participants at a grass roots, community, and workforce level through various education and leadership programs. Nicky Winmar Carnival The carnival for talented indigenous youth featured a record 9 teams with over 350 participants and over 2,000 people in attendance. The event also provided the opportunity to select players and coaches for U15 State Indigenous Squad. 11

13 W A F C A N N U A L R E V I E W Quality Clubs Upper Swan JFC became the second club in the Swans District to secure gold level accreditation in The gold level recognises exceptional club administration and provides stakeholders with the tools to develop policies relating to disabilities, racial and religious tolerance, risk management, strategic planning and volunteer recognition. Eid Cup The West Australian Football Commission hosted the inaugural Eid Cup for students from the Australian Islamic College in recognition of the Muslim holiday that marks the end of Ramadan, the Islamic holy month of fasting. To acknowledge the involvement of Islamic communities with Australian Rules football, the WAFC hosted the round robin competition for the Eid Cup at Brownes Stadium, Lathlain. School Competitions Australian Islamic College - Eid Cup The WAFC coordinated school competitions for almost 60,000 participants in 2012 with the support of the Fremantle Dockers, West Coast Eagles and AFL Sportsready. All programs recorded an increase in participation, especially Eagles Faction Football (24%) and Freo House Footy (13%). Winners of the school Cup competitions were: Michael Bardsley with John Worsfold The sunday times Volunteer of the Year East Fremantle District volunteer Michael Bardsley was recognised for 20 years of dedicated service when he was named The Sunday Times WA Football Volunteer of the Year at the WAFL s Sandover Medal count. Mr Bardsley received a trip for two to the AFL grand final. INTERNATIONAL ROUND The West Perth District and West Perth Football Club created a one-off Union Jack jumper to acknowledge the large percentage of local Joondalup residents born in Britain. Wearing the symbolic jumper attracted a record attendance for the game and the initiative was later awarded a Premier s Australia Day Citizenship Award. AFL SportsReady Cup Cable Division Winners: Clontarf Aboriginal College Jakovich Division Winners: Mandurah Catholic College Walker Division Winners: Albany Senior High School (3 peat) WAFC Schoolgirls Cup Moore Division Winners: Corpus Christi College White Division Winners: St Mary s College Vanderweide Division Winners: Northam Senior High School WAFC Year 8/9 Schoolboys Cup Winners: Darling Range Sports College (defeating Trinity College who have won the last 5 in a row) District High School Country Week: Division A Winners: Bullsbrook DHS Division B Winners; Exmouth DHS AFL School Ambassadors The Ambassador program has driven significant growth in school footy but just as importantly, has enhanced student learning in the key areas of literacy and numeracy. Adam Tetlow, from Mt Barker Community College, was named as recipient of the 2012 Outstanding Service as a Coles AFL School Ambassador Award. Awards were also presented for the most outstanding Primary and High School footy teachers, outstanding female program, multicultural program, remote and/or indigenous program and most outstanding first year Ambassador. 12

14 W A F C A N N U A L R E V I E W PATHWAYS & COMPETITIONS The 2012 season was another great year of football for all of our competitions and talent development programs in Western Australia, thanks to the ongoing commitment and dedication of everyone involved at all levels of the game. In reflecting on the year that was, it is fair to say that the WAFC faced some key challenges in the areas of pathways and competitions, and will continue to do so in 2013 and beyond. One of the great strengths of our game is that we can build on what we have learnt and ensure today s opportunities become tomorrow s success stories. Senior competitions in WA including the West Australian Football League, West Australian Amateur Football League, West Australian Country Football League and West Australian Women s Football League all had their share of opportunities and challenges in The WAFL Partnering Model was a key area of focus for the WAFL competition, which has been through a number of transitions over the last 30 years and risen to the occasion each and every time. The Partnering Model has been developed in the best interests of WA Football overall and will ultimately achieve a stronger and more sustainable WAFL competition. The aim is to build on what was another great season of WAFL footy in Successful country games were played in Kalannie and Manjimup and the State team travelled to South Australia. Home & away season attendance was the fourth highest since 1994 with a total of 187,455, while another 31,376 attended the AAMI WAFL finals series. On-field highlights were also abundant, especially for Claremont which took out both the Foxtel Cup and AAMI WAFL Grand Final. The WA Amateur Football League continued to grow as a wonderful competition that is so critical to engaging our community and providing a pathway for young footballers. The key to this is connecting youth competition players with Amateur Colts and strengthening the connections with clubs to ensure a smooth transition from the massive base of juniors. This will continue to be a focus for the WAAFL moving forward. The WA Country Football League s critical role in overseeing competitions throughout our great state continued in Country football relies strongly on league and club volunteers to run football in their region. The role of the WACFL is to equip these people with the knowledge and skills to do a great job. Providing ongoing professional and personal development for these key football participants will remain one of the key focus areas in 2013, as they are very much driving the health of country football. The WAFC will also continue its support of the WA Women s Football League to build on the strength and leadership of the competition and ensure the competition structure engages the growing number of youth girls players. Officiating at all of these competitions and making the games possible each week are the thousands of umpires involved in WA football. Umpiring is often a thankless task but an absolutely essential part of our great game. We must all continue to work together to ensure that recruiting and retaining umpires is a focus for all competitions. Our umpiring team continued its training and development programs but it cannot do all of the work alone. The WAFC also continued to enrich player development programs in WA with an annual review of talent pathways and competitions at the end of WA experienced another outstanding season with the State 16s and North West Academy both winning National Championships, the State Indigenous 15s claiming backto-back National Championships, the National Youth Girls finishing third at their Championships, and the State 18s claiming their first win over Vic Country in three years. In addition to this, State 18s players Jack Martin and Jesse Hogan were nominated as the top two selections in the GWS mini-draft, 12 WA players were selected in the National Draft and another six elevated from rookie lists. Development programs continue to generate these excellent results but we are still looking at ways of improving them further. Overall we are very proud of our talent pathway and recognise its success can only be achieved with the ongoing support and dedication of all stakeholders. n u n A a l Grant Dorrington Director of Pathways & Competitions r 2 e 0 v 1 i e 2 w 13

15 W A F C A N N U A L R E V I E W PATHWAYS WA remained undefeated in Division 1 and 3 of the NAB AFL National 16s Championships to claim both titles in the first year the State was represented across two divisions. WA s Division One side, coached by Rob Wiley, claimed its title after defeating Victoria Country in the final game. WA s Bradley Walsh received the Kevin Sheehan Medal as the best Division One player and Shayne Hille received WA s fairest and best award. WA North West, coached by Phil Narkle, won the Division 3 title in their very first year of competition. Zenneth Cox from Halls Creek was named WA s MVP for the carnival. WA finished third at the Youth Girls National Championships in Adelaide after narrowly missing out on the Grand Final on percentage. WA s State Indigenous team won back to back Kickstart National Championships and seven players were selected for the Flying Boomerangs squad. AFL Pre-Selections Jeager O Meara (Perth / Dongara JFC) Gold Coast Tom Lee (Claremont / Mosman Park JFC) St Kilda AFL National Draft 17. Josh Simpson (East Fremantle / Mullewa) Fremantle 23. Marco Paparone (East Fremantle / Palmyra) Brisbane 30. Mason Shaw (South Fremantle / Winnacott) Port Adelaide 31. Kamdyn McIntosh (Peel Thunder / Pinjarra) Richmond 38. Jackson Ramsay (East Perth / Karrinyup / Servite) Collingwood 39. Max Duffy (East Fremantle / Winnacott / Corpus Christi) Fremantle 44. Harrison Marsh (East Fremantle / Margaret River) Sydney 45. Brant Colledge (Perth / Attadale / Aquinas) West Coast 48. Dean Kent (Perth / Northam Federals) Melbourne 59. Adam Carter (South Fremantle / Jandakot / Wesley) West Coast 60. Mark Hutchings (West Perth / Coolbinia) West Coast 73. Nicholas Kommer (East Perth / Scarborough) Essendon Elevated AFL Rookies Brad Dick (East Fremantle / Chapman Valley) West Coast Michael Evans (Claremont / Marist JFC) Melbourne Kyal Horsley (Subiaco / Kalgoorlie) Gold Coast Jason Johannisen (East Fremantle / Willetton JFC) Western Bulldogs Clancee Pearce (Swan Districts / Midvale JFC) Fremantle Marley Williams (Claremont / Albany) Collingwood AFL Rookie Draft 5. Kane Mitchell (Claremont / Marist JFC) Port Adelaide 12. Callum Sinclair (Subiaco / Port Melbourne) West Coast 26. Alex Howson (East Fremantle / Booragoon) Fremantle 27. Jamie Bennell (Melbourne / Swan Districts / Carey Park) West Coast 12 West Australians were offered places in the elite AIS/AFL Academy program. 24 WA players were added to AFL lists through the AFL Draft. NAB AFL National 16s - undefeated WA North West Coach - Phil Narkle 14

16 W A F C A N N U A L R E V I E W COMPETITIONS WAFL Claremont won the AAMI WAFL Grand Final against East Fremantle and Paul Medhurst was awarded the Simpson Medal as best on ground. Claremont won the Reserves premiership and South Fremantle won the Colts. Claremont won the Foxtel Cup Grand Final against VFL side Werribee. Kane Mitchell (Claremont) claimed the 2012 Sandover Medal with a record-equalling 58 votes. Ben Noakes (Perth Demons) won the Reserves Prendergast Medal. Dean Kent (Perth Demons) won the Colts Jack Clarke Medal. WA was defeated in the WAFL State Game against South Australia by 14 points in Adelaide. WA ruckman Paul Johnson (East Perth) claimed the State Game Simpson Medal Sandover Medal - Kane Mitchell The Top 25 WAFL Players over the Past 25 Years were announced at the official season launch. They were Marty Atkins, Shane Beros, Stephen Bilcich, Brad Bootsma, Jaxon Crabb, Ian Dargie, Willie Dick, Travis Edmonds, Craig Edwards, Mark Hann, Anthony Jones, Steve Malaxos, Toby McGrath, Paul Mifka, Kris Miller, Darrell Panizza, Aidan Parker, Allistair Pickett, Kim Rigoll, Jason Salecic, Brad Smith, Craig Treleven, Ryan Turnbull, Marc Webb and Rod Wheatley. Country games were played in Kalannie and Manjimup. 15

17 W A F C A N N U A L R E V I E W WA Amateur Football League The WAAFL s Integrated Football Program entered its fourth year in 2012 and continued to provide the opportunity for footballers with an intellectual disability to play the game. Over 300 people attended the Integrated Football Grand Final to witness Fremantle CBC narrowly defeat Lynwood Ferndale. University won the A Grade Grand Final and Trinity Aquinas claimed the marquee Colts premiership in the Phil Scott division. Colts Premiers - Trinity Aquinas WA Country Football League Country footy recorded continued growth across the market sectors and country football clubs continued to produce elite footballers as they worked their way through the talent pathway to be part of the 16s and 18s State Academies, WAFL Colts and senior WAFL football. WA s State Country Team finished sixth overall at the Australian Country Football Championships in Wagga Wagga. Troy Ditchburn (Kukerin- Dumbleyung) and Jeffery Smith (Railways Geraldton) were named in the All-Australian Country team. a l r e v i e u w n n A Division 1 Country Champs 16

18 W A F C A N N U A L R E V I E W COMPETITIONS (Cont) WA Women s Football League 16 teams played across 2 divisions. Coastal Titans won the League Grand Final against East Fremantle and Sarah Noga was awarded the Louise Knitter Award as Best on Ground. u a l r e v i e w Claremont Piranhas won the Reserves Grand Final against Coastal Titans. Best on ground was Claremont s Hailey Merrick. n n A WAWFL All Stars team played an Indigenous All Stars team in a Yorga s Koodjal Kadadjiny match (Women s Two Way Learning Match) at Brownes Stadium, Lathlain. A Grand Final - Coastal Titans 17

19 W A F C A N N U A L R E V I E W Umpires The West Australian National Football League Umpires Association celebrated its 60th anniversary in 2012 and announced the WANFLUA Team of the Decade. Boundary umpire Greg Smith became the first WA umpire to reach 400 league games. Boundary umpire Donna Brown became the first female to run the white line in the WAFL. All-Australian - Amy McQuade The Junior District Talent Squad program for umpires entered its fourth year, with each squad named after prominent umpires Craig Hendrie (North), Dean Margetts (South) and Geoff Hayes (Peel). WA s Amy McQuade was named All-Australian female field umpire. Umpires of the decade Field umpires: Brett Rosebury, Dean Margetts, Craig Hendrie. Emergency - Luke Farmer. Boundary umpires: Nathan Doig, Jamie Giles, Greg Smith, George Pampacos. Goal umpires: Andrew Curtis, Cos Martino. Third scorer - David Shawcross. Greg Smith league games 18

20 W A F C A N N U A L R E V I E W PATERSONS STADIUM Patersons Stadium hosted more than 986,000 spectators across 37 major events in 2012 that included all four codes of football for the very first time. This included West Coast Eagles and Fremantle Dockers AFL games, an ARU International between Australia and South Africa, Perth Glory A-League games and for the first time, a National Rugby League game, which was a Grand Final re-match between Manly and New Zealand. This was in addition to the WAFL Grand Final, Foxtel Cup Grand Final and Chris Mainwaring Telethon match. The largest attendance at one game was 41,790 for the West Coast Eagles v Nth Melbourne AFL Final on September 9. A key focus throughout the year was on improving the match day experience for fans and with this in mind, it was pleasing to note that customer service ratings increased by 5.2% and the overall event experience by 3%. Significant changes to retail outlet menus and the installation of new flat screen TVs around the stadium added to the higher quality experience for patrons on game day. In-seat servicing also contributed by offering products to fans in their seats, while several destination points were set up where patrons could relax and watch the game on new big screen TVs. Patersons Stadium also focussed on procuring concerts in 2012 and had the Madonna concert scheduled until the Australian tour was unfortunately cancelled. Following this, the Summadayze music festival was booked in for January On-field, the turf was maintained to a high standard after addressing a pre-season fungal disease and met the requirements of the AFL, NRL, ARU and A-League for all of their fixtures at the venue. The centre square was replaced twice to retain the high standard and consistent colour of the playing surface. Patersons Stadium also implemented an Environmental Management Policy in 2012 which saw CO 2 emissions reduced by 12% and recycling increase by 9%. The Stadium s 300 casual staff, 9 full time and 4 part time staff benefitted from the introduction of a formal Reward and Recognition program, while long-serving employees were honoured at the inaugural Years of Service awards night. Gavin Taylor General Manager Total Attendance 986,424 Top 5 Attendances 41,790 AFL Final West Coast Eagles v Nth Melbourne 40,905 AFL Rd 9 West Coast Eagles v Fremantle 40,527 AFL Rd 22 West Coast Eagles v Collingwood 40,080 AFL Rd 4 West Coast Eagles v Hawthorn 39,694 AFL Rd 19 Fremantle v West Coast Eagles 19

21 W A F C A N N U A L R E V I E W 20

22 W A F C A N N U A L R E V I E W NAB Cup - Rushton Park Funds for signage at West Perth Football at the new facility in Port Hedland 21

23 W A F C A N N U A L R E V I E W FACILITIES Funding for community facility upgrades, future planning, and the announcement of a new major stadium at Burswood were key areas of focus in 2012, and will remain high on the agenda as we move into As well as working with communities across the State to fund, plan and develop football facilities, the WAFC, together with our AFL clubs, worked closely with the State Government to advise on football s needs at the new stadium to ensure we get the best outcome for our game in WA. The WAFC Community Facilities Fund contributed $197,889 to key projects in 2012, while another $6.2million was secured through the State Government s Community Sporting and Recreation Facilities Fund (CSRFF). Major football projects that received funding included: Warwick Greenwood Junior and Senior Football Clubs (City of Joondalup) lighting upgrade at Penistone Park $146,578. Hamersley Carine Junior and Senior Football Clubs (City of Stirling) upgrade and extension of Carine Open Space club rooms $858,568. Deanmill Football Club new toilet block and kitchen upgrade $75,986. Mt Barker Football Club (Shire of Plantagenet) construction and development of new facilities at Sounness Park $875,000. Quinns Districts Football Clubs. The WAFC s Goal Post Grant program also provided goal posts at three local primary schools. To better prepare for future planning requirements, a Facilities Priorities Report was developed to highlight and rank the needs of senior metropolitan football clubs in line with the WAFC Facilities Strategic Plan. This was launched to all metropolitan local governments in January In regional areas, the South West District Facility Development Plan and Esperance Football Facility Review provided strategic guidance in those respective regions. The WAFC is also working closely with WAFL clubs, state and local government to explore redevelopment options and plan for future facility use, particularly at Joondalup, Lathlain, Bassendean and East Fremantle Oval, which will continue into Burswood masterplan - overlay Football must receive fair gain at any new development so that it can continue generating the funds needed to grow, promote and develop the game at every level across WA. Football is well placed to undertake the management of a new stadium. We are the incumbent manager at Patersons Stadium and have strong stadium management expertise. This augers well for the WAFC to meet and deliver on the State s objectives and create the best possible environment for the users of the stadium to remain financially viable. With this in mind, finalising the future funding model at a new stadium is critical for the WAFC to continue its investment in community football and associated development programs. Waroona Football Club (Shire of Waroona) lighting upgrade $57,400. The WAFC allocated funds for signage and branding of the West Perth Football Club at Arena Joondalup, goal posts in the Tjuntjuntjara Aboriginal Community, and upgrades at Donnybrook, Canning Vale, and Geoff Glass Director of Facilities East Fremantle Oval 22

24 W A F C A N N U A L R E V I E W CORPORATE RELATIONS The WAFC Corporate Relations department continued to work closely with all other WAFC divisions in 2012 in the key areas of business development, sponsorship, marketing, website development, events, media and communications. With the increasing focus on brand awareness and enhancing the WAFC s community reputation, the integration of Corporate Relations across all areas of football, continued to help drive growth while improving financial sustainability. This included working closely with competitions to secure and maintain partnerships with key sponsors, suppliers and community stakeholders, deliver key marketing and media strategies and coordinate major events and awareness campaigns on behalf of the WAFC divisions. These were achieved across the following major areas of Corporate Relations: Business Development Improving business literacy and encouraging a coordinated approach towards financial sustainability were key focal points for Business Development in This included generating additional revenue and commercialising key assets through initiatives incorporating competitions, community partnerships and Patersons Stadium. As well as renegotiating key contracts and maintaining existing partnerships with sponsors and suppliers, business plans were prepared to commercialise competitions and help secure additional content for Patersons Stadium to improve financial sustainability. The ongoing success of the Online Football Warehouse also continued to generate significant returns with a 370% increase in annual turnover. 23

25 W A F C A N N U A L R E V I E W Sponsorship The WAFC formed new partnerships with key sponsors in 2012, while also entering the second year of the landmark naming rights sponsorship of Patersons Stadium with Patersons, The Australian Stockbroker. New partnerships included the One Life suicide prevention strategy, The Sunday Times Football Volunteer of the Year Award, Harvey Norman s support of umpiring and the expansion of Burley as exclusive supplier to all football competitions in Western Australia for the first time. MARKETING A key focus was aligning corporate partners with community objectives and promoting these into the relevant market segments, while also promoting key WAFC competitions and events. This included specific marketing campaigns for the AAMI Ultimate Home Ground Advantage, AAMI WAFL Player of the Year, Carlton Draught WAFL State Team, Carlton Draught Rivalry Round, WAFL competition fixtures, Patersons Stadium events, AFL 9s competition and the annual Play AFL registration campaign. Media and Communications As well as coordinating media at key events and arranging press conferences and interviews on behalf of all WAFC divisions, Media and Communications focussed on formalizing WAFC communication processes. This included aligning the WAFC Communications Strategy with the overall WAFC Strategic Plan, implementing a new Media Policy to improve communication with external stakeholders and providing regular issue updates to WAFC staff. Web Development A new Patersons Stadium website was launched in 2012 while the development and administration of all other WA Football websites continued, incorporating WAFL Online, WAFL club and district websites, as well as junior and community competitions. Development of centralized web applications for WAFC staff and stakeholders also continued, while the success of live statistics on the WAFL Online website generated a 49% increase in page views for the season. Events The Corporate Relations Department coordinated gala WAFC events including the WA Football NAB Hall of Fame Dinner and 2012 Sandover Medal Count, while also hosting a number of other key events for sponsors, media and corporate partners. n a u n A l Graeme Dix Corporate Relations and Business Development Manager r e 2 v 0 i 1 e w 2 24

26 W A F C A N N U A L R E V I E W SUMMARY FINANCIAL PERFORMANCE WEST AUSTRALIAN FOOTBALL COMMISSION INCORPORATED YEAR ENDED 31 OCTOBER 2012 The following financial summaries presented in this report are not audited for the purposes of this publication for the full financial audited statements and notes please go to WAFC INC 2012 PROFIT AND LOSS REPORT Consolidated WAFC Inc Continuing operations $ $ $ $ Revenue 116,178, ,758,871 27,739,262 27,794,624 Cost of sales 23,045,093 21,475, GROSS PROFIT 93,133,042 86,283,110 27,739,262 27,794,624 Administration expenses 12,876,533 10,647, Marketing expenses 3,379,969 3,310, Corporate expenses 7,346,801 7,190,606 6,267,872 6,700,769 Borrowing costs expensed 1,169,373 1,263,711 1,169,373 1,263,711 Football expenses 49,359,791 44,390,829 6,567,047 5,805,191 Supporter development expenses 573, , Development expenses 6,307,084 4,947,289 6,307,084 4,947,289 Communication and corporate affairs 818, , Facility expenses 11,678,613 11,800,884 11,678,613 11,800,884 Umpire expenses 955, , , ,826 Share of (profit)/loss in associated entity Realised loss on investments 48, , Profit/(loss) before income tax and prior to contributions (1,381,935) (414,433) (5,206,179) (3,556,046) Facility and club development contribution 400, , , ,894 PROFIT/(LOSS) BEFORE INCOME TAX (1,782,704) (793,237) (5,606,948) (3,934,940) INCOME TAX EXPENSE NET PROFIT/(LOSS) ATTRIBUTABLE TO MEMBERS OF WAFC (1,782,704) (793,237) (5,606,948) (3,934,940) Other Comprehensive income Fair Value of available for sale investments 282, , TOTAL COMPREHENSIVE INCOME FOR THE PERIOD (1,500,033) (657,600) (5,606,948) (3,934,940) 25

27 W A F C A N N U A L R E V I E W WAFC INC 2012 BALANCE SHEET u n a l r e v i e n w A 2 Consolidated WAFC Inc $ $ $ $ CURRENT ASSETS Cash and cash equivalents 41,754,825 33,687,391 1,012,928 4,365,285 Trade and other receivables 7,896,531 9,247,578 7,219,311 5,941,457 Other financial assets 1,413,617 5,155, Inventories 1,036, , TOTAL CURRENT ASSETS 52,101,333 43,463,983 8,232,239 10,306,742 NON-CURRENT ASSETS Other financial assets 1,965,360 4,668,590 2,110,946 2,110,946 Non-interest bearing loan receivable 364, , , ,575 Investment in Joint venture Property, plant and equipment 39,611,247 46,770,936 35,309,472 41,060,115 Investment properties 1,262,761 1,262,761 1,262,761 1,262,761 Asset under construction Intangible assets 8,000,000 8,000, TOTAL NON-CURRENT ASSETS 51,203,943 66,226,876 39,047,754 44,803,397 TOTAL ASSETS 103,305, ,690,859 47,279,993 55,110,138 CURRENT LIABILITIES Trade and other payables 18,406,552 24,173,282 5,980,737 8,097,116 Interest bearing liabilities 300, , , ,000 Provisions 4,578,045 3,552, , ,911 TOTAL CURRENT LIABILITIES 23,284,597 28,025,946 7,200,522 9,242,027 NON-CURRENT LIABILITIES Payables 6,427,775 6,427,775 8,775,739 8,923,690 Interest bearing liabilities 10,106,912 10,106,837 10,106,348 10,106,348 Provisions 903,217 1,047,493 62,569 96,311 TOTAL NON-CURRENT LIABILITIES 17,437,904 17,582,105 18,944,656 19,126,349 TOTAL LIABILITIES 40,722,501 45,608,051 26,145,178 28,368,376 NET ASSETS 62,582,775 64,082,808 21,134,815 26,741,763 ACCUMULATED FUNDS Accumulated surplus 61,062,934 62,764,107 21,134,815 26,741,763 Reserves 1,519,841 1,318, TOTAL ACCUMULATED FUNDS 62,582,775 64,082,808 21,134,815 26,741,763 26

28 n W A F C A N N U A L R E V I E W WAFC INC 2012 CASH FLOW Consolidated WAFC Inc $ $ $ $ CASH FLOWS FROM OPERATING ACTIVITIES Receipts from customers 127,351, ,825,032 26,461,408 26,865,692 Payments to suppliers and employees (127,206,902) (108,564,836) (28,268,816) (26,308,225) Interest received 2,832,730 2,795,595 57, ,531 Borrowing costs (554,002) (584,642) (554,002) (584,642) NET CASH FLOWS FROM / (USED) IN OPERATING ACTIVITIES 2,422,985 5,471,149 (2,304,174) 147,356 CASH FLOWS FROM INVESTING ACTIVITIES Purchase of property, plant and equipment (1,741,549) (2,363,743) (1,048,183) (1,450,233) Purchase of available-for-sale investments - (317,723) - - Proceeds from sale of property, plant (133,798) 805, and equipment 805,680 2, Deferred Costs Proceeds from sale of notes Proceeds from sale of investments 3,330,000 3,462, Advances from related parties Redemption (purchase) of term deposits 3,741,397 (5,268,864) - - Proceeds from sale of shares 448, NET CASH FLOWS (USED) IN INVESTING ACTIVITIES 5,644,449 (3,681,720) (1,048,183) (1,450,233) NET INCREASE/(DECREASE) IN CASH AND CASH EQUIVALENTS 8,067,434 1,789,429 (3,352,357) (1,302,877) Cash and cash equivalents at beginning of period 33,687,391 31,897,962 4,365,285 5,668,162 CASH AND CASH EQUIVALENTS AT END OF PERIOD 41,754,825 33,687,391 1,012,928 4,365,285 u a l r e v i e n w A

29 W A F C A N N U A L R E V I E W Freo House Footy WAFL Grand Final parade Eagles Faction Footy 28

30 W A F C A N N U A L R E V I E W WAFC STAFF EXECUTIVE Chief Executive Officer Gary Walton Personal Assistant to CEO Gill Ingram General Manager Patersons Stadium Gavin Taylor Corporate Relations and Business Development Manager Graeme Dix Director of Pathways & Competitions Grant Dorrington Director of Game Development Warren Nel Director of Facilities & Planning Geoff Glass Director of Finance & Administration Michael Hnatojko FINANCE & ADMINISTRATION Director Michael Hnatojko Financial Accountant Elita Davidson Graduate Accountant Dona Kuruvitaaratchy Financial Coordinator Melanie Colling Information Systems Coordinator Paul Fildes WAFC Receptionist Judy Chalmers WAFC Receptionist Shorna Chisholm HUMAN RESOURCES Manager Patrick de Haan Assistant Vicki Bentley FACILITIES & PLANNING Director Geoff Glass Project Coordinator Paul Lekias Project Officer Nadia Sierakowski PATERSONS STADIUM General Manager Gavin Taylor Personal Assistant Helen Riethmuller Facility Manager Shane Harris Operations Manager Roy Depczynski Event & Promotions Manager Hollie Taylor Event & Promotions Coordinator Jenny Hong Event Operations Coordinator Tyler Hutchinson Venue Operations Coordinator Hiro Shiraishi Turf Manager Nathan Saville Assistant Turf Manager Matt Varley Event Staff Coordinator Natalie Wasley Receptionist Amelia Farrington Receptionist Kate Miller GAME DEVELOPMENT Director Warren Nel Education Education Manager Sharon Wilson Schools Competition Manager Clayton Anderson Administration Officer Jen Jenaway Administration Assistant Louanne Wakefield Multicultural Football Manager Paul Mugambwa Female Football Manager Alison Moore Coordinator Allana Dickie Community Development Manager Club Development & Coaching Glenn Morley Manager Junior Football Troy Kirkham Community Development Coordinator Stephanie Walding Community Development Coordinator Josh Bowler Community Development Trainee Jayden D Vauz Claremont District Manager Dan Barnes Claremont Development Officer Sam Cousens East Fremantle District Manager Hope Munro East Fremantle Development Officer Daren Bell East Perth District Manager Troy Starcevich East Perth Development Officer Brendan McFaull Peel District Manager Leigh Elder Peel Development Officer Peter Brear Perth District Manager Scott Faulkner Perth Development Officer Anthony Balcombe Subiaco District Manager Ben Haywood Subiaco Development Officer Matt Lamb South Fremantle District Manager Bradd Gardiner South Fremantle Development Officer Louise McKenry Swans District District Manager Isaac Stewart Swans District Development Officer Chelsea Randall West Perth District Manager Andrew Ridley West Perth Development Officer Megan O Mara Goldfields Regional Manager Gemma Harrison Great Southern Regional Manager Brent Sheridan Midlands Regional Manager Glen Collins Mid West Regional Manager Paul Pirrottina South West Regional Manager Shane Atherton South West Coaching & Talent Coordinator Jamie Douse Wheatbelt Regional Manager Steven Boughton PATHWAYS & COMPETITIONS Director Grant Dorrington Personal Assistant Tracy Thompson High Performance State Academy Manager Raff Guadagnino Administration Officer Sharni Rowe Umpiring General Manager Steve Hargrave Administration Assistant Andrea Boots High Performance Umpire Manager Darryl Sinclair Metropolitan Umpire Manager Glenn Omodei Regional Umpire Manager Tim Priest Umpire Talent Manager Paul Pitchers West Australian Football League Operations Manager Cameron Knapton Competitions Manager Darren Davis Historian Greg Wardell-Johnson West Australian Amateur Football League General Manager David Armstrong Operations Manager Geoff Palmer Volunteer and Administration Manager Natalie Couch Operations Coordinator Ashlea Renshaw Media & Communications Officer Dylan Mellon Administration Assistant Tayla Daniele Operations Assistant Chrissy Dickie Integrated Football Coordinator Sophie James WA Country Football League General Manager Joe Georgiades Operations Manager Milton Milloy Administration Kellie McBean Administration Robyn Payne CORPORATE RELATIONS Corporate Relations and Business Development Manager Graeme Dix Assistant Jessica Eddy Sponsorship & Marketing Manager Jed Horseman Media & Communications Manager Steve Tuohey Public Relations Coordinator Nikki Bower Website Coordinator Ryan Bown Marketing Coordinator Ally Samson Sponsorship Coordinator Stephanie Turner 29

31 W A F C A N N U A L R E V I E W Thanks to our partners u a l r e v i e n w n A

32 u a l r e v n i n e A w West Australian Football Commission Inc. Gate 6, Patersons Stadium, Subiaco Road, Subiaco WA 6008 PO Box 275 Subiaco WA 6904 Tel: Fax: exec@wafc.com.au Website:

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